Marshall Brewing
Marshall Brewing Company is a Tulsa, Oklahoma craft microbrewery producing full-strength ales and lagers via traditional German techniques, selling through its own Tap Room and Biergarten, statewide wholesale distribution, online beer-to-go ordering, keg rentals, and brewery tours.
- Company typePrivate
- Founded2008
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marshall Brewing does
Marshall Brewing Company, LLC is a craft beer manufacturer founded in 2008 in Tulsa, Oklahoma, and is recognized as Tulsa's first production craft microbrewery. The company produces full-strength ales and lagers — IPAs, wheat beers, German Helles lagers, Munich dunkels, pilsners, and barrel-aged and cask-conditioned specials — using traditional German brewing techniques. Brewmaster and founder Eric Marshall, who holds the International Diploma in Brewing Technology from the World Brewing Academy and apprenticed at multiple German breweries, leads production supported by a small team that also includes two brewers (Tim Brophy since 2009, Cody Driscoll since 2019), a sales director, a taproom manager, and a VP/legal counsel.
The business operates a production brewery at 618 S. Wheeling Ave. alongside an expanded Tap Room and German-Style Biergarten at 1742 E. 6th St. in Tulsa, drawing draft beer from 24 rotating taps including two LUKR side-pulls and two cask beer engines. Revenue is generated through multiple channels: direct-to-consumer sales at the Tap Room (including a $4 Lager Hour promotion Mon-Thu 3-6pm), beer-to-go pickup ordered online through Square, retail and draft wholesale distribution to restaurants, bars, and package stores across Oklahoma via a dedicated sales team (Wes Alexander), $30-deposit keg rentals with optional $50 keg pump loans, $50 flat-fee private brewery tours for groups of 15-30 at $3 per head per brand, paid Biergarten event space rentals, and branded merchandise.
The company runs recurring on-premise programming (Lager Hour, Trivia Night, live music, food trucks) and pours at regional festivals and pint nights throughout Oklahoma, supported by social media presence on Facebook, Twitter, Instagram, and Untappd plus an email newsletter. Marshall Brewing holds memberships in the Craft Brewers Association of Oklahoma and the Independent Craft Brewers Association, and runs a sustainability partnership supplying approximately 6,000 lbs of spent grain per week to DM Beach Ranch in Bristow, OK for use as cattle feed. Distribution is constrained to the state of Oklahoma due to Oklahoma's prohibition on beer shipment and an explicit policy of not selling to California or New York residents.
Marshall Brewing firmographics
Firmographics- Name
- Marshall Brewing
- Legal name
- Marshall Brewing Company, LLC
- Website
- https://marshallbrewing.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marshall Brewing Company is a Tulsa, Oklahoma craft microbrewery producing full-strength ales and lagers via traditional German techniques, selling through its own Tap Room and Biergarten, statewide wholesale distribution, online beer-to-go ordering, keg rentals, and brewery tours.
- Ownership category
- akta.pro rank
Marshall Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Marshall Brewing is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marshall Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales - Tap Room: Direct sales of draft beer, bottles, cans, and growler refills at the Tap Room. Also includes beer-to-go orders placed online for pickup.
- Beer Distribution: Distribution of packaged beer (bottles, cans) and draft kegs to restaurants, bars, and package stores throughout Oklahoma.
- Keg Rentals: Retail keg sales to the public for events or home use. Requires $30 deposit for keg shell, with refund upon return within 120 days. Keg pumps available for loan with $50 deposit.
- Merchandise Sales: Sale of branded merchandise including apparel, glassware, and other brewery swag both at the Tap Room and through the online Square store.
- Brewery Tours: Private tours for groups of 15-30 people at a flat facility fee of $50 plus $3/head per brand tasted.
- Event Space Rental: Private event bookings in the Biergarten for groups. Pricing subject to availability, holiday hours, and other factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Keg Deposit |
| Unit Pricing | Pay-as-you-go | Private Brewery Tours |
| Unit Pricing | Pay-as-you-go | Lager Hour Special |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Marshall Brewing product offering
Product offeringCore offering
Marshall Brewing Company manufactures and sells hand-crafted, full-strength craft ales and lagers at its production brewery in Tulsa, Oklahoma. Products are sold directly to consumers through its Tap Room and online ordering, and distributed to restaurants, bars, and package stores throughout Oklahoma. The company also operates a German-style Biergarten, offers brewery tours, keg rentals, and merchandise sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas IPA Year-round flagship India Pale Ale and one of Marshall Brewing's two signature beers that has remained strong for 11+ years; targeted at craft beer drinkers aged 21+ and sold through the Tap Room, packaged distribution, and online ordering.
- Sundown Wheat Year-round flagship Wheat Ale and Marshall Brewing's other signature beer available since the brewery's founding.
- This Land Lager Year-round German-Helles style lager reflecting the brewery's German brewing heritage.
- Dunkel Year-round Munich-style dark lager produced using traditional German brewing techniques.
- Volks Pils Year-round North German-style pilsner produced using traditional European methods.
- McNellie's Pub Ale Year-round Best Bitter style pub ale.
