Northern Agricultural Catchments Council

What Northern Agricultural Catchments Council does

Northern Agricultural Catchments Council (NACC NRM) is a federally designated regional Natural Resource Management organization based in Geraldton, Western Australia, one of 54 such bodies across Australia and one of seven in Western Australia. Established in the early 2000s, NACC operates across the 7.5 million hectare Northern Agricultural Region spanning eight catchments (Murchison, Hutt, Bowes, Chapman, Greenough, Irwin, Hill, and Moore), within the globally significant Southwest Australian Biodiversity Hotspot. The organization serves farmers, Aboriginal communities, local government, and community groups through four core programs: Biodiversity, Sustainable Agriculture, Aboriginal Custodianship, and Coastal & Marine. Its core information asset is NARvis, an interactive online NRM strategy platform first established in 2005 and updated in 2015 and 2021, which serves as the official regional NRM strategy. Supporting offerings include four mobile applications (Beachcomber, Coastal Plants, CRFwildflowers, PhotoMon), the CFOP Online Course on greenhouse gas accounting, and room hire services at the NACC NRM Enterprise Hub.

NACC's business model is a non-profit funding structure dominated by Australian Government grants (including the Future Drought Fund and Regional Development Commissions), supplemented by tax-deductible donations to the NACC Trust Fund and ancillary revenue from room hire and educational offerings. The organization is free to join as a member and has over 500 members, with reach extending across 7.5 million hectares and a regional population of 60,000+. Key partnerships include the Mid West Development Commission, the Department of Primary Industries and Regional Development, the Grower Groups Alliance, Aboriginal ranger teams (Western Mulga Rangers, Kwelena Mambakort), and Reconciliation Australia. Leadership comprises a CEO (Katherine Allen) with over 15 years of not-for-profit directorship experience and a Programs & Operations Manager (Kane Watson) with 20 years of environmental sector experience.

Name

Northern Agricultural Catchments Council

Legal name

Northern Agricultural Catchments Council

Website

https://nacc.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Agricultural Catchments Council (NACC NRM) is a federally designated regional Natural Resource Management organization serving the 7.5 million hectare Northern Agricultural Region of Western Australia. It delivers biodiversity, sustainable agriculture, Aboriginal custodianship, and coastal programs through government grants, partnerships, and donations.

Ownership category

akta.pro rank

Product category

Environmental and Natural Resource Management Services

NAICS

Administration of Urban Planning and Community and Rural Development (925120), Administration of Air and Water Resource and Solid Waste Management Programs (92411), Environmental Consulting Services (541620)

SIC

Forestry (800)

akta.pro primary industry

Land Use, Indigenous & Community Engagement Policy (EUAMANAL)

Keywords

• Natural resource management
• Environmental conservation services
• Biodiversity protection programs
• Sustainable agriculture support
• Aboriginal custodianship programs

Headquarters

HQ city

Geraldton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: NACC NRM is a free membership organization available to anyone with an interest in the region. Membership provides access to programs, resources, and community involvement in natural resource management activities.
2. Donations and Tax-Deductible Contributions: The organization accepts tax-deductible donations to the NACC Trust Fund, which are invested in environmental projects across the Northern Agricultural Region. Donations support tree planting, threatened species protection, and community events.
3. Room Hire Services: The NACC NRM Enterprise Hub offers fully equipped training rooms available for hire, providing professional venues for workshops, seminars, and meetings with associated services.
4. Government Funding and Grants: As one of 54 regional NRM organizations across Australia, NACC NRM receives funding from Australian Government programs including the Future Drought Fund, regional development commissions, and various environmental conservation grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Northern Agricultural Catchments Council (NACC NRM) is a regional Natural Resource Management not-for-profit that delivers collaborative on-ground conservation programs—Biodiversity, Sustainable Agriculture, Aboriginal Custodianship, and Coastal & Marine—across 7.5 million hectares of Western Australia's Northern Agricultural Region. It maintains the NARvis interactive regional NRM strategy platform, supports over 500 free members, partners with grower groups, Aboriginal ranger teams, and government agencies, and offers ancillary services including room hire and educational courses.

Product overview

NACC NRM operates as a regional Natural Resource Management organization offering a portfolio of interconnected programs and services. The core offering includes NARvis, an online interactive NRM strategy platform, supported by four main program areas: Biodiversity, Sustainable Agriculture, Aboriginal Custodianship, and Coastal & Marine. These programs deliver collaborative on-ground conservation projects and education. Additionally, the organization provides membership services, room hire facilities, mobile applications (Beachcomber, Coastal Plants, CRFwildflowers, PhotoMon), educational offerings like the CFOP Online Course, and various publications and resources for the Northern Agricultural Region community.

