Mirar

What Mirar does

Mirar is a privately held 3D graphics studio headquartered in Austin, Texas, founded in 2010 and operating with a team of 1-10 employees. The company builds photorealistic 3D product imagery, virtual reality (VR) experiences, and augmented reality (AR) applications for enterprise clients across eyewear retail, property development, industrial manufacturing, consumer products, and safety training. Core technology combines computer-vision-based 3D head modeling with physically-based rendering, supported by pipelines that consume LIDAR, photogrammetry, and CAD data to produce large-scale immersive simulations — including 12,000+ rendered eyewear SKUs, 145-acre VR property visualizations, and industrial plant walkthroughs built from over 1,300 CAD files.

The studio generates revenue primarily through custom, project-based professional services engagements, with work product showcased as a portfolio of case studies on its website. Its most commercially recognized deployments are the award-winning Glasses.com 3DFit and Ray-Ban Virtual Try-On apps, developed for Luxottica and distributed via iOS, which together encompass over 12,000 photorealistic SKUs, millions of downloads, and reported ~200% year-over-year sales growth for the eyewear client. Other revenue-generating case studies span photorealistic product imagery for consumer brands such as Sipp, VR walkthroughs for industrial plants and property developers, short-turnaround animation work (e.g., the AWARE System), and AR experiences such as Teeny Tiny Kitten in a Box. Distribution is hybrid: direct enterprise sales for custom VR/AR/3D projects plus iOS App Store distribution for consumer-facing virtual try-on apps.

The company has received industry recognition including a Cannes Lions award (2014), Webby Award (2013), Communication Arts Interactive Annual (2013), and USA Today Best Apps (2013). It is founder-led by Creative Director Adam Gravois, who brings over 20 years of visual effects experience from film, television, and video games. The company is bootstrapped, with no disclosed venture funding, and operates partnerships with computer vision scientists, app developers, Austin Visuals, and Zappar to extend delivery capacity beyond its small in-house team.

Name

Mirar

Legal name

Mirar

Website

https://mirar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirar is a bootstrapped Austin-based 3D graphics studio that builds photorealistic VR, AR, and 3D visualization solutions — most notably award-winning virtual try-on apps for Luxottica brands — for enterprise clients in eyewear, property development, industrial, and consumer products.

Ownership category

akta.pro rank

Product category

3D Visualization and VR/AR Development Services

NAICS

Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)

Keywords

• 3D graphics services
• Virtual try-on technology
• Augmented reality development
• Photorealistic product rendering
• VR simulation development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Custom 3D Graphics and Visualization Services: Project-based custom work creating photorealistic 3D product imagery, VR experiences, and AR applications for enterprise clients across various industries including retail, property development, and industrial applications

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mirar is a 3D graphics studio that creates custom photorealistic product imagery, virtual reality simulations, and augmented reality experiences for enterprise brands. It builds virtual try-on applications for eyewear, real-time 3D assets and beauty renders for consumer products, and large-scale VR walkthroughs for property developers and industrial clients using survey data, LIDAR, and photogrammetry.

