First National Community Bank

Community Bankingfnc.bank

First National Community Bank (FNC Bank) is a fourth-generation, family-owned community bank serving individuals and small-to-mid-sized businesses in western Wisconsin through four branches, offering deposits, consumer and commercial lending, and digital banking services.

Company typePrivate
Founded1900
HeadquartersNew Richmond, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What First National Community Bank does

First National Community Bank (FNC Bank), doing business as FNC Bank, is a privately held, fourth-generation community bank founded in 1919 and headquartered at 124 S. Knowles Ave in New Richmond, Wisconsin. The bank operates four full-service branches across western Wisconsin — New Richmond (headquarters), Hudson, Somerset, and Dresser — and serves individual consumers, families, and small-to-mid-sized businesses (including commercial, agricultural, and professional-services firms) across the St. Croix Valley region. With 101–250 employees and multi-generational Soderberg-family ownership (third-generation CEO Scott Soderberg joined the board in 2012; fourth-generation board member Grant Soderberg sits alongside independent directors Tom Schumacher and Todd Loehr), the institution runs on a relationship-driven community-banking model with local decision-making authority, FDIC-insured deposits, and Equal Housing Lender status.

The product portfolio spans deposit products (personal and business checking and savings, CDs, IRAs, HSAs, Little Nesters youth savings), consumer lending (conventional, jumbo, USDA Rural Development, lot and construction mortgages, HELOCs, auto and recreational loans, personal loans, student loans, and credit cards), and a full commercial-lending suite (commercial real estate, commercial construction, SBA 7(a)/504/microloans, C&I, municipal, equipment loans, and revolving lines of credit). Digital infrastructure includes an online and mobile banking platform relaunched in July 2023 with two-factor authentication, mobile deposit, advanced card controls, e-statements, bill pay, ACH, wire transfers, and iTalk telephone banking; merchant services include Tap2Local contactless acceptance and Positive Pay check-fraud protection; ATM access runs through the MoneyPass (Fiserv) surcharge-free network. Security is anchored by the .BANK restricted domain, with annual re-verification by fTLD providing anti-phishing defense.

Revenue is generated primarily through net interest income on the loan portfolio and deposit float, supplemented by deposit-account maintenance fees, transaction-based service fees (wires, ACH, merchant services), and mortgage origination revenue. The bank runs a hybrid GTM combining four physical branches with self-serve digital channels, supported by a community-led acquisition motion anchored by financial-literacy outreach (580 youth reached in 2025, 260 middle-school students through Junior Achievement BizTown in December 2024), the grant program (148 grants issued since 2020), local decision-making speed, and 2024 "Best of the Valley" readers'-choice wins for Best Bank/Financial Institution and Best Place to Work. The largest infrastructure modernization since 1987 is currently underway at the New Richmond headquarters branch.

First National Community Bank firmographics

Firmographics

Name: First National Community Bank
Legal name: FIRST NATIONAL COMMUNITY BANK
Website: https://fnc.bank
Company type: Private
Founded year: 1900
Operating status: Operating
Headcount range: 101–250 employees
Short description: First National Community Bank (FNC Bank) is a fourth-generation, family-owned community bank serving individuals and small-to-mid-sized businesses in western Wisconsin through four branches, offering deposits, consumer and commercial lending, and digital banking services.
Ownership category
akta.pro rank

First National Community Bank industry classification

Industry

Product category: Community Banking
NAICS: Commercial Banking (52211), Depository Credit Intermediation (5221)
SIC: State Commercial Banks (6022)
akta.pro primary industry: Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

Community banking
Commercial lending
Retail banking
Mortgage lending
Small business banking

Where First National Community Bank is headquartered

Location

Headquarters

HQ city: New Richmond
HQ country: United States
HQ region: North America

Offices4 records

Markets served

First National Community Bank business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

Interest Income: Primary revenue stream from interest earned on loans including commercial real estate, commercial construction, SBA loans, commercial & industrial loans, residential mortgages, HELOCs, auto loans, and personal loans. Also includes interest earned on deposits.
Deposit Account Fees: Fees from checking and savings accounts, including maintenance fees and service charges.
Transaction Fees: Fees from wire transfers, ACH services, merchant services, and other transaction-based services for business customers.
Mortgage Origination: Revenue from mortgage origination including conventional loans, jumbo loans, USDA rural development loans, construction loans, and refinancing services.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Certificates of Deposit (CDs) with competitive interest rates

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

First National Community Bank product offering

Product offering

Core offering

First National Community Bank (FNC Bank) is a privately-held, fourth-generation community bank that delivers personal and business banking services across western Wisconsin. Its core offerings include deposit products (checking, savings, CDs, IRAs), consumer lending (mortgages, HELOCs, auto, personal, student loans), commercial lending (commercial real estate, construction, SBA, C&I, municipal, equipment loans, lines of credit), and digital banking services (online banking, mobile banking, bill pay, wire transfers, ACH, remote deposit capture, merchant services).

