Results Radio
Results Radio is a privately held Northern California broadcaster that owns and operates 12 FM stations across Redding, Chico, Yuba-Sutter-Colusa, and Santa Rosa, selling broadcast radio advertising, digital advertising through Results Digital, and e-commerce marketing via NorCal Big Deals to local and regional businesses.
- Company typePrivate
- Founded1994
- HeadquartersRedding, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Results Radio does
Results Radio, LLC is a privately held regional radio broadcasting company headquartered in Santa Rosa, California, founded in 1994 by Jack Fritz and Ron Castro. It owns and operates 12 FM radio stations across four Northern California markets — Redding, Chico, Yuba-Sutter-Colusa, and Santa Rosa — broadcasting a diverse format portfolio including Adult Hits (Bob FM), Contemporary Hit Radio (Power 94), Classic Hits (KUBA), Country (KNCQ, KYTO, KKCY, Y-TO), Active Rock (KRQR), and Classic Rock (KHRD, KTHU). The integrated platform combines over-the-air FM broadcast with online streaming via the rdo.to platform, station-branded websites, and mobile/streaming apps, together delivering 257,000 weekly broadcast listeners, 8.2 million monthly streaming minutes, and over 20,000 unique website visitors per month. Programming also includes local news, road conditions, wildfire and severe-weather updates relevant to Northern California communities.
The company's product surface extends beyond traditional broadcast advertising into digital and e-commerce channels. Results Digital offers advertisers internet display, streamed video, on-demand content, digital fan club newsletters, e-commerce certificate programs, and digital coupons for micro-targeting local consumers. NorCal Big Deals is an e-commerce marketing platform bundling digital listings with on-air radio promotion for Yuba-Sutter-Marysville businesses. Beyond paid media, Results Radio sells event marketing, promotional sponsorships, and talent endorsements, and uses its on-air presence to anchor community initiatives such as Make-A-Wish radiothons, turkey and toy drives, and other branded charitable events.
Results Radio generates revenue primarily through advertising sold by a regional direct sales force organized around dedicated Market Managers for each market (Beth Tappan in Redding, Rocky Cosgrove in Chico, Gordon Rowntree in Yuba-Sutter-Colusa). The sales-led go-to-market targets local and regional SMB advertisers in Northern California seeking multi-platform reach combining broadcast and digital inventory; secondary reach includes nonprofit and community organizations seeking event visibility and fundraising platforms. Pricing is quote-based and not publicly disclosed, and the company provides no reported revenue figures. Owned by the founding team with no disclosed institutional investors or parent company, Results Radio operates as an independent regional broadcaster with 51-100 employees and a 30-year operating history.
Results Radio firmographics
Firmographics- Name
- Results Radio
- Legal name
- Results Radio, LLC
- Website
- https://resultsradio.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Results Radio is a privately held Northern California broadcaster that owns and operates 12 FM stations across Redding, Chico, Yuba-Sutter-Colusa, and Santa Rosa, selling broadcast radio advertising, digital advertising through Results Digital, and e-commerce marketing via NorCal Big Deals to local and regional businesses.
- Ownership category
- akta.pro rank
Results Radio industry classification
Industry- Product category
- Radio Broadcasting Services
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Results Radio is headquartered
LocationHeadquarters
- HQ city
- Redding
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Results Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Traditional broadcast radio advertising solutions including on-air spots, talent endorsements, and promotional sponsorships across the company's 12 FM station brands
- Digital Advertising: Internet display advertising, streamed video, email blasts, and digital coupons through Results Digital solutions platform
- Event Marketing and Sponsorships: Event and promotional sponsorships including community events, radiothons, and branded promotional activities
- Streaming and App Audience: Monetization of streaming content and app-based audience consumption (8.2 million streaming minutes monthly)
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Results Radio product offering
Product offeringCore offering
Results Radio, LLC owns and operates 12 FM radio station brands across four Northern California markets (Redding, Chico, Yuba-Sutter, Santa Rosa), broadcasting formats including Adult Hits, CHR, Classic Hits, Country, Active Rock, and Classic Rock. The company sells broadcast radio advertising (on-air spots, talent endorsements, event sponsorships) and complementary digital advertising solutions (internet display, streamed video, on-demand content, email blasts, digital coupons, e-commerce certificate programs) to local businesses and community organizations. Its programming reaches 257,000 weekly broadcast listeners and 8.2 million monthly streaming minutes.
