Misyon
Misyon Yatırım Bankası A.Ş. is a Turkish digital-first investment bank operating since June 2023, offering corporate finance (M&A, IPO underwriting), treasury, corporate banking, capital markets custody, and Turkey's first bank-guaranteed tokenization and multi-chain digital asset custody platform to corporate, institutional, and retail clients.
- Company typePrivate
- Founded2022
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Misyon does
Misyon Yatırım Bankası A.Ş. is a Turkish digital-first investment bank that received its operating license from the Banking Regulation and Supervision Agency (BDDK) on December 15, 2022, and commenced operations in June 2023. The bank is positioned as a bridge between traditional banking and capital markets, offering corporate finance (M&A advisory, IPO underwriting, capital markets consulting), treasury and trading (FX, precious metals, securities, derivatives), corporate banking (customized loans, non-cash credits subject to BDDK-regulated maximum TRY rates of 75% and USD/EUR rates of 20%), and — distinctively — digital asset custody and tokenization services. Its customer base spans corporate and institutional clients for investment banking, capital markets institutions via the anakasa platform, retail consumers through the Misyon Bank Mobil app, and qualified institutional investors for digital asset services.
The core technology stack is centered on a mobile-first digital banking platform (Misyon Bank Mobil) accessible 24/7, complemented by an internet banking channel (İnternet Şube) and remote onboarding for Turkish citizens aged 18+ with new ID cards. The proprietary differentiator is a tokenization platform described as Turkey's first bank-guaranteed crypto asset platform, paired with a multi-chain digital asset custody infrastructure supporting hot, warm, and cold wallets across Bitcoin, Ethereum, Avalanche, Polygon, Solana, Ripple, and Cardano networks, plus NFT custody and multi-approver authorization for institutional clients. The 2024-established technology subsidiary MisyonTech (Misyon Finansal Teknolojiler A.Ş.) develops and supplies financial technologies to bank and capital markets stakeholders; related subsidiaries include Misyon Teknoloji Dijital Varlık Hizmetleri (digital asset services) and Misyon Destek ve Finansal Hizmetler (support services).
The revenue model combines transaction fees (trading, custody, capital market intermediation), professional services fees (corporate finance advisory), net interest margin on corporate lending under BDDK rate caps, and commission revenue sharing with institutional partners on digital asset custody. Distribution mixes direct enterprise field sales for corporate banking and IPO mandates with self-serve digital channels (mobile app, internet banking) for retail and SMB segments, alongside the anakasa platform embedded into portfolio managers and brokerage firms. Misyon is privately held, incorporated in Turkey under Banking Law No. 5411, with no disclosed parent company or major shareholders in the available materials.
Misyon firmographics
Firmographics- Name
- Misyon
- Legal name
- Misyon Yatırım Bankası A.Ş.
- Website
- https://misyon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Misyon Yatırım Bankası A.Ş. is a Turkish digital-first investment bank operating since June 2023, offering corporate finance (M&A, IPO underwriting), treasury, corporate banking, capital markets custody, and Turkey's first bank-guaranteed tokenization and multi-chain digital asset custody platform to corporate, institutional, and retail clients.
- Ownership category
- akta.pro rank
Misyon industry classification
Industry- Product category
- Investment Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Treasury Management & Corporate Crypto Yield Programs (FSADAHAL)
- akta.pro secondary industry
- Private Credit & Loan Tokenization Platforms (FSADAEAD)
Keywords
Where Misyon is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Misyon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corporate Finance: M&A advisory, IPO facilitation, and capital markets consulting services provided to corporate clients
- Trading and Treasury: Fees from trading operations including FX, securities, and derivative products; treasury operations including foreign exchange and precious metals
- Custody Services: Portfolio custody services provided to capital market institutions under SPK authorization
- Capital Market Services: SPK-authorized services including order transmission brokerage, transaction brokerage, portfolio brokerage, limited custody, general custody, individual portfolio management, investment advisory, best efforts underwriting, and IPO underwriting
- Corporate Banking: Customized financial solutions and loans for corporate clients including commercial lending and non-cash loans
- Digital Asset Custody: Digital asset custody services with commission revenue sharing model for institutional partners on crypto, NFT, and other digital asset management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard loan interest rates capped by regulatory maximums |
| Transaction based/ take rate | Pay-as-you-go | Digital asset custody institutional partner commissions |
| Transaction based/ take rate | Pay-as-you-go | Digital banking transaction fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Misyon product offering
Product offeringCore offering
Misyon Bank is a Turkish digital-first investment bank providing investment banking advisory, corporate finance, treasury operations, custody banking, and bank-guaranteed digital asset custody and tokenization services to institutional and corporate clients, alongside a retail mobile banking application (Misyon Bank Mobil) for individual customers offering remote onboarding, trading, and investment capabilities.