Product overview

FNC Bank is a community bank offering a comprehensive suite of personal and business banking products organized into three main categories: deposit products (checking accounts, savings accounts, CDs, and IRAs), lending products (mortgages, HELOCs, personal loans, business loans including commercial real estate, SBA loans, and equipment financing), and digital banking services (online banking, mobile banking, eStatements, alerts, bill pay, wire transfers, ACH services, remote deposit capture, and merchant services). The bank operates as a single-platform, full-service community bank rather than a modular SaaS architecture, with all products offered through its physical branch network in Wisconsin and its digital banking channels.

Differentiator

Problem solved

Functional benefit

Products and services

Personal Checking Accounts

Quantifiable outcome

580 youth touched by financial literacy presentations in 2025
+3 more outcomes

Companies that use First National Community Bank

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles2 records

First National Community Bank technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

First National Community Bank partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

New Richmond UtilitiescoreStrategic or Co-development PartnerPartnership to power the New Richmond branch with 100% renewable energy through dedicated wind, solar, and biogas resources as part of FNC Bank's sustainability initiative (2022).
Xcel EnergycoreStrategic or Co-development PartnerPartnership to power the Hudson, Somerset, and Dresser branches with 100% renewable energy as part of FNC Bank's sustainability initiative (2022). Combined with New Richmond Utilities, all FNC Bank buildings are now powered by 100% renewable energy.
MoneyPass (Fiserv)coreTechnology or IntegrationMoneyPass ATM network partnership providing surcharge-free ATM access to FNC Bank customers at thousands of ATMs nationwide. MoneyPass is a payment network administered by Fiserv.
Junior AchievementcoreStrategic or Co-development PartnerPartnership supporting Junior Achievement's BizTown program, providing financial literacy experiences for middle school students. FNC Bank sponsors events and provides employee volunteers to guide students through simulated economy.
Community OrganizationsminorStrategic or Co-development PartnerVarious community partnerships including support for local events, programs, and organizations. FNC Bank provides grants through its grant program (148 grants provided since 2020).

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

First National Community Bank competitors and assessment

Company assessment

Direct peers

Nicolet National Bank: Wisconsin-headquartered community bank with a comparable mix of commercial and retail banking across multiple Wisconsin markets; similar size, multi-generational community orientation, and full-service banking model makes it a close functional peer to FNC Bank.
Investors Community Bank: Wisconsin community bank of comparable scale serving small businesses and consumers with a focus on agribusiness and commercial lending — overlapping with FNC's commercial and agricultural lending segments.
Bank First Corporation: Wisconsin community bank holding company operating consumer and business banking branches across eastern and central Wisconsin; comparable deposit-funded community banking model with overlapping SBA, CRE and consumer loan products.
Forward Bank: Wisconsin-based community bank headquartered in Marshfield offering consumer and business banking, mortgages, and agricultural lending; similar mix of relationship-based community banking in small-market Wisconsin communities.
Commerce State Bank: Wisconsin community bank serving consumer and small-business customers in and around Madison-area suburbs; comparable deposit and small-business banking franchise operating at a similar community-bank scale to FNC.
State Bank of Cross Plains: Wisconsin-based community bank with similar deposit-funded model, local decision-making, and full suite of personal/business banking across southwestern Wisconsin markets; mirrors FNC's relationship-driven community banking approach.
Hometown Bank: Wisconsin community bank offering personal and business banking across multiple western Wisconsin locations; directly comparable in market footprint, product mix, and customer base to FNC Bank.
Citizens State Bank of Cadott: Small Wisconsin community bank providing consumer and business banking to western Wisconsin communities with comparable community-led GTM motion; operates at a similar scale and product set as FNC Bank.

Broad incumbents

Associated Banc-Corp: Largest Wisconsin-based community-oriented bank with statewide branch network offering the full suite of consumer, commercial, and wealth products; competes head-to-head with FNC for retail and small-business customers across Wisconsin but at substantially greater scale.
BMO Harris Bank: Major regional bank with significant Wisconsin retail and commercial banking presence; competes with FNC on consumer deposits, small-business banking, and mortgage origination as a broad incumbent rather than a community-bank specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

First National Community Bank compliance and trust

Trust signal

Compliance4 records

First National Community Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First National Community Bank leadership team

Management profile

Number of profiles

Profiles15 records

First National Community Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First National Community Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Community Bank

What does First National Community Bank do?

Is First National Community Bank a public or private company?

First National Community Bank is a private company. It is classified as family owned and is currently operating.

When was First National Community Bank founded?

First National Community Bank was founded in 1900. It employs 101 to 250 people.

Where is First National Community Bank based?

First National Community Bank is headquartered in New Richmond, United States, in the North America region.

How does First National Community Bank make money?

Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees, transaction Fees and mortgage Origination.

Who are First National Community Bank's main competitors?

Direct peers on record are Nicolet National Bank, Investors Community Bank, Bank First Corporation, Forward Bank, Commerce State Bank, State Bank of Cross Plains, Hometown Bank and Citizens State Bank of Cadott. Broad incumbents are Associated Banc-Corp and BMO Harris Bank.

Does First National Community Bank have an API?

No public API is recorded for First National Community Bank.

What industry is First National Community Bank in?

First National Community Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.