A24 Group
A24Group Limited is a UK-headquartered healthcare staffing company placing nurses, doctors, and allied health professionals across NHS trusts, private hospitals, care homes, and domiciliary providers in the UK and South Africa through multiple specialized sub-brands and a proprietary Staffshift platform.
- Company typePrivate
- Founded1996
- HeadquartersSutton, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What A24 Group does
A24Group Limited is a UK-headquartered medical staffing company founded in 1996 that supplies temporary and locum healthcare personnel — nurses, locum doctors, allied health professionals, and care workers — to NHS trusts, private hospitals, care homes, and domiciliary care providers across the UK and South Africa. The company operates a multi-brand model in which a portfolio of wholly-owned specialist staffing agencies (Ambition24hours, British Nursing Association, Grosvenor Nursing Agency, Mayfair Specialist Nurses, Nursing Services of the UK, and Ambition24direct Homecare Agency) are unified under the proprietary Staffshift technology platform.
Staffshift is a web and mobile (iOS/Android) platform that manages candidate profiles, automated compliance tracking (visas, DBS checks, training certifications, Right to Work documentation), shift booking, availability scheduling, and real-time candidate communication via in-app chat, email, and WhatsApp. The platform includes a "Compliance Passport" feature that proactively flags expiring credentials and uses handheld scanning for international documentation validation. Distribution to clients is direct sales through framework approvals (NHS Workforce Alliance, HTE Framework) and dedicated 24/7 booking teams; candidate acquisition flows through Staffshift self-registration.
Revenue is generated primarily through transaction-based placement fees and markups on healthcare professional assignments, with pay rates stratified by category (e.g., UK Category A nursing averaging £43.65/hour in 2024 vs. a £23.26/hour permanent staff nurse benchmark). A secondary subscription-based training revenue stream offers access to 50+ CSTF-aligned online courses at £5.40/year or £9.60/two years through partnerships with HB Compliance, Health & Safety Group, Direct Training Academy, Train Healthcare, and Trained-up. The company employs over 350 recruiters, manages 20,000+ healthcare professionals on its roster, and places over 100,000 hours of staffing per week across the UK and South Africa.
A24 Group firmographics
Firmographics- Name
- A24 Group
- Legal name
- A24Group Limited
- Website
- https://a24group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- A24Group Limited is a UK-headquartered healthcare staffing company placing nurses, doctors, and allied health professionals across NHS trusts, private hospitals, care homes, and domiciliary providers in the UK and South Africa through multiple specialized sub-brands and a proprietary Staffshift platform.
- Ownership category
- akta.pro rank
A24 Group industry classification
Industry- Product category
- Healthcare Staffing Services
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
- akta.pro secondary industry
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
Keywords
Where A24 Group is headquartered
LocationHeadquarters
- HQ city
- Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
A24 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Healthcare Staffing Recruitment: Placement fees and commission from connecting healthcare professionals (nurses, doctors, AHPs, care workers) with healthcare facilities for temporary assignments. Rates vary based on experience, specialty, and assignment type.
- Training Services: Fees from mandatory and optional training courses for healthcare professionals. Online training packages offered at £5.40/year or £9.60 for 2 years access. Practical training partnerships with preferential rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | UK Agency Nurse - Category A (Nursing and Residential Homes, Community, Rehabilitation) |
| Usage-based | Pay-as-you-go | UK Agency Nurse - Category B (NHS, Private Hospitals, Psychiatric, Acute, Complex) |
| Subscription | Annual | UK Online Training Package - 1 Year Access |
| Subscription | Multi-year contract | UK Online Training Package - 2 Year Access |
| Unit Pricing | Pay-as-you-go | Practical Training Partnership Discount |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
A24 Group product offering
Product offeringCore offering
A24 Group is a medical staffing agency that places temporary healthcare professionals — including specialist nurses, locum doctors, allied health professionals, and care workers — with NHS trusts, private hospitals, care homes, and domiciliary care providers across the UK and South Africa. The company operates through multiple specialised agency brands under one umbrella, supported by its proprietary Staffshift platform for candidate registration, compliance tracking, and shift booking. It also delivers compliance-aligned online and practical training for healthcare professionals through dedicated training partnerships.
