Annex Business Media

What Annex Business Media does

Annex Business Media (legal entity: Annex Publishing & Printing Inc.) is Canada's largest B2B media company, operating a portfolio of 65+ industry publications across vertical markets including Manufacturing & Industrial, Construction, Agriculture, Resource & Heavy Equipment, Public Safety & Security, Retail Business, and Professional Services. Founded in 1997 and headquartered in Simcoe, Ontario with a regional office in Toronto, the company serves Canadian B2B advertisers and industry associations seeking access to qualified industry decision-makers through trade media, events, webinars, and content marketing services. The Fredericks family holds Co-Chair ownership roles, with Scott Jamieson serving as CEO and the broader leadership team including VPs of Sales, Digital Media, Data & Technology, Finance & Administration, and People & Culture. The company is privately held with no disclosed external funding and is actively operating as of 2024-2025.

The company's product portfolio spans traditional print advertising (standard and high-impact formats including belly bands, cover wraps, and gatefolds), digital advertising products (eNewsletter, eBLAST, vBLAST, eConnects, Super Billboard, Interscroller, Wallpaper, Inline Video, and IAB standard display units), 70+ annual in-person and virtual events, webinars, and the Amplify Content Studio for branded journalism. Its technology backbone is the Omeda customer data platform and marketing automation system, which maintains over one million CASL-compliant audience, prospect, and client records. This data infrastructure enables packaged offerings such as the LeadDriver+ automated lead generation program (combining four-email drip campaigns, modal pop-ups, sponsored eNewsletter positions, personalized landing pages, and programmatic impressions) and Programmatic+ programmatic advertising. The company also offers Association Services, providing partnership solutions to Canadian industry associations for event management, content marketing, and audience reach extension.

Annex Business Media operates a sales-led go-to-market motion through dedicated brand sales managers reaching B2B advertisers, complemented by an event-driven motion through its 70+ annual events. Revenue is generated through four primary streams: advertising and media services (display ads, eNewsletters, email marketing, sponsored content), events and webinars, Amplify Content Studio branded content creation, and Association Services managed offerings. Pricing is quote-based and not publicly disclosed, with a B2B Credit Chex credit application process supporting SMB advertiser onboarding. The company holds CASL, GDPR, and AODA/WCAG 2.0 compliance certifications, and is certified by the Alliance for Audited Media (AAM).

Name

Annex Business Media

Legal name

Annex Publishing & Printing Inc.

Website

https://annexbusinessmedia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Annex Business Media is Canada's largest B2B media company, operating 65+ industry publications across manufacturing, construction, agriculture, and other verticals, offering print and digital advertising, 70+ annual events, content marketing, and association services to reach B2B decision-makers.

Ownership category

akta.pro rank

Product category

B2B Media and Advertising Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Representatives (54184), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• B2B media publishing
• Trade advertising services
• Industry event management
• B2B content marketing
• Association management services

Headquarters

HQ city

Simcoe

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising & Media Services: Print and digital advertising across 65+ B2B media brands, including display ads, eNewsletters, email marketing (eBLAST, vBLAST, eConnects), website advertising, and sponsored content.
2. Events & Webinars: Hosting over 70 in-person and virtual events annually, plus webinars for B2B professionals. Revenue from event registrations, sponsorships, and booth sales.
3. Amplify Content Studio: Branded content creation services including custom articles, blogs, podcasts, video production, research reports, whitepapers, case studies, social media content, and custom magazine publishing.
4. Association Services: Partnership models with Canadian B2B associations including profit-sharing, turnkey event management, content marketing solutions, and audience reach extension through first-party data.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Annex Business Media operates Canada's largest portfolio of B2B trade media brands (65+ publications spanning manufacturing, retail, healthcare, hospitality, transportation, and other industries) and monetizes that audience reach through print and digital advertising, the Amplify Content Studio, programmatic and lead generation products, industry events, and association partnership services. The company sells audience access and marketing services to B2B advertisers, rather than selling physical goods or its own software product.

