Show.co

What Show.co does

Show.co, operated by Audio & Video Labs, Inc., is a Portland, Oregon-based music marketing and promotion platform serving independent musicians, record labels, and artist management teams. Its core products are split between self-serve campaign tools (Spotify pre-save, YouTube Premiere, Social Unlock, Audience Builder, and email-for-download campaigns) and a self-service Interactive Ad Builder that converts music URLs from Spotify, YouTube, SoundCloud, or Apple Music into deployable audio and banner ads. The platform places these ads across Spotify and iHeartRadio for audio, and across premium music websites such as Rolling Stone, Billboard, Pitchfork, MTV, and World Star Hip Hop for banners — inventory largely inaccessible to indie buyers outside of major label buying desks.

The technology stack is built on native integrations with the major music streaming platforms and a programmatic ad-serving layer that is, per the company's privacy disclosures, structurally powered by found.ee under common operation. Proprietary differentiators cited include the first free Spotify pre-save campaign for indie artists and the Ad Builder's URL-to-ad automation, both of which reduce the design and operational expertise required to launch music campaigns.

Show.co generates revenue through four streams: tiered subscriptions (Free, Standard at $39/month, Gold at $39/month, Platinum at $99/month, plus custom Enterprise), a freemium entry funnel onboarding indie musicians, usage-based ad spend minimums ($50 for Spotify audio, $20 for banner campaigns), and a Managed Ads Program (launched 2022) that pairs artists and labels with dedicated marketing experts who charge fees plus ad spend. Pricing is publicly disclosed and the go-to-market is product-led growth for the indie segment, supplemented by sales-led motions for the MAP higher-touch service. The platform supports thousands of independent musicians and has been used on campaigns for Röyksopp, Polydor Records (Eminem, Lana Del Rey), John Legend, Denzel Curry, St. Vincent, Toro y Moi, Lamb of God, and Ignition Records clients (OASIS, Noel Gallagher).

Name

Show.co

Legal name

Audio & Video Labs, Inc. dba Show.Co

Website

https://show.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Show.co is a Portland-based music marketing platform that helps independent artists and record labels run Spotify pre-save campaigns, YouTube premieres, social unlock gating, and targeted audio and banner ads on premium music websites. It combines a self-serve product with a managed services tier.

Ownership category

akta.pro rank

Product category

Music Marketing Software

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Music marketing platform
• Artist promotion tools
• Streaming audience growth
• Music advertising software
• Fan engagement campaigns

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription tiers (Free, Basic $39, Platinum $99, Enterprise custom pricing) providing access to campaign creation tools, analytics, and platform features.
2. Freemium Entry: Free tier available with limited features (SoundCloud, YouTube, basic Social Unlock) to acquire musicians and convert to paid plans.
3. Managed Ads Program: Professional ad management service where experts create and execute campaigns on behalf of artists. Includes setup fees and ad spend.
4. Ad Spend (Audio/Banner Ads): Revenue from minimum ad budgets: $50 for Spotify audio ads, $20 for banner campaigns. Platform serves ads across Spotify, iHeart, and premium music websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Show.co provides a self-serve music marketing platform that lets artists and labels launch Spotify pre-save campaigns, YouTube premieres, social unlock gates, and email capture campaigns. Its Ad Builder tool auto-generates interactive digital ads, Spotify audio ads, and premium-website banner ads from streaming URLs. The company additionally offers a Managed Ads Program in which dedicated marketing experts strategize and execute ad campaigns for artists.

