Roughtail Brewing Company
Roughtail Brewing Company is a craft brewery founded in 2012 in Oklahoma City that produces year-round, seasonal, and limited-release beers, operates a seven-day taproom with full food service, distributes across Oklahoma, Kansas, and North Texas, and offers contract beverage production and co-packing services to other beverage brands.
- Company typePrivate
- Founded2012
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roughtail Brewing Company does
Roughtail Brewing Company is a craft brewery headquartered in Oklahoma City, Oklahoma, founded in 2012 by Blaine Stansel (Chief Executive Officer) and Tony Tielli (Chief Operations Officer). From a 20,000-square-foot production facility and taproom at 320 W. Memorial Rd., the company produces year-round hop-forward beers (ERWO Hazy IPA, Hoptometrist Double IPA, Frickin' Hazer Beams Hazy Pale Ale, City IPA West Coast IPA, Roam & Ramble Blonde Ale, Lagartija Mexican-Style Lager) along with seasonal and limited releases, including a proprietary terpene-infused hazy IPA branded Magnetic Disturbance and a 24-month Widow Jane barrel-aged English Barleywine called Sacred Talisman.
Production runs on a 30-barrel Specific Mechanical brewhouse (3,500L), upgraded from the original 10 BBL system, supported by a 100-can-per-minute CFT counter-pressure packaging line, Alfa Laval centrifuge for fining, course and fine filtration, and an in-house lab with yeast monitoring, anaerobic micro, dissolved oxygen, PCR, and photo spectrometer analysis. The company uses the same infrastructure to provide contract beverage production and co-packing services, brewing malt-based beverages (ales, lagers, seltzers, flavored malt beverages), non-malt beverages (cider), and non-alcoholic beverages (sodas, energy drinks) down to 2,350L batches for third-party brands.
Roughtail generates revenue through four streams: (1) direct-to-consumer draft sales and food service at the 7-day taproom with a full kitchen, including premium barrel-aged and specialty pours, cocktail slushes, and non-alcoholic options; (2) packaged beer retail via 4-, 6-, 12-packs, variety packs, and crowlers; (3) wholesale keg distribution to distributors covering Oklahoma, Kansas, and North Texas; and (4) B2B contract beverage production and co-packing. Pricing is unit-based, with premiumization on barrel-aged beers (e.g., Sacred Talisman taster $4.50, short $9.00) and a social-impact pricing line (Friends of Dorothy Hazy DIPA, $1 of each 4-pack donated to Oklahoma Pride Alliance). Distribution is multi-channel through distributors, the taproom storefront, and event-space bookings, with no external institutional funding or parent-company ownership disclosed.
Roughtail Brewing Company firmographics
Firmographics- Name
- Roughtail Brewing Company
- Legal name
- Roughtail Brewing Company
- Website
- https://roughtailbeer.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roughtail Brewing Company is a craft brewery founded in 2012 in Oklahoma City that produces year-round, seasonal, and limited-release beers, operates a seven-day taproom with full food service, distributes across Oklahoma, Kansas, and North Texas, and offers contract beverage production and co-packing services to other beverage brands.
- Ownership category
- akta.pro rank
Roughtail Brewing Company industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Kegging & Draught Packaging Operations (AFAFAJAI), Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA), Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI), Beer Brewing & Brands (CRADAIAA)
Keywords
Where Roughtail Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roughtail Brewing Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Taproom Direct Sales: On-site draft beer sales, food service revenue from full kitchen, specialty drinks including cocktail slushes, mocktails, and non-alcoholic options. Premium pricing on barrel-aged and specialty releases.
- Packaged Beer Retail: Sale of canned and bottled beer through distribution and direct taproom pickup. Variety packs, 4-packs, 6-packs, and 12-packs. To-go draft beer in crowlers.
- Contract Beverage Production: Co-packing services for other beverage brands needing brewing and packaging capacity. Targets brands seeking to expand territories or outsource production.
- Keg Distribution: Wholesale keg sales to distributors covering Oklahoma, Kansas, and North Texas markets. 1/6 BBL keg offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer On-Site |
| Unit Pricing | Pay-as-you-go | Packaged Beer 6 & 12 Packs |
| Unit Pricing | Pay-as-you-go | Keg Pricing |
| Unit Pricing | Pay-as-you-go | Food Menu Items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Roughtail Brewing Company product offering
Product offeringCore offering
Roughtail Brewing Company is a craft brewery that manufactures year-round, seasonal, and limited-release beers (IPAs, lagers, ales, ciders, seltzers) at a 20,000 sq. ft. Oklahoma City facility using a 30-barrel brewhouse and 100 cpm canning line, and sells them through an on-site taproom with full kitchen service, crowler to-go fills, and wholesale distribution across Oklahoma, Kansas, and North Texas. It also provides contract beverage production and co-packing services for other beverage brands needing brewing capacity or geographic expansion.
