Golden Rainbow

What Golden Rainbow does

Golden Rainbow of Nevada, Inc. is a 501(c)(3) non-profit organization headquartered at 714 East Sahara Avenue, Suite 101 in Las Vegas, founded in 1987 by Las Vegas entertainment industry performers Bree Burgess and Peter Todd in response to the HIV/AIDS crisis. The organization provides affordable housing, emergency financial assistance, medication adherence support, return-to-work services, and free HIV self-testing to low-income individuals and families affected by HIV/AIDS in Southern Nevada, serving clients at or below 80% of area median income. Its core service portfolio comprises Emergency Financial Assistance (rent, mortgage, utilities, medical co-payments, childcare, transportation), an Affordable Housing Program delivered through owned apartment buildings and single-family homes, Return to Work Support (computer access, resume assistance, training fees), Medication Support with PEP/PrEP information, a Free HIV Self-Test Program via the national Together TakeMeHome partnership, and the Golden Rainbow Communities Connected (GRCC) monthly inter-agency coordination forum. The organization operates with an extremely lean staffing model — three paid employees plus part-time volunteers — supplemented by a volunteer Board of Directors and an extensive referral and partner network of more than 20 community organizations.

Golden Rainbow generates revenue through a diversified non-profit funding stack rather than traditional sales: individual donations via a Network for Good online portal, corporate and foundation grants (Helmsley Trust, Broadway Cares/Equity Fights AIDS, John Kish Foundation, MAC-AIDS Fund, AIDS Healthcare Foundation), federal and local government grants (HOPWA via HUD, HRSA Ryan White, Clark County, City of Las Vegas), the tiered Red Ribbon Society annual giving program (Benefactor Circle $25,000+ through Red Ribbon $500–$1,999), and significant in-kind contributions from corporate partners. Its flagship fundraiser is the annual Ribbon of Life Holiday Spectacular — one of the largest HIV/AIDS annual fundraisers in Nevada — which raised over $1,050,000 at its 34th edition in December 2022 and celebrated its 35th anniversary in 2023. The go-to-market motion is direct-to-consumer service delivery routed through case manager referrals at partner agencies, with marketing and donor acquisition driven by Instagram, the website, earned media, and the annual gala.

Name

Golden Rainbow

Legal name

Golden Rainbow of Nevada, Inc.

Website

https://goldenrainbow.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Golden Rainbow of Nevada is a 501(c)(3) non-profit serving low-income individuals and families affected by HIV/AIDS in Southern Nevada through affordable housing, emergency financial assistance, medication support, return-to-work services, and HIV self-testing, funded via donations, government grants, and annual fundraising events.

Ownership category

akta.pro rank

Product category

HIV/AIDS Social Services

NAICS

Social Assistance (624), Services for the Elderly and Persons with Disabilities (62412), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• HIV/AIDS social services
• Affordable housing support
• Emergency financial assistance
• Medication adherence support
• Return to work programs

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Individual Donations: Golden Rainbow accepts tax-deductible donations from individuals through its website donation portal.
2. Corporate and Foundation Grants: Golden Rainbow receives grants from government entities (HOPWA, HUD, HRSA), foundations (Helmsley Trust, Broadway Cares, John Kish Foundation), and corporate partners.
3. Red Ribbon Society Membership: Annual giving program where donors contribute at least $500 per fiscal year to support day-to-day operations. Members receive exclusive social gatherings, early event access, and VIP status.
4. Event Fundraising: Annual Ribbon of Life Holiday Spectacular and other fundraising events generate significant revenue. The 34th annual event raised over $1,050,000.
5. In-Kind Contributions: Corporations and businesses donate goods and services including venue access, printing, photography, linens, and other supplies to support events and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Golden Rainbow provides free, needs-based services to low-income individuals and families affected by HIV/AIDS in Southern Nevada. Its core offerings are Emergency Financial Assistance (rent, mortgage, utilities, health-related costs, childcare, transportation), an Affordable Housing Program delivered through owned apartment buildings and single family homes, Return to Work Support, Medication Support including PEP/PrEP information, and a Free HIV Self-Test Program in partnership with Together TakeMeHome.

