Community Counseling Center

What Community Counseling Center does

Community Counseling Center of Southern Nevada (CCC) is a nonprofit behavioral health organization founded in 1990 in Las Vegas by Ronald Lawrence, a licensed marriage and family therapist, originally to provide mental health support for individuals affected by the HIV/AIDS crisis when no other local behavioral healthcare organization would serve that population. Over 35 years the organization has expanded into a comprehensive behavioral health provider offering individual, group, couples, and family counseling; intensive outpatient programs; SAPTA-certified substance use disorder treatment; co-occurring disorders treatment; case management; an adolescent program for ages 12+; community health and wellness services for people living with HIV; free on-site HIV testing; and the Affirmations program (launched 2019), Nevada's first LGBTQ+ affirmative counseling program. The technology stack is described as a standard behavioral health practice management system supporting client intake, scheduling, and case management on HIPAA-compliant infrastructure, with no disclosed AI/ML capabilities, proprietary platform, or developer API.

The organization is funded primarily through federal and state grants — most notably an $8.5 million HRSA Ryan White Part A award (2024) supporting HIV/AIDS services with a 60% non-governmental matching requirement, alongside SAPTA Block Grant funds, VOCA Victims of Crime Act grants, Nevada Division of Mental Health Services funding, and other sources. Earned revenue comes from Medicaid reimbursement across all state plans and sliding-fee client payments; no specific pricing tiers are publicly disclosed. CCC's go-to-market is community-led: clients are acquired via referrals from 15+ partner organizations including University Medical Center, Dignity Health, UNLV, AFAN, the Human Rights Campaign, the AIDS Healthcare Foundation, The Center, and Safe Nest, supplemented by organic social channels (Instagram, Facebook, X) and a content blog. The customer base is concentrated among underserved Southern Nevada populations — people living with HIV/AIDS, LGBTQ+ individuals, individuals with substance use disorders, victims of crime, and low-income families — with no enterprise or commercial customers. The organization holds continuous Council on Accreditation (COA) status since 2008 and is governed by an independent Board of Directors chaired by Jeanne Hamrick, with executive leadership currently held by Patrick Sena-Bozarth, PhD, LMFT, CST.

Name

Community Counseling Center

Legal name

Community Counseling Center of Southern Nevada

Website

https://cccofsn.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Community Counseling Center of Southern Nevada is a 501(c)-style nonprofit behavioral health organization founded in 1990 that provides affordable mental health, substance use, HIV/AIDS, and LGBTQ+ affirmative care to underserved populations across Southern Nevada, funded primarily by federal and state grants.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health counseling
• Substance use treatment
• Behavioral health services
• HIV/AIDS support services
• Case management services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Grants and Federal Funding: Primary revenue from federal grants including HRSA Ryan White Part A funding ($8,500,000 award with 60% non-governmental matching), SAPTA Block Grant funds, VOCA Victims of Crime Act grants, and Nevada Division of Mental Health Services funding.
2. Medicaid and Insurance Reimbursement: Accepts all state Medicaid plans for reimbursement of mental health and substance use treatment services.
3. Sliding Fee Scale Client Payments: Affordable sliding fee scale for uninsured and underinsured clients, with grant funds used to cover treatment costs for eligible clients who cannot pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Community Counseling Center provides affordable, evidence-based mental health counseling (individual, group, couples, and family therapy) and SAPTA-certified substance use disorder treatment including intensive outpatient programs and co-occurring disorders care. The organization also delivers specialized services for people living with HIV/AIDS (testing, case management, wellness counseling), LGBTQ+ affirmative counseling via its Affirmations program, adolescent and family services, and case management support for Medicaid, housing, employment, and basic needs.

Product overview

Community Counseling Center provides affordable, culturally competent mental health and substance use services through a comprehensive suite of integrated programs. The organization operates as a single-service behavioral health provider offering mental health counseling (individual, group, couples, and family therapy), substance use disorder treatment (including SAPTA-certified addiction recovery and intensive outpatient programs), and specialized services for populations with unique needs including LGBTQ+ affirmative care (Affirmations program), adolescent support, and HIV/AIDS services. Core support services include case management, HIV testing, and financial assistance programs. The organization serves Nevada's most underserved populations, particularly those affected by substance abuse, HIV/AIDS, and co-occurring disorders, emphasizing accessibility through Medicaid acceptance and sliding fee scales.

Differentiator

Problem solved

Functional benefit

Brands

• Affirmations: LGBTQ+ Affirmative Counseling: Nevada's first-of-its-kind, all-inclusive gender and queer-affirming mental health and substance use treatment program, launched in 2019.

Products and services

• Individual & Group Counseling
• Couples & Family Counseling
• Intensive Outpatient Programs
• Affirmations: LGBTQ+ Affirmative Counseling
• Addiction Recovery / Substance Use Disorders Treatment
• Co-Occurring Disorders Treatment
• Case Management
• Adolescent Program
• Community Health Services
• HIV Testing
• Wellness Counseling for People Living with HIV

Quantifiable outcome

• 40%+ of clients have substance-related diagnosis with co-occurring mental health conditions served through integrated treatment
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, moderate and minor.