Product overview
Roughtail Brewing Company is a craft brewery founded in 2012 by Blaine Stansel and Tony Tielli, operating from a 20,000 sq. ft. facility in Oklahoma City. The company offers a portfolio of year-round core beers including ERWO (Hazy IPA), Hoptometrist (Double IPA), Frickin' Hazer Beams (Hazy Pale Ale), City IPA (West Coast IPA), Roam & Ramble (Blonde Ale), and Lagartija (Mexican Style Lager). Seasonal releases include Magnetic Disturbance (summer), Captain Crash (spring), Fest of Fury (fall), and Migrating Coconuts (winter). The company also operates a taproom with food service and provides contract beverage production and co-packing services using a 30-barrel brewhouse with canning capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ERWO (Everything Rhymes with Orange) Hazy IPA A hazy, non-filtered New England IPA featuring Simcoe hops with Citra and Mosaic, delivering citrus and tropical notes with a full soft body and low bitterness at 6.8% ABV / 50 IBU. Targeted at craft beer enthusiasts who prefer hazy, hop-forward styles.
- Hoptometrist Double IPA A West Coast Double IPA brewed with an absurd amount of American hops, delivering big notes of pine and citrus with a balanced bitter finish at 9.0% ABV / 100 IBU. Targeted at craft drinkers seeking high-ABV, hop-forward west coast IPAs.
- Frickin' Hazer Beams Hazy Pale Ale A New England Pale Ale brewed with Pacific Gem hops and experimental Sabro, featuring huge notes of coconut and pineapple with a soft, pillowy mouthfeel at 5.5% ABV / 45 IBU. Targeted at sessionable hazy pale ale drinkers.
- City IPA (West Coast IPA) A clean, crisp West Coast IPA with all brilliant hoppy goodness and no fuss, at 7.3% ABV. Targeted at drinkers who prefer a classic, balanced West Coast IPA.
- Roam & Ramble Blonde Ale A Blonde Ale positioned as a great beer for easy drinking at 5.0% ABV. Targeted at consumers seeking a lighter, approachable everyday craft beer.
- Lagartija Mexican-Style Lager A Mexican-Style Lager brewed with premium ingredients and patiently conditioned to perfection, described as light, crisp, and chill at 5.3% ABV. Targeted at drinkers seeking a clean, crushable lager.
- Magnetic Disturbance Hazy IPA (Terpene-Infused) A New England IPA brewed with Roughtail's Northern Lights terpene blend, providing elevated aroma and taste beyond traditional hops at 6.8% ABV. Targeted at craft drinkers interested in novel, aromatic hop-forward IPAs.
- Captain Crash Imperial West Coast IPA An Imperial West-Coast IPA with bright golden color, thick creamy head, and intense but balanced bitterness featuring pine, citrus, and tropical fruit notes. Targeted at drinkers seeking a high-ABV West Coast IPA.
- Fest of Fury Imperial Festbier An Imperial Festbier at 7.9% ABV brewed with only noble hops, delivering a clean, drinkable flavor. Targeted at craft drinkers seeking a higher-ABV take on the classic German Festbier style.
- Migrating Coconuts Imperial Porter An Imperial Porter released as the brewery's winter seasonal. Targeted at craft drinkers seeking a high-ABV, full-bodied porter during the colder months.
- Variety Pack (Booster Pack) An assorted multi-pack containing various year-round and seasonal Roughtail beers for retail purchase, sold to consumers seeking variety in their craft beer selection.
- Contract Beverage Production & Co-Packing Services Full-service contract beverage production for other brands: brewing of malt-based beverages (ales, lagers, seltzers, flavored malt beverages), non-malt beverages (cider), and non-alcoholic beverages (sodas, energy drinks); beer-specific quality lab services (yeast monitoring, anaerobic micro, dissolved oxygen, PCR, photo spectrometer); fining (Alfa Laval centrifuge, course and fine filtration); and packaging in kegs (any size), cans (12oz, 16oz, 19.2oz 202, slim cans), bottles, Paktech 4/6-pack trays, 6 and 12-pack paperboard, 24 loose or shrink-sleeve configurations, with batches as small as 2,350L. Targeted at other beverage brands needing production capacity or geographic expansion.
- Taproom & Event Space On-site taproom at 320 W. Memorial Rd., Oklahoma City open 7 days a week offering draft beer, full kitchen food service, specialty drinks including cocktail slushes and mocktails, non-alcoholic options, and bookable event space / full taproom buyout for private events, complemented by recurring community programming. Targeted at adult craft beer consumers, social groups, and event organizers in the OKC Metro.
