maexware solutions

What maexware solutions does

maexware solutions GmbH is a German digital commerce and IT infrastructure services firm headquartered in Emmendingen (Baden-Württemberg), with a secondary office in Berlin. Founded in 2019 by Tim-Markus Kaiser (CEO) and Stefan Werner (CTO), the company delivers customized software, IT support, and digital transformation services to mid-market and enterprise clients — primarily retailers and SMEs in the DACH region — with a flagship relationship with EDEKA Südwest. Service lines are organized around five pillars: digital commerce, IT support, custom interface and individual programming, business and process optimization, and artificial intelligence integration.

The company's technology stack is multi-platform by design. It is a certified solution partner for the dominant German e-commerce platforms (OXID eSales, Shopware, Shopify, WooCommerce), ERP systems (OpenXE, Afterbuy, Odoo), CRM (vtiger), warehouse management (Descartes-pixi), and CMS platforms (WordPress, October CMS). Development is carried out in PHP, JavaScript/Node.js, Python, Java, C/C++, Go, Kotlin, Ruby, and TypeScript across frameworks including Laravel, Symfony, React, Vue.js, and AngularJS. The central technical capability is integration — connecting disparate shop, ERP, CRM, and warehouse systems into unified digital operations for clients.

Commercially, maexware combines project-based custom software development (priced through individual paid workshops and a 25% deposit / 25% mockup approval payment schedule) with recurring revenue streams from managed IT support, hosting (98% uptime SLA), domain management, and ongoing software maintenance subscriptions. Distribution is sales-led through direct engagement, supplemented by referral-driven regional business network membership (Gewerbeverein Emmendingen, Unternehmerforum F21) and certified-partner channels through the platform vendors. The company is founder-owned, bootstrapped, with no disclosed external funding.

Name

maexware solutions

Legal name

maexware solutions GmbH

Website

https://maexware-solutions.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

maexware solutions GmbH is a German digital commerce and IT services firm that builds, integrates, and supports e-commerce, ERP, CRM, and warehouse systems for mid-market and enterprise retailers and SMEs across the DACH region.

Ownership category

akta.pro rank

Product category

Custom Software Development and IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Custom software development
• E-commerce platform integration
• IT infrastructure management
• ERP implementation services
• Digital commerce consulting

Headquarters

HQ city

Emmendingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development for e-commerce, web applications, and business process automation. Pricing determined through individual workshop and proposal process.
2. IT Support & Managed Services: Ongoing IT support, maintenance, and infrastructure management services. Clients can book monthly hour packages or pay per request.
3. Hosting Services: Web hosting services with 98% availability guarantee, including website hosting, PHP, MySQL databases, and transfer volume.
4. Domain Registration & Management: Domain registration and management services for client websites.
5. Consulting & Workshops: Individual paid workshops to assess customer needs before project proposals. Consulting services for digital transformation and process optimization.
6. Software Support & Maintenance: Ongoing software support and maintenance with optional monthly hour packages. Includes bug fixes, updates, and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

maexware solutions is a German IT services and custom software company that delivers digital commerce implementations (Shopware, Shopify, OXID eSales, WooCommerce), ERP system deployments (Odoo, OpenXE, Afterbuy), CRM and warehouse management integrations, plus custom software development and API programming. The firm also provides ongoing IT infrastructure management, hosting, domain registration, process optimization consulting, and AI integration for mid-market and enterprise business customers.

Product overview

maexware solutions offers a comprehensive portfolio of digital commerce and IT services organized around five core offerings: Digitaler Handel (digital commerce with e-commerce platforms), IT-Betreuung (IT support and infrastructure), Schnittstellen- & Individualprogrammierung (custom development and API integration), Business & Prozesse (process optimization), and Künstliche Intelligenz (AI solutions). The product ecosystem includes multiple e-commerce platforms (OXID eSales, Shopware, Shopify, WooCommerce), ERP systems (OpenXE, Afterbuy, Odoo), warehouse management (Descartes-pixi), CRM (vtiger), and CMS platforms (WordPress, October CMS), enabling integrated digital solutions for mid-market and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitaler Handel (Digital Commerce) End-to-end digital commerce services for retailers and brands, including online shop implementations on Shopware, Shopify, OXID eSales, and WooCommerce; ERP and CRM integration; and reliable web hosting — delivered as integrated solutions rather than point products. Targeted at mid-market and enterprise retailers operating online and offline channels.
• IT-Betreuung (IT Infrastructure Support) Ongoing management and support of customer IT infrastructure, covering network administration, server operations, cybersecurity, data protection, and day-to-day IT issues so clients can focus on their core business. Available as recurring managed service or on-demand support.
• Schnittstellen- und Individualprogrammierung (Custom Software and API Development) Custom software development and API/interface programming tailored to specific business requirements not covered by standard platforms. Engagements start with paid workshops and follow a 25%-deposit, 25%-on-mockup-approval billing model.
• Business & Prozesse (Business Process Optimization) Consulting engagement that analyzes customer business structures and develops strategies to improve efficiency and reduce operating costs, including digitization strategy and process optimization across departments.
• Künstliche Intelligenz (AI Integration Services) Artificial intelligence integration services applied to business process automation and optimization within customer digital commerce and IT environments, leveraging maexware's development expertise across the supported technology stack.
• Hosting Services Subscription web hosting for customer websites and online shops, including PHP environments, MySQL databases, and transfer volume, with a 98% availability guarantee.
• Domain Registration and Management Subscription registration, renewal, and administrative management of internet domains for customer websites, typically bundled with maexware hosting engagements.
• Consulting and Paid Workshops Paid individual workshop engagements used to assess client needs before issuing written project proposals, covering digital transformation, IT, and process optimization topics.
• Software Support and Maintenance Ongoing maintenance and technical support of delivered software solutions, including bug fixes, updates, and dedicated support time available through monthly hour packages.