Product overview
Results Radio operates a diversified media company consisting of 12 FM radio stations across four Northern California markets (Redding, Chico, Yuba-Sutter-Colusa, and Santa Rosa) broadcasting various formats including Adult Hits, CHR, Classic Hits, Country, Active Rock, and Classic Rock. The company offers an integrated portfolio combining traditional broadcast radio advertising with digital solutions (Results Digital) and eCommerce marketing (NorCal Big Deals). Their services include on-air personalities, event sponsorships, promotions, talent endorsements, internet display advertising, streamed video, email marketing, and custom surveys. The stations reach 257,000 weekly broadcast listeners, with 8.2 million streaming minutes monthly and over 20,000 unique website visitors monthly.
Differentiator
Problem solved
Functional benefit
Brands
- SHOP & SAVE: A retail partner brand featured on Results Radio's platforms, offering shopping-related content and promotions.
Products and services
- KNCQ FM (Q97 Country) Country music format radio station serving the Redding, CA market, available for broadcast radio advertising campaigns and streaming on the station's website.
- KESR FM (Bob FM 107.1) Adult Hits format radio station serving the Redding, CA market, available for broadcast radio advertising and online streaming.
- KYTO FM (Kicks 96) Country music format radio station serving the Redding, CA market, available for broadcast radio advertising campaigns.
- KHRD FM (Red 103.1) Classic Rock format radio station serving the Redding, CA market, available for broadcast radio advertising campaigns.
- KEWB FM (Power 94) Contemporary Hit Radio (CHR) format radio station serving the Redding, CA market, available for broadcast radio advertising campaigns.
- KRQR FM (Z-Rock) Active Rock format radio station serving the Chico, CA market, available for broadcast radio advertising campaigns.
- KTHU FM (Thunderheads) Classic Rock format radio station serving the Chico, CA market, available for broadcast radio advertising campaigns.
- KCEZ FM (Power 102.1) Hot Adult Contemporary format radio station serving the Chico, CA market, available for broadcast radio advertising campaigns.
- KBQB FM (Bob FM 92.7) Adult Hits format radio station serving the Chico, CA market, available for broadcast radio advertising campaigns.
- KKCY FM (Katy 103.1) Country music format radio station serving the Yuba-Sutter-Colusa, CA market, available for broadcast radio advertising campaigns.
- K238 AV/KKCY HD2 (Y-TO 95.5) Country music format radio station serving the Yuba-Sutter-Colusa, CA market, available for broadcast radio advertising campaigns.
- KUBA FM (KUBA 98.5) Classic Hits format radio station serving the Yuba-Sutter-Colusa, CA market, available for broadcast radio advertising campaigns.
- NorCal Big Deals E-commerce marketing platform for Yuba-Sutter-Marysville area businesses offering digital listings and radio promotion at no upfront cost, providing local deals and promotional content.
- Results Digital Digital advertising solutions for local businesses and marketers including internet display, streamed video, on-demand content, digital fan club newsletters, e-commerce certificate programs, and digital coupons to micro-target local consumers.
- Radio Advertising Traditional broadcast radio advertising solutions including on-air spots, talent endorsements, and promotional sponsorships across Results Radio's 12 FM station brands, reaching 257,000 weekly broadcast listeners.
- Promotions and Sponsorships Event and promotional sponsorships and talent endorsements for brands seeking visibility through Results Radio's stations and on-air personalities across Northern California markets.
- Event Marketing Custom event marketing services for advertisers and community partners across Results Radio's four Northern California markets.
