CPS Media

What CPS Media does

CPS Media (legal entity: CPS Média Inc.) is a privately held Quebec-based sponsorship and advertising representation agency founded in 1989 by Jean Thibault and headquartered in Saint-Sauveur. The company operates as an intermediary between Quebec's professional orders and associations (17 mandates representing approximately 100,000 members and a claimed network exceeding 200,000 professionals) and businesses seeking targeted access to those professional audiences in healthcare (physicians, pharmacists, nurses, therapists), construction (electrical contractors, pipe-mechanics, general contractors), occupational health and safety, and legal sectors.

The core service offering spans five revenue streams: sponsorship sales and account management on commission or fee basis, advertising representation across print and digital media, booth/exhibitor space sales for events, full-service event organization (virtual, hybrid, in-person), and strategic consulting on commercial revenue optimization. Underlying technology consists of in-house-built reservation microsites for individual events (notably the CNESST Grand Rendez-vous platform), a web advertising server for digital placements, dashboard-based sales reporting, and a portfolio of dedicated sub-brand microsites (promotion.cpsmedia.ca sub-sites) for each major partner association. The technology footprint is functional and custom but conventional — there is no evidence of AI/ML, programmatic, or data-platform capabilities.

The go-to-market is direct-sales and relationship-driven, executed by a specialized account management team of approximately 15 people reporting to Sales Director Ève Champagne under founder/CEO Jean Thibault. Distribution is exclusively regional (Quebec), with pricing largely quote-based except for a published $400 30-day recruitment posting tier on the OEQ platform. Customer logos include major Quebec institutions such as the Ordre des infirmières et infirmiers du Québec (OIIQ, 80,000+ nurses), Barreau du Québec (28,500+ lawyers), Association de la construction du Québec (ACQ, 20,000+ employers), FMOQ (10,000+ physicians), CMEQ, CMMTQ, and CNESST, alongside advertisers such as Desjardins. The business model combines recurring multi-year mandate contracts with embedded technology and reporting infrastructure, producing meaningful client switching costs once mandates are secured.

Name

CPS Media

Legal name

CPS Média Inc.

Website

https://cpsmedia.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

CPS Media is a Quebec-based sponsorship and advertising representation agency that acts as an intermediary between 17 professional orders and associations (reaching ~200,000 professionals) and businesses seeking targeted access to Quebec healthcare, construction, OHS, and legal audiences via sponsorship, advertising, booth sales, and event management services.

Ownership category

akta.pro rank

Product category

Advertising and Sponsorship Representation Services

NAICS

Media Representatives (541840), Media Representatives (54184), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Event PR & Communications Support (BPAFADAO)

Keywords

• Sponsorship sales services
• Advertising representation services
• Professional event management
• Trade show booth sales
• Association media sales

Headquarters

HQ city

Saint-sauveur

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsorship Sales Commission: CPS earns commission on sponsorship sales made on behalf of professional associations and organizations. They sell sponsorship packages to businesses seeking to reach targeted professional audiences through events, media, and experiential activations.
2. Advertising Space Sales: Sale of advertising space across partner media including print magazines, digital publications, newsletters, websites, and email campaigns. CPS represents professional associations' media properties to advertisers.
3. Booth Space Sales: Sale and management of booth/exhibitor spaces for major events including conventions, trade shows, and professional conferences. CPS manages the sales process and coordinates exhibitor logistics.
4. Event Organization Services: Full-service and à la carte event management for virtual, hybrid, and in-person events including conventions, symposiums, galas, and training days. Services include planning, coordination, logistics supervision, and exhibitor management.
5. Strategic Consulting: Business development consulting including strategic planning, sales management, competitor analysis, sponsorship proposal evaluation, and development of 360-degree commercial proposals for professional associations.
6. Online Training Sales: Sales and management of online training offers for professional associations, including continuing education programs and professional development content.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

CPS Media sells sponsorship sales services, advertising representation, event organization (virtual/hybrid/in-person), experiential marketing activation, and strategic communication and marketing consulting for professional orders and associations in Quebec. They represent the media properties and events of 17+ partner associations across healthcare, construction, occupational health & safety, and legal sectors, generating leads and revenue for both associations and advertisers/sponsors. Supporting offerings include graphic design and production services and custom-built reservation microsites for major events.

