Roofer Marketers
Roofer Marketers is a digital marketing agency serving roofing contractors in the United States and Canada, providing website creation, SEO, paid advertising, and lead generation. Founded in 2006 and headquartered in Lehi, Utah, it operates as a brand under JobNimbus since 2023.
- Company typePrivate
- Founded2006
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roofer Marketers does
Roofer Marketers is a digital marketing agency founded in 2006 and headquartered in Lehi, Utah, that specializes exclusively in serving roofing contractors across the United States and Canada. The company provides website creation, search engine optimization, paid advertising management on Google and Meta platforms, and lead generation services targeted at small and medium-sized roofing businesses that lack internal marketing capability. Since early 2023, it has operated as a brand under JobNimbus, the CRM and project management platform serving roofing and exterior contractors.
The agency operates on a subscription-based pricing model with annual billing cycles and custom packages, with specific pricing not publicly disclosed. Its go-to-market approach is sales-led, targeting SMB roofing contractors as the primary customer segment. Following the JobNimbus acquisition, the company's offerings are positioned within a broader contractor platform that includes estimating tools (SumoQuote), visual documentation (CompanyCam), aerial measurement (EagleView), accounting integration (QuickBooks), and supplier ecosystem partnerships with Owens Corning, ABC Supply, SRS Distribution, QXO, and GAF.
The business model combines recurring marketing service subscriptions with the cross-sell leverage of the parent platform's contractor user base. Revenue mechanics depend on custom annual packages sold directly to roofing contractors, with the agency benefiting from integration with JobNimbus's distribution channel. The company's documented customer base is long-tail SMB, with Mars Restoration identified as a named case-study client. AI capability at the parent level is being built through JobNimbus Scout, currently in BETA, with policy disclosures referencing AI/ML use for content generation and lead qualification workflows.
Roofer Marketers firmographics
Firmographics- Name
- Roofer Marketers
- Legal name
- Roofer Marketers LLC
- Website
- https://roofermarketers.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roofer Marketers is a digital marketing agency serving roofing contractors in the United States and Canada, providing website creation, SEO, paid advertising, and lead generation. Founded in 2006 and headquartered in Lehi, Utah, it operates as a brand under JobNimbus since 2023.
- Ownership category
- akta.pro rank
Roofer Marketers industry classification
Industry- Product category
- Roofing Digital Marketing Services
- NAICS
- Direct Mail Advertising (54186), Roofing Contractors (23816)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Roofer Marketers is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roofer Marketers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Provides digital marketing services designed specifically for roofing companies, including website creation, SEO, paid advertising, and lead generation. Focuses on driving measurable growth through targeted campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom digital marketing packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roofer Marketers product offering
Product offeringCore offering
Roofer Marketers provides managed digital marketing services exclusively for roofing contractors, including roofing-specific website creation, search engine optimization focused on emergency repairs, storm damage, and insurance restoration queries, and paid advertising campaigns on Google and Meta designed to convert homeowner searches into booked jobs. The agency also supports broader lead generation strategy aligned with storm cycles, seasonality, and local market competition. Services are sold on a recurring subscription basis with annual agreements.
Product overview
JobNimbus is an all-in-one CRM and project management platform for roofing and exterior contractors, acquired Roofer Marketers (a digital marketing agency) in 2023 and SumoQuote (estimating software) in 2020. The core JobNimbus platform serves as the unified system managing leads, sales pipelines, production, and billing. The product portfolio includes specialized modules: Payments (stripe-powered payment collection with text-to-pay), Measurements (EagleView/GAF QuickMeasure integrations), Mobile (4.8-star rated native iOS/Android app), Insights (custom reporting dashboard), Financing (WiseTack/Sunlight Financial), Invoicing, Profit Tracker (job-level margin visibility), Engage (two-way texting and email), JobNimbus Scout (AI assistant in BETA), and Estimates. Marketing services are delivered through the acquired Roofer Marketers brand covering SEO, websites, and paid ads. Peak Performance is the annual industry benchmarks report. The platform integrates natively with major suppliers (ABC Supply, SRS Distribution, QXO), measurement tools, and accounting software (QuickBooks).
Differentiator
Problem solved
Functional benefit
Products and services
- Roofing Website Creation Builds roofing-specific websites designed to act as sales reps, optimized for search and built to convert visitors into qualified leads and support real sales conversations with homeowners.
- SEO Services Search engine optimization strategies built around how homeowners actually look for roofing help — emergency repairs, storm damage, and insurance restoration — so contractor clients show up in search before competitors.
- Google Ads Management Google Ads campaign management that places contractors in front of homeowners at the exact moment they are searching, designed to generate booked jobs and steady crews.
- Meta/Facebook Ads Management Facebook and Meta ad campaigns that put contractors in front of homeowners, designed to generate booked jobs and steady crews.