Product overview

Golden Rainbow is a non-profit organization providing a portfolio of interconnected services for individuals and families affected by HIV/AIDS in Southern Nevada. The core service offerings include Emergency Financial Assistance (covering rent, utilities, and essential expenses), an Affordable Housing Program (through owned apartment buildings and homes), Return to Work Support, Medication Support with PEP/PrEP information, and a Free HIV Self-Test Program. The organization also hosts Golden Rainbow Communities Connected (GRCC), a monthly inter-agency coordination meeting. Fundraising is anchored by the annual Ribbon of Life® event (originally founded in 1987), supported by the Red Ribbon Society donor program. Additional services include a Wish List supply pantry for in-kind donations. Together, these programs address housing stability, financial relief, healthcare access, employment support, and community coordination for the target population.

Differentiator

Problem solved

Functional benefit

Brands

• Ribbon of Life®: Annual fundraising show/event benefiting Golden Rainbow's programs for people living with HIV/AIDS. Originally called 'Golden Rainbow' show, renamed to 'Ribbon of Life' and celebrated its 35th annual event in 2023.

Products and services

• Emergency Financial Assistance Provides emergency short-term financial assistance to eligible low-income individuals and families living with HIV/AIDS to help them maintain adequate living conditions and continue medical care through payments for rent, mortgage, utilities, and essential goods and services.
• Affordable Housing Program Provides long-term and transitional housing through owned apartment buildings and single family homes in Las Vegas for low income individuals and families affected by HIV/AIDS, serving as a stepping stone for re-entering society.
• Return to Work Support Assists clients returning to the workforce after being disabled due to HIV/AIDS by providing computer access for job searches, resume writing assistance, interviewing skills training, and covering fees for background checks, work cards, and continuing education courses.
• Free HIV Self-Test Program Partners with the national Together TakeMeHome program to provide free FDA-approved OraQuick HIV self-tests by mail to residents of all 50 states and Puerto Rico, using mouth swabs with 20-minute results.
• Medication Support Offers one-on-one support with trained health educators to help clients understand lab results and medication adherence, working toward viral suppression. Provides information about PEP (post-exposure prophylaxis) and PrEP (pre-exposure prophylaxis).
• Golden Rainbow Communities Connected (GRCC) A monthly community coordination meeting bringing together local non-profit organizations, businesses, LVMPD, and NLVPD to share information, ideas, and resources to assist the unhoused population in the Las Vegas area.
• Ribbon of Life Holiday Spectacular The organization's flagship annual fundraising event and one of the largest HIV/AIDS fundraisers in Nevada, featuring performances, red carpet events, and after parties. The 34th Annual Holiday Spectacular raised more than $1,050,000 at Tropicana Las Vegas.
• Red Ribbon Society A donor society for individuals and corporate donors contributing at least $500 annually to day-to-day operations, with tiered recognition levels including Benefactor Circle ($25,000+), President's Circle ($10,000-$24,999), Humanitarian ($5,000-$9,999), Leadership ($2,000-$4,999), and Red Ribbon ($500-$1,999). Members receive exclusive social gatherings, early event access, and VIP status.
• Wish List / Supply Pantry Accepts donations of goods and services to support clients through a supply pantry, featuring a shopping list of most needed items for low income individuals and families affected by HIV/AIDS.

Quantifiable outcome

• 75% of clients already housed but at risk of homelessness - Golden Rainbow helps prevent homelessness
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core, minor and major.

