South Coast Natural Resource Management

What South Coast Natural Resource Management does

South Coast Natural Resource Management (South Coast NRM) is a community-based, independent not-for-profit organisation headquartered in Albany, Western Australia, with a regional office in Esperance. It operates as the designated regional NRM body within the NRM WA network, delivering integrated natural resource management programs across more than 8.6 million hectares of the South Coast region, including 8,000 hectares of islands and 1 million hectares of State waters, an area recognized as one of the world's 34 biodiversity hotspots. The organisation serves farmers and landholders, First Nations communities (Noongar/Nyungar peoples including Menang, Goreng, Wadjari, and Njunga), community volunteers, and government agencies through a portfolio of landscape-scale conservation and sustainable agriculture projects.

South Coast NRM's service portfolio is organized into three program streams: sustainable agriculture (Future Ready South Coast, Know Your Southern Soils, Sustainable Agriculture Facilitators extension service, and the Carbon Storage Partnership with Meat & Livestock Australia), threatened species recovery (Targeted Action for Highly Threatened Species, Restoring Upper Yakamia, Right Whale Tracker Project), and priority landscapes (Fitz-Stirling Priority Place covering 35,000+ hectares, Restore Lake Gore Ramsar Wetland). Underlying technical capabilities include dieback mapping and hygiene protocols, water quality sampling, camera trap wildlife monitoring, autonomous recording units for bird surveys, and citizen science integrations with the DPIRD Marine Fauna Sightings App, TurtleSAT, and MyImpact volunteer platform. The organisation has established long-term research partnerships with Edith Cowan University, Murdoch University, UWA Albany, and the University of Tasmania.

The organisation's business model is grant-funded rather than revenue-generating. Programs are delivered at no cost to participants, with funding sourced primarily from Australian Government programs (National Landcare Programme, Future Drought Fund, Natural Heritage Trust) and supplemented by Western Australian State Government programs (State NRM Program, Department of Water and Environmental Regulation's Healthy Estuaries WA, Department of Biodiversity, Conservation and Attractions), industry partnerships (Meat & Livestock Australia, Australian Wool Innovation), and philanthropic funding (Lotterywest). The most recent disclosed anchor funding was A$15.3 million over five years (2018-2023) for nine landscape-scale projects. Distribution is executed through two regional offices, field staff including Sustainable Agriculture Facilitators, and a network of 15+ catchment groups and Aboriginal corporations operating as delivery partners.

Name

South Coast Natural Resource Management

Legal name

South Coast Natural Resource Management Inc.

Website

https://southcoastnrm.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Administration of Environmental Quality Programs (9241), Agriculture, Forestry, Fishing and Hunting (11)

SIC

Agricultural Services (700), Forestry (800)

akta.pro primary industry

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

akta.pro secondary industries

Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), State/Provincial Environmental Protection & Natural Resources Administration (BPAIABAL), Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Natural resource management
• Biodiversity conservation
• Sustainable agriculture
• Threatened species recovery
• Community landcare

Headquarters

HQ city

Albany

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Australian Government Funding: South Coast NRM receives major funding through the Australian Government's National Landcare Programme, Future Drought Fund, and Natural Heritage Trust. Funding supports landscape-scale projects including threatened species conservation, sustainable agriculture, wetland restoration, and regional capacity building.
2. State Government Funding: Funding from Western Australian Government's State NRM Program, Department of Water and Environmental Regulation (Healthy Estuaries WA), and Department of Biodiversity, Conservation and Attractions for specific conservation projects.
3. Industry Partnership Funding: Partnership funding from industry bodies including Meat & Livestock Australia (Carbon Storage Partnership) and Australian Wool Innovation for agricultural sustainability programs.
4. Philanthropic Funding: Funding support from Lotterywest for community engagement, volunteer programs, and cultural heritage projects including South Coast Enviro-Experiences and Lake Pleasant View restoration.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

South Coast NRM delivers landscape-scale natural resource management programs across more than 8.6 million hectares of Western Australia's South Coast region. The organisation runs a portfolio of conservation and sustainable agriculture programs including threatened species recovery (Gilbert's potoroo, western ground parrot, noisy scrub-bird), Ramsar wetland restoration, climate-smart agriculture support for farmers and landholders, citizen science initiatives (Right Whale Tracker, turtle tracking), and Indigenous cultural heritage programs. Programs are delivered through regional offices in Albany and Esperance, funded primarily by Australian Government and Western Australian Government grants, Lotterywest, and industry partnerships.

Product overview

South Coast NRM operates as a multi-project natural resource management organization rather than a single unified product. The organization offers a portfolio of distinct conservation and sustainable agriculture programs including the Right Whale Tracker citizen science initiative, Fitz-Stirling Priority Place landscape conservation, Restore Lake Gore Ramsar wetland restoration, Future Ready South Coast climate-smart agriculture, Know Your Southern Soils soil health, Supporting Livestock Producers to Reduce Emissions Intensity carbon programs, Targeted Action for Highly Threatened Species recovery, Restoring Upper Yakamia urban waterway restoration, Sustainable Agriculture Facilitators extension service, South Coast Enviro-Experiences volunteering platform, and Regional Community Natural Capital accounting program. These projects function both independently and synergistically, with the SAF providing cross-cutting agricultural extension support while threatened species and landscape projects deliver targeted conservation outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Right Whale Tracker Project A citizen science initiative enabling volunteers and Indigenous Rangers to conduct coastal surveys, capturing images and observations of southern right whales along the South Coast between Albany and Hopetoun, using individual whale identification via unique callosity patterns for population monitoring.
• Fitz-Stirling Priority Place Project A landscape-scale conservation project extending from Stirling Range National Park to Fitzgerald River National Park, targeting threatened species recovery including Carnaby's Black Cockatoo, Malleefowl, and endangered plant species through integrated pest control, seed banking, and habitat restoration.
• Restore Lake Gore and Surrounds Project A collaborative four-year project to enhance the ecological character of the Lake Gore Ramsar Wetland site and protect the Kwongkan Threatened Ecological Community through riparian habitat revegetation, weed control, feral predator management, and access control.
• Future Ready South Coast A climate-smart agriculture initiative supporting growers and land managers with carbon profiling, natural capital accounting, pasture trials, and on-ground farm improvements including dam enhancement and remnant vegetation protection.
• Know Your Southern Soils A soil health partnership initiative between DPIRD and South Coast NRM that collects soil data from 800 new sampling sites to improve soil-landscape mapping and drive adoption of improved soil management practices through demonstration sites and events.
• Supporting Livestock Producers to Reduce Emissions Intensity A program part of Meat & Livestock Australia's Carbon Storage Partnership, helping livestock producers understand carbon accounting and develop whole farm systems approaches to reduce emissions while improving sustainability and profitability.
• Targeted Action for Highly Threatened Species in the South Coast Region A four-year initiative dedicated to recovering three highly threatened species: Ngilkat (Gilbert's potoroo), Kyloriny (western ground parrot), and Djimaalap (noisy scrub-bird) through predator control, translocations, and population monitoring.
• Restoring Upper Yakamia for Biodiversity and People A four-year urban waterway restoration project creating living wetlands and re-establishing native plant species along Yakamia Creek to reconnect habitat and improve ecosystem function for threatened species and community benefit.
• Sustainable Agriculture Facilitators (SAF) Extension service providing farmers and landholders with information on sustainable land management, climate-smart agriculture, natural capital, carbon and emissions reduction, and connecting stakeholders with relevant experts and programs.
• South Coast Enviro-Experiences A community environmental volunteering program connecting volunteers with environmental experiences across the South Coast, supporting capacity building for environmental groups and linking opportunities to Noongar seasons.
• Regional Community Natural Capital Program Western Australia's first comprehensive regional natural capital account focused on First Nations cultural values, agricultural industry, and community leadership to demonstrate how regional stewardship creates impact.

Quantifiable outcome

• 90,000+ hectares under active conservation management through Fitz-Stirling Priority Place
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core.

• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerDPIRD is a key government partner collaborating on Lake Gore Ramsar Wetland restoration project, providing technical expertise in hydrology and water quality management. DPIRD also co-developed the Marine Fauna Sightings app used for Right Whale Tracker citizen science program.
• Department of Biodiversity, Conservation and Attractions (DBCA)coreStrategic or Co-development PartnerDBCA is the lead government agency for on-ground conservation efforts. South Coast NRM works with DBCA on threatened species recovery including Gilbert's potoroo, western ground parrot, and noisy scrub-bird. DBCA leads on-ground conservation work at Two People's Bay and other reserves.
• City of AlbanycoreStrategic or Co-development PartnerCity of Albany is a key partner for urban environmental projects including Yakamia Creek restoration, turtle tracking programs, and Western Ringtail Possum conservation. The City provides co-funding and on-ground support for Healthy Estuaries WA projects.
• Fitzgerald Biosphere GroupcoreChannel Partner/ Reseller/ DistributorFBG is a local catchment group delivery partner for Future Ready South Coast project, undertaking pasture trials, fencing remnant vegetation, and infill planting in the Fitzgerald biosphere region.
• Oyster Harbour Catchment GroupcoreChannel Partner/ Reseller/ DistributorOHCG is a delivery partner undertaking farm dam enhancements, revegetation, and fencing significant remnant vegetation on farms. Key partner in urban possum project and Yakamia Creek restoration.
• Torbay Catchment GroupcoreChannel Partner/ Reseller/ DistributorTCG is a delivery partner for Future Ready South Coast, working with landholders on revegetation, fencing for stock access management, and installation of stock crossings to protect riparian areas.
• Wilson Inlet Catchment CommitteecoreChannel Partner/ Reseller/ DistributorWICC supports landholders to fence off significant remnant vegetation on farms through a fencing subsidy program, delivering biodiversity and farm management benefits.
• The Gillamii CentrecoreChannel Partner/ Reseller/ DistributorGillamii Centre supports landholders in the Cranbrook region to improve soil health and understand natural capital and biodiversity values for more resilient production systems.
• North Stirlings Pallinup Natural ResourcescoreChannel Partner/ Reseller/ DistributorNSPNR is a delivery partner for Know Your Southern Soils project and Fitz-Stirling Fauna Recovery Project, supporting feral predator control and community engagement in the North Stirling region.
• South Coast CetaceanscoreStrategic or Co-development PartnerSouth Coast Cetaceans, developed by Kirsty Alexander, has engaged volunteer citizen scientists to gather marine data since 2016. Now partnered with South Coast NRM for Right Whale Tracker Project continuing long-term southern right whale monitoring.
• Oceans BlueprintcoreStrategic or Co-development PartnerOceans Blueprint team developed the Right Whale Tracker Citizen Science Training Toolkit including training modules, volunteer management handbook, and data collection protocols for the whale monitoring program.
• Edith Cowan UniversitycoreStrategic or Co-development PartnerECU provides scientific expertise through Professor Chandra Salgado Kent and contributes to the National Environmental Science Program (NESP) funding for Right Whale Tracker Project reporting.
• Meat & Livestock AustraliacoreStrategic or Co-development PartnerMLA partners with South Coast NRM through the Carbon Storage Partnership to deliver training to livestock producers on carbon accounting and emissions reduction as part of MLA's Profitable Grazing Systems program.
• Esperance Tjaltjraak Native Title Aboriginal Corporation (ETNTAC)coreStrategic or Co-development PartnerETNTAC is a key Indigenous partner for Lake Gore project and joint management of Wudjari Marine Park. South Coast NRM supports ETNTAC's advocacy for Traditional Owner participation in marine park decision-making.
• Bush Heritage AustraliacoreStrategic or Co-development PartnerBush Heritage Australia is a conservation partner managing Red Moort Field Station and collaborating on Fitz-Stirling Priority Place Project, fauna recovery, and Kambarang Bush Camp cultural events.
• National Malleefowl Recovery GroupcoreStrategic or Co-development PartnerThe recovery group provides guidance and collaboration for malleefowl monitoring and conservation activities as part of the Fitz-Stirling Fauna Recovery Project.
• Dieback Working GroupcoreStrategic or Co-development PartnerDieback Working Group collaborates on Phytophthora dieback management, providing expertise on hygiene protocols, washdown station installation, and dieback mapping for Fitz-Stirling Priority Place Project.
• Ravensthorpe Agricultural Initiative Network (RAIN)coreChannel Partner/ Reseller/ DistributorRAIN is a grower group delivery partner in the Ravensthorpe region undertaking saline land remediation including revegetation with salt-tolerant species and gravelling trials on salt scalds.
• Volunteering Western AustraliacoreStrategic or Co-development PartnerVolunteering WA supports South Coast Enviro-Experiences project by linking environmental volunteering opportunities to generational and cultural needs across the region.
• Albany Heritage Reference Group Aboriginal CorporationcoreStrategic or Co-development PartnerThis Aboriginal corporation works with South Coast NRM Cultural and Heritage team on Noongar cultural burning programs and heritage surveys at Ballogup/Lake Pleasant View.
• Birdlife AustraliacoreStrategic or Co-development PartnerBirdlife Australia collaborates on Fitz-Stirling Priority Place Project and provides expertise for shorebird identification workshops and monitoring at Lake Gore Ramsar Wetland.
• Gilbert's Potoroo Action GroupcoreStrategic or Co-development PartnerGPAG is a key community partner providing expertise and support for Gilbert's potoroo monitoring, translocation activities, and recovery team coordination.
• Friends of the Western Ground ParrotcoreStrategic or Co-development PartnerCommunity group providing engagement and awareness support for western ground parrot conservation and recovery efforts in the South Coast region.
• University of Western Australia (UWA Albany)coreStrategic or Co-development PartnerUWA Albany campus contributes expertise to Yakamia Creek restoration project through Dr Paul Close and Master's student Holly Butterworth providing stream restoration and monitoring guidance.
• Murdoch UniversitycoreStrategic or Co-development PartnerMurdoch University leads National Environmental Science Program reporting for southern right whale population data and collaborates on turtle tracking research.
• Gnowangerup Aboriginal CorporationcoreStrategic or Co-development PartnerGAC collaborates on Fitz-Stirling Priority Place Project supporting First Nations-led land management and cultural practices including traditional burning in the region.
• University of TasmaniacoreStrategic or Co-development PartnerUTAS leads the Carbon Storage Partnership research (Tasmanian Institute of Agriculture) and provides soil carbon and grazing management expertise for South Coast NRM's agricultural programs.
• NSW Department of Primary IndustriescoreStrategic or Co-development PartnerNSW DPI contributed Dr Sarah McDonald's research review on grazing management and soil organic carbon, published in the Journal of Environmental Management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bush Heritage Australia: Bush Heritage Australia is a national conservation nonprofit that acquires and manages land for biodiversity, partnering with South Coast NRM on the Fitz-Stirling Priority Place Project. It operates a comparable model of on-ground conservation, ecological monitoring, and Indigenous partnership in biodiversity hotspots across Australia.
• Landcare Australia: Landcare Australia is the national umbrella body supporting community Landcare groups, directly connected to the National Landcare Programme that funds South Coast NRM. It operates the same community-driven, volunteer-engaged conservation model across Australia and shares federal funding channels.
• Greening Australia: Greening Australia is a national environmental nonprofit focused on revegetation, sustainable agriculture, and landscape restoration. Like South Coast NRM, it delivers multi-region NRM programs, partners with farmers and Indigenous groups, and runs large-scale biodiversity and carbon projects funded by government and philanthropic sources.
• Foundation for National Parks & Wildlife: Foundation for National Parks & Wildlife is an Australian conservation nonprofit funding threatened species recovery, habitat restoration, and Indigenous ranger programs. It shares the not-for-profit funding model, Australian government grant dependence, and focus on community-led conservation outcomes.
• BirdLife Australia: BirdLife Australia is a national bird conservation nonprofit collaborating with South Coast NRM on shorebird monitoring at Lake Gore and the Fitz-Stirling Priority Place. It runs comparable citizen science programs, threatened species recovery, and habitat restoration projects using community volunteers and ecological data.
• Perth NRM: Perth NRM is one of six regional NRM bodies in Western Australia operating within the same NRM WA network as South Coast NRM. It delivers structurally comparable natural resource management, sustainable agriculture, and community engagement programs funded through the same state and federal programs in a neighboring region.