Product overview
A24Group is a medical staffing company operating a platform-plus-multiple-agency-brands model. The core technology is Staffshift, a web and mobile platform for managing healthcare staff careers, compliance, and bookings. Under this platform, A24Group operates multiple specialized staffing agencies including Ambition24hours (high-paying nursing), Ambition24direct (homecare), Nursing Services of UK/SA, British Nursing Association, Grosvenor Nursing (mental health), and Mayfair Specialist Nurses. The group also offers a Training Portal for mandatory and professional development courses. Services span the UK and South Africa, placing nurses, care workers, locum doctors, and allied health professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Ambition24hours: Highest paying nursing agency in the UK, specialists at placing nurses at short notice
- Ambition24direct
- Nursing Services of the UK
- British Nursing Association
- Grosvenor Nursing Agency
- Mayfair Specialist Nurses
- Ambition24hours Locums SA
- Nursing Services of South Africa
- Staffshift
Products and services
- Staffshift Platform Smart technology platform built specifically for healthcare professionals to manage their careers online, anywhere. Enables candidate registration, compliance passport management, shift booking, document uploads, availability scheduling, and 24/7 support chat. Available on web, iOS, and Android.
- A24Group Training Portal and Mandatory Training Services Online and practical training courses for healthcare professionals, aligned to the UK Core Skills Training Framework (CSTF). Includes 50+ online topics (£5.40/year or £9.60 for 2 years) plus practical training discounts (£10 off CSTF All-in-One Day Package via Health & Safety Group). Certificates auto-upload to Staffshift profiles in real time.
- Nurse Staffing Solutions Temporary placement of registered nurses, specialist nurses, and mental health nurses to NHS trusts, private hospitals, care homes, and nursing homes. Operated through dedicated agency brands targeting general nursing, mental health, and specialist units with average UK agency nurse rate of £43.65/hour in 2024.
- Homecare Staffing Solutions Specialist nursing care for adults and children with complex medical needs in their own homes, delivered through the Ambition24direct Homecare Agency brand. Targets patients requiring home-based care, complex care, post-operative care, and chronic disease management.
- Locum Doctor Staffing Solutions Temporary placements of doctors and locum physicians to NHS, private hospitals, and South African healthcare facilities, operated under Ambition24locums (UK) and Ambition24hours Locums SA. Provides temporary physician coverage and specialist doctor assignments.
- Allied Health Professional (AHP) Staffing Solutions Temporary placements of allied health professionals (physiotherapists, occupational therapists, radiographers, sonographers, and others) to NHS trusts, private hospitals, and other healthcare providers across the UK and South Africa.
Quantifiable outcome
- Average agency nurse pay of £43.65/hour in 2024, significantly higher than UK average staff nurse rate of £23.26/hour
- +2 more outcomes
Companies that use A24 Group
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
A24 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
A24 Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Guild of Quality Employment Agencies (GQEA)coreA24Group is a proud member of GQEA, extending a community committed to excellence within the recruitment industry. The membership promotes high standards, transparent working practices, and inclusive attitudes towards the UK recruitment workforce. GQEA code of conduct covers legal responsibilities, inclusion/diversity, transparency, excellence, data protection, compliance checks, complaints handling, and partnership working.
- Health & Safety GroupcorePremier UK supplier of practical and online training courses. Partnership offers CSTF-aligned mandatory training with exclusive £10 discount for A24Group candidates. Courses include CSTF All-in-One Day Mandatory Package covering practical modules and e-learning for highest compliance levels.
- HB Compliance (Healthier Business)coreProvider of online/e-learning courses with access to 50+ clinical topics and competencies. Offers A24Group candidates access for £5.40/year (renewable for £4.20 additional for second year). Certificates automatically uploaded to Staffshift profiles in real-time.
- Direct Training AcademymajorPreferred training partner offering life support and moving & handling practical training nationwide. Provides all-in-one day training sessions for mandatory requirements.
