Swaggers Technologies

Name

Swaggers Technologies

Legal name

Swaggers Technologies

Website

https://swaggers.co.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical office automation and security equipment including note counting machines, fake note detectors, coffee vending machines, paper shredders, electronic safes, queue management systems, and related accessories. Revenue is generated through direct e-commerce sales with prices ranging from approximately ₹322 to ₹79,999 per product. The company also sells spare parts and consumables like thermal paper rolls and premix.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Swaggers Technologies manufactures, trades, and retails office automation and currency handling hardware including loose and bundle note counting machines, mixed denomination value counters, fake note detectors, paper shredders, GST-ready billing machines, token display systems, automatic school bell timers, electronic safes, coffee vending machines, water dispensers, and supporting consumables and spare parts. Products are sold primarily through the company's own e-commerce platform (swaggers.co.in) with pan-India delivery and Cash on Delivery, targeting banks, retail shops, restaurants, schools, hospitals, jewelry stores, and offices across India.

Product overview

Swaggers Technologies is a Delhi-based manufacturer and trader of office automation, security, and queue management products established in 2007. The product portfolio centers on currency processing equipment including loose note counters, bundle note counting machines, and mixed denomination value counters with UV/MG/IR counterfeit detection; fake note detectors ranging from portable mini units to professional UV and LED models; paper shredders; and beverage vending machines (2-lane and 3-lane instant coffee/tea dispensers). The security category includes electronic safes with digital keypads and metal cash drawers in various slot configurations. Queue management solutions encompass token display systems with multi-language voice announcements, token dispensers, GST-ready billing machines, electric gong bells (4-12 inch), and programmable automatic school bell timers with speaker integration. Supporting consumables include thermal paper rolls, barcode label stickers, and vending machine premixes. The company also supplies comprehensive spare parts including motors, sensors, printer heads, and transformers for their product range. The products are sold primarily in India through their e-commerce platform, with applications in banking, retail, restaurants, schools, and commercial establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Swaggers Floor Bundle Note Counting Machine Floor-standing high-volume currency counter for batch processing of note bundles in banking and retail environments.
• Swaggers Heavy Duty Mixed Denomination Note Counting Machine with 2 CIS Sensors Professional-grade mixed denomination counter with dual CIS sensors and serial number recognition, supporting INR, USD, and EUR multi-currency counting with UV/MG/IR/MT counterfeit detection and touch screen interface.
• Swaggers Touch Mix Value Note Counting Machine with Dual Display Touch screen mix value note counter with color sensor technology that automatically counts and calculates total value of mixed denomination notes with UV/MT/IR/MG counterfeit detection.
• Swaggers Second Hand Refurbished Note Counting Machine Refurbished currency counter with 1000 notes per minute counting speed and UV/MG/IR counterfeit detection for cost-conscious businesses.
• Swaggers Super Mini Jumbo Fake Note Detector Professional UV counterfeit detector with 10X magnification, three-sided reflector for enhanced UV visibility, supporting UV/white light and watermark/magnetic detection for multiple document types.
• Swaggers LED UV Super Mini Jumbo Fake Note Detector LED-based UV counterfeit detector with 10X magnification, three-sided reflector, and combined UV/white light detection for comprehensive fake note identification.
• Swaggers Mini Fake Note Detector Compact portable counterfeit money detector with UV detection for revealing fluorescent strips and security markings, suitable for mobile business use.
• Swaggers 10 Sheets Paper Shredder with CD & Credit Card Cutter Cross-cut paper shredder with 10-sheet capacity, automatic start/stop/reverse functions, viewing window, and capability to shred credit cards, CDs and DVDs.
• Swaggers 2 Lane Coffee Vending Machine Double-option hot beverage vendor with stainless steel tank, ABS molded body, adjustable premix and water settings, half cup function, and microprocessor-controlled operations for office and commercial use.
• Swaggers 3 Lane Coffee Vending Machine Three-beverage instant coffee/tea vending machine with three 1.2kg premix canisters, 2000W power, 3.0L hot water tank, dispensing 4 cups per minute with adjustable temperature and microprocessor control.
• Swaggers 13 Slots Cash Drawer Heavy Body Heavy-duty metal cash drawer with 5 bill slots and 8 coin slots, dimensions 405x420x100mm for secure cash storage in retail environments.
• Swaggers 7 Slots Cash Drawer Metal cash drawer with 4 bill slots and 2 coin compartments, size 38x13.2x42cm for POS system integration.
• Swaggers 10 Slots Cash Drawer 6 Bill and 4 Coins Department Heavy-duty metal cash drawer with 6 bill and 4 coin compartments, manual button opening, optional USB connectivity, suitable for supermarkets, restaurants, and retail shops.
• Swaggers Token Display System with Multi Language Voice Queue management display with 3-digit 7-segment LED, multi-language voice announcements (English, Hindi, Telugu, Malayalam, Kannada, Tamil, Marathi, Bengali, Gujarati), 5m cable with 60m max extension, for banks, hospitals, restaurants, and retail counters.
• Swaggers 6 Digit Token Display System with English & Hindi Voice Announcement 6-digit LED token display with English and Hindi voice calling, 7-segment display, black powder-coated MS metal enclosure.
• Swaggers Wireless Token Display System with Ding Dong Sound 2.3 inch Digit Size Wireless token display with 100m transmission range, 3-digit LED display, complete keypad console, automatic data save on power cut, for banks, hospitals, and retail counters.
• Swaggers Token Dispenser Token printing machine with 2-inch thermal receipt, LCD display showing date and time, wall-mounted design for queue management in restaurants, hotels, hospitals, banks, and retail outlets.
• Swaggers GST Ready Billing Machine with KOT Feature Electronic cash register with GST compliance, kitchen order ticket (KOT) feature, 6000+ item capacity, USB interface, high-speed thermal printer, department reports, for restaurants, hotels, and retail stores.
• Swaggers DP3000 Billing Machine Professional billing machine with 8000+ item capacity, 60 departments, 79mm thermal printer, USB connectivity for barcode scanner and cash drawer, Pen Drive backup for business data.
• Swaggers School Electric Gong Bell 6 inch Electric gong bell with MS chrome plating, 150mm gong for loud sound in schools, factories, cinema halls, operating on 220V AC, connectable to electronic timers.
• Swaggers School Electric Gong Bell 9 inch 9-inch electric gong bell for loud long-range sound in schools, factories, and industrial applications, 220V AC operation with timer connectivity.
• Swaggers School Gong Bell 12 inch 12-inch heavy-duty electric gong bell for large spaces requiring powerful sound coverage, 220V AC with timer integration support.
• Swaggers Automatic School Bell Timer with 100% Accuracy Programmable school bell timer with microsecond accuracy, 30 bells per day capacity, 3 operating modes (Summer, Winter, Examination), weekly off feature, supports 10 bells per device, includes 4-inch gong bell.
• Swaggers Automatic School Bell Management System with inbuilt 53 Voice Announcements Advanced bell management system with 5 operating modes (Summer, Winter, Unit Test, Examination, Spare), 50 programmable bells per mode, 53 built-in voice announcements, supports up to 99 custom MP3/WAV/WMA files, compatible with all branded amplifiers.
• Swaggers Smart Automatic School Bell Timer System with Advanced Technology Computerized school bell timer with LCD display, memory card support, 50+ pre-installed sounds, up to 99 customizable sound files, connects to amplifier and speakers for audio announcements.
• Swaggers Digital Safe Locker H250xW350xD250mm Electronic safe with digital keypad, password/key code setting, solid steel construction, dual security locking bolts, pre-drilled anchor holes for wall/floor mounting.
• Swaggers Mini Digital Safe Locker Compact home safe with 3-8 digit user code, dual emergency keys, digital keypad for secure storage of cash, jewelry, documents, and valuables.
• Swaggers Hot, Normal and Cold Water Dispenser Floor Standing Model Floor-standing water dispenser with hot, normal, and cold water options, 2.5L/hour capacity, 110W cooling and 540W heating, 12-month warranty.
• Swaggers 48mm Label Printer 2 in 1 Thermal Sticker Label & Receipt Printer Portable thermal label and receipt printer with 2000mAh rechargeable battery, Bluetooth and USB connectivity, 50mm paper bin, compatible with Android and iOS for logistics, retail, and e-commerce labeling.