Product overview

Mirar is a 3D graphics studio offering a portfolio of visual experience products and services. The core offerings include: the Glasses.com 3DFit Virtual Try-On app and Shade Shop Virtual Try-On for eyewear visualization; photorealistic 3D product imagery services (Beauty Renders, Real-Time 3D, Animation) for retail applications; and immersive VR experiences for property development and industrial plant visualization. The company also produces specialized AR experiences like the Teeny Tiny Kitten in a Box and industrial animations like the AWARE System. These products are delivered as project-based case studies and services, with capabilities spanning virtual try-on, product visualization, training simulations, and immersive VR environments for industrial, retail, and marketing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Glasses.com 3DFit Virtual Try-On Award-winning virtual try-on application for eyewear that uses the device camera to create an instant 3D model of the user's head and display photorealistic glasses from any angle across a catalog of more than 12,000 SKUs; built for Luxottica's Glasses.com and Ray-Ban brands.
• Shade Shop Virtual Try-On (Next Generation) Next-generation virtual try-on solution for eyewear featuring instant on-boarding, scale-accurate sizing for true fit, and physically-based rendering; offered to brands and partners on mobile and in-store to sell entire catalogs with zero inventory.
• Teeny Tiny Kitten in a Box (TTK) Hybrid digital-physical AR gift product that places a trackable AR virtual kitten inside a customized gift box, allowing recipients to unwrap and interact with the virtual pet through a companion app.
• 3D Beauty Renders Service producing photorealistic digital product imagery that is better than photography and available at any resolution from billboard to catalog to website, allowing customers to interact with 3D models and view products from any angle.
• Real-Time 3D Models Service building interactive digital 3D models of products viewable from any angle as if held in hand, designed for use in VR and AR applications and e-commerce experiences.
• Animation Service producing product animations for storytelling, demonstrating complex features, and creating commercials and product/explainer videos for consumer and enterprise brands.

Quantifiable outcome

• Nearly 200% year-over-year sales growth driven by 3DFit Virtual Try-On app
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Austin VisualsminorStrategic or Co-development PartnerPartnership with Austin Visuals to create an animation demonstrating the life-saving AWARE system for Oldcastle Materials. Mirar partnered with Austin Visuals to deliver a realistic animation that relays a complex concept clearly, created with only 1 week from concept to completion.
• Pioneering Computer Vision ScientistscoreTechnology or IntegrationPartnership with pioneering computer vision scientists to create the Glasses.com 3DFit Virtual Try-On technology, enabling instant 3D modeling of user heads using device cameras.
• World-Class App DeveloperscoreTechnology or IntegrationCollaboration with world-class app developers to build the Glasses.com 3DFit and Ray-Ban Virtual Try-On applications, resulting in millions of downloads.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Threekit: Threekit is a 3D product visualization and configuration platform for commerce, enabling photorealistic product imagery, AR, and virtual try-on across product catalogs — the same enterprise e-commerce/visualization use case Mirar serves for Luxottica and Sipp.
• Marxent Labs: Marxent provides 3D/AR commerce and visualization solutions for retailers and home-furnishing brands — directly comparable to Mirar's photorealistic rendering and AR-based 'place product in customer's world' value proposition.
• Sayduck: Sayduck offers 3D and AR product visualization for retail and e-commerce, including virtual try-on and in-context placement — a comparable productized alternative to Mirar's bespoke 3D visualization services.
• Obsess: Obsess builds immersive AR/VR shopping experiences for retail brands, overlapping with Mirar's experiential AR product visualization and virtual worlds for visionary brands.
• Emperia: Emperia creates virtual store experiences and AR product visualization for retail and luxury brands — directly comparable to Mirar's AR-based product showcase work for eyewear and consumer brands.
• Vue.ai: Vue.ai provides AI-powered product visualization, styling, and try-on tools for fashion and retail — comparable to Mirar's photorealistic product imagery and virtual try-on stack.

Emerging players

• 8th Wall: 8th Wall is a WebAR development platform that enables brands to build AR experiences in the browser — overlapping with Mirar's AR try-on and product-in-context deployments, but as a horizontal platform rather than a custom studio.
• Spatial: Spatial provides collaborative VR/AR environments for enterprise and consumer experiences — adjacent to Mirar's multi-user VR sessions and property-development VR use cases.

Broad incumbents

• PTC (Vuforia): PTC's Vuforia is an established enterprise AR platform for industrial training, visualization, and product experiences — a broader incumbent overlapping with Mirar's industrial VR walkthroughs and AR training work.
• Perfect Corp: Perfect Corp offers AI- and AR-powered beauty and fashion try-on technologies at scale to global brands — a larger incumbent in the same virtual try-on category where Mirar's Glasses.com 3DFit and Ray-Ban apps compete.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miraratx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirar