What Rich Ford does

Rich Ford is a privately held, Ford-franchised automobile dealership group headquartered in Albuquerque, New Mexico, with operations dating to 1961. The company retails new Ford vehicles — including internal-combustion trucks and SUVs as well as the F-150 Lightning, Mustang Mach-E, and E-Transit EVs — alongside a used-vehicle inventory, and operates a dedicated commercial and work-truck division targeting fleet and contractor buyers. It also runs a full service-and-parts department, a vehicle rental department, and consumer financing through Ford Credit.

The business operates two retail locations, the original Albuquerque store and a satellite in Edgewood, NM, and has invested in a Spanish-language website and bilingual sales staff to reach Hispanic consumers across central New Mexico. Inventory is actively merchandised through event-based promotions, including weather-driven sales of hail-impacted vehicles. The revenue model is the standard franchised-dealer mix: new- and used-vehicle gross profit, F&I product and finance reserve income, manufacturer warranty and customer-pay service work, parts sales, and rental income.

Strategically, Rich Ford has focused on incremental expansion rather than transformational change: extending its physical footprint, broadening the product mix into EVs and commercial trucks, and opening new customer segments via Spanish-language outreach, all while preserving the legacy positioning of a multi-generational local dealer. There is no disclosed evidence of AI/ML tooling, proprietary technology platforms, or significant M&A activity.

Name

Rich Ford

Legal name

Rich Ford

Website

https://rich-ford.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Rich Ford is a privately held, Ford-franchised auto dealership in Albuquerque and Edgewood, New Mexico, operating since 1961. It sells new and used Fords (including EVs), commercial trucks, and offers service, parts, financing, and rentals to consumer and fleet buyers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Ford dealership
• New vehicle sales
• Automotive service
• Vehicle financing
• Commercial trucks

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP pricing minus dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (CPO) Ford vehicles and other makes. Also includes trade-in vehicles.
3. Financing Services: Vehicle financing through Ford Credit and other lenders. Revenue from interest and financing fees on loans and leases.
4. Service and Parts: Vehicle maintenance, repairs, and genuine Ford parts sales. Includes routine service, recall work, and accessory installations.
5. Extended Service Contracts: Ford Protect extended service plans and protection products sold to vehicle owners.
6. Rental Fleet: Rental vehicle department offering vehicles for short-term rental to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rich Ford is an authorized Ford franchise dealership selling new Ford vehicles (cars, trucks, SUVs, EVs), certified pre-owned and used vehicles, and commercial work trucks. The dealership also provides vehicle financing through Ford Credit, full-service maintenance and repair with genuine Ford parts, QuickLane quick-service, Ford Protect extended service plans, vehicle trade-in valuation, custom factory ordering, and a rental department across two New Mexico locations.

Product overview

Rich Ford is a Ford automobile dealership offering a comprehensive portfolio of vehicle sales and services. The core offering consists of new Ford vehicles (including trucks like F-150 and Super Duty, SUVs such as Explorer and Expedition, sports cars like Mustang, and electric vehicles including F-150 Lightning and Mustang Mach-E), pre-owned vehicles through Blue Advantage CPO certification, and commercial/work trucks through a dedicated commercial division. Supporting services include vehicle financing through Ford Credit, full-service maintenance and parts departments, FordPass mobile app connectivity, QuickLane quick-service center, vehicle trade-in valuation, and custom factory ordering. The dealership operates locations in Albuquerque and Edgewood, New Mexico, and has served the community since 1961.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford-brand automobiles including trucks (F-150, Super Duty, Maverick, Ranger), SUVs (Bronco, Explorer, Expedition), sports cars (Mustang), and electric vehicles (F-150 Lightning, Mustang Mach-E, E-Transit) for retail consumers.
• Pre-Owned Vehicles Sale of pre-owned vehicles of various makes and models, including vehicles under $20,000, for individual consumers.
• Blue Advantage Certified Pre-Owned Ford's certified pre-owned vehicle program offering inspected and warrantied pre-owned Ford vehicles for retail buyers seeking added assurance.
• Commercial Work Trucks & Vehicles Commercial-grade Ford work trucks, cargo vans, cab chassis, and pickup trucks sold to businesses of all sizes for fleet and work applications, with Section 179 tax deduction guidance.
• Ford Vehicle Financing

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanyprimaryChannel Partner/ Reseller/ DistributorFranchised Ford dealership authorized to sell new Ford vehicles, use Ford branding, and access Ford manufacturer incentive programs, financing through Ford Credit, and factory support. This is the core business relationship enabling the dealership to operate as an authorized Ford dealer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used-vehicle retailer with vehicle vending machines and home delivery. Competes with Rich Ford primarily on convenience and pricing transparency for used vehicles, increasingly relevant as more consumers start the shopping journey online before visiting franchise dealers.
• CarMax: Largest US used-vehicle retailer with ~240 stores and a national online platform. Directly competes with Rich Ford's used-vehicle sales stream using a no-haggle, fixed-price model with in-house financing, putting pressure on trade-in valuations and used-car margins.

Broad incumbents

• AutoNation: Largest US franchised auto dealer group operating ~300 stores across 19 brands and multiple states. Comparable to Rich Ford in core business model (franchised new/used vehicle retail, F&I, service/parts) but at vastly larger scale and with multi-OEM diversification that Rich Ford lacks.
• Holman Automotive: Family-owned US automotive group with franchised retail dealerships plus commercial fleet management and upfitting. The commercial fleet and upfit business directly overlaps with Rich Ford's work-truck solutions division, while the retail arm mirrors its franchised operations.
• Sonic Automotive: US franchised auto dealer group with ~140 stores across multiple OEMs plus EchoPark used-vehicle stores. Direct comparability to Rich Ford in franchised dealer operations, F&I, and service/parts revenue mix, with materially larger scale and multi-brand exposure.
• Penske Automotive Group: Diversified global automotive retailer with premium/luxury franchise stores and commercial truck dealerships (Premier Truck Group). The commercial-truck business overlaps directly with Rich Ford's work-truck solutions division, while the franchise retail model mirrors its core.
• Asbury Automotive Group: US franchised auto retailer with ~150 new-vehicle franchises plus Clicklane online retail and Total Care Auto F&I products. Closely comparable to Rich Ford in franchise retail and F&I monetization, with multi-brand and digital-channel breadth.
• Group 1 Automotive: US/UK franchised auto retailer with ~200 dealerships across multiple OEMs and a meaningful commercial vehicle division (Prime Automotive Group). Same business model as Rich Ford (franchised retail, F&I, service/parts) plus a commercial-truck adjacency that closely mirrors Rich Ford's work-truck solutions channel.
• Lithia Motors: One of the largest US franchised auto retailers with stores in the US, UK, and Canada, operating 300+ stores across multiple OEMs. Same franchised dealer model (new/used sales, F&I, service, parts) as Rich Ford, but with multi-brand, multi-region scale and a heavy M&A growth engine.

Regional players

• Larry H. Miller Dealerships: Multi-brand franchised dealer group historically concentrated in the Western US with strong regional brand recognition. Comparable business model (franchised new/used, F&I, service/parts) to Rich Ford with multi-OEM scale but limited overlap in New Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/richfordnm
• YouTubeyoutube.com/user/RichFordSalesABQ
• Facebookfacebook.com/richfordsales
• LinkedInlinkedin.com/company/rich-ford-sales
• Instagraminstagram.com/richfordabq

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Ford