Quantifiable outcome

• TOP Supplier Award 2024 for EDEKA Südwest 'Best Connected Retail Solution'

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major, flagship and minor.

• LiquamcoreStrategic or Co-development Partner · 28 February 2024Collaboration partner in the EDEKA Südwest 'Best Connected Retail Solution' award-winning project. Worked together with Avenit and Blackforestbytes to develop innovative shop ecosystem on OXID eShop platform.
• AvenitcoreStrategic or Co-development Partner · 28 February 2024Collaboration partner in the EDEKA Südwest award-winning project, contributing to the development of the innovative shop ecosystem connecting online and offline retail channels.
• BlackforestbytescoreStrategic or Co-development Partner · 28 February 2024Collaboration partner in the EDEKA Südwest project, contributing specialized expertise to the multi-channel e-commerce solution for independent retailers.
• OXID eSalescoreTechnology or IntegrationCertified solution partner for OXID eSales e-commerce platform. Developed award-winning shop ecosystem for EDEKA Südwest. Listed as primary shop system solution on company website.
• ShopwarecoreTechnology or IntegrationAuthorized solution partner for Shopware e-commerce platform. Major focus area with extensive migration, integration, and development expertise showcased on website and blog.
• ShopifymajorTechnology or IntegrationSolution partner for Shopify e-commerce platform. Multiple blog articles on Shopify development, optimization, and quiz plugins.
• OdoomajorTechnology or IntegrationSolution partner for Odoo ERP platform. Extensive blog content covering Odoo ERP history, integration, and business process automation.
• vtigermajorTechnology or IntegrationSolution partner for vtiger CRM. Multiple blog articles on vtiger CRM features, installation, cloud deployment, and customer portal.
• Descartes piximajorTechnology or IntegrationSolution partner for Descartes pixi warehouse management system. Listed as recommended solution for warehouse and fulfillment management integration.
• OpenXEmajorTechnology or IntegrationSolution partner for OpenXE ERP system. Listed as one of main ERP platform solutions.
• AfterbuymajorTechnology or IntegrationSolution partner for Afterbuy ERP/multi-channel solution. Listed as ERP platform option.
• EDEKA SüdwestflagshipImplementation/ SI/ Consulting PartnerKey client and strategic partner for digital commerce transformation. Won TOP Supplier Award 2024 together for 'Best Connected Retail Solution'. Developed comprehensive shop ecosystem on OXID eShop connecting online and offline retail for independent retailers.
• SC FreiburgminorGTM or Marketing PartnerLong-standing team sponsor of Sport-Club Freiburg. Active supporter of local sports clubs and community initiatives.

Scale indicators2 records

Recent moves7 records

Expansion highlights1 record

Broad incumbents

• valantic GmbH: Large European digital transformation, consulting, and software firm with deep SAP, e-commerce, and customer experience practices serving enterprise clients — broader incumbent in maexware's space with overlapping digital commerce and ERP delivery capabilities.
• nexum AG: Established Cologne-based digital agency covering strategy, platform implementation, content, and data services for major brands — operates in the same digital transformation and platform implementation space as maexware but at significantly larger scale.
• Bechtle AG: Large German IT system house and managed services provider offering IT infrastructure, support, and workplace services to SMEs and mid-market — directly comparable to maexware's IT-Betreuung pillar but at much greater scale and geographic reach.
• GFT Technologies SE: Stuttgart-headquartered digital transformation and IT services group with strong retail banking and digital commerce practices — broader incumbent operating in adjacent segments of maexware's target customer base.
• Allgeier SE: German-listed IT services and software group covering custom development, enterprise IT, and digital solutions across multiple verticals — competes for the same mid-market and enterprise custom development and IT support engagements that maexware targets.
• Diconium (formerly snoopmedia): Stuttgart-based digital agency (part of Volkswagen Group) specializing in e-commerce, customer experience, and platform engineering for enterprise retailers and OEMs — broader incumbent delivering similar digital commerce and platform integration work.

Direct peers

• netz98 new media GmbH: A leading German digital agency and Shopware Gold Partner offering Shopware, Shopify, and OXID e-commerce implementation, custom development, and integration services to mid-market and enterprise retailers — directly comparable to maexware's core e-commerce platform implementation work.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency with strong e-commerce, TYPO3, and custom development practices serving German mid-market and enterprise clients — directly comparable in scope to maexware's Schnittstellen- & Individualprogrammierung and digital commerce offerings.
• Avenit AG: German digital agency and certified Shopware/OXID implementation partner that co-developed maexware's award-winning EDEKA Südwest solution — operates the same partner ecosystem and serves similar retail and e-commerce clients.
• Diva-e Solutions GmbH: One of the larger DACH-headquartered digital commerce agencies delivering end-to-end e-commerce, CMS, PIM, and platform implementation (including SAP Commerce, Shopware, OXID) for enterprise retail clients — overlaps with maexware's digitaler Handel portfolio at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maexware
• LinkedInlinkedin.com/company/maexware-solutions
• Instagraminstagram.com/maexware

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maexware solutions