Springfree Trampoline

What Springfree Trampoline does

Springfree Trampoline is an Australian designer and manufacturer of springless trampolines, founded in 2004 by engineer Dr. Keith Alexander, who invented the patented alternative to traditional metal-spring trampolines. The company produces trampolines in 10 sizes across three shapes (round, oval, square), built around four proprietary technologies: springless flexible composite rods (positioned beneath the jumping surface and described as 3x stronger and 4x more flexible than steel), the FlexiNet flexible enclosure system, the SoftEdge jump mat (claimed to be 30x more shock absorbent than standard safety pads), and a galvanized hidden frame with three-layer rust protection rated for 3,000 hours of salt-spray testing. The portfolio is priced between $999 AUD for the Mini Round and $4,399 AUD for the Jumbo Oval, with bundled packages (Moving, Sports, Sun) and accessories such as the FlexrHoop basketball attachment.

The company operates a hybrid direct-to-consumer and retail distribution model, selling online at springfreetrampoline.com.au with financing (Zip 0% interest) and layby options, alongside exclusive Costco channel partnerships in Australia and the United States. Springfree serves families with children (primary segment), adult fitness users, and trampoline-park operators across four markets: Australia, the United States, New Zealand, and Canada, with manufacturing and testing infrastructure in Queensland, Australia. The company is the only trampoline brand continuously certified to Australian Standard AS 4989:2015 and recommended by CHOICE (Australia) and Consumer NZ. Springfree was acquired by Vuly Trampolines in 2023 for $50 million and operates as a subsidiary of that parent company, employing 251–500 people.

Name

Springfree Trampoline

Legal name

Springfree Trampoline Aust P/L

Website

https://springfreetrampoline.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Springfree Trampoline is an Australian designer and manufacturer of patented springless trampolines, serving families across Australia, the United States, New Zealand, and Canada via direct-to-consumer e-commerce and exclusive Costco retail partnerships. Founded in 2004 by Dr. Keith Alexander and acquired by Vuly Trampolines in 2023.

Ownership category

akta.pro rank

Product category

Outdoor Recreational Trampolines

NAICS

Spring and Wire Product Manufacturing (33261)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Backyard trampolines
• Springless trampolines
• Outdoor recreational equipment
• Kids play equipment
• Trampoline accessories

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Trampoline Hardware Sales: Primary revenue stream from direct sale of springless trampolines in various sizes (Mini, Compact, Medium, Large, Jumbo) and shapes (Round, Oval, Square). Products sold online directly and through Costco exclusive models.
2. Accessories: Sale of trampoline accessories including basketball hoops (FlexrHoop), weather covers, sunshades, shifting wheels, ground anchors, and step accessories (FlexrStep).
3. Installation and Delivery Services: Professional installation and delivery services offered as paid add-ons to trampoline purchases.
4. Bundles: Pre-configured bundle packages (Moving Bundle, Sports Bundle, Sun Bundle) offering discounted pricing on multiple products purchased together.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Springfree Trampoline manufactures and sells springless backyard trampolines in 10 sizes across 3 shapes (round, oval, square), priced from $999 to $4,399 AUD. The company replaces traditional metal springs with patented flexible composite rods, pairs the mat with a FlexiNet safety enclosure and a SoftEdge mat, and conceals the galvanized steel frame beneath the jumping surface. The product range is sold direct-to-consumer online, through Costco-exclusive models, and complemented by accessories, themed bundles, and paid installation services.

