Texas Legends
- Company typePrivate
- Founded2011
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Texas Legends firmographics
Firmographics- Name
- Texas Legends
- Legal name
- Texas Legends
- Website
- https://texlegends.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Texas Legends is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Legends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from single game tickets, season tickets, and group packages sold through Ticketmaster and direct channels at Comerica Center games
- Merchandise Sales: Online store sales of team merchandise including jerseys, apparel, and game-worn items through texlegendsshop.com
- Premium Experiences: Premium seating, VIP experiences, and hospitality packages at games including Founders Club and Courtside access
- Sponsorship Revenue: Corporate sponsorship deals including arena naming rights, in-game branding, partnership programs, and promotional collaborations with brands like Kia, Coserv, InTouch Credit Union, and Choctaw
- Youth Programs: Revenue from summer basketball camps, Jr Legends program, birthday party packages, and team party packages
- Community Programs: Revenue from Legends Business Launchpad and networking events with corporate partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets |
Distribution channels5 records
Marketing channels7 records
Texas Legends product offering
Product offeringCore offering
Texas Legends operates a professional basketball franchise in the NBA G League as the official developmental affiliate of the Dallas Mavericks, playing home games at Comerica Center in Frisco, Texas. The team delivers live sports entertainment through ticket sales, premium hospitality experiences, merchandise, youth basketball camps (Summer Basketball Camp, Jr Legends), and community engagement programs including Legends Business Launchpad and Legends Mission of the Month. Revenue is generated across ticket sales, sponsorships, premium seating, merchandise, and youth programming.
Product overview
Texas Legends is the NBA G League affiliate of the Dallas Mavericks, operating as a professional basketball team at the Comerica Center. The organization offers a portfolio of services including youth basketball development programs (Summer Basketball Camp, Jr Legends), game attendance experiences (single game tickets, season tickets, group packages, premium experiences), entertainment (Texas Legends Dancers, Dunker mascot), e-commerce (online merchandise store, game-worn jerseys), and community engagement initiatives (business launchpad, mission of the month, networking events).
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets
Quantifiable outcome
- Trampoline giveaway promotion valued at $2,179 for fan engagement
Companies that use Texas Legends
Customer profileSegments5 records
Ideal customer profiles4 records
Texas Legends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Texas Legends partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Springfree TrampolineminorSpringfree Trampoline partnered with Texas Legends to conduct a trampoline giveaway during home games. The promotion includes a trampoline valued at $2,179, with entry available through fan participation at games and newsletter subscription. This partnership drives community engagement and brand awareness for both entities.
- Kia of FriscocoreKia of Frisco serves as the official automotive sponsor, providing test drive experiences with Legends players including Byron Bogar. The partnership features activations at Comerica Center with the 2026 KIA Sportage, combining automotive marketing with game attendance opportunities.
- CoservcoreCoserv presents the Legends Mission of the Month program, a community initiative highlighting charitable work and local organizations. This partnership supports community outreach and corporate social responsibility messaging during home games.
- InTouch Credit UnioncoreInTouch Credit Union presents the Legends Business Launchpad, a business networking program connecting local entrepreneurs and professionals through Legends-branded events and programming.
- ChoctawcoreChoctaw presents the Together We Are More Networking program, a corporate networking event series combining professional development with Legends community engagement opportunities.
- Dallas MaverickscoreDallas Mavericks serves as the NBA parent organization for Texas Legends as the official NBA G League affiliate. The partnership provides player development pathways, organizational resources, and brand alignment between the NBA and G League teams.
- TicketmastercoreTicketmaster serves as the primary ticketing platform for single game ticket sales, providing digital ticketing infrastructure and marketplace distribution for Texas Legends home games at Comerica Center.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Texas Legends competitors and assessment
Company assessmentDirect peers
- Rio Grande Valley Vipers: NBA G League team and Houston Rockets affiliate based in Edinburg, Texas. Operates under identical G League economics with the same revenue mix (ticketing, sponsorship, community), serving as a same-state direct comparable for Texas Legends.
- Oklahoma City Blue: NBA G League team and Oklahoma City Thunder affiliate. Operates in the same regional footprint with the same single-team, single-venue G League model, making it a strong regional direct peer.
- Sioux Falls Skyforce: NBA G League team and Miami Heat affiliate. Long-tenured G League franchise operating with comparable ticketing, sponsorship, and community programming model, serving as a direct peer in operational structure.
- Austin Spurs: NBA G League team and affiliate of the San Antonio Spurs, based in Austin, Texas. Operates the same league, business model (tickets, merchandise, sponsorship, community programming), and serves an overlapping Texas sports fan base, making it the closest direct peer to Texas Legends.
- Long Island Nets: NBA G League team and Brooklyn Nets affiliate. Operates in the same league with the same revenue streams (tickets, merchandise, sponsorship) and serves as a direct peer benchmark for suburban-market G League operations.
- Greensboro Swarm: NBA G League team and Charlotte Hornets affiliate. Operates the same single-team G League model with comparable ticketing, sponsorship, and community programming revenue mix.
- Salt Lake City Stars: NBA G League team and Utah Jazz affiliate. Operates the same single-team, single-venue G League model with comparable ticketing, sponsorship, and community programming mix.
- Memphis Hustle: NBA G League team and Memphis Grizzlies affiliate. Operates the same league, similar mid-market venue economics, and shares comparable sponsorship and ticketing models, making it a direct peer in scale and structure.
- Capital City Go-Go: NBA G League team and Washington Wizards affiliate. Operates the same league with the same core revenue streams (tickets, sponsorship, merchandise, community), making it a direct peer in business model and league structure.
Broad incumbents
- Dallas Mavericks: Parent NBA franchise that owns and operates Texas Legends. While not a peer in the traditional sense, the Mavericks control all player, staffing, and strategic decisions for Texas Legends and operate in the same DFW market with overlapping fan and sponsor bases, providing direct contextual benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Texas Legends social profiles
Digital presenceTexas Legends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Legends leadership team
Management profileNumber of profiles
Texas Legends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Legends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Legends
What does Texas Legends do?
Texas Legends operates a professional basketball franchise in the NBA G League as the official developmental affiliate of the Dallas Mavericks, playing home games at Comerica Center in Frisco, Texas. The team delivers live sports entertainment through ticket sales, premium hospitality experiences, merchandise, youth basketball camps (Summer Basketball Camp, Jr Legends), and community engagement programs including Legends Business Launchpad and Legends Mission of the Month. Revenue is generated across ticket sales, sponsorships, premium seating, merchandise, and youth programming.
Is Texas Legends a public or private company?
Texas Legends is a private company. It is classified as corporate owned and is currently operating.
When was Texas Legends founded?
Texas Legends was founded in 2011. It employs 11 to 50 people.
Where is Texas Legends based?
Texas Legends is headquartered in Frisco, United States, in the North America region.
How does Texas Legends make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, premium Experiences, sponsorship Revenue, youth Programs and community Programs.
Who are Texas Legends's main competitors?
Direct peers on record are Rio Grande Valley Vipers, Oklahoma City Blue, Sioux Falls Skyforce, Austin Spurs, Long Island Nets, Greensboro Swarm, Salt Lake City Stars, Memphis Hustle and Capital City Go-Go. Dallas Mavericks is listed as a broad incumbent.
Does Texas Legends have an API?
No public API is recorded for Texas Legends.