Product overview
Misyon Bank operates as a digital-first investment bank positioned as a bridge between banking and capital markets in Turkey. The platform-based offering consists of three main service layers: Platform (digital banking services), Services (investment banking and capital markets), and Custody (digital asset custody). The core product is Misyon Bank Mobil, a mobile banking application providing access to multiple market verticals including FX, Stocks, Funds, Bonds, Credits, and Deposits. Supporting this are Investment Banking services comprising Corporate Finance (M&A, IPOs, capital markets advisory), Treasury Operations (FX, precious metals, securities, derivatives), and Corporate Banking (customized loans and credits). The bank also operates a Digital Assets division offering Tokenization services (Turkey's first bank-guaranteed crypto platform) and Digital Asset Custody (multi-blockchain wallet solutions supporting BTC, ETH, AVAX, MATIC, SOL, XRP, ADA). A key subsidiary, MisyonTech (established 2024), develops financial technologies for bank and capital market stakeholders.
Differentiator
Problem solved
Functional benefit
Brands
- Misyon Bank Mobil: Mobile banking application providing services including FX trading, investment products, and digital asset custody through a smartphone platform.
Products and services
- Misyon Bank Mobil (Mobile Banking) Retail mobile banking application for individual consumers in Turkey, offering remote digital onboarding, account management, payments, transfers, and integrated trading and investment capabilities.
- Yatırım Bankacılığı (Investment Banking)
- Kurumsal Finansman (Corporate Finance)
- Hazine İşlemleri (Treasury Operations)
- Kurumsal Bankacılık (Corporate Banking)
- Saklama Bankacılığı (Custody Banking)
- Dijital Varlık Saklama (Digital Asset Custody)
- Tokenizasyon (Tokenization)
- anakasa
- FX Pazarı (FX Market)
- Hisse Pazarı (Equity Market)
- Fon Pazarı (Fund Market)
- Bono ve Tahvil Pazarı (Bond Market)
- Kredi Pazarı (Credit Market)
- Mevduat Pazarı (Deposit Market)
Quantifiable outcome
- Golda Gıda IPO oversubscribed 2.2x with 1.7+ billion TL in demand for 805 million TL offering
Companies that use Misyon
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Misyon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Misyon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Gedik YatırımcoreMisyon Investment Bank and Gedik Investment co-led the Golda Gıda IPO on Borsa İstanbul. The IPO reached approximately 805 million TL with subscriptions exceeding 1.7 billion TL (2.2x oversubscribed).
- BilyonercoreMisyon Bank's 'Ödeme İste' service is offered to Bilyoner users through 'Bilyoner Anında' experience, enabling quick and secure balance deposits without leaving the platform.
- KKTC Bankalar Birliği (Turkish Republic of Northern Cyprus Banks Association)strategicMisyon Investment Bank management team met with KKTC Banks Association chairman and İktisat Bank management to establish high-level relations and explore regional banking cooperation opportunities.
- MisyonTech (iştirak)coreFounded in 2024 as a wholly-owned subsidiary to develop and provide financial technologies to bank and capital markets stakeholders.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Misyon competitors and assessment
Company assessmentEmerging players
- Sygnum Bank: Swiss-regulated digital asset bank offering institutional crypto custody, tokenization, and trading. Comparable to Misyon's bank-guaranteed tokenization and digital asset custody model, though operating in a more mature regulatory jurisdiction.