Quantifiable outcome
- Reaches 257,000 weekly broadcast listeners
- +2 more outcomes
Companies that use Results Radio
Customer profileSegments2 records
Ideal customer profiles2 records
Results Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Results Radio partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Results Radio competitors and assessment
Company assessmentDirect peers
- Emmis Communications: Regional radio broadcaster with multi-station clusters and diversified digital/print assets. Comparable mid-size multi-market radio operator.
- Townsquare Media: Operator of ~300 radio stations across small and mid-size U.S. markets with a focus on local content and digital advertising. Comparable to Results Radio in targeting similar local advertisers with similar multi-platform offerings.
- Bonneville International: Family-owned regional radio broadcaster with clusters in the Western U.S., including Northern California-adjacent markets. Closely comparable family-controlled operating model and geographic overlap.
- Alpha Media: Privately held regional radio broadcaster operating multiple FM/AM clusters across mid-size U.S. markets. Comparable to Results Radio as a multi-market cluster operator selling integrated broadcast and digital advertising to local SMBs.
- Beasley Broadcast Group: Public multi-market radio operator with clusters in mid-size U.S. markets, offering broadcast + digital advertising solutions. Comparable regional broadcaster serving similar local SMB advertiser base.
- Salem Communications: Multi-market radio broadcaster operating clusters across the U.S., including news/talk and music formats. Comparable cluster-based operating model and advertiser mix to Results Radio.
Regional players
- Lotus Communications: Family-owned operator of radio stations primarily in the Western U.S. Comparable multi-market, family-controlled regional cluster operator with overlapping advertiser base.
- Educational Media Foundation (K-LOVE / Air1): Non-commercial radio network with strong Northern and Central California distribution. Competes for listener attention and advertiser share-of-voice in Results Radio's geographic footprint.
Broad incumbents
- Audacy (formerly Entercom/CBS Radio): Major U.S. radio broadcaster with stations in large markets plus the Audacy digital streaming platform. Competes with Results Radio for ad budgets in adjacent California markets.
- iHeartMedia: Largest U.S. radio operator with 860+ stations plus national digital audio platform (iHeartRadio). Competes with Results Radio for local ad dollars but operates at national scale with programmatic and data capabilities far beyond regional players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Results Radio social profiles
Digital presenceResults Radio compliance and trust
Trust signalCompliance2 records
Results Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Results Radio leadership team
Management profileNumber of profiles
Profiles7 records
Results Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Results Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Results Radio
What does Results Radio do?
Results Radio, LLC owns and operates 12 FM radio station brands across four Northern California markets (Redding, Chico, Yuba-Sutter, Santa Rosa), broadcasting formats including Adult Hits, CHR, Classic Hits, Country, Active Rock, and Classic Rock. The company sells broadcast radio advertising (on-air spots, talent endorsements, event sponsorships) and complementary digital advertising solutions (internet display, streamed video, on-demand content, email blasts, digital coupons, e-commerce certificate programs) to local businesses and community organizations. Its programming reaches 257,000 weekly broadcast listeners and 8.2 million monthly streaming minutes.
Is Results Radio a public or private company?
Results Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Results Radio founded?
Results Radio was founded in 1994. It employs 51 to 100 people.
Where is Results Radio based?
Results Radio is headquartered in Redding, United States, in the North America region.
How does Results Radio make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, event Marketing and Sponsorships and streaming and App Audience.
Who are Results Radio's main competitors?
Direct peers on record are Emmis Communications, Townsquare Media, Bonneville International, Alpha Media, Beasley Broadcast Group and Salem Communications. Regional players are Lotus Communications and Educational Media Foundation (K-LOVE / Air1). Broad incumbents are Audacy (formerly Entercom/CBS Radio) and iHeartMedia.
Does Results Radio have an API?
No public API is recorded for Results Radio.
What industry is Results Radio in?
Results Radio's product category is Radio Broadcasting Services. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAI, Radio Advertising Sales & Representation (Local/National, Network Ad Sales). Its NAICS code is 51611 and its SIC code is 4832.