Product overview

Springfree Trampoline offers a unified portfolio of springless trampolines as its core product line, available in 10 sizes across 3 shapes (square, oval, round). The product range spans from compact models (Mini Round at $999, Compact Oval/Round at $1,599-$1,799) through medium sizes ($1,999-$2,699) to large and jumbo models ($2,299-$4,399). Complementary offerings include themed bundles (Moving, Sports, Sun), Costco-exclusive models, the Tgoma digital game system, and accessories (FlexrHoop, FlexrStep, covers, anchors). The portfolio is unified by the patented springless design with FlexiNet enclosure, SoftEdge mat technology, and hidden frame - all backed by the industry's only full 10-year warranty on all parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Round Trampoline Smallest Springfree trampoline model at 1.9m (6ft) diameter, designed for compact backyards and young beginner jumpers aged 6-12, with springless composite rod design, FlexiNet enclosure, SoftEdge mat, and hidden frame.
• Compact Round Trampoline 8ft (2.5m) round springless trampoline for small yards, providing 5m2 of jumping surface and up to 600kg tested weight capacity, priced at $1,699 AUD.
• Compact Oval Trampoline Compact oval springless trampoline at 1.9m x 2.7m (6ft x 9ft) designed to maximize jumping space in narrow backyards, priced at $1,799 AUD.
• Medium Oval Trampoline Medium-sized oval springless trampoline offering 7.3m2 of jumping surface with a 700kg weight capacity, priced at $1,999 AUD.
• Medium Round Trampoline Medium 3m diameter round springless trampoline, available in award-winning Costco-exclusive versions, priced at $2,099 AUD.
• Medium Square Trampoline Square-shaped medium springless trampoline offering different bounce characteristics compared to round models.
• Large Oval Trampoline Large oval springless trampoline with 8.5m2 jumping surface, awarded the 2024 GOOD DESIGN Award by Good Design Australia, priced at $2,299 AUD.
• Large Square Trampoline Large square springless trampoline offering 10.5m2 of jumping surface, described as the most loved model by customers, priced at $2,699 AUD.
• Jumbo Round Trampoline Largest round Springfree trampoline at 13ft (4m) diameter with 12.6m2 jumping surface and 700kg static weight capacity, priced at $3,199 AUD and also available at Costco Australia.
• Jumbo Oval Trampoline Largest Springfree model at 5.8m x 7.7m with 18.5m2 jumping surface, priced at $4,399 AUD.
• All-Black 10 ft Medium Round Trampoline Bundle (Costco Exclusive) Costco-exclusive all-black 10 ft medium round springless trampoline bundle launched ahead of the 2025 holiday season, featuring a safety-focused design and 10-year warranty, valued at $2,179 in the US market.
• Trampoline Bundles (Moving, Sports, Sun) Pre-configured bundle packages combining a Springfree trampoline with complementary accessories at a discounted bundled price, including the Moving Bundle ($2,156), Sports Bundle ($2,086), and Sun Bundle for weather protection.
• FlexrHoop Basketball Hoop Basketball hoop accessory that attaches to Springfree trampolines for interactive play, available in V1, V2, and V3 versions.
• FlexrStep Step accessory for easier Springfree trampoline access, with 3D interactive assembly instructions available via the BILT app.
• Tgoma Digital Game Interactive digital game system for Springfree trampolines that adds gamification to trampoline use.
• Trampoline Accessories (Weather Covers, Sunshades, Ground Anchors, Shifting Wheels) Range of Springfree accessories including weather covers, sunshades, ground anchors, and shifting wheels for trampoline maintenance and enhanced functionality.
• Professional Installation and Delivery Services Professional installation and delivery services offered as paid add-ons to Springfree trampoline purchases.

Quantifiable outcome

• Eliminates 90% of product-related trampoline injuries
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Texas LegendsminorGTM or Marketing Partner · 13 November 2025Springfree Trampoline partnered with the Texas Legends, NBA G League affiliate of the Dallas Mavericks, to conduct a trampoline giveaway during home games. Promotion includes a trampoline valued at $2,179, with entry through fan participation and newsletter subscription.
• CostcocoreChannel Partner/ Reseller/ Distributor · 5 November 2025Exclusive distribution partnership for Costco-exclusive trampoline models including the All-Black 10ft Medium Round Trampoline Bundle launched November 2025 and Jumbo Round Trampoline in Australia.
• Daniel Morcombe FoundationcoreStrategic or Co-development PartnerPartnership dedicated to 'keeping kids safe' - Australia's largest child safety education and awareness initiative. Springfree donates $100 for each Christmas Eve Installation spot sold. 20th anniversary of Day for Daniel in 2025.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vuly Trampolines: Vuly is Springfree's parent company and a direct competitor in the consumer trampoline market. It sells its own line of spring-based and springless trampolines across Australia, the US, and other markets, creating the closest comparable business model and customer overlap.
• Acon Air Trampolines: Acon offers springfree-style trampolines and rectangular performance trampolines targeted at safety-conscious families and fitness users. It is a direct peer given its similar premium positioning and overlap with Springfree in the North American market.
• Plum Products: Plum is a UK-based outdoor play equipment brand selling trampolines, swings, and playhouses to families. It is a direct peer in product category (consumer trampolines) and target customer (families with children), primarily serving European markets.
• Jumpflex Trampolines: Jumpflex sells spring-based trampolines marketed on safety, durability, and easy assembly. It is a direct peer competing in the same family-with-children segment, primarily in Australia and New Zealand.
• Eurotramp: Eurotramp manufactures premium trampolines for both commercial trampoline parks and home use, with a strong reputation in Europe. It is comparable to Springfree in technical quality and safety positioning, though its center of gravity is the commercial/professional segment.
• Skywalker Trampolines: Skywalker is one of the largest trampoline brands in North America, selling spring-based trampolines across Walmart, Amazon, and other mass channels. It is a direct peer in product category and target customer (families with children), though it competes on price rather than the premium safety positioning.

Emerging players

• Backyard Discovery: Backyard Discovery sells wooden swing sets, playsets, and outdoor recreation products across North America. It is comparable to Springfree as a backyard family entertainment brand, though its core category is playsets rather than trampolines.

Broad incumbents

• Lifetime Products: Lifetime Products is a US manufacturer of outdoor recreation goods including basketball systems, sheds, and trampolines. It competes with Springfree in the backyard recreation category and shares similar mass-retail distribution.
• Berg Toys: Berg is a European outdoor play brand offering trampolines, go-karts, and pedal go-carts for families. It overlaps with Springfree in trampolines but competes as a broader outdoor play incumbent with a wider product portfolio.
• Little Tikes: Little Tikes is a globally recognized children's play brand offering outdoor and indoor toys. It is comparable to Springfree in targeting families with young children for play products, though trampolines are not its core focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/springfreetrampoline_au
• Xx.com/Springfree
• Facebookfacebook.com/Springfree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springfree Trampoline