Agincare

What Agincare does

Agincare is a UK-based, family-owned provider of health and social care services, founded in 1986 by Derek Luckhurst and headquartered in Portland, Dorset. The company delivers a fully managed care portfolio spanning domiciliary (home) care from 30-minute visits, residential and nursing care homes, 24-hour live-in care, supported living for younger adults, extra care housing schemes, children's services, and a specialist complex injury programme serving case managers, legal professionals, and NHS/local authority commissioners.

Operational scale comprises over 170 locations across England, more than 5,500 employed care workers (not agency-supplied), and a 40-year track record with CQC Good ratings. Revenue mechanics include weekly/monthly subscriptions for live-in care (£920-£1,630 per week tiered by complexity), hourly home care rates from £25, all-inclusive care home fees, and commissioned local authority and NHS contracts. The recently integrated Ambient Support business (acquired October 2025) added 80 further sites supporting approximately 700 people with learning disabilities or mental health needs.

Technology infrastructure includes the One Touch family portal, the Nourish digital care records system, and Agincare's proprietary Life+ outcome tracking framework across physical health, independence, social engagement, education, personal growth, and community participation. A partnership with Amba has introduced AI-driven predictive monitoring for overnight care operations. Marketing combines D2C content, local SEO, an employee and next-of-kin referral programme, and professional events targeting case managers and legal partners.

Name

Agincare

Legal name

Agincare Holdings Ltd

Website

https://agincare.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Agincare is a UK family-owned health and social care provider, founded in 1986, operating over 170 locations and 5,500+ staff across England delivering home care, residential and nursing homes, live-in care, supported living, and complex injury services.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Family Caregiver Support, Training & Coaching (HLADAGAK)

Keywords

• Home care services
• Live-in care
• Nursing home care
• Supported living services
• Dementia care

Headquarters

HQ city

Portland

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Care Homes and Nursing Services: Revenue from residential care homes and nursing homes offering all-inclusive fee structures with no seasonal surcharges. Includes trial periods and designated care advisors.
2. Home Care (Domiciliary Care): Hourly-based home care services with visits starting from as little as 30 minutes per week. Flexible visits without lengthy contracts.
3. Live-in Care: 24-hour live-in care services providing continuous one-to-one support in client's own home. Includes emergency and immediate starts.
4. Supported Living: Person-centred support for younger adults enabling independent living with bespoke transition periods and respite services.
5. Extra Care Housing: Care services delivered within extra care housing schemes across multiple UK locations.
6. Children's Services: Specialist child-centred support services including complex needs care, transitions to adulthood, and life skills building.
7. Referral Programme Revenue: Referral bonuses earned by employees and next-of-kin for introducing new clients to services. Bonuses range from £500-£1,250 depending on service type.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Agincare is a UK family-owned care provider delivering fully managed health and social care services across 170+ locations in England. Its core offerings include home care (domiciliary visits from 30 minutes/week), 24-hour live-in care, residential and nursing care homes, supported living for younger adults with complex needs, extra care housing schemes, children's services, and the Complex Injury Partnership Programme for case managers and legal professionals. All services are delivered by directly employed care workers and regulated by the Care Quality Commission.

Product overview

Agincare is a family-owned social care provider offering a comprehensive portfolio of fully managed care services. The core offerings include Home Care (domiciliary visits from 30 minutes), Care & Nursing Homes, Live-in Care (24-hour residential care in client's home), Supported Living for younger adults, Children's Services, and Extra Care Housing Schemes. Additional services include Smart Start (trial home care), the Complex Injury Partnership Programme for traumatic injury support, and Overnight Care. The company also provides digital tools including Care Cost Savings Calculator and Live-in Care Cost Calculator. A notable technology initiative is AI-Driven Predictive Care in partnership with Amba for overnight monitoring. All services are fully managed and regulated by the Care Quality Commission (CQC).

