Malia Mills

Name

Malia Mills

Website

https://maliamills.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Bras & Bralettes (CRAAAIAA)

Keywords

• Luxury swimwear
• Bra-sized swimwear
• Ready-to-wear apparel
• Inclusive sizing
• Boutique fashion

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Sales: Direct sales through 7 physical boutique locations and e-commerce website. Physical retail is a significant channel with store appointments and personalized Fit & Style Sessions.
2. E-commerce: Online sales through maliamills.com website, offering full product catalog including swimwear, ready-to-wear, accessories, and gifts
3. Trunk Shows: Seasonal trunk show events at various locations featuring product collections with direct customer engagement

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Malia Mills designs, produces, and sells luxury bra-sized swimwear (covering cup sizes 30A through 44DDD/F) and a complementary ready-to-wear collection of dresses, jumpsuits, cover-ups, pants, skirts, blouses, sweaters, and silk slips/lingerie. The company sells directly to consumers through seven owned boutique locations across New York, the Hamptons, and California, an e-commerce website featuring a proprietary 'Bikini Builder' customization tool, and seasonal trunk shows. Personalized Fit & Style Sessions are offered by appointment at retail locations.

Product overview

Malia Mills is a New York-based luxury swimwear and ready-to-wear brand founded in 1993, operating on a direct-to-consumer e-commerce platform and seven physical boutique locations across the US. The core product offering centers on bra-sized swimwear (sizes 30A–44DDD/F) including bikini tops, bottoms, one-pieces, and bridal styles, complemented by a comprehensive ready-to-wear collection spanning dresses, jumpsuits, cover-ups, pants, skirts, blouses, sweaters, and silk slips. The brand also offers a 'Bikini Builder' customization tool, accessories including the Susan Belt, and retail services such as Fit & Style Sessions and Trunk Shows. Products are positioned in the luxury segment, with silk slip dresses ranging from $425–$595 and the brand's 'Love Thy Differences' philosophy emphasizing inclusive sizing and body positivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Bra-Sized Swimwear Luxury swimwear available in bra sizes 30A through 44DDD/F, including bikini tops, bikini bottoms, one-piece maillots, and bridal swimwear. Designed around the 'Love Thy Differences' philosophy to fit diverse body types, sold via e-commerce and seven US boutiques.
• Bikini Builder Custom swimwear configuration tool that lets customers build their own bikini by selecting and combining different top and bottom styles, available on maliamills.com. The tool supports the brand's bra-sized and inclusive-fit swimwear line.
• Ready-to-Wear Collection Full ready-to-wear line including dresses, jumpsuits, cover-ups, pants, skirts, blouses, t-shirts, sweaters, and silk slips/lingerie. Designed for transitions from sea to sun to soirée, with silk slip dresses priced $425–$595.
• Accessories Accessories including belts (e.g., the Susan Belt leather belt in ivory, black, sage, and navy) and complementary items designed to pair with the ready-to-wear collection.
• Gift Cards Gift cards available for purchase on maliamills.com, redeemable across the brand's product assortment.
• Fit & Style Sessions Appointment-based personalized fit and style sessions offered at all seven boutique locations (Madison Avenue NY, SoHo NY, Hamptons NY, Santa Monica CA, Larkspur CA, Montecito CA, Presidio Heights CA), with bra-fitting specialists guiding customers through sizing and styling.
• Trunk Shows Seasonal mobile boutique events held at partner venues including Galerie (Palo Alto, CA), Cameron Marks (Santa Cruz, CA), and Bella Cucina (Atlanta, GA), showcasing product collections and engaging customers directly outside the permanent boutique footprint.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Galerie (Palo Alto, CA)minorOthers · 1 January 2026Galerie in Palo Alto hosts Malia Mills trunk shows as part of their seasonal retail events calendar
• Cameron Marks (Santa Cruz, CA)minorOthers · 1 January 2026Cameron Marks in Santa Cruz hosts Malia Mills trunk shows as part of their seasonal retail events calendar
• Bella Cucina (Atlanta, GA)minorOthers · 1 January 2026Bella Cucina in Atlanta hosts Malia Mills trunk shows as part of their seasonal retail events calendar

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solid & Striped: Direct luxury swimwear peer targeting a similar premium, design-conscious female customer with a parallel ready-to-wear extension. Overlaps with Malia Mills on premium swimwear positioning and DTC-led retail strategy.
• Mara Hoffman: Luxury swimwear and ready-to-wear brand with a similar sustainability- and body-positive-driven positioning. Competes for the same premium female customer shopping for elevated swim and RTW pieces.
• Vitamin A: California-based luxury swimwear brand with comparable eco-luxury materials and DTC boutique presence. Closely matches Malia Mills on price architecture, sustainability messaging, and coastal U.S. customer base.
• LSpace: Luxury swimwear and beachwear brand with comparable size-inclusive ranges and boutique distribution. Operates in the same premium swimwear category with overlapping design sensibility and customer profile.
• Beach Riot: Contemporary premium swimwear brand with a similarly bold design aesthetic and DTC-first distribution. Targets a younger, social-media-driven luxury swim customer with overlap in product and channel strategy.

Emerging players

• Summersalt: Digitally-native inclusive-size swimwear brand that competes for the same body-positive customer, though at a lower price point. Threatens Malia Mills' inclusive-sizing positioning from a value/DTC angle.
• Eidon: Small-batch luxury swimwear brand with a focus on inclusive sizing and elevated design. Competes for a similar premium, fit-conscious customer with a comparable boutique-and-online distribution model.
• Cupshe: Fast-growing inclusive-size swimwear DTC brand targeting similar cup-size considerations. Pressures Malia Mills from a value-segment angle, particularly online, but lacks the premium boutique positioning.

Broad incumbents

• Tory Burch: Broader luxury lifestyle incumbent with a meaningful swimwear and ready-to-wear assortment. Competes indirectly for the same luxury female customer's wardrobe share, though Malia Mills operates in a much more specialized niche.

Regional players

• Aqua Blu: Australian luxury swimwear brand with comparable premium pricing, fabrication quality, and inclusive-size range. Comparable as a luxury swim peer but serves a primarily Australian/international customer base rather than the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maliamillsofficial
• Xx.com/maliamillsnyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malia Mills