Quantifiable outcome
- 100 can per minute state-of-the-art CFT counter-pressure packaging line
- +1 more outcomes
Companies that use Roughtail Brewing Company
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Roughtail Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Roughtail Brewing Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Roughtail Brewing Company competitors and assessment
Company assessmentBroad incumbents
- Boulevard Brewing Company: Large regional craft brewer (Kansas City) with broad year-round and seasonal portfolio and multi-state distribution including Kansas. Comparable as an established craft incumbent competing for Kansas shelf and on-premise accounts where Roughtail also distributes.
- Sierra Nevada Brewing Co. Established national craft brewer with broad hop-forward portfolio (pale ales, IPAs) and nationwide distribution. Comparable as a larger craft competitor whose flagship hop-forward styles overlap with Roughtail's core IPAs and that competes on regional shelves.
Direct peers
- Prairie Artisan Ales: Oklahoma craft brewery known for stouts, hop-forward IPAs, and limited barrel-aged releases with national distribution. Comparable to Roughtail in craft philosophy, barrel-aging programs, and Oklahoma-based production competing for the same regional craft consumer.
- Marshall Brewing Company: Tulsa, Oklahoma craft brewery with year-round and seasonal offerings and statewide distribution. Directly comparable on Oklahoma craft positioning, packaged retail strategy, and competing taproom/shelf accounts in the same home state.
- Anthem Brewing Company: Oklahoma City craft brewery with a taproom and packaged retail distribution across Oklahoma. Comparable as a same-city craft competitor targeting local hop-forward beer drinkers and similar on-premise/event-driven taproom model.
- COOP Ale Works: Oklahoma City-based craft brewery producing year-round and seasonal IPAs and lagers with statewide distribution. Directly comparable to Roughtail on geography (OKC), scale, and hop-forward portfolio, and competes for the same Oklahoma taproom and shelf customers.
- Stonecloud Brewing Company: Oklahoma City craft brewery with a taproom and distribution across Oklahoma. Comparable to Roughtail on geography, scale, and packaged retail strategy in the local OKC market.
Regional players
- Deep Ellum Brewing Company: Dallas-based craft brewery with a taproom and regional Texas distribution, including North Texas. Comparable as a hop-forward regional craft brewer competing in Roughtail's North Texas distribution footprint.
- Tupps Brewery: McKinney, Texas craft brewery with a taproom and North Texas distribution. Comparable as a regional craft brewer competing for the same North Texas on-premise and packaged retail accounts.
- Martin House Brewing Company: Fort Worth, Texas craft brewery with taproom and regional distribution. Comparable to Roughtail on regional craft positioning, can packaging, and North Texas shelf competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roughtail Brewing Company social profiles
Digital presenceRoughtail Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roughtail Brewing Company leadership team
Management profileNumber of profiles
Profiles4 records
Roughtail Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roughtail Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roughtail Brewing Company
What does Roughtail Brewing Company do?
Roughtail Brewing Company is a craft brewery that manufactures year-round, seasonal, and limited-release beers (IPAs, lagers, ales, ciders, seltzers) at a 20,000 sq. ft. Oklahoma City facility using a 30-barrel brewhouse and 100 cpm canning line, and sells them through an on-site taproom with full kitchen service, crowler to-go fills, and wholesale distribution across Oklahoma, Kansas, and North Texas. It also provides contract beverage production and co-packing services for other beverage brands needing brewing capacity or geographic expansion.
Is Roughtail Brewing Company a public or private company?
Roughtail Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roughtail Brewing Company founded?
Roughtail Brewing Company was founded in 2012. It employs 1 to 10 people.
Where is Roughtail Brewing Company based?
Roughtail Brewing Company is headquartered in Oklahoma City, United States, in the North America region.
How does Roughtail Brewing Company make money?
Four revenue lines are on record. Taproom Direct Sales are the primary driver. The others are packaged Beer Retail, contract Beverage Production and keg Distribution.
Who are Roughtail Brewing Company's main competitors?
Broad incumbents on record are Boulevard Brewing Company and Sierra Nevada Brewing Co.. Direct peers are Prairie Artisan Ales, Marshall Brewing Company, Anthem Brewing Company, COOP Ale Works and Stonecloud Brewing Company. Regional players are Deep Ellum Brewing Company, Tupps Brewery and Martin House Brewing Company.
Does Roughtail Brewing Company have an API?
No public API is recorded for Roughtail Brewing Company.
What industry is Roughtail Brewing Company in?
Roughtail Brewing Company's product category is Craft Beer Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of AFAFAJAI, Kegging & Draught Packaging Operations. Its NAICS code is 31212 and its SIC code is 2082.