Direct peers
- Ak Yatırım: Investment banking arm of Akbank. Offers corporate finance, equity brokerage, and capital markets services in Turkey, directly competing for IPO and M&A mandates.
- İş Yatırım: Investment banking arm of İş Bankası, Turkey's largest private bank. Provides M&A advisory, IPO underwriting, equity research, and brokerage—directly overlapping with Misyon's Corporate Finance and Capital Markets business lines.
- Garanti Yatırım: Investment banking subsidiary of Garanti BBVA. Active in Turkish IPO underwriting, M&A advisory, and equity brokerage; a comparable mid-tier full-service investment bank competing for the same deal flow.
- Gedik Yatırım: Turkish investment bank and brokerage firm. Co-led the Golda Gıda IPO with Misyon Bank, offers comparable corporate finance, capital markets, and trading services to retail/institutional clients in Turkey.
- Yapı Kredi Yatırım: Investment banking affiliate of Yapı Kredi. Active in Turkish equity capital markets, advisory, and brokerage; comparable full-service investment bank model.
- QNB Finansinvest: Turkish investment bank owned by Qatar National Bank. Provides corporate finance, brokerage, and research services, competing with Misyon in mid-cap Turkish IPO and M&A advisory.
Broad incumbents
- İş Bankası: Turkey's largest private bank and a dominant player in capital markets (hosted the Tokenization panel mentioned in Misyon's news). Represents the broad incumbent competitive threat with resources to launch competing tokenization initiatives.
- Garanti BBVA: One of Turkey's largest banks with full retail, corporate, and investment banking capabilities. While not focused exclusively on new-economy banking, its scale and digital initiatives (Garanti BBVA Crypto app) make it a broad incumbent in Misyon's target segments.
Regional players
- İktisat Bank: Bank operating in the Turkish Republic of Northern Cyprus. Met with Misyon Bank's senior management as part of regional banking cooperation discussions; comparable mid-sized bank exploring cross-border partnerships in the Turkish financial ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Misyon social profiles
Digital presenceMisyon compliance and trust
Trust signalCompliance3 records
Misyon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Misyon leadership team
Management profileNumber of profiles
Profiles4 records
Misyon subsidiaries and ownership
Company hierarchySubsidiaries3 records
Misyon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Misyon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Misyon
What does Misyon do?
Misyon Bank is a Turkish digital-first investment bank providing investment banking advisory, corporate finance, treasury operations, custody banking, and bank-guaranteed digital asset custody and tokenization services to institutional and corporate clients, alongside a retail mobile banking application (Misyon Bank Mobil) for individual customers offering remote onboarding, trading, and investment capabilities.
Is Misyon a public or private company?
Misyon is a private company. It is classified as unknown and is currently operating.
When was Misyon founded?
Misyon was founded in 2022. It employs 101 to 250 people.
Where is Misyon based?
Misyon is headquartered in Istanbul.
How does Misyon make money?
Six revenue lines are on record. Corporate Finance is the primary driver. The others are trading and Treasury, custody Services, capital Market Services, corporate Banking and digital Asset Custody.
Who are Misyon's main competitors?
Sygnum Bank is listed as an emerging player. Direct peers are Ak Yatırım, İş Yatırım, Garanti Yatırım, Gedik Yatırım, Yapı Kredi Yatırım and QNB Finansinvest. Broad incumbents are İş Bankası and Garanti BBVA. İktisat Bank is listed as a regional player.
Does Misyon have an API?
No public API is recorded for Misyon.
What industry is Misyon in?
Misyon's product category is Investment Banking. Its primary akta.pro industry code is FSADAHAL, Treasury Management & Corporate Crypto Yield Programs, with a secondary code of FSADAEAD, Private Credit & Loan Tokenization Platforms. Its NAICS code is 5221 and its SIC code is 6199.