Le Bonbon

What Le Bonbon does

Le Bonbon (legal entity: LE BONBON FRANCE SAS) is a privately-held French multi-city media company founded in 2009 and headquartered at 15 rue du Delta, 75009 Paris. The company operates a digital editorial platform (lebonbon.fr) and a monthly print magazine that publish local news, food, culture, leisure, and travel content across 15+ city editions in France (Paris, Lyon, Marseille, Bordeaux, Lille, Nantes, Toulouse, Montpellier, Strasbourg, Dijon, Rennes, Reims, Nice) and internationally (Brussels, Geneva). It also operates Le Bonbon Nuit, a nightlife-focused editorial vertical, and category-specific print sub-editions (Rive Gauche, 9/18, Centre, Ouest, Est) in Paris.

Name

Le Bonbon

Legal name

LE BONBON FRANCE SAS

Website

https://lebonbon.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Bonbon is a privately-held French multi-city media company publishing local news, food, culture, and leisure editorial across 15+ city editions in France, Belgium, and Switzerland via lebonbon.fr, a monthly print magazine, and BB Agency, its in-house experiential marketing arm.

Ownership category

akta.pro rank

Product category

Local Lifestyle Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Local lifestyle media
• City editorial content
• Experiential marketing agency
• Branded content campaigns
• Print magazine publishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. BB Agency — Experiential Marketing: BB Agency creates branded experiential campaigns for corporate clients including street activations, popup events, food courts, cocktail experiences, and festival activations. These campaigns combine physical experiences with social media amplification and branded content, generating fees from brand partners such as Durex, Uber Eats, Hendrick's, and others.
2. Digital Advertising and Sponsorship: Le Bonbon generates advertising revenue through its website lebonbon.fr, featuring display ads, sponsored articles, and branded content embedded within its editorial feed across news, food, culture, leisure, and travel categories.
3. Print Magazine: Le Bonbon publishes a monthly print magazine distributed in Paris, with multiple editions (Le Bonbon Rive Gauche, Le Bonbon 9/18, Le Bonbon Centre, Le Bonbon Ouest, Le Bonbon Est). The magazine features editorial content on news, food, culture, and lifestyle, likely supplemented by print advertising.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Le Bonbon is a French digital and print lifestyle media company that publishes local city-specific editorial content covering news, food, culture, leisure, and travel for Paris and 15+ French-speaking cities via lebonbon.fr and a monthly print magazine. It also operates BB Agency, an in-house advertising and experiential marketing division that designs and executes branded activations, street marketing campaigns, popup events, and branded content for major consumer brand clients.

Product overview

Le Bonbon is a multi-platform French media company consisting of a primary digital editorial website (lebonbon.fr) covering news, food, culture, and leisure content for Paris and 14 other French-speaking cities; monthly print and digital magazines organized by district and city edition; BB Agency, its advertising and experiential marketing division; and Le Bonbon Nuit, its nightlife editorial vertical. The company operates as a lifestyle media network with both editorial content and commercial agency services.

Differentiator

Problem solved

Functional benefit

Brands

• Le Bonbon Paris: Paris city edition covering news, food, culture, leisure, and lifestyle content
• Le Bonbon Lyon
• Le Bonbon Marseille
• Le Bonbon Bordeaux
• Le Bonbon Lille
• Le Bonbon Nantes
• Le Bonbon Toulouse
• Le Bonbon Montpellier
• Le Bonbon Strasbourg
• Le Bonbon Dijon
• Le Bonbon Rennes
• Le Bonbon Reims
• Le Bonbon Nice
• Le Bonbon Bruxelles
• Le Bonbon Genève
• Le Bonbon Nuit

Products and services

• Le Bonbon Digital Media Platform (lebonbon.fr) Digital editorial website publishing daily articles covering news, food, culture, leisure, and travel across multiple French cities, targeting urban residents and visitors seeking local recommendations.
• Le Bonbon Print Magazine Monthly print magazine distributed in Paris across district sub-editions and in regional city editions, featuring editorial content on news, food, culture, and lifestyle, likely supplemented by print advertising.
• BB Agency Advertising and experiential marketing agency arm of Le Bonbon that creates brand content, street marketing campaigns, popup events, festival activations, and media amplification campaigns for major consumer brand clients across France.
• Le Bonbon Nuit

Quantifiable outcome

• Hendrick's Gin Cucumber Week (La rue des Concombres) reached 18,000 in-person attendees and over 10 million online touchpoints
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BB Agency Client RostercoreGTM or Marketing PartnerBB Agency, the experiential marketing division of Le Bonbon, serves a roster of major brand clients including Durex, Uber Eats, Hendrick's Gin, Uniqlo, The Botanist (Islay Dry Gin), Nicolas Feuillatte, Havana, Bombay Sapphire, Levi's, Meetic, Evian, TGV Inoui, and Paris La Défense. These partnerships involve the creation of branded experiential activations, street marketing campaigns, popup events, festival installations, and branded content distributed across social and digital channels.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Têtu: French lifestyle media brand covering culture, travel, food, and city life for a defined urban audience. Comparable to Le Bonbon in its French lifestyle editorial focus and integrated brand-content offering.
• Time Out Group: Global lifestyle media brand covering city-by-city food, culture, events, and travel. Comparable to Le Bonbon in its urban lifestyle editorial model, multi-city edition structure, and dual revenue model combining advertising with experiential and ticketing services.
• Sortiraparis: Paris-focused events and lifestyle digital publication covering outings, restaurants, and cultural events. Comparable to Le Bonbon in its Paris lifestyle editorial niche and SEO-driven content model, though narrower in geographic scope.
• Konbini: French digital-native media brand covering pop culture, food, and lifestyle content for urban audiences. Comparable to Le Bonbon in its Paris-rooted digital publishing model, social-media-led distribution, and brand-content monetisation approach.
• So Press: Independent French media group publishing titles like Society and So Foot. Comparable to Le Bonbon in its independent French publisher profile, magazine heritage, and city/cultural editorial focus targeting millennial urban readers.

Broad incumbents

• Grazia (France): Major French lifestyle magazine covering fashion, food, culture, and city life. Comparable to Le Bonbon in lifestyle editorial coverage and print + digital hybrid model, though Grazia operates at national scale within a larger global media group.
• France TV Publicité: National broadcaster's advertising sales house, a major incumbent in the French audiovisual advertising market. Comparable to Le Bonbon's BB Agency arm in monetising urban French audiences for brand advertisers, though at vastly different scale.

Regional players

• Buzzman: French independent creative and experiential advertising agency. Comparable to BB Agency in its Paris-rooted experiential marketing capabilities and enterprise brand client work, though operating as a pure agency rather than media-publisher hybrid.
• Le Petit Bulletin / Les Petites Affiches (city press): Local press outlets covering Lyon city life including events, food, and culture. Comparable to Le Bonbon in city-specific lifestyle editorial focus, but operating regionally rather than across a multi-city network.

Emerging players

• Slate.fr: French digital media covering news, culture, food, and lifestyle for urban readers. Comparable to Le Bonbon in its independent French digital publishing model and brand-content monetisation, though more news-oriented than city-events focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_LeBonbon
• Facebookfacebook.com/lebonbon
• LinkedInlinkedin.com/company/le-bonbon

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Bonbon