Vtiger
- Company typePrivate
- Founded2004
- HeadquartersSunnyvale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Vtiger firmographics
Firmographics- Name
- Vtiger
- Legal name
- Vtiger
- Website
- https://vtiger.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Vtiger industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Vtiger is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vtiger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (Per User): Vtiger generates recurring revenue through subscription plans billed per user. The company offers flexible editions from startup to enterprise with mixed pricing. The platform provides a Forever Free CRM edition for initial adoption with paid tiers unlocking advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Forever Free Edition - Free tier for small teams |
| Subscription | Monthly | Paid Plans - Scalable from startup to enterprise |
| Subscription | Annual | Competitive pricing vs enterprise CRMs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vtiger product offering
Product offeringCore offering
Vtiger sells an all-in-one AI-powered CRM software platform that unifies sales, marketing, and customer support teams with shared customer data. The platform is sold as per-user subscriptions across editions from a Forever Free tier through enterprise plans, with optional professional services for implementation, migration, training, and support.
Product overview
Vtiger offers a unified all-in-one CRM platform that integrates Sales CRM, Marketing Automation, Help Desk Automation, and supporting modules including Projects, Inventory, and CPQ. The platform is powered by Calculus AI for predictive and generative AI capabilities, with an Agent Builder for creating autonomous AI agents. NextGen represents their newer AI-native composable platform that extends beyond traditional CRM to enable custom application development on a unified data model. Additional offerings include Vtiger Open Source (self-hosted), Mobile Apps for iOS/Android, and a Free Edition tier for startups. The products work together through shared data architecture and One View for unified customer visibility.
Differentiator
Problem solved
Functional benefit
Brands
- Calculus AI: AI engine embedded in Vtiger CRM for conversation analysis, predictive scoring, and intelligent recommendations.
- NextGen
- One View
- Vtiger 9 (V9)
- VTAP
Products and services
- Vtiger CRM (Core Platform) All-in-one AI-powered CRM platform that unifies marketing, sales, and support teams with unified customer data powered by One View, serving businesses from startups to global enterprises with per-user subscription editions.
- Sales CRM Sales automation module covering lead management, pipeline tracking, deal management, forecasting, sales engagement, sales enablement, CPQ, and sales analytics to help sales teams close deals faster.
- Marketing Automation Marketing module enabling email campaigns, webforms, social media integration, landing pages, SMS campaigns, short URLs, and audience segmentation for lead generation and nurturing.
- Help Desk Automation Customer support module with case management, SLA tracking, customer portal, live chats, FAQs, mailroom functionality, and agent enablement for efficient ticket resolution.
- Calculus AI Proprietary AI engine providing conversational AI, predictive analytics, conversation analysis, deal intelligence, next-best actions, and intelligent recommendations across sales, marketing, and support workflows.
- NextGen Platform
Quantifiable outcome
- Increases sales productivity by 25% (Breezway customer)
- +8 more outcomes
Companies that use Vtiger
Customer profileNamed customers10 records
Segments12 records
Ideal customer profiles3 records
Vtiger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature7 records
Vtiger partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MailchimpcoreMailchimp integration with Vtiger CRM enabling synchronized customer data between email marketing platform and CRM system.
- Microsoft OutlookcoreDeep integration with Microsoft Outlook for email, calendar, and contact synchronization within the CRM.
- GooglecoreGoogle integration including Gmail, Google Calendar, Google Contacts, and Google CRM solutions for seamless workspace connectivity.
- ZapiercoreZapier integration enabling automated workflows between Vtiger CRM and 5,000+ other applications through no-code automation.
- Open Source PartnerscoreVtiger's open-source core has a partner network of developers and integrators who provide custom development, implementation, and support services for the open-source version.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Vtiger competitors and assessment
Company assessmentDirect peers
- Zoho CRM: Zoho CRM is a direct competitor targeting the same SMB-to-enterprise segment with an all-in-one suite spanning sales, marketing, and support at price points comparable to Vtiger. Like Vtiger, it emphasizes breadth of features per dollar and bundles a broader app ecosystem (Zoho One).
- HubSpot: HubSpot is a direct peer in the SMB CRM market, anchored by a free CRM tier and product-led growth motion that closely mirrors Vtiger's go-to-market. It also offers marketing automation, sales hub, and service hub — the same triad Vtiger competes in — but with a larger marketing and enterprise footprint.
- Freshworks (Freshsales): Freshsales is a direct SMB/mid-market sales CRM peer with built-in phone, email, and AI (Freddy AI) features that overlap Vtiger's Calculus AI and telephony capabilities. Both target price-sensitive buyers seeking an alternative to Salesforce.
- Pipedrive: Pipedrive is a direct sales-CRM peer focused on pipeline management and SMB sales teams — a core Vtiger use case. Both position around ease of use, visual pipelines, and AI-assisted deal management.
- Bitrix24: Bitrix24 is a direct peer combining free/affordable CRM with collaboration, project management, and help-desk tools — closely paralleling Vtiger's all-in-one, free-tier, SMB-first positioning.
- Insightly: Insightly is a direct SMB/mid-market CRM peer with built-in project management and a similar 'CRM plus productivity' value proposition. It targets the same cost-conscious switchers evaluating alternatives to Salesforce.
- Agile CRM: Agile CRM is a direct SMB peer offering sales, marketing, and service automation at low price points, often cited alongside Vtiger in G2/Capterra comparisons. Its freemium and bundled feature set closely mirrors Vtiger's positioning.
- SugarCRM: SugarCRM is a direct peer in the mid-market and enterprise CRM segment with comparable sales-force-automation capabilities, often evaluated as a lower-cost alternative to Salesforce — overlapping Vtiger's mid-market expansion thesis.
Broad incumbents
- Salesforce: Salesforce is the broad incumbent that Vtiger explicitly positions against (price-vs-feature comparisons, displacement case studies like HackerEarth). Vtiger's existence as an SMB/mid-market CRM is fundamentally shaped by Salesforce's pricing and feature gaps.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad incumbent in the enterprise CRM market, with deep integration into Microsoft 365, Outlook, and Teams — all of which Vtiger integrates with. It competes with Vtiger in the enterprise tier and increasingly in mid-market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vtiger social profiles
Digital presenceVtiger compliance and trust
Trust signalCompliance4 records
Vtiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vtiger leadership team
Management profileNumber of profiles
Profiles2 records
Vtiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vtiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vtiger
What does Vtiger do?
Vtiger sells an all-in-one AI-powered CRM software platform that unifies sales, marketing, and customer support teams with shared customer data. The platform is sold as per-user subscriptions across editions from a Forever Free tier through enterprise plans, with optional professional services for implementation, migration, training, and support.
Is Vtiger a public or private company?
Vtiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vtiger founded?
Vtiger was founded in 2004. It employs 101 to 250 people.
Where is Vtiger based?
Vtiger is headquartered in Sunnyvale, United States, in the North America region.
How does Vtiger make money?
One revenue line is on record: subscription (Per User).
Who are Vtiger's main competitors?
Direct peers on record are Zoho CRM, HubSpot, Freshworks (Freshsales), Pipedrive, Bitrix24, Insightly, Agile CRM and SugarCRM. Broad incumbents are Salesforce and Microsoft Dynamics 365.
Does Vtiger have an API?
Yes. Vtiger provides APIs and developer tools including VTAP (Vtiger Tools API Platform) which enables developers to build custom applications on top of Vtiger CRM. The platform supports APIs, CLI, SDKs, plugin architecture, and versioning with test environments for developers to extend core modules safely.
What industry is Vtiger in?
Vtiger's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 7372.