- Train HealthcaremajorNationwide training provider offering additional specialty training courses accessible through A24Group candidate portal (a24group.trainhealthcare.com).
- Trained-up (London)minorLondon-based training provider offering self-booking and payment for A24Group staff with discounted rates using password 'testpassword'.
- International BLS Training ProvidersmajorAccredited training partners providing Basic Life Support certification nationwide through experienced nursing facilitators and medical professionals. Certifications are internationally recognized.
- NHScoreAs an NHS supplier, A24Group commits to achieving Net Zero by 2050 in alignment with PPN 06/21 requirements. The company is an approved partner for NHS Workforce Alliance and HTE Framework.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
A24 Group competitors and assessment
Company assessmentEmerging players
- Florence: UK health-tech marketplace connecting nurses and carers to care home shifts via app; an emerging, technology-first competitor to A24Group's Staffshift model.
Direct peers
- Medacs Healthcare: International healthcare staffing provider placing nurses, doctors and care staff across the UK and other markets, matching A24Group's temporary clinical staffing model.
- ID Medical: Major UK medical staffing agency supplying locum doctors, nurses and AHPs to NHS trusts under national frameworks, directly overlapping A24Group's core offering.
- Newcross Healthcare Solutions: UK-based nursing and healthcare staffing agency with its own tech platform (HealthForceGo) placing nurses and carers into NHS, care homes and homecare—directly comparable in model, market and technology approach.
- Sanctuary Personnel: UK recruitment agency specializing in health and social care staffing including nurses, doctors and AHPs, a close competitor across A24Group's specialties.
- Acacium Group: UK healthcare staffing group (Pulse, Thornbury Nursing, Xyla) supplying nurses, doctors and AHPs to NHS and private clients—a larger multi-brand analogue to A24Group.
- Your World Healthcare: UK healthcare recruitment agency supplying nursing, allied health and medical staff to NHS and private providers, overlapping A24Group's segments.
- HCL Workforce Solutions: UK provider of nursing and healthcare workforce solutions to NHS and private care, competing for the same clients and candidate pool as A24Group.
Broad incumbents
- NHS Professionals: NHS-owned staff bank providing flexible clinical workers directly to trusts; a structurally similar temporary-staffing solution that competes with agencies like A24Group for shift fills.
- Randstad Care: Global staffing giant with a UK health and social care division; a broad incumbent whose care staffing overlaps A24Group but within a much wider portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
A24 Group social profiles
Digital presenceA24 Group compliance and trust
Trust signalCompliance5 records
A24 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
A24 Group leadership team
Management profileNumber of profiles
Profiles1 record
A24 Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
A24 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A24 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A24 Group
What does A24 Group do?
A24 Group is a medical staffing agency that places temporary healthcare professionals — including specialist nurses, locum doctors, allied health professionals, and care workers — with NHS trusts, private hospitals, care homes, and domiciliary care providers across the UK and South Africa. The company operates through multiple specialised agency brands under one umbrella, supported by its proprietary Staffshift platform for candidate registration, compliance tracking, and shift booking. It also delivers compliance-aligned online and practical training for healthcare professionals through dedicated training partnerships.
Is A24 Group a public or private company?
A24 Group is a private company. It is classified as unknown and is currently operating.
When was A24 Group founded?
A24 Group was founded in 1996. It employs 251 to 500 people.
Where is A24 Group based?
A24 Group is headquartered in Sutton, United Kingdom, in the Europe region.
How does A24 Group make money?
Two revenue lines are on record. Healthcare Staffing Recruitment is the primary driver. The others are training Services.
Who are A24 Group's main competitors?
Florence is listed as an emerging player. Direct peers are Medacs Healthcare, ID Medical, Newcross Healthcare Solutions, Sanctuary Personnel, Acacium Group, Your World Healthcare and HCL Workforce Solutions. Broad incumbents are NHS Professionals and Randstad Care.
Does A24 Group have an API?
No public API is recorded for A24 Group.
What industry is A24 Group in?
A24 Group's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing, with a secondary code of BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians). Its SIC code is 8000.