Broad incumbents

• WWF-Australia: WWF-Australia is a major national conservation nonprofit working on threatened species, sustainable agriculture, marine conservation, and Indigenous partnerships. It operates at a much larger scale than South Coast NRM but shares the integrated landscape approach and government/philanthropic funding model.
• Australian Conservation Foundation: Australian Conservation Foundation is Australia's largest national environmental advocacy and conservation organization. While more advocacy-focused than South Coast NRM, it shares the not-for-profit funding model, federal grant access, and broad engagement with biodiversity and climate programs.
• The Nature Conservancy Australia: The Nature Conservancy is a global conservation nonprofit with an Australian program, operating at significantly larger scale and broader geographic footprint. It pursues the same model of science-based, partner-led conservation, natural capital accounting, and ecosystem restoration as South Coast NRM.

Emerging players

• Conservation Volunteers Australia: Conservation Volunteers Australia is a national nonprofit engaging volunteers in practical conservation activities. It shares the citizen science and volunteer-driven model South Coast NRM uses for whale tracking and turtle monitoring, and operates within adjacent program areas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/southcoastnrm
• Facebookfacebook.com/southcoastnrm
• LinkedInlinkedin.com/company/south-coast-natural-resource-management-inc.
• Instagraminstagram.com/southcoastnrm
• Xx.com/SouthCoastNRM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Coast Natural Resource Management