SirPauls

What SirPauls does

SirPauls GmbH is an Austrian digital marketing agency founded in 2014 and headquartered in Graz, with a branch office in Vienna. The firm delivers an integrated suite of digital services covering websites and online shops (built on WordPress, Webflow, Shopify, and Shopware), Google Ads management (Search, Performance Max, Shopping, Discovery), social media marketing (Facebook, Instagram, LinkedIn, TikTok, Pinterest), SEO (including generative/AI SEO and Core Web Vitals), newsletter marketing (via Klaviyo), and a dedicated AI integration service line covering AI in marketing, software development, UI/UX, and workflow automation. The agency holds certified partner status with Google (Premium), Meta (Business Partner), LinkedIn, Pinterest, Shopify, and TikTok, and integrates supporting technologies including Google Analytics 4, Google Tag Manager, Meta Conversions API, Klaviyo, and SwissID.

SirPauls operates a professional services revenue model, with all projects priced as custom quote-based engagements or ongoing retainer relationships rather than fixed or productized pricing. The team is small and cross-functional (named members include the Co-Founder & CEO, Senior Consultant, Marketing & Content Manager, UI/UX Designer, Senior Webdeveloper, and Webdeveloper). The agency serves a horizontal mix of clients — startups, established companies, and select international accounts — with a publicly disclosed portfolio spanning wellness (BETA Wellness across AT/UK/FR), pharmaceutical/medtech (Genericon Pharma DicloAkut and MULTI, IVS vaccination management software), engineering (Ingenieurbüro Lang), automotive (SEAT Harb), retail and shopping centers (EUROPARK, MURPARK, Interio), real estate (Vivento), jewelry (Feichtinger), hospitality (WOOP! Adventure Park), e-learning (Business Goes Viral), and arts/culture (Iconoklast in Switzerland).

The go-to-market motion is sales-led, leveraging the agency's own portfolio of case studies and its demonstrated use of SEO, Google Ads, social media, and newsletter marketing as both client deliverables and client-acquisition channels. Distribution is direct (website inquiries, phone, email) and relies on long-term client partnerships and referrals rather than channel partners. Geographic reach is primarily Austria (Graz and Vienna metros) with selected international delivery into the United Kingdom, France, and Switzerland.

Name

SirPauls

Legal name

SirPauls GmbH

Website

https://sirpauls.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SirPauls is an Austrian full-service digital marketing agency (Graz HQ, Vienna branch) delivering websites, Google Ads, social media, SEO, newsletter marketing, and AI integration services to startups, established businesses, and selected international clients across Austria, the UK, France, and Switzerland.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media marketing
• Web development services

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model. SirPauls generates revenue through custom digital marketing project engagements and ongoing retainer relationships. Services include website development, Google Ads management, Social Media marketing, SEO optimization, AI integration services, and newsletter marketing. Pricing is quote-based and tailored to individual client needs and project scope.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SirPauls is a full-service digital marketing agency that designs and develops websites, online shops, Google Ads campaigns, social media marketing, SEO, AI-powered marketing integration, and newsletter campaigns for businesses. Services are delivered as integrated project engagements and ongoing retainer relationships, with certified partner status across Google, Meta, LinkedIn, Pinterest, Shopify, and TikTok. The agency combines creative concepts, data-driven strategies, and modern technologies to provide holistic digital solutions from initial idea through implementation and continuous optimisation.