- Slow Train IPA Year-round modern American IPA launched in 2024 at 7.0% ABV, brewed with Flaked Oats, Pilsner, and Munich Malts and dry-hopped with Cashmere, Cascade, and Citra hops; features lower hop bitterness and bright citrus and sweet fruit aroma.
- Brewery Tours Free monthly public tours (~30 minutes) of the production brewery starting from the Tap Room, plus private group tours for 15–30 people at a flat facility fee of $50 plus $3/head per brand tasted.
- Tap Room & Biergarten On-Premise Service On-premise beer service at the 7-day-a-week Tap Room (1742 E 6th St, Tulsa) with 24 rotating taps, plus the adjacent German-Style Biergarten with outdoor seating, live music, food trucks, and family/dog-friendly access.
- Keg Rentals Retail keg sales to consumers for events or home use; $30 refundable keg shell deposit (refund within 120 days) and $50 deposit for keg pump loan.
- Marshall Brewing Branded Merchandise Branded merchandise including apparel, glassware, and brewery swag sold at the Tap Room and through the online Square store.
- Biergarten Private Event Space Rental Private event bookings in the Biergarten for groups, with pricing subject to availability, holiday hours, and other factors.
Companies that use Marshall Brewing
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Marshall Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Marshall Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DM Beach RanchminorBristow, OK-based rancher Cody Beach visits the brewery at least twice weekly to load 80-gallon barrels filled with spent grain from the brewing process. The grain is used as a feed extender for cattle rather than being disposed in landfills. An average of 6,000 lbs of spent grain makes its way to the ranch each week.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Marshall Brewing competitors and assessment
Company assessmentDirect peers
- Prairie Artisan Ales: Oklahoma-based craft brewery founded in 2012 in Tulsa. Same local market, similar size tier, and overlapping distribution channels — the most directly comparable peer for Marshall Brewing's product positioning and taproom/wholesale model.
- COOP Ale Works: Oklahoma City-based craft brewery producing ales and lagers with on-site taproom. Direct competitor within the Oklahoma craft segment for tap handles, shelf space, and consumer occasions.
- Anthem Brewing Company: Oklahoma City craft brewery with taproom and distribution. Comparable size and structure, operating in the same state-level regulatory and competitive environment as Marshall.
- American Solera: Tulsa-based craft brewery specializing in barrel-aged and mixed-fermentation beers. Local geographic peer with similar taproom-plus-distribution model in the Tulsa craft beer market.
- Stonecloud Brewing Company: Oklahoma craft brewery with taproom operations. Competes directly for Tulsa/Oklahoma tap handles and consumer occasions in the same regional craft segment.
- Dead Armadillo Brewing: Tulsa-based craft brewery and taproom. Geographic and product peer within the Tulsa craft scene, competing for the same local consumer occasions and hospitality accounts.
- Rough Tail Brewing Co. Oklahoma City craft brewery producing IPAs and lagers with taproom presence. Comparable size and product mix to Marshall, with similar wholesale and direct-to-consumer channels in Oklahoma.
Broad incumbents
- Bell's Brewery: Larger established craft brewer (now part of Lion) with national distribution. Comparable product mix (IPAs, lagers, stouts) and traditional brewing philosophy, but operates at much greater scale and geographic reach.
- Victory Brewing Company: Established Pennsylvania craft brewery with broad distribution and taproom experience. Eric Marshall brewed at Victory before founding Marshall, making it both a relevant former-employer and a benchmark for the next-tier craft brewer Marshall could aspire to become.
Others
- Craft Brewers Association of Oklahoma: Industry trade association of which Marshall is a member. Adjacent ecosystem organization that supports Oklahoma craft brewers' collective regulatory and marketing efforts — relevant as an industry infrastructure peer rather than a commercial competitor.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marshall Brewing social profiles
Digital presenceMarshall Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshall Brewing leadership team
Management profileNumber of profiles
Profiles6 records
Marshall Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshall Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshall Brewing
What does Marshall Brewing do?
Marshall Brewing Company manufactures and sells hand-crafted, full-strength craft ales and lagers at its production brewery in Tulsa, Oklahoma. Products are sold directly to consumers through its Tap Room and online ordering, and distributed to restaurants, bars, and package stores throughout Oklahoma. The company also operates a German-style Biergarten, offers brewery tours, keg rentals, and merchandise sales.
Is Marshall Brewing a public or private company?
Marshall Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marshall Brewing founded?
Marshall Brewing was founded in 2008. It employs 1 to 10 people.
Where is Marshall Brewing based?
Marshall Brewing is headquartered in Tulsa, United States, in the North America region.
How does Marshall Brewing make money?
Six revenue lines are on record. Beer Sales - Tap Room is the primary driver. The others are beer Distribution, keg Rentals, merchandise Sales, brewery Tours and event Space Rental.
Who are Marshall Brewing's main competitors?
Direct peers on record are Prairie Artisan Ales, COOP Ale Works, Anthem Brewing Company, American Solera, Stonecloud Brewing Company, Dead Armadillo Brewing and Rough Tail Brewing Co.. Broad incumbents are Bell's Brewery and Victory Brewing Company. Craft Brewers Association of Oklahoma is listed as an others.
Does Marshall Brewing have an API?
No public API is recorded for Marshall Brewing.
What industry is Marshall Brewing in?
Marshall Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.