Gramedia
- Company typePrivate
- Founded1970
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Gramedia does
Gramedia is Indonesia's largest online bookstore and a vertically integrated retail-publishing platform operated by PT Gramedia Asri Media, a subsidiary of the Kompas Gramedia conglomerate. Founded as a bookstore chain in 1970 and online since 2009, the business combines the gramedia.com e-commerce platform with more than 100 physical retail branches across major Indonesian cities, integrating online orders with in-store pickup and nationwide fulfillment. Its catalog spans books across genres (including exclusive licensed manga and comics via the Phoenix Gramedia Indonesia joint venture with Japan's Kadokawa), stationery, school supplies, bags, toys, and electronics, complemented by private-label brands Estudee and Eversac.
The company operates a connected platform stack: a custom e-commerce storefront (gramedia.com), iOS and Android mobile apps, a dedicated e-book platform (Gramedia Digital), a wholesale and dropship service for resellers (Mitra Gramedia), an affiliate-link program, a Social Hub event platform, and e-meterai digital-stamp integration. Technology differentiators include omnichannel inventory integration across the 100+ physical branches, pre-order capability for upcoming releases, print-on-demand book production, and bank-cashback payment integrations.
Commercially, Gramedia monetizes through one-time retail sales (books and merchandise), e-book sales via the digital app, wholesale transactions with resellers on Mitra Gramedia, and affiliate commissions. Customers include general Indonesian consumers, students and educational institutions, wholesale resellers, and affiliates/publishers across book categories; unit prices range from approximately Rp 6,900 for low-cost stationery to hundreds of thousands for electronics and bags. The company is privately held, discloses no revenue figures, and operates exclusively within Indonesia.
Gramedia firmographics
Firmographics- Name
- Gramedia
- Legal name
- PT Gramedia Asri Media
- Website
- https://gramedia.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Gramedia industry classification
Industry- Product category
- Book Retail
- NAICS
- Book Retailers and News Dealers (4592), General Merchandise Retailers (455), Book, Periodical, and Newspaper Merchant Wholesalers (424920)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Books: Publishing Or Publishing & Printing (2731), Retail-Department Stores (5311)
- akta.pro primary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
- akta.pro secondary industries
- Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA), Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC)
Keywords
Where Gramedia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices10 records
Markets served
Gramedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Books & Merchandise: Core revenue from direct retail sales of books, stationery, bags, toys, electronics, and other products through gramedia.com and physical Gramedia stores. Revenue is generated on a per-transaction basis with no recurring commitment from customers.
- E-book Sales: Digital book sales through Gramedia Digital application. E-books are sold in digital format and accessed via the proprietary Gramedia Digital app on mobile devices.
- Mitra Gramedia Wholesale: Wholesale product sales to registered resellers through the Mitra Gramedia platform. Resellers order products online at wholesale prices to resell through their own channels. Features dropship capability.
- Affiliate Program Commission: Gramedia Affiliate program pays commissions to affiliates who promote Gramedia products via shared links. Commissions are earned when products are sold through affiliate referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer retail pricing across books, stationery, bags, electronics, and toys |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
Gramedia product offering
Product offeringCore offering
Gramedia operates Indonesia's largest online bookstore (gramedia.com) integrated with a nationwide network of over 100 physical Gramedia retail stores, selling books, stationery, bags, toys, and electronics. The company also offers the Gramedia Digital e-book platform, a Mitra Gramedia wholesale/reseller program with dropship functionality, and a Gramedia Affiliate commission program.
Product overview
Gramedia operates Indonesia's largest online bookstore (Gramedia.com) alongside over 100 physical store branches, offering books, stationery, fashion accessories, toys, and electronics. The product portfolio includes the core Gramedia.com e-commerce platform, Gramedia Digital for e-books, Mitra Gramedia for wholesale/dropship B2B services, and Gramedia Affiliate for partner marketing. Key features include Pickup In Store (linking online orders to physical branches), Pre-Order, and Print on Demand. The company also publishes through multiple internal brands (Gramedia Pustaka Utama, Elex Media Komputindo, m&c!, Phoenix Gramedia Indonesia joint venture with Kadokawa, and others) and retails third-party stationery brands (Estudee, Eversac).
Differentiator
Problem solved
Functional benefit
Brands
- Phoenix Gramedia Indonesia (PGI): A joint venture between Kadokawa and Gramedia focused on publishing comics and light novel intellectual properties.