• Aid For Aids of Nevada (AFAN)coreStrategic or Co-development PartnerAFAN provides nutrition, eligibility services, case management, medical transportation, education and prevention, and emergency financial assistance. They refer clients to Golden Rainbow and receive referrals in return.
• AIDS Healthcare FoundationcoreStrategic or Co-development PartnerAIDS Healthcare Foundation provides case management, eligibility services, medical clinic, pharmacy, diagnostic center, HIV testing, and blood testing. They are also a major donor and Red Ribbon Society member.
• The Center (LGBTQ+ Community Center)coreStrategic or Co-development PartnerThe Center provides community groups, wellness clinic, senior services, HIV services, testing and youth services to the Las Vegas community.
• Community Counseling CentercoreStrategic or Co-development PartnerGolden Rainbow is headquartered at the Community Counseling Center location. CCC provides counseling, mental health, case management, and HIV services.
• Southern Nevada Health DistrictcoreStrategic or Co-development PartnerSNHD provides testing, HIV client counseling, outreach programs, community referrals, and distribution of safer sex items for prevention. They are also a donor.
• Help of Southern NevadacoreStrategic or Co-development PartnerHelp of Southern Nevada provides adult housing programs, behavioral health, family housing, homeless response, youth center, workforce services, and weatherization. They partner for the GRCC monthly meetings.
• CAN Community HealthminorStrategic or Co-development PartnerCAN Community Health provides HIV testing, HIV treatment, Hepatitis C testing/treatment, rapid start medical care, PrEP, HIV prevention & education, and telehealth services.
• Community Outreach Medical CenterminorStrategic or Co-development PartnerCommunity Outreach Medical Center provides general medicine, telehealth, STI/STD screening/testing, prenatal program, PrEP program, HIV/AIDS Programs, and Behavioral Health Program.
• UMC Wellness CenterminorStrategic or Co-development PartnerUMC Wellness Center provides management of HIV and Hepatitis viral diseases, TB Testing, HIV PEP, HIV PrEP, Case Management, Nutritional Therapy, and Mental Health Service.
• Huntridge Family ClinicminorStrategic or Co-development PartnerHuntridge Family Clinic provides HIV services, PrEP, PEP, patient education, and telehealth services.
• Chicanos Por La CausaminorStrategic or Co-development PartnerChicanos Por La Causa provides HOPWA Program, housing counseling and education, homeless resource center, workforce development, and small business lending.
• Economic Opportunity BoardminorStrategic or Co-development PartnerEconomic Opportunity Board provides family supportive services, workforce supportive services, senior center, childcare assistance, and HOPWA Program.
• Access to Healthcare NetworkminorStrategic or Co-development PartnerAccess to Healthcare Network provides access to medical services, breast & cervical cancer screening, case management, non-emergency medical transportation, and HOPWA Program.
• Nye County NevadaminorStrategic or Co-development PartnerNye County provides AIDS/HIV care services, transportation, food pantry, and emergency financial assistance to rural Nevada.
• Sagebrush HealthminorStrategic or Co-development PartnerSagebrush Health provides HIV services, HIV testing, PrEP, PEP, specialized health care, and wound care.
• Nevada Legal ServicesminorStrategic or Co-development PartnerNevada Legal Services provides legal services to HIV/AIDS patients who may need assistance with benefits, discrimination, or other legal matters.
• Dignity HealthminorStrategic or Co-development PartnerDignity Health provides health education and risk reduction services. They are also an in-kind donor.
• UNLV School of Dental MedicineminorStrategic or Co-development PartnerUNLV School of Dental Medicine provides dental services to Golden Rainbow clients.
• North Country HealthcareminorStrategic or Co-development PartnerNorth Country Healthcare provides behavioral health, dental, primary care, pediatrics, pharmacy, physical therapy, telemedicine, and women's health services.
• WOMEN SHINEminorStrategic or Co-development PartnerWOMEN SHINE is a research study helping women living with HIV to access and stay engaged in HIV care.
• City of Las VegascoreStrategic or Co-development PartnerGovernment entity providing HOPWA funding and support for HIV/AIDS housing and services in Las Vegas.
• Clark CountycoreStrategic or Co-development PartnerClark County provides funding and support for HIV/AIDS services through the Las Vegas TGA (Transitional Grant Area).
• HUD (Housing and Urban Development)coreStrategic or Co-development PartnerFederal agency providing HOPWA funding for housing assistance to persons with HIV/AIDS.
• HRSA (Health Resources and Services Administration)coreStrategic or Co-development PartnerFederal agency providing Ryan White program support for HIV/AIDS care and services.
• AV VegasminorGTM or Marketing PartnerAV Vegas provides audio-visual equipment and services for events as in-kind contribution.
• Show Media Las VegasminorGTM or Marketing PartnerShow Media Las Vegas provides event-related media services as in-kind contribution.