Product overview

CPS Media is a sponsorship and advertising representation agency that operates a platform of professional association media properties. The core offering consists of sponsorship sales services, advertising representation, event organization, and experiential marketing activation. CPS represents a network of over 200,000 Quebec professionals across healthcare (physicians, nurses, pharmacists, occupational therapists, respiratory therapists, optometrists), construction (electrical contractors, pipe-mechanics, general contractors), and occupational health and safety sectors. The company offers individual sub-brand microsites for each partner association that allow advertisers to purchase sponsorship packages, event booths, and media placements. Supporting services include communication and marketing consulting, graphic design production, and custom-built reservation microsites for major events.

Differentiator

Problem solved

Functional benefit

Products and services

• CPS Media Sponsorship Services Full-service sponsorship sales and management for professional associations, including sponsorship plan development, pricing, billing, and collection. CPS acts as an outsourced sales team selling sponsorship packages to businesses seeking access to Quebec professional audiences.
• Advertising Representation Services Advertising sales representation for professional orders and associations, offering traditional and digital media placements (print magazines, newsletters, websites, email campaigns) to businesses targeting Quebec professional audiences. CPS represents the media properties of 17+ partner associations.
• Event Organization Services Virtual, hybrid, and face-to-face event planning and management including conventions, symposiums, galas, trade shows, and training days with associated sponsorship and booth sales. Includes full-service and à la carte event organization offerings.
• Experiential Zone (Zone Expérientielle) Experiential marketing activation services for sponsors at professional events, including turnkey experiential booth design and creation of memorable brand experiences through sensory engagement.
• Communication and Marketing Consulting Strategic consulting services for professional associations, including business development, sales and competitor analysis, advertising and sponsorship proposal evaluation, media creativity, and pricing grid development.
• Graphic Design and Production Services Creative production services for client campaigns, including graphic design, copywriting, proofreading, content marketing, advertising material management via a web advertising server, and creation of sales tools such as partnership programs.
• MCEE Trade Show Management Booth space sales and management for the MCEE (Mechanical-Electrical-Building) trade show for CMEQ and CMMTQ, a major Canadian event for building mechanics, electrical, and lighting industries, attracting 7,000+ visitors and 300+ exhibitors.
• CNESST Grand Rendez-Vous Event Management Booth space sales for CNESST Grand Rendez-vous occupational health and safety events in Montreal and Quebec City, serving 5,500+ OHS professionals annually. CPS sold 200 booths in 8 weeks for the 2022 event and built a custom reservation microsite for exhibitor bookings.