- Gramedia Digital
- Mitra Gramedia
- Gramedia Affiliate
- Eversac
- Estudee
- Social Hub Gramedia
Products and services
- Gramedia.com Online Bookstore Indonesia's largest online bookstore offering books, stationery, fashion accessories, toys, electronics, and other retail products across multiple categories. The platform is integrated with over 100 physical Gramedia store branches nationwide for fulfillment and in-store pickup. Targeted at general Indonesian consumers, students, parents, and book enthusiasts.
- Gramedia Digital Digital reading platform offering e-books accessible via the Gramedia Digital mobile application available on Google Play Store and Apple App Store. Serves consumers who prefer digital reading on mobile devices.
- Mitra Gramedia Wholesale and dropship service enabling registered resellers to purchase Gramedia products at wholesale prices for resale through their own stores or online sales channels. Includes dropship functionality and integration with Gramedia physical stores across Indonesia. Targeted at SMB bookstore owners and online resellers.
- Gramedia Affiliate Program Affiliate marketing program allowing participants to promote Gramedia products via shareable links on social media and websites, earning commission on resulting sales. Targeted at content creators, bloggers, and social media influencers.
- Gramedia Mobile App Mobile application for iOS and Android devices enabling access to Gramedia's online bookstore, e-books, and member services. Available on the Apple App Store and Google Play Store.
- Gramedia Physical Retail Stores Over 100 physical Gramedia bookstore branches across Indonesia, integrated with the online platform for fulfillment, store pickup, and offline shopping. Locations span Jakarta, Bandung, Surabaya, Bali, Balikpapan, Banjarmasin, Batam, Banda Aceh, and other major cities.
Companies that use Gramedia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Gramedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gramedia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Phoenix Gramedia Indonesia (PGI)corePhoenix Gramedia Indonesia is a joint venture between Kadokawa (Japan) and Gramedia. PGI publishes comic and light novel intellectual property from Kadokawa in Indonesia, bringing licensed manga and Japanese content to the Indonesian market. This is a flagship publishing partnership for Gramedia, giving access to Kadokawa's vast IP library including popular manga series.
- Gramedia Pustaka Utama (Official Store Vendor)coreGramedia Pustaka Utama is Gramedia's flagship publishing house and an official vendor on gramedia.com. It is one of Indonesia's largest publishers, offering a wide range of fiction, non-fiction, and educational books.
- Elex Media KomputindocoreElex Media Komputindo is a major Indonesian IT and technology book publisher, operating as an official store/vendor on gramedia.com. Specializes in computer science, programming, and technology-related publications.
- Bhuana Ilmu PopulerminorBhuana Ilmu Populer is a general interest publisher offering fiction, non-fiction, children's books, and young adult novels, available as an official vendor on gramedia.com.
- m&c! (Magazine & Comics)minorm&c! is a publishing brand under Kompas Gramedia specializing in magazines and comics, available as an official store on gramedia.com.
- Kepustakaan Populer GramediaminorKepustakaan Populer Gramedia is a popular non-fiction and reference book publisher under the Gramedia/Kompas Gramedia group, available as an official vendor on gramedia.com.
- Gramedia Edukasi NusantaraminorGramedia Edukasi Nusantara is an educational publisher specializing in books for elementary (SD), middle school (SMP), and high school (SMA) students, including exam preparation materials, available as an official vendor on gramedia.com.
- EversacminorEversac is a private label brand owned by Gramedia, specializing in bags including backpacks, trolley backpacks, and tote bags. Available as an official store/vendor on gramedia.com.
- EstudeeminorEstudee is a private label Gramedia brand specializing in stationery and school supplies including pens, notebooks, crayons, erasers, sharpeners, and art materials. Available as an official store/vendor on gramedia.com.
- Gramedia Widiasarana Indonesia (Grasindo)minorGramedia Widiasarana Indonesia (Grasindo) is a Gramedia-affiliated publisher offering self-help, fiction, children's psychology, and exam preparation books. Available as an official vendor on gramedia.com.
- Bank CIMB NIAGAminorBank CIMB NIAGA partners with Gramedia on promotional campaigns, offering cashback and discounts for CIMB NIAGA cardholders on purchases at Gramedia. The 'Promo CIMB NIAGA Back To School 2026' runs June 8 - July 31, 2026.
- Bank BRI (Bank Rakyat Indonesia)minorBank BRI partners with Gramedia on promotional campaigns, offering cashback and discounts for BRI cardholders. The 'Promo BRI Back To School 2026' runs June 8 - July 31, 2026.