• Print2OrderminorGTM or Marketing PartnerPrint2Order provides printing services as in-kind contribution. Logo appears in Red Ribbon Society Humanitarian tier.
• Noel Photo Studio Las VegasminorGTM or Marketing PartnerNoel Photo Studio provides photography services as in-kind contribution.
• SouthShore Fine LinensminorGTM or Marketing PartnerSouthShore Fine Linens provides event linens as in-kind contribution.
• Optix Art Las VegasminorGTM or Marketing PartnerOptix Art Las Vegas provides design/art services as in-kind contribution.
• The Gay & Lesbian Center Las Vegas (The Center)coreStrategic or Co-development PartnerThe Center provides community space, services, and support. They are also an in-kind donor.
• Premier Showgirls Las VegasminorGTM or Marketing PartnerPremier Showgirls provides entertainment for events as in-kind contribution.
• The Imperial Royal Sovereign Court of the Desert EmpireminorGTM or Marketing PartnerImperial Royal Sovereign Court provides entertainment and community support as in-kind contribution.
• Holy Order Sin City Sisters of Perpetual IndulgenceminorGTM or Marketing PartnerSisters provide community outreach and entertainment support as in-kind contribution.
• Serving Our Kids Foundation Las VegasminorGTM or Marketing PartnerServing Our Kids Foundation provides support services as in-kind contribution.
• Lamar Advertising Las VegasminorGTM or Marketing PartnerLamar Advertising provides advertising space as in-kind contribution.
• Together TakeMeHomecoreStrategic or Co-development PartnerNational program partnered with Golden Rainbow to provide free FDA-approved OraQuick HIV self-tests by mail to residents of all 50 states and Puerto Rico.
• Tropicana Las VegasmajorGTM or Marketing PartnerTropicana Las Vegas hosts the Annual Ribbon of Life Holiday Spectacular event. They are a President's Circle donor.
• Goodwill of Southern Nevada Career ConnectionscoreStrategic or Co-development PartnerGolden Rainbow provides clients direct access to Goodwill's Career Connections program for employment assistance and job training.
• HELP of Southern Nevada W.O.R.C.coreStrategic or Co-development PartnerGolden Rainbow provides clients direct access to HELP's Workforce Opportunities and Resources Center (W.O.R.C.) program.
• LVMPD (Las Vegas Metropolitan Police Department)coreStrategic or Co-development PartnerLVMPD participates in Golden Rainbow Communities Connected (GRCC) monthly meetings to share resources and information about assisting unhoused populations.
• NLVPD (North Las Vegas Police Department)minorStrategic or Co-development PartnerNLVPD Homeless Outreach Team participates in GRCC monthly meetings to share resources and coordinate assistance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GMHC (Gay Men's Health Crisis): Historic HIV/AIDS services nonprofit providing case management, housing support, and benefits navigation for people living with HIV/AIDS. Directly comparable service portfolio and target population.
• San Francisco AIDS Foundation: Long-standing HIV/AIDS services organization providing housing, financial assistance, prevention, and care navigation. Comparable mission and service mix focused on low-income individuals affected by HIV/AIDS.
• Cascade AIDS Project: Pacific Northwest HIV/AIDS services organization providing housing, case management, and prevention services. Comparable model combining housing, financial assistance, and HIV prevention for affected populations.
• Desert AIDS Project (DAP Health): California-based HIV/AIDS services organization providing medical care, housing, and social support. Closely comparable as a regional HIV/AIDS housing-and-care provider serving low-income affected populations.
• Aid For Aids of Nevada (AFAN): Las Vegas-based HIV/AIDS service organization providing nutrition, case management, emergency financial assistance, and HIV prevention. Directly comparable as a same-region peer with overlapping HIV/AIDS services and a reciprocal referral relationship.

Regional players

• The Center (LGBTQ+ Community Center Las Vegas): Las Vegas-based LGBTQ+ community center providing wellness clinic, HIV services, senior services, and testing. Comparable as a same-region community-based service provider with overlapping HIV testing and support services.

Broad incumbents

• AIDS Healthcare Foundation: Largest global HIV/AIDS healthcare organization operating clinics, pharmacies, and case management. Comparable HIV/AIDS services portfolio but operates at much larger scale and as a multi-state medical provider rather than a regional social-services nonprofit.

Others

• National Minority AIDS Council: National HIV/AIDS advocacy and capacity-building organization serving community-based HIV/AIDS service providers. Comparable mission focus on supporting HIV-affected populations through nonprofit infrastructure.
• Broadway Cares / Equity Fights AIDS: Major national HIV/AIDS fundraising organization that is itself a Golden Rainbow funder. Comparable as a peer HIV/AIDS fundraising nonprofit with similar donor-recognition and event-driven revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goldenrainbow
• Xx.com/GoldenRainbowLV
• Facebookfacebook.com/GoldenRainbowLV

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Rainbow