What Waytostay does

WaytoStay is a UK-based travel media and deals curation business that operates a free weekly email newsletter delivering hand-picked luxury hotel, boutique stay, and cruise deals to UK subscribers every Sunday. The company targets UK-based luxury travellers and value-conscious premium travellers who prefer curated quality over algorithmic price comparison, differentiating through human editorial curation rather than automated aggregation. All deals link externally to booking providers, and revenue is generated entirely through affiliate commissions earned when subscribers complete bookings through those partner links.

The core product is the Sunday email newsletter, supported by a travel deals listing platform and an extensive SEO-oriented content library of destination guides, neighbourhood recommendations, and travel advice spanning Europe, Asia, North and South America, Oceania, Central America, Africa, and the Caribbean. Distribution is multi-channel: the owned email list drives retention, while organic social media (Facebook, X, Pinterest, Instagram, YouTube) and earned media coverage in publications such as The Guardian, The Telegraph, Conde Nast Traveler, Lonely Planet, and Bustle drive top-of-funnel acquisition. No proprietary technology platform is disclosed; the business runs on standard web publishing infrastructure.

Monetization is exclusively affiliate-based, routed through the Awin affiliate network to two named core booking partners: lastminute.com and Thomas Cook. No pricing is charged to subscribers, no enterprise customers are served, no management team or founders are publicly disclosed, no funding rounds are recorded, and no parent company has been identified. The company appears to be a bootstrapped, founder-led or small-team editorial operation whose entire revenue line is contingent on conversion through a small set of third-party booking platforms.

Name

Waytostay

Legal name

WaytoStay

Website

https://waytostay.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WaytoStay is a UK-based travel media business that curates luxury hotel, boutique, and cruise deals into a free weekly email newsletter for UK subscribers, monetizing through affiliate commissions routed via lastminute.com and Thomas Cook.

Ownership category

akta.pro rank

Product category

Travel Deal Newsletter

akta.pro primary industry

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

akta.pro secondary industry

Hotels & Lodging Metasearch (THALAEAC)

Keywords

• Travel deal newsletter
• Luxury hotel deals
• Curated travel offers
• Boutique accommodation deals
• Travel content publishing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Commission: WaytoStay earns affiliate commission when subscribers book travel deals through their links. The company explicitly states this never influences which deals are featured, maintaining editorial independence. Revenue is generated on a per-transaction basis when users click through to booking providers and complete bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WaytoStay is a free weekly email newsletter and editorial deals platform that hand-picks luxury travel deals — including 4-5 star hotels, boutique stays, all-inclusive resorts, and cruise packages with flights from UK airports — and delivers them to UK-based subscribers every Sunday. The company supplements the newsletter with a website featuring curated deal listings and extensive destination, neighborhood, and travel-advice guides, monetizing exclusively via affiliate commissions from external booking providers such as lastminute.com and Thomas Cook.

Product overview

WaytoStay is a travel deals curation platform operating as a newsletter-based service for UK-based travellers. The core product is a free weekly email newsletter (WaytoStay Newsletter) that delivers 4-5 curated luxury travel deals directly to subscribers every Sunday. Supporting the newsletter is a Travel Deals Platform featuring hand-picked hotel, resort, and cruise offers with flight packages from UK airports. The company also publishes Travel Guides and Editorial Content including destination guides, neighbourhood recommendations, and safety advisories across Europe, Asia, North America, South America, Oceania, Central America, Africa, and the Caribbean. The platform monetizes through affiliate commissions when users book through featured deal links.

Differentiator

Problem solved

Functional benefit

Products and services

• WaytoStay Newsletter A free weekly email newsletter that delivers hand-picked luxury travel deals — 4-5 star hotels, boutique stays, all-inclusive resorts, and cruise offers with flight packages from UK airports — to UK subscribers every Sunday.
• Travel Deals Platform A curated online marketplace of hand-picked luxury travel deals including 4-5 star hotels, boutique stays, all-inclusive resorts, and cruise packages with flights from UK airports, with outbound affiliate links to external booking providers such as lastminute.com and Thomas Cook.
• Travel Guides & Editorial Content In-depth destination guides, city-specific neighborhood and accommodation recommendations, safety travel advisories, and practical travel planning advice covering destinations worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• lastminute.comcoreGTM or Marketing PartnerWaytoStay features affiliate links to lastminute.com for booking travel deals including flights and hotel packages. When users click through and book, WaytoStay earns affiliate commission. This is the primary booking partner referenced across deal pages.
• Thomas CookcoreGTM or Marketing PartnerWaytoStay features affiliate links to Thomas Cook for booking travel packages. Example deal shows 4-star Sunny Beach all-inclusive week with flights from Thomas Cook. Partnership enables WaytoStay to monetize travel deal recommendations through affiliate commissions.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Secret Escapes: UK-headquartered members-only luxury hotel and travel deals club selling hand-picked discounted stays to a UK audience — directly overlaps WaytoStay's core proposition of curating premium accommodation deals to UK travelers.
• The Points Guy: Editorial-led travel deals and advice site monetized via affiliate links to booking partners — same content-plus-affiliate business model applied to a US/English-speaking audience, making it the closest direct comparable in monetization mechanics.
• Travelzoo: Long-running travel and lifestyle deals publisher that distributes curated offers via email newsletter and website to a subscriber base — operates essentially the same newsletter-plus-affiliate model as WaytoStay at much larger scale.
• Mr & Mrs Smith: Boutique and luxury hotel curation brand selling curated stays to affluent travelers, originally UK-focused — comparable positioning in the curated boutique-luxury accommodation space and similar premium-segment audience.
• HolidayPirates: European travel deals newsletter and content brand publishing curated flight, hotel, and package deals to a large email subscriber base — the most direct European-headquartered competitor in the deal-discovery newsletter category.
• Voyage Privé: Members-only private travel sales club offering discounted luxury hotel and package stays to UK and European subscribers — overlaps WaytoStay's premium-deals-to-UK-members proposition, with a transactional flash-sale layer.
• Jack's Flight Club: Curated cheap and mistake-fare flight deals delivered via email newsletter to a large subscriber base — same newsletter-plus-affiliate mechanic as WaytoStay but skewed to flights rather than hotels/cruises.

Broad incumbents

• Scott Dunn: Established UK luxury tour operator and private travel specialist serving affluent UK travelers with curated high-end itineraries — a broader incumbent operating in the same premium UK travel customer segment WaytoStay targets.
• Lonely Planet: Global travel editorial brand with destination guides, books, and curated content — overlaps WaytoStay's editorial SEO content library and is cited on WaytoStay's own 'Featured In' section as a comparable authority in travel content.
• Condé Nast Traveller: Premium travel editorial brand covering luxury hotels, destinations, and curated travel experiences — same luxury-travel editorial positioning and UK audience as WaytoStay, at much larger scale and via a print+digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/waytostay
• YouTubeyoutube.com/@thewaytostay
• Facebookfacebook.com/Waytostay
• Instagraminstagram.com/waytostay
• Pinterestpinterest.com/waytostay
• LinkedInlinkedin.com/company/waytostay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waytostay