151 Property

What 151 Property does

151 Property is a private, for-profit real estate service provider headquartered in Sydney, Australia. The company employs between 101 and 250 people, positioning it as a small-to-mid-sized operator in the Australian property services market. Beyond its Sydney base, no further information on geographic footprint, specific service lines (e.g., sales, leasing, property management, buyers agency), customer segments, or technology stack is disclosed in available source data.

The company is led by Chris Chapple (Chief Executive Officer) and Justin Mitchell, who holds the combined Chief Financial and Operations Officer role. No additional information on the broader management team, board composition, or advisory structure is available. The company's website (151property.com.au) is currently inaccessible beyond a loading/verification screen, which limits primary-source verification of product offerings, service catalog, pricing structure, or any underlying technology infrastructure.

No funding rounds, acquisitions, partnerships, certifications, regulatory actions, or technology integrations are documented in the available source material. Significant data gaps exist across revenue, pricing, customer base, competitive positioning, and strategic direction, constraining deeper analytical conclusions about the company's financial profile or market trajectory.

Name

151 Property

Website

https://151property.com.au

Company type

Private

Headcount range

101–250 employees

Short description

151 Property is a private, Sydney-based Australian real estate service provider with 101-250 employees. It is led by CEO Chris Chapple and CFO/COO Justin Mitchell, though its specific service lines, pricing, and financials are not publicly disclosed.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate services
• Property management
• Residential property
• Real estate agency
• Property sales

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

151 Property is a real estate service provider operating in Sydney, Australia. The company offers real estate services to clients in the Sydney market, with a workforce of 101-250 employees. Its primary business activity centers on real estate service delivery through its website at 151property.com.au.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Services Real estate services provided by 151 Property to clients in Sydney, Australia. The company operates as a real estate service provider with 101-250 employees, delivering property-related services through its website at 151property.com.au.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Belle Property: Australian residential real estate brand with a premium-suburban agency network in Sydney and other major cities. Comparable to 151 Property in customer base (mid-to-upper residential sellers/buyers) and franchise-style operating model.
• Harcourts: Global real estate franchise with a sizeable Australian and Sydney residential operation. Competes with 151 Property for agents and listings across the Sydney metropolitan area.
• Raine & Horne: Australian residential and commercial real estate network with significant Sydney footprint. Comparable to 151 Property across traditional residential sales, leasing and property management.
• McGrath Estate Agents: Sydney-headquartered residential real estate agency with a comparable agent-led brokerage model and similar focus on premium Sydney suburbs. Closest like-for-like peer to 151 Property by geography and segment.
• Marshall White: Premium residential agency concentrated in Sydney and Melbourne's eastern suburbs. Comparable to 151 Property in high-end Sydney brokerage and target customer profile.
• LJ Hooker: Long-established Australian residential real estate franchise network with strong Sydney presence. Overlaps directly with 151 Property in buyer representation, residential sales and property management services.
• Ray White: Australia's largest residential real estate group, with extensive franchise coverage in Sydney. Competes head-to-head with 151 Property for listings and agents but operates at materially greater scale.
• Sotheby's International Realty (Australia): Luxury-leaning international residential real estate brand with Australian affiliates in Sydney. Competes with 151 Property in the premium end of the Sydney residential market.

Broad incumbents

• Domain Group: Major Australian residential property portal and adjacent services provider. Like REA, it is not a brokerage peer but is a structural counterparty and marketing-cost driver for agencies such as 151 Property.
• REA Group: Operator of realestate.com.au, the dominant Australian residential property portal. Not a direct brokerage competitor to 151 Property, but a critical upstream marketing and lead-generation dependency for the entire category.

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 151 Property