- Lead Generation Strategy End-to-end lead generation strategy for roofing contractors, designed to turn website, ads, and search presence into a predictable source of booked jobs through campaign management focused on storm cycles, insurance claims, and local competition.
Companies that use Roofer Marketers
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Roofer Marketers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature3 records
Roofer Marketers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Owens CorningcoreStrategic partnership announced February 4, 2020 at the International Roofing Expo in Dallas. Offers Owens Corning Roofing Contractor Network members a special 10% discount on JobNimbus Pro and Advanced subscriptions. Owens Corning is committed to providing contractors with industry-leading technology, tools and resources.
- ABC SupplycoreNative integration with ABC Supply, one of the largest domestic distributors of roofing supplies, allowing contractors to order materials directly within the JobNimbus platform.
- SRS DistributioncoreNative integration with SRS Distribution for material ordering inside the app. SRS is a major roofing supply distributor.
- QXOcoreNative integration with QXO for material ordering inside the app. QXO is a major building products distribution company.
- QuickBookscoreQuickBooks integration included on all plans for accounting and financial synchronization.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Roofer Marketers competitors and assessment
Company assessmentDirect peers
- Scorpion (formerly Scorpion Internet Marketing): Scorpion provides digital marketing, websites, SEO, and paid advertising services specifically for home service businesses including roofers, HVAC, plumbing, and legal. It is the closest direct competitor to Roofer Marketers in vertical-specific marketing services for contractors.
- Modernize: Modernize is a lead generation and marketing platform connecting homeowners with home improvement contractors including roofers, windows, siding, and solar. It competes directly with Roofer Marketers in supplying leads and demand to roofing contractors, with a marketplace rather than agency model.
- Angi Leads (formerly HomeAdvisor): Angi Leads is a major home services lead generation platform that connects homeowners with contractors including roofers. It overlaps with Roofer Marketers in the lead generation space for the same roofing contractor customer base.
Broad incumbents
- AccuLynx: AccuLynx is a leading CRM and business management platform for roofing and exterior contractors, directly comparable to JobNimbus. While it focuses more on operations than marketing, it competes with the JobNimbus ecosystem that houses Roofer Marketers.
- ServiceTitan: ServiceTitan is a large vertical SaaS platform for home service contractors including roofing. While focused on operations rather than marketing, its Marketing Pro suite competes with the broader JobNimbus + Roofer Marketers offering for the same contractor customer base.
- HubSpot for Contractors: HubSpot is a broad CRM and marketing automation platform that many contractors self-serve on instead of using a specialized agency. It is a substitute for Roofer Marketers' services for contractors willing to run marketing in-house with generalist tools.
Emerging players
- BuildOps: BuildOps is an all-in-one operating system for commercial contractors including roofing. Though more focused on commercial than residential roofing, it competes for the same contractor wallet and increasingly bundles marketing tools.
Others
- ContractorBoost.ai: ContractorBoost.ai is a sister company under the JobNimbus Companies group alongside Roofer Marketers and Sumo Quote. It provides AI-driven marketing for contractors and is the closest internal adjacency, sharing parent, customer base, and go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Roofer Marketers social profiles
Digital presenceRoofer Marketers compliance and trust
Trust signalCompliance1 record
Roofer Marketers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofer Marketers leadership team
Management profileNumber of profiles
Profiles1 record
Roofer Marketers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofer Marketers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofer Marketers
What does Roofer Marketers do?
Roofer Marketers provides managed digital marketing services exclusively for roofing contractors, including roofing-specific website creation, search engine optimization focused on emergency repairs, storm damage, and insurance restoration queries, and paid advertising campaigns on Google and Meta designed to convert homeowner searches into booked jobs. The agency also supports broader lead generation strategy aligned with storm cycles, seasonality, and local market competition. Services are sold on a recurring subscription basis with annual agreements.
Is Roofer Marketers a public or private company?
Roofer Marketers is a private company. It is classified as corporate owned and is currently operating.
When was Roofer Marketers founded?
Roofer Marketers was founded in 2006. It employs 11 to 50 people.
Where is Roofer Marketers based?
Roofer Marketers is headquartered in Minneapolis, United States, in the North America region.
How does Roofer Marketers make money?
One revenue line is on record: digital Marketing Services.
Who are Roofer Marketers's main competitors?
Direct peers on record are Scorpion (formerly Scorpion Internet Marketing), Modernize and Angi Leads (formerly HomeAdvisor). Broad incumbents are AccuLynx, ServiceTitan and HubSpot for Contractors. BuildOps is listed as an emerging player. ContractorBoost.ai is listed as an others.
Does Roofer Marketers have an API?
No public API is recorded for Roofer Marketers.
What industry is Roofer Marketers in?
Roofer Marketers's product category is Roofing Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54186 and its SIC code is 7311.