Quantifiable outcome

• 164% revenue growth in first year (Fédération des médecins omnipraticiens du Québec)
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• Fédération des médecins omnipraticiens du Québec (FMOQ)coreStrategic or Co-development PartnerCPS manages advertising and sponsorship sales for FMOQ's media properties and events, including Le Médecin du Québec magazine and annual conventions. CPS has helped FMOQ achieve 164% revenue growth in first year of partnership.
• Ordre des pharmaciens du Québec (OPQ)coreStrategic or Co-development PartnerCPS represents OPQ for advertising and sponsorship opportunities reaching 9,900+ pharmacists through their media channels and events.
• Ordre des ergothérapeutes du Québec (OEQ)coreStrategic or Co-development PartnerCPS manages sponsorship and advertising for OEQ, including the annual convention and Occupation: Ergothérapeute digital magazine reaching 6,500+ occupational therapists.
• Ordre professionnel des inhalothérapeutes du Québec (OPIQ)coreStrategic or Co-development PartnerCPS represents OPIQ for advertising and sponsorship, including l'inhalo scientific journal and annual events reaching 4,500+ respiratory therapists. CPS helped achieve 566% revenue growth.
• Corporation des maîtres électriciens du Québec (CMEQ)coreStrategic or Co-development PartnerCPS manages advertising and sponsorship sales for CMEQ, including the MCEE trade show which attracts 7,000+ industry visitors and 300 exhibitors.
• Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ)coreStrategic or Co-development PartnerCPS handles booth sales and sponsorship for CMMTQ's events including the MCEE trade show, reaching 2,950+ pipe-mechanics contractors.
• Association de la construction du Québec (ACQ)coreStrategic or Co-development PartnerCPS represents ACQ for advertising and sponsorship opportunities targeting 20,000+ construction employers across 10 regional associations.
• CNESST (Commission des normes, de l'équité, de la santé et de la sécurité du travail)coreStrategic or Co-development PartnerCPS sells booth spaces for CNESST's Grand Rendez-Vous events in Montreal and Quebec City, serving 5,500+ occupational health and safety professionals annually. CPS sold 200 booths in 8 weeks for 2022 event.
• Médecins francophones du CanadacoreStrategic or Co-development PartnerCPS manages advertising and sponsorship for this 120+ year old medical association, reaching French-speaking physicians across Canada through events and media.
• Association des optométristes du Québec (AOQ)coreStrategic or Co-development PartnerCPS represents AOQ for advertising in L'Optométriste magazine and event sponsorship opportunities reaching 1,500+ optometrists.
• Association québécoise des infirmières et infirmiers en santé mentale (AQIISM)coreStrategic or Co-development PartnerCPS manages advertising and sponsorship for AQIISM's annual symposium and media channels reaching 525+ mental health nurses.
• Ordre des infirmières et infirmiers du Québec (OIIQ)coreStrategic or Co-development PartnerCPS handles advertising and sponsorship for Quebec's largest nursing professional order with 80,000+ active nurses, including the annual OIIQ Congress.
• Barreau du QuébeccoreStrategic or Co-development PartnerCPS represents Quebec's bar association (28,500+ lawyers) for advertising and sponsorship opportunities through their media and events.
• Ordre des architects du Québec (OAQ)coreStrategic or Co-development PartnerCPS has provided sponsorship sales and account management services to OAQ, recognized for professional organization and rigor.
• Association minière du Québec (AMQ)coreStrategic or Co-development PartnerCPS achieved 818% revenue growth in first year of partnership with AMQ through sponsorship optimization.
• Conseil interprofessionnel du Québec (CIQ)coreStrategic or Co-development PartnerCPS partners with CIQ for sponsorship and advertising sales, achieving 56% revenue growth in first year.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Annex Business Media: Canadian B2B media company operating trade publications and events across multiple industries. Comparable to CPS in monetizing professional audiences through advertising and event sponsorships, though at broader scale and English-Canadian focus.
• Newcom Media: Canadian B2B media publisher producing trade magazines and hosting events for professional industries. Similar in serving advertisers seeking access to defined professional verticals through association-adjacent media.
• Brunico Communications: Canadian media and events company serving the marketing, entertainment, and arts sectors. Comparable to CPS in operating event-driven advertising and sponsorship programs for niche Canadian professional audiences.

Broad incumbents

• Questex: Global B2B media and events company operating across multiple verticals with owned events, digital media, and lead-generation programs. Comparable in combining advertising representation and event sponsorship at scale, but at much broader scope.
• EnsembleIQ: Large-scale B2B media company providing advertising, research, and events for retail, healthcare, and professional verticals. Comparable to CPS in monetizing professional audiences via advertising and event sponsorships, but as a much larger diversified incumbent.

Direct peers

• Naylor Association Solutions: US-based firm that sells advertising, sponsorship, and integrated media solutions on behalf of professional and trade associations. Directly comparable to CPS Media's model of representing association media properties to advertisers, with deeper US scale.
• MultiView: B2B media representation and digital advertising agency serving industry verticals through association and trade publication partnerships. Comparable to CPS in acting as an outsourced sales arm for niche professional audiences.
• Halmyre: Canadian sponsorship consulting and sales firm representing rights-holders across sports, associations, and live events. Comparable in business model (commission-based sponsorship sales) and Canadian market presence.
• Contex Group: Canadian sponsorship and event management agency specializing in property sales for trade shows, associations, and live events. Highly comparable to CPS's booth sales and sponsorship representation for Quebec professional orders such as MCEE.
• The YGS Group: Provider of media, marketing, and association management services for member-based organizations, including print magazines, digital advertising, and event programs. Closely matches CPS's full-service sponsorship and advertising representation for associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cpsmediateam
• LinkedInlinkedin.com/company/cps-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPS Media