BB Agency

What BB Agency does

BB Agency, now operating as Afternow, is a privately held digital agency founded in 2012 and headquartered in Krk, Croatia, with operational footprint extending to enterprise clients across the United States and Europe. The firm delivers five integrated service pillars—Strategy, Brand, Website, Product, and Development—through a single cross-functional team that combines product designers and developers under one roof. The agency targets ambitious leaders inside digitally focused organizations that are navigating transformation, with a portfolio of named enterprise clients that includes AWS (7+ year relationship across 5 teams), Deloitte, ThoughtSpot, Invoca, Crisp, ShipBob, eOne, CloudZero, Descartes, Charted, Solvd, Pilot44, Holocene, and Playbypoint.

Revenue is generated through project-based engagements and ongoing partnerships with enterprise clients, with services priced on a quote basis and not publicly disclosed. The agency reports no institutional funding, no parent company, and no disclosed investors, indicating a bootstrapped or founder-owned operating model. The firm has accumulated 13 years of operational history and recently rebranded from BB Agency to Afternow in 2026, repositioning from a SaaS-website specialist to a broader digital-systems partner.

The technology stack is service-based rather than product-based: design and development teams deliver bespoke brand systems, marketing websites on content management platforms, and digital products with component libraries and design systems, with no proprietary software product, API, or SDK disclosed. Documented client outcomes include a 27% conversion lift for ShipBob within 30 days of website launch, a 54% growth in inbound pipeline and 21% bounce-rate reduction for Descartes, and a 4.7 iOS rating across Crisp's mobile apps. The agency's go-to-market is consultative and portfolio-driven, supported by presence on Dribbble, Instagram, LinkedIn, X, and earned-media coverage in industry publications such as Creative Boom.

Name

BB Agency

Legal name

Afternow

Website

https://bb.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Afternow (formerly BB Agency) is a privately held digital agency founded in 2012 that delivers integrated strategy, brand, website, product, and development services to enterprise clients across financial services, technology, supply chain, and entertainment. The firm serves ambitious leaders at digitally focused organizations navigating transformation.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• SaaS web design
• Digital agency services
• Brand strategy consulting
• Website development
• Product design

Headquarters

HQ city

Krk

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Agency Engagements: Digital agency services including strategy, brand design, website development, product design, and software development. Revenue generated through project-based engagements and ongoing partnerships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BB Agency is a digital agency that builds SaaS websites, offering integrated strategy, brand, website, product, and development services for technology companies. It sells bespoke website design, brand identity, and product design engagements to enterprise and high-growth SaaS clients such as AWS, ThoughtSpot, Crisp, ShipBob, and CloudZero.

Product overview

BB Agency (now rebranded as Afternow) is a service-based digital agency offering five integrated service offerings: Strategy, Brand, Website, Product, and Development. These services are designed to work together as a unified system—Strategy establishes direction and clarity, Brand creates visual and verbal identity systems, Website delivers marketing sites with content management, Product enables digital product design and development, and Development provides the technical implementation. The agency positions these as interconnected disciplines where each service supports and informs the others, building cohesive digital systems for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic positioning and planning services for SaaS and technology clients, supporting brand, product, and go-to-market decisions.
• Brand Services Brand identity and design system services for SaaS companies, covering visual identity, messaging, and brand guidelines.
• Website Services Design and build of SaaS marketing websites, including information architecture, UX, visual design, and front-end development.
• Product Services Product UI/UX design services for software and SaaS companies, covering product interfaces, user flows, and design systems.
• Development Services Web and product development services for SaaS companies, supporting implementation of websites and product interfaces built by the agency.

Quantifiable outcome

• 54% growth in annual inbound sales pipeline for Descartes websites
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AWScoreStrategic or Co-development PartnerMulti-year product design and marketing partnership with AWS across multiple organizations. Collaborated with 5 teams within AWS for over 7 years on ongoing product design and marketing initiatives.
• SolvdcoreStrategic or Co-development PartnerMaking AI tangible for enterprises navigating transformation. Partners since 2024 on complete rebranding from scratch including logos, design system, and website with ongoing evolution.
• CrispcoreStrategic or Co-development PartnerMulti-year partnership redesigning complete product offering including mobile apps, chat widget, helpdesk, and web app. Collaboration described as effortless, working together for years on major projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Pentagram is a renowned independent design firm delivering brand identity and design systems for major clients — a broader-scale incumbent in the brand and digital identity category Afternow competes in.
• R/GA: R/GA is a large global digital agency delivering brand, product, and marketing transformation for enterprise clients — a broader incumbent in the same integrated digital services space as Afternow.
• frog (Capgemini Invent): frog is an established global design and innovation consultancy offering strategy, brand, and product design for enterprise clients — a broader incumbent competitor in Afternow's space.
• Huge: Huge (now part of Deloitte Digital) is a large global digital agency offering strategy, brand, web, and product design across enterprise clients — a broader-scale incumbent operating in the same end-to-end digital services category as Afternow.

Direct peers

• Instrument: Instrument is a digital agency that builds brand, web, and product experiences for enterprise clients — a closely comparable integrated creative and technology partner with similar enterprise focus.
• Work & Co: Work & Co is a digital agency that designs and builds digital products, brand systems, and websites for enterprise clients — closely mirroring Afternow's integrated strategy/brand/website/product/development model and enterprise SaaS client mix.
• Ueno: Ueno is a digital agency offering branding, web design, and product design for tech-forward enterprise clients, with a comparable integrated service model and similar client profile to Afternow.
• Clay (formerly Clay Global): Clay is a UI/UX and digital product design agency serving enterprise and high-growth tech clients across brand, web, and product — comparable boutique scale and integrated offering to Afternow.
• Ramotion: Ramotion is a boutique digital design and branding agency focused on SaaS and tech clients, offering brand identity, web design, and product design — directly comparable in size, scope, and customer profile to Afternow.

Emerging players

• Lunar (design agency): Lunar is a European digital design agency focused on branding, web, and product design for tech-forward clients — a comparable boutique competitor with overlap in target customer and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BBAgency_design
• LinkedInlinkedin.com/company/balkan-brothers
• Instagraminstagram.com/afternow.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB Agency