Quantifiable outcome

• Counting speed up to 1000 notes per minute
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Cassida Corporation: US-based maker of currency counters, counterfeit detectors, and cash handling equipment for SMB and retail. Direct competitor in note counters and fake-note detectors sold via e-commerce to small businesses.
• Magner International: Specialist manufacturer of currency counting and counterfeit detection machines distributed in India and globally. Closest product-line overlap with Swaggers' loose and bundle note counters, mix-value counters, and detectors.
• Safescan: Dutch brand specializing in counterfeit detection, money counting, and time-attendance products sold online and through retailers. Comparable as a competing e-commerce-first brand targeting SMB cash-handling buyers with overlapping SKUs.
• Baijnath Praveen Kumar & Co. Indian manufacturer and trader of currency counting machines, fake note detectors, and cash handling equipment. Closest India-based domestic peer competing head-to-head with Swaggers in note counters and counterfeit detection.

Broad incumbents

• Volumatic: UK cash handling specialist serving banks, retail, and gaming with note counters, counterfeit detectors, and cash management software. Comparable as a more established incumbent operating in adjacent cash-handling segments.
• Godrej & Boyce: Large Indian conglomerate with a security and office automation portfolio including safes, locks, and document solutions. Comparable as a domestic Indian player overlapping on electronic safes, cash drawers, and broader office automation.
• HSM GmbH + Co. KG: German global leader in document shredding and data security, sold widely in India. Comparable as the dominant incumbent in the paper shredder category where Swaggers also competes.
• Fellowes Brands: US-based manufacturer of paper shredders, binding/laminating equipment, and air purifiers with global distribution. Comparable as a competing brand in paper shredders and adjacent office automation categories.
• Glory Co., Ltd. Global Japanese leader in cash handling, including note counters and counterfeit detectors sold into banks and retail. Comparable as the dominant incumbent in Swaggers' core note-counting category with deep B2B relationships and certifications.

Emerging players

• Wavetec: Provider of queue management, digital signage, and customer experience solutions for banks and retail in emerging markets. Comparable as a competing technology stack in Swaggers' token-display and queue-management product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swaggerstech
• Facebookfacebook.com/swaggerstechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swaggers Technologies