PT Asuransi Tri Pakarta

What PT Asuransi Tri Pakarta does

PT Asuransi Tri Pakarta is an Indonesian private, for-profit general insurance company headquartered in Jakarta and founded in 1978. According to the firmographic profile provided, the company's stated business is the underwriting of fire, marine, and casualty insurance — the three core general insurance lines covering property, marine/cargo, and miscellaneous casualty exposures typically sold to corporate and retail customers in the Indonesian market. The firm operates with a workforce in the 501-1,000 employee range, is privately held rather than publicly listed, and presents itself through its corporate website at tripakarta.co.id.

The aggregated source material supplied for this analysis contained no further first-party disclosures on PT Asuransi Tri Pakarta's specific product portfolio, distribution mix, premium volume, claims performance, investment portfolio, reinsurance arrangements, geographic footprint beyond Jakarta, leadership team, ownership structure, or subsidiary relationships. The structured data blocks associated with the company were populated with null fields and explicit notes indicating that the underlying source material pertained to an unrelated entity (HeyLink.me, a link-in-bio platform), and no PT Asuransi Tri Pakarta-specific news, regulatory filings, or financial disclosures were supplied. Consequently, the analytical claims in this investment memo are restricted to the firmographic baseline, and all deeper assessments (moats beyond longevity, customer concentration, AI capability, revenue band, and growth trajectory) are necessarily classified as unknown or unsupported by the evidence available.

Name

PT Asuransi Tri Pakarta

Website

https://heylink.me

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Asuransi Tri Pakarta is a privately held Indonesian general insurance company founded in 1978, headquartered in Jakarta, that underwrites fire, marine, and casualty insurance with a workforce of 501-1,000 employees.

Ownership category

akta.pro rank

Product category

General Insurance (Property & Casualty)

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Claims Management & Cargo Insurance Administration (TLAIANAK)

akta.pro secondary industry

Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)

Keywords

• Fire insurance underwriting
• Marine cargo insurance
• Casualty insurance
• General insurance Indonesia
• Property insurance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PRO Subscription: Monthly or annual subscription model offering enhanced features including 100 links, custom branding, custom domain, advanced analytics, pixels, themes, commerce capabilities, and reduced transaction fees of 3.9% + 30c
2. Starter Tier (Freemium): Free tier with basic features including 50 links, basic analytics, and templates; generates revenue through transaction fees of 9.9% + 30c on sales
3. Advertising Revenue Share: Users can monetize their traffic by enabling ads through AdSense integration; revenue shared between HeyLink.me and content creators
4. Transaction Fees (Commerce): Transaction fees charged on sales processed through HeyLink.me stores: 9.9% + 30c for Starter, 3.9% + 30c for PRO

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT Asuransi Tri Pakarta is an Indonesian general (non-life) insurance company that underwrites fire insurance, marine insurance, and casualty insurance coverage. It has operated in the Indonesian insurance market since 1978 and serves policyholders from its base in Jakarta.

Product overview

HeyLink.me is a unified link-in-bio platform that enables users to consolidate all their online presence into a single customizable URL. The core offering consists of the HeyLink.me platform with integrated products including KODE.link for QR code generation, an Apps Marketplace with 100+ integrations, and specialized solutions for Business, Agency, and Enterprise customers. The platform provides templates for various use cases, monetization through AdSense integration, custom domain connectivity, and e-commerce capabilities. Additional tools include Baby Passport Photo Maker, RapidWombat SEO tool, and specialized regional/nonprofit variants.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Insurance Underwriting of fire insurance policies covering property damage and related losses; for Indonesian policyholders seeking protection against fire-related risks to commercial or other assets.
• Marine Insurance Underwriting of marine insurance coverage, including marine cargo and related ocean/inland transit exposures; for Indonesian businesses and shippers needing coverage of goods in transit.
• Casualty Insurance Underwriting of casualty insurance policies covering liability and accident-type exposures; for Indonesian policyholders needing non-property liability and casualty coverage.

Quantifiable outcome

• Earn $1,244.50 potential annual earnings with 50,000 monthly pageviews (Asia-Pacific region, Finance category example)

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• KODE.linkcoreTechnology or IntegrationQR code generation and management integration. Provides QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card builder functionality.
• Google AdSensecoreTechnology or IntegrationAd monetization integration allowing users to earn revenue by displaying ads on their HeyLink.me pages. Users sign up through HeyLink.me and AdSense automatically manages ad selection and payment.
• 200+ Platform IntegrationscoreTechnology or IntegrationEcosystem of over 200 integrations including social media platforms (Instagram, TikTok, YouTube, Facebook, X, Pinterest), payment systems, music streaming services (Spotify, Apple Music, SoundCloud, Deezer), and NFT marketplaces (OpenSea).

Scale indicators5 records

Direct peers

• Asuransi Astra: One of Indonesia's largest general (P&C) insurers, with a multi-line fire, motor, marine, and casualty book serving both corporate and retail segments. Directly comparable to PT Asuransi Tri Pakarta on geography, line-of-business mix, and target customers, but materially larger.
• Asuransi Sinar Mas: Indonesian general insurer underwriting fire, motor, marine cargo, and miscellaneous casualty lines for corporate and individual customers. Comparable to PT Asuransi Tri Pakarta as a domestic multi-line P&C underwriter of similar vintage and scale.
• Asuransi Adira Dinamika: Indonesian P&C insurer (now within the Zurich group) focused on motor and general insurance including property and marine cargo for Indonesian retail and SME customers. Comparable multi-line P&C underwriting within Indonesia.
• Asuransi Tokio Marine Indonesia: Indonesian arm of Tokio Marine underwriting property, marine cargo, and casualty risks for corporate clients. Strongest overlap with Tri Pakarta's marine cargo line, and a benchmark for marine underwriting capability in the same market.
• Asuransi MSIG Indonesia: Indonesian subsidiary of MS&AD, underwriting property, marine cargo, motor, and engineering/aviation lines. Comparable line mix (including marine cargo) and customer segments make it a directly relevant P&C peer to PT Asuransi Tri Pakarta.
• Asuransi Tugu Pratama: Mid-size Indonesian general insurer with a corporate-led property, marine cargo, and engineering book. Closely comparable scale, line mix, and target customer profile to PT Asuransi Tri Pakarta's described operations.
• Asuransi Sompo Indonesia: Indonesian general insurer (Sompo Japan Nipponkoa group affiliate) underwriting property, marine, motor, and casualty lines for Indonesian corporates. Comparable multi-line P&C product set and target customer base.
• Asuransi Chubb Indonesia: Indonesian arm of Chubb providing property, casualty, marine, and financial lines to mid-to-large corporate accounts. Comparable P&C underwriting focus within the same Indonesian regulatory and broker environment.
• Asuransi Raksa Pratikara: Indonesian general insurer underwriting property, marine, and casualty risks for corporate and SME customers domestically. Closely comparable in geography, vintage, and multi-line P&C product profile to PT Asuransi Tri Pakarta.
• Asuransi Allianz Utama Indonesia: Indonesian general insurer offering property, motor, marine, engineering, and liability coverage with a strong broker-channel presence. Comparable P&C product set and Indonesia-only footprint make it a directly relevant regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Asuransi Tri Pakarta