Product overview

Show.co is a music marketing platform offering a suite of tools for independent artists and labels to promote music across streaming platforms and premium websites. The core product consists of the Interactive Ad Builder (self-service tool for creating audio and banner ads from streaming platform URLs) and Campaign tools (pre-save, YouTube premiere, social unlock, audience builder, and email capture campaigns). An add-on Expert Ad Help/Managed Ads Program (MAP) provides professional campaign management. Pricing is tiered from Free (basic features) through Standard ($39/month), Gold ($39/month), Platinum ($99/month), to Enterprise (custom). All plans include unlimited traffic and activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Ad Builder Self-serve ad creation tool that converts a YouTube video URL or Spotify/SoundCloud/Apple Music track URL into interactive digital ads without design skills. Supports audio ad placement on Spotify and iHeartRadio, plus banner ads on premium music websites. Used by independent musicians, labels, and brand marketers to drive streams, video views, and fan engagement.
• Spotify Pre-Save Campaign Self-serve campaign product that lets artists get fans to save an upcoming release on Spotify before launch, spiking early streaming activity and stream-to-save ratio to improve algorithmic placement. Targeted at independent musicians and labels.
• YouTube Premiere Campaign Self-serve campaign that creates a distraction-free premiere page for a YouTube video, encouraging viewers to grow channel subscriptions, follows, email lists, and ticketing conversions during launch. Used by artists releasing new music videos.
• Social Unlock Campaign Self-serve campaign product that gates content (such as downloads or exclusive media) behind social actions — Spotify Follow, YouTube Subscribe, SoundCloud Follow, Twitter Follow — or email capture. Used by independent artists, management companies, and labels for fan acquisition and mailing list growth.
• Email for Download Campaign Self-serve campaign product that captures email addresses in exchange for downloadable content such as MP3s, PDFs, coupon codes, or links to exclusive media. Used by artists and labels for mailing list growth.
• Spotify Audio Ads Audio advertising product that places 30-second ads on Spotify to reach active music listeners, with targeting options for boosting streams, tour dates, and merchandise sales. Sold with a $50 minimum budget.
• Premium Website Banner Ads Digital banner ad placement on major music websites — Rolling Stone, Billboard, Pitchfork, and MTV — with up to 5 different banner sizes per campaign. Sold with a $20 minimum budget and used by artists and labels to reach engaged music audiences.
• Managed Ads Program (MAP) Premium managed-service offering in which Show.co's marketing experts plan, create, and execute advertising campaigns for artists and labels — including creative design, optimization, and performance reporting — across Spotify, iHeartRadio, and premium music websites. Targeted at record labels, major artists, and management companies seeking hands-off campaign execution.

Quantifiable outcome

• Up to 4x better results with interactive ads vs standard banner ads
• +12 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• found.eecoreTechnology or Integrationfound.ee powers Show.co's advertising infrastructure. The Managed Ads Program and Ad Builder services are 'powered by found.ee.' Found.ee provides the ad delivery platform and system that serves, monitors, and validates ad campaign delivery. Show.co and found.ee share privacy policies and are related entities under common operation.
• SpotifycoreTechnology or IntegrationShow.co integrates with Spotify for pre-save campaigns, audio ad placement, and audience targeting. Users can launch audio ads on Spotify and track Spotify followers as campaign conversions.
• Rolling StonecoreTechnology or IntegrationPremium advertising placement partner where Show.co clients can feature banner ads targeting dedicated music fans on Rolling Stone's digital properties.
• BillboardcoreTechnology or IntegrationPremium advertising placement partner enabling banner ad campaigns on Billboard's digital platform for music marketing campaigns.
• PitchforkcoreTechnology or IntegrationPremium advertising placement partner for displaying music marketing banner ads on Pitchfork's digital properties targeting indie and alternative music fans.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Feature.fm: Feature.fm is a music marketing platform providing smart links, pre-save campaigns, and bio/link-in-bio tools for artists and labels, competing head-to-head with Show.co's campaign offerings.
• Viberate: Viberate offers music analytics, promotion, and audience-building tools for artists, providing a comparable marketing-and-discovery platform to Show.co for emerging musicians.
• ReverbNation: ReverbNation is a long-standing music promotion platform offering distribution, marketing tools, and fan-acquisition campaigns for independent artists, overlapping with Show.co's full-stack indie marketing approach.
• Hypeddit: Hypeddit is a music marketing platform offering smart links, content unlockers, email capture, and download gates, directly comparable to Show.co's Audience Builder and Email-for-Download features.
• Linkfire: Linkfire is a music smart-link and marketing platform that routes fans to streaming services and tracks engagement, overlapping with Show.co's campaign and audience-building tools.
• ToneDen (Ampd): ToneDen (rebranded to Ampd) is a self-serve marketing automation platform for musicians offering smart links, pre-save campaigns, and ad tools — directly overlapping with Show.co's campaign and ad builder products for indie artists.

Broad incumbents

• Mailchimp: Mailchimp is a broad email marketing and automation platform widely used by musicians and labels for fan engagement and email capture, partially overlapping with Show.co's email-for-download and audience-building capabilities at greater scale.
• UnitedMasters: UnitedMasters is a music distribution and marketing platform that provides release tools, brand partnerships, and promotional services for independent artists — overlapping with Show.co's audience growth and ad products at a much larger, well-funded scale.

Emerging players

• SubmitHub: SubmitHub connects artists to music bloggers and playlist curators for paid and credit-based promotion, addressing a related but distinct music-discovery use case compared to Show.co's paid ad and gating tools.

Regional players

• DistroKid: DistroKid is a leading music distribution service whose Hyperfollow page and promotional tools help artists drive streams and grow audiences, serving an adjacent role to Show.co's pre-release campaign offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/showdotco
• Facebookfacebook.com/showdotco
• LinkedInlinkedin.com/company/show-co1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show.co