Product overview

Annex Business Media is Canada's largest B2B media company operating 65+ media brands across Manufacturing & Industrial, Retail Business, Professional Services, Resource & Heavy Equipment, and Agriculture sectors. The company offers a multi-platform media portfolio combining print publications, digital advertising products (eNewsletter, eBLAST, vBLAST, display ads), events and webinars, plus specialized services including Amplify Content Studio (branded content marketing), LeadDriver+ (automated lead generation), Programmatic+ (programmatic advertising), and Association Services. The core offering is access to Canadian B2B decision-makers through trusted industry publications and events, supported by marketing services like the ToolBox resource center.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify Content Studio: Full-service content studio offering journalism-led branded content, custom articles, podcasts, video production, research reports, whitepapers, and content marketing strategy.
• Association Services

Products and services

• Amplify Content Studio

Quantifiable outcome

• LeadDriver+ campaigns drive 93% increase in total conversions (form fills) and 60% increase in total engagements
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Baking Association of CanadacoreStrategic or Co-development PartnerAssociation partnership for baking industry content, events and marketing solutions serving Canadian B2B professionals
• Canadian Agricultural Borrowing Corporation (CABEF)coreStrategic or Co-development PartnerPartnership supporting agricultural borrowing and farm financing through content marketing and industry outreach
• Canadian Security Association (CANASA)coreStrategic or Co-development PartnerSecurity industry association partnership for events, content and marketing solutions serving the Canadian security sector
• Ontario Association of Chiefs of Police (OACP)coreStrategic or Co-development PartnerPartnership with law enforcement leadership association for public safety content and industry engagement
• Security Industry Association (SIA)coreStrategic or Co-development PartnerSecurity industry association partnership for North American security sector content and events
• Canadian Grain Commission (CGC)coreStrategic or Co-development PartnerPartnership supporting Canadian grain industry through regulatory content and industry communications
• OmedacoreTechnology or IntegrationTechnology partner providing unified database, customer data platform and marketing automation. The company uses Omeda's platform which maintains well over one million audience, prospect and client records in CASL-compliant form.
• Alliance for Audited Media (AAM)coreOthersCertification body that certifies Annex Business Media as CASL compliant, ensuring they have the right to share information via email and employ appropriate unsubscribe mechanisms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glacier Media: Canadian multi-vertical B2B media company operating trade publications across agriculture, energy, manufacturing, and industrials. Directly comparable to Annex as a fellow Canadian B2B media group competing for the same advertiser budgets and audiences.
• EnsembleIQ: US-based B2B media company spanning retail, healthcare, technology, and consumer goods trade publications with events and data services. Directly comparable to Annex's multi-vertical trade publishing + events + data model.
• Meister Media Worldwide: US B2B media company focused on agriculture, horticulture, and specialty crop verticals with print, digital, events, and custom content. Directly comparable to Annex's agriculture publishing and events franchise.
• Farm Journal: US-based agricultural media business with publications, broadcast, events, and data products serving the ag value chain. Overlaps directly with Annex's agriculture brands and TELUS Agriculture / BASF-style ag advertiser relationships.
• Randall-Reilly: B2B media and data company serving trucking, construction, and industrial verticals with print, digital, events, and lead-generation. Closely comparable to Annex's construction, heavy equipment, and lead-driver programmatic offerings.
• BNP Media: US-based B2B media company with trade publications, events, research, and custom content across manufacturing, construction, and food sectors. Comparable as a multi-vertical trade publisher with a similar events and content services mix.
• Vendome Group: B2B media company producing trade publications, conferences, and custom content for healthcare, senior care, and behavioral health markets. Comparable as a multi-brand trade publisher with events and content studio services similar to Amplify.

Broad incumbents

• Informa (Informa Markets / Informa Connect): Global B2B media, events, and intelligence giant. Comparable as a broader incumbent operating large-scale B2B events, trade publications, and data products overlapping Annex's verticals at much greater scale.

Emerging players

• Industry Dive: Digital-first B2B publisher operating niche industry newsletters and content marketing services across multiple verticals. Comparable as a competing digital content-marketing and audience-targeting platform, though lacking Annex's print and events depth.

Regional players

• Annex Newcom (now part of Net Zero Insights / Newcom Media): Canadian B2B media company producing trade publications and events for transportation, logistics, and supply chain verticals. Comparable as a Canadian regional peer competing for overlapping advertiser budgets and event sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzZ752yOqSdu5Wmr-QEdCnA/featured
• LinkedInlinkedin.com/company/annex-publishing-&-printing-inc
• Xx.com/fireincanada

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annex Business Media