Differentiator

Problem solved

Functional benefit

Products and services

• NARvis Online, interactive regional Natural Resource Management (NRM) strategy platform for the Northern Agricultural Region that guides environmental investment and identifies priorities for conserving natural assets.
• Biodiversity Program Collaborative program that works with communities, Aboriginal groups, and government to protect and restore the unique flora and fauna of the Northern Agricultural Region and manage ongoing threats to biodiversity.
• Sustainable Agriculture Program Program dedicated to helping farmers tackle environmental issues and ensure the sustainability of their natural resources through collaborative engagement with landholders and grower groups across the Northern Agricultural Region.
• Aboriginal Custodianship Program Program partnering with Traditional Owners to encourage the reinvigoration and use of traditional knowledge to improve conservation outcomes and protect cultural heritage across the Northern Agricultural Region.
• Coastal & Marine Program Program that works with the community, local and state government, educational institutes and Aboriginal groups to conserve, rehabilitate and monitor the Northern Agricultural Region's coast and marine environments.
• Beachcomber App Smartphone application providing coastal information for users across the Northern Agricultural Region. Does not collect user information.
• Coastal Plants App Smartphone application for identifying coastal plants across the Northern Agricultural Region. Does not collect user information.
• CRFwildflowers App Smartphone application for wildflower identification. Does not collect user information.
• PhotoMon App Photo storage database application that requires user authentication (name, username, password) for monitoring activities. Information is not shared with third parties.
• CFOP Online Course Online educational course covering greenhouse gas accounting for members of the Northern Agricultural Region community, delivered as Topic 3 of the CFOP program.
• Room Hire Services Fully equipped, professional training rooms available for hire at the NACC NRM Enterprise Hub in Geraldton, suitable for workshops, seminars, and meetings.
• Membership Program Free membership available to anyone with an interest in the Northern Agricultural Region, providing access to NRM programs, events, publications, and community involvement in natural resource management.

Quantifiable outcome

• 100,000+ seedlings planted during 2021-22
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Mid West Development CommissioncoreStrategic or Co-development PartnerNACC NRM partnered with Mid West Development Commission and Department of Primary Industries and Regional Development to lead significant strategic planning work for the region, developing a Regional Drought Resilience Plan covering shires of Northampton, Chapman Valley, and City of Greater Geraldton.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerCollaborated on regional drought resilience planning and strategic development work funded by Australian Government's Future Drought Fund, including technical analysis of drought vulnerability for the South West land division.
• Grower Groups AlliancecoreStrategic or Co-development PartnerPartnership with grower groups across the region for the Beyond Reasonable Drought project and South West WA Drought Innovation Hub - Geraldton Node, supporting farmers to improve environmental sustainability and drought resilience.
• Western Mulga RangerscoreStrategic or Co-development PartnerAboriginal corporate ranger team managing 19,000 ha for Malleefowl conservation through firebreak and access management, maintaining water holes and supporting monitoring of over 90 Malleefowl mounds.
• Kwelena Mambakort Aboriginal Corporate Ranger TeamcoreStrategic or Co-development PartnerRanger team contributing positively to Carnaby's Black Cockatoo populations through artificial hollow installation and habitat restoration activities.
• Reconciliation AustraliacoreStrategic or Co-development PartnerDeveloped and received approval for Innovate Reconciliation Action Plan (RAP) in March 2022, with activities to fulfil commitments now in full swing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greening Australia: National environmental nonprofit focused on large-scale landscape restoration, reforestation, and biodiversity conservation. Comparable in environmental restoration mission and habitat management work, but operates at national scale rather than regionally.
• The Nature Conservancy Australia: Australian arm of a global conservation organisation. Comparable in biodiversity and habitat conservation mission, but operates at much larger scale with research capacity and international funding access.
• Landcare Australia: National umbrella body for the Landcare movement with thousands of community groups across Australia. Comparable as a community-led environmental organisation, though broader in geographic scope and more brand-oriented than NACC NRM.
• Australian Conservation Foundation: Australia's national environmental advocacy organisation. Comparable in environmental mission and donor base, but operates as an advocacy and policy body rather than a service-delivery regional NRM organisation.

Regional players

• Trust for Nature (Victoria): Victorian conservation nonprofit managing covenants and conservation areas. Comparable as a regional environmental steward, though state-scoped rather than regional and operating in a different regulatory environment.
• South Coast NRM: Regional NRM body on the south coast of Western Australia. Comparable as a WA-based NRM organisation with similar biodiversity and coastal program focus, though operating in a different geographic region.

Direct peers

• South West Catchments Council: Another of the seven regional NRM organisations in Western Australia, covering the South West region. Directly comparable as a federally-recognised regional NRM body delivering biodiversity, sustainable agriculture, and community-based conservation programs in WA.
• Wheatbelt Natural Resource Management: Regional NRM organisation serving the Wheatbelt region of Western Australia. Directly comparable in operating model, regional scope, and stakeholder base (farmers, Aboriginal groups, local government).
• Leschenault Catchment Council: Western Australian regional NRM organisation working on catchment management. Comparable as a community-based NRM body delivering on-ground conservation and sustainable agriculture across a defined WA region.
• Peel-Harvey Catchment Council: Regional NRM body in Western Australia focused on the Peel-Harvey catchment. Comparable in scope, funding model, and program structure as a fellow WA NRM organisation under the same national framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NACC_NRM
• Facebookfacebook.com/NACCNRM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Agricultural Catchments Council