- Bank BSN (Bank Tabungan Negara)minorBank BSN partners with Gramedia on the 'Promo Bank BSN Back To School' campaign, offering promotions for BSN cardholders. Active June 29 - July 31, 2026.
- Courier / Delivery Service PartnersminorGramedia partners with third-party courier services for order delivery. Shipping is handled through courier services selected by customers during checkout. Delivery costs vary based on destination and courier chosen.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Gramedia competitors and assessment
Company assessmentBroad incumbents
- Lazada Indonesia: Major marketplace in Indonesia selling books, stationery, and consumer goods with integrated logistics. Comparable as a competitor for online book discovery and purchase, even though not a bookstore specialist.
- Amazon (Books & Kindle): Global online retail leader with category-leading book selection, e-books via Kindle, and marketplace dynamics. Direct comparator for digital book reading and retail scale, though primarily serving customers outside Indonesia.
- Tokopedia: Indonesia's largest horizontal marketplace, listing books alongside many other categories. Competes for Gramedia's online book and stationery GMV with broader assortment and marketplace pricing dynamics, though without Gramedia's exclusive publishing IP or physical-store network.
- Waterstones: UK's largest specialty bookstore chain, operating physical stores plus a strong online and e-book platform. Comparable as an omnichannel bookstore retailer emphasizing curated selection and in-store pickup, in a different geography.
- Barnes & Noble: Largest US bookstore chain with omnichannel retail (physical stores, online, Nook e-reader/e-books). Direct model-parallel for store-online integration and book-plus-toys/stationery retailing, though serving US geography.
- Shopee Indonesia: Major Southeast Asian marketplace with a strong Indonesian presence, hosting thousands of book and stationery sellers. Relevant as a direct competitor for online book buyers, even though it does not specialize in publishing or operate physical stores.
Direct peers
- Kinokuniya: Asia-based bookstore chain with Indonesian locations carrying books, magazines, stationery, manga, and English-language titles. Comparable as a multi-format bookstore retailer with strong manga and English-book selection, competing for similar consumer segments in shopping malls.
- Periplus Bookstores: Indonesia's other major bookstore chain, operating physical stores and online across books, stationery, and educational supplies. Directly comparable omnichannel book and education retail model in the same Indonesian market, with a similar category mix around books and school supplies.
- Mizan Group: Leading Indonesian publisher and bookstore operator (Mizan, Mizanstore) with religious, fiction, children's, and educational titles. Comparable as a vertically integrated publisher-retailer with online and physical presence in the same book category.
- Erlangga: Indonesian publisher and educational bookstore chain focused on textbooks and school supplies. Closely comparable to Gramedia Edukasi Nusantara for the curriculum and exam-prep book segment, with online and physical retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gramedia social profiles
Digital presenceGramedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramedia leadership team
Management profileNumber of profiles
Gramedia subsidiaries and ownership
Company hierarchySubsidiaries10 records
Gramedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramedia
What does Gramedia do?
Gramedia operates Indonesia's largest online bookstore (gramedia.com) integrated with a nationwide network of over 100 physical Gramedia retail stores, selling books, stationery, bags, toys, and electronics. The company also offers the Gramedia Digital e-book platform, a Mitra Gramedia wholesale/reseller program with dropship functionality, and a Gramedia Affiliate commission program.
Is Gramedia a public or private company?
Gramedia is a private company. It is classified as corporate owned and is currently operating.
When was Gramedia founded?
Gramedia was founded in 1970. It employs 1,001 to 5,000 people.
Where is Gramedia based?
Gramedia is headquartered in Jakarta, Indonesia, in the Asia region.
How does Gramedia make money?
Four revenue lines are on record. Retail Sales - Books & Merchandise is the primary driver. The others are E-book Sales, mitra Gramedia Wholesale and affiliate Program Commission.
Who are Gramedia's main competitors?
Broad incumbents on record are Lazada Indonesia, Amazon (Books & Kindle), Tokopedia, Waterstones, Barnes & Noble and Shopee Indonesia. Direct peers are Kinokuniya, Periplus Bookstores, Mizan Group and Erlangga.
Does Gramedia have an API?
No public API is recorded for Gramedia.
What industry is Gramedia in?
Gramedia's product category is Book Retail. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices), with a secondary code of MPAJAKAA, Book & Periodical Wholesalers (Trade Distribution). Its NAICS code is 4592 and its SIC code is 5961.