• University Medical Center of Southern NevadacoreStrategic or Co-development PartnerMajor medical institution partnership for comprehensive care coordination. University Medical Center is a key healthcare provider in Southern Nevada, enabling referral pathways and integrated care for CCC clients needing medical services.
• Dignity HealthcoreStrategic or Co-development PartnerHealthcare system partnership for integrated behavioral health services and referral coordination in Southern Nevada.
• UNLVmoderateStrategic or Co-development PartnerUniversity partnership providing access to academic resources, potential student intern placements, and collaboration on community health initiatives.
• Women's Development CentermoderateStrategic or Co-development PartnerOrganization supporting women in Southern Nevada; partnership enables coordinated services for female clients with co-occurring needs.
• AFAN (Aid for AIDS of Nevada)coreStrategic or Co-development PartnerLong-standing HIV/AIDS service organization partnership; given CCC's founding mission around HIV/AIDS, this is a key collaborative relationship for serving people living with HIV.
• Human Rights CampaignmoderateStrategic or Co-development PartnerNational LGBTQ+ advocacy organization partnership supporting CCC's Affirmations LGBTQ+ affirmative counseling program and promoting inclusive care.
• AIDS Healthcare Foundation (AHF)coreStrategic or Co-development PartnerGlobal HIV/AIDS healthcare organization partnership for coordinated HIV services, testing, and client support.
• Safe NestmoderateStrategic or Co-development PartnerDomestic violence services organization partnership providing referral pathways for clients experiencing abuse and trauma.
• Foundation for RecoverymoderateStrategic or Co-development PartnerRecovery-focused nonprofit partnership supporting substance use treatment and addiction recovery services.
• CARE CoalitionmoderateStrategic or Co-development PartnerCommunity coalition partnership for coordinated behavioral health and social services in Southern Nevada.
• Golden RainbowmoderateStrategic or Co-development PartnerHIV/AIDS services organization in Las Vegas; partnership supports comprehensive care for clients affected by HIV/AIDS.
• The Center (LGBTQ+ Community Center)coreStrategic or Co-development PartnerLGBTQ+ community center partnership supporting CCC's Affirmations program and providing affirming space and services for LGBTQ+ clients.
• Nevada GrantLabminorStrategic or Co-development PartnerGrant development support organization helping to secure funding for community health initiatives.
• Community Schools NevadamoderateStrategic or Co-development PartnerPartnership supporting school-based mental health services and adolescent program outreach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Behavioral Health: Center for Behavioral Health operates outpatient substance abuse treatment clinics across multiple states including Nevada, offering IOP, MAT, and counseling with Medicaid acceptance. Comparable as a multi-site outpatient SUD/MH operator serving similar patient populations under grant and Medicaid reimbursement.
• Bridge Counseling Associates: Bridge Counseling Associates is a Las Vegas-based behavioral health nonprofit providing outpatient mental health, substance abuse, and case management services to Southern Nevada residents. Direct peer given same geography, same population focus (underserved/underinsured), and similar grant-dependent operating model.
• Quest Counseling & Consulting: Quest Counseling & Consulting is a Reno-based nonprofit behavioral health provider in Nevada offering outpatient mental health and substance use treatment to underserved populations, including sliding-fee scale services. Directly comparable as a Nevada community-based outpatient mental health provider with a similar mission and Medicaid/grant revenue model.
• Foundation for Recovery: Foundation for Recovery is a Las Vegas-based nonprofit focused on addiction recovery and peer support services for Southern Nevada. Direct peer given same geography, similar mission, and is listed as an active partner of CCC.
• Aegis Treatment Centers: Aegis Treatment Centers is a multi-site outpatient addiction treatment provider operating medication-assisted treatment and counseling programs, primarily in California. Comparable as an outpatient SUD/MH operator with Medicaid acceptance and standardized clinical programming.

Emerging players

• The Center (LGBTQ+ Community Center of Southern Nevada): The Center is the Las Vegas LGBTQ+ community center providing health, wellness, and social services. Listed as a core CCC partner; comparable as an adjacent community organization with overlapping LGBTQ+ client base but operating a different service mix (programming, advocacy, not clinical MH/SUD).
• Aid for AIDS of Nevada (AFAN): AFAN is a Las Vegas-based nonprofit providing HIV/AIDS education, direct services, and support. Listed as a core CCC partner; comparable as an adjacent community health nonprofit in the same HIV/AIDS and LGBTQ+ services space but focused on case management rather than clinical mental health.

Broad incumbents

• Pinnacle Treatment Centers: Pinnacle Treatment Centers is a national outpatient and residential addiction treatment operator with locations across multiple U.S. states. Comparable as a broader incumbent in the SUD outpatient space with similar service lines (IOP, counseling, MAT) and Medicaid contracting strategy.
• Thriveworks: Thriveworks is a national outpatient mental health counseling and psychiatry provider with both in-person and telehealth delivery, accepting insurance and Medicaid. Comparable as a broad outpatient mental health services incumbent with overlapping service categories (individual, couples, family counseling).
• Volunteers of America: Volunteers of America is a large national nonprofit operating behavioral health, housing, and social service programs across the U.S., including outpatient mental health and SUD services. Comparable as a broader nonprofit social services incumbent with similar grant and contract revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cccofsn
• Facebookfacebook.com/CCCofSN
• Instagraminstagram.com/cccofsn

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Counseling Center