Product overview

SirPauls is an online marketing and digital agency headquartered in Graz with a branch in Vienna, Austria, founded in 2014. The agency's core offering is a suite of digital marketing and web development services delivered as an integrated package: Websites & Onlineshops (built on WordPress, Webflow, Shopify, and Shopware), Google Ads (Search, Performance Max, Shopping, Discovery with server-side tracking and GA4), Social Media (content creation and performance marketing across Facebook, Instagram, LinkedIn, TikTok, and Pinterest, including Meta Conversions API), SEO (site audits, keyword research, content, page speed, Core Web Vitals, and generative AI SEO), Künstliche Intelligenz (AI-powered strategy and workflow automation across marketing, development, and design), and Newsletter-Marketing (campaign creation and Klaviyo flow building). These services are complemented by technical support for web applications, graphic design, and motion design. The agency's project portfolio includes client-specific sub-brands spanning e-commerce platforms, car rental portals, art rental systems, e-learning environments, pharmaceutical landing pages, and real estate web presences.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Onlineshops
• Google Ads
• Social Media
• SEO
• Künstliche Intelligenz (Artificial Intelligence)
• Newsletter-Marketing

Quantifiable outcome

• SEO optimization increased user time on subpages by 30% and achieved top organic search rankings within approximately 3 months
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerCertified Google Business Partner with Premium Partner status. Provides access to Google Ads features, direct Google support contacts, and demonstrates digital advertising expertise. Enables advanced campaign types including Performance Max and specialized targeting capabilities.
• Meta (Facebook)coreGTM or Marketing PartnerMeta Business Partner since several years. Provides access to Meta Business Partner Program with latest trends, updates, and innovations firsthand. Includes training opportunities and preferential access to new features for Facebook and Instagram marketing.
• LinkedInminorGTM or Marketing PartnerCertified LinkedIn Partner for marketing services. Enables B2B marketing campaigns and professional network targeting capabilities.
• PinterestminorGTM or Marketing PartnerCertified Pinterest Partner for performance marketing services. Enables visual discovery platform marketing and advertising capabilities.
• ShopifycoreTechnology or IntegrationCertified Shopify Partner for e-commerce development. Enables building and maintaining Shopify online stores for clients with optimized checkout and app integrations.
• TikTokminorGTM or Marketing PartnerCertified TikTok Partner for marketing services. Enables access to TikTok advertising platform and creative tools for reaching younger audiences.
• WebflowcoreTechnology or IntegrationPrimary CMS platform used for client website development. Provides visual design environment, CDN, SEO tools, and JavaScript libraries for building high-performance websites.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Dept: Large global digital agency with end-to-end capabilities in marketing, technology, and creative — overlapping with SirPauls' full-service model but at much greater scale and geographic reach.
• Mindshare: Global WPP media agency with significant Vienna presence; competes for the same Austrian enterprise digital marketing budgets but operates at significantly larger scale.
• Netcourage (now part of Dept): European digital agency network with presence in DACH, offering end-to-end digital marketing, technology, and creative services to enterprise clients — a broader-scope competitor with overlapping Google/Meta/Shopify capabilities.
• Jellyfish: Global digital marketing agency within Brandtech Group offering paid media, SEO, social, and creative services — competes with SirPauls on Google/Meta execution for international enterprise clients.

Regional players

• KOMPACT: Austrian digital agency focused on performance marketing, web development, and e-commerce for mid-market clients, overlapping with SirPauls in core service lines and target segment.
• Ullrich Media: Austrian regional digital marketing agency offering SEO, Google Ads, and web services primarily to SMBs in the Graz/Styria region — direct geographic overlap with SirPauls' home market.

Direct peers

• Kolibri Digital: Vienna-based digital agency delivering web development, e-commerce (Shopify), SEO, and paid media services — closely aligned with SirPauls' core service portfolio and Austrian mid-market focus.
• Reachhero: Austrian digital agency focused on performance marketing, SEO, and social media campaigns for mid-market clients, with overlapping Google/Meta execution capabilities.
• Pulpmedia: Austrian digital marketing and web agency headquartered in Vienna with comparable service offering across SEO, Google Ads, social media, and web development for Austrian mid-market and enterprise clients.
• The Gentlemen: Austrian creative and digital marketing agency offering integrated branding, web development, and performance marketing services to comparable enterprise and mid-market clients in Austria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SirPauls