Differentiator

Problem solved

Functional benefit

Brands

• Smart Start: A 2-4 week home care support service offering a no-obligation trial of home care, helping families make decisions on permanent care arrangements.
• Complex Injury Partnership Programme

Products and services

• Home Care Domiciliary care visits providing flexible support from 30 minutes per week, helping individuals continue living independently in their own homes with personal care, household tasks, and companionship. Available across 14+ English counties via local branch offices.
• Care & Nursing Homes Residential and nursing care homes offering all-inclusive fees, designated care advisors, and 24-hour support with trial periods and no lengthy contracts. Located across Dorset, Kent, Hampshire, London, Somerset, Derbyshire, South Yorkshire, Gloucestershire, Buckinghamshire, East Sussex, West Sussex, Wiltshire, and Surrey.
• Live-in Care 24-hour care where a dedicated care worker lives in the client's home, providing person-centred, flexible support with immediate and emergency starts available. Pricing from £920 per week, rising to £1,630 per week depending on complexity.
• Supported Living Person-centred support for younger adults enabling independent living with short or long term care, bespoke transition periods, and respite services. Locations across Bristol, Dorset, Essex, Hampshire, Kent, Leicestershire, Lincolnshire, London, Nottinghamshire, Somerset, Staffordshire, West Sussex, and Wiltshire.
• Children's Services Child-centred, individualised support services for children with complex needs, including transitions to adulthood and life skills building, delivered in safe, nurturing environments with flexible respite and short breaks. Operating in Dorset and Wiltshire.
• Smart Start 2-4 week home care trial providing a no-obligation assessment of home care needs, with one-to-one support and guidance from care professionals, no commitment required to permanent care.
• Extra Care Housing Schemes Housing schemes providing care and support for individuals in their own apartments within supported living environments, delivered through partnerships with housing providers across multiple UK locations.
• Complex Injury Partnership Programme Specialist programme for case managers, legal professionals, and families supporting individuals with traumatic or life-changing injuries, combining local teams with national scale and dedicated consultation services.
• Overnight Care 24-hour care support available throughout the night for individuals requiring supervision or assistance during nighttime hours.

Quantifiable outcome

• 80% of residents returned home without ongoing care through Southwark Council partnership
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Circle Health GroupcoreStrategic or Co-development Partner · 12 May 2026Circle Health Group participates as a speaker and collaborator at Agincare's Injury to Independence seminars. Dr Hay-Ming Blunt from Circle Health Group presents on Holistic Approach to Healthcare at Agincare events, supporting cross-sector collaboration in trauma recovery.
• Bevan BrittancoreStrategic or Co-development Partner · 12 May 2026Bevan Brittan, a legal firm, participates in Agincare's Complex Injury Partnership Programme events. Julie Charlton from Bevan Brittan presents on Personal Injury Claims Unpacked at Agincare seminars.
• Circle Case ManagementcoreStrategic or Co-development Partner · 12 May 2026Circle Case Management participates in Agincare's complex injury events. Pippa Bird, Clinical Director and Head of Case Management, presents on Building Pathways to Independence at Agincare seminars.
• HeadwaycoreStrategic or Co-development Partner · 12 May 2026Headway, a brain injury charity, collaborates with Agincare at Injury to Independence seminars. Tara Doel, Business Development Manager, presents on Improving Life After Brain Injury at Agincare events.
• Dorset and Somerset Air AmbulancecoreStrategic or Co-development Partner · 12 May 2026Dorset and Somerset Air Ambulance participates in Agincare's complex injury seminars. Gabi Norman presents on Delivering Life-Saving Pre-Hospital Critical Care at Agincare events.
• Southwark CouncilcoreStrategic or Co-development PartnerHospital to home partnership with Southwark Council achieving 80% of residents returned home without ongoing care. A collaborative model supporting safe hospital discharge in urban communities.
• Somerset CouncilcoreStrategic or Co-development PartnerSomerset Rapid Response initiative partnership with Somerset Council bridging care gap for families in rural communities. Specialised service designed to address rural and hard-to-reach community care needs.
• Worcestershire CouncilcoreStrategic or Co-development PartnerPartnership with Worcestershire Council for dedicated care initiative in rural communities. Securing dedicated team of professional care workers for seamless immediate solutions for families.
• Brakes FoodserviceminorGTM or Marketing PartnerHeadline sponsor of Agincare Heroes Awards 2025. Also sponsored the Chef of the Year award category at the company's annual awards ceremony.
• Bates Office ServicesminorGTM or Marketing PartnerTwo-time sponsor of Agincare Heroes Awards, previously sponsored Support Service Individual or Team of the Year award at the 2025 ceremony.
• AmbacoreTechnology or IntegrationAI-driven predictive care technology partner. Amba's privacy-first technology replaced subjective snapshot monitoring with continuous AI data analytics at Beaufort Park, optimising overnight operations and clinical outcomes.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HC-One: One of the UK's largest care home operators with ~300+ homes. Directly comparable as a large-scale residential and nursing care provider operating nationally in England with similar elderly care focus.
• Barchester Healthcare: Major UK independent care home provider operating 200+ care homes across England. Closely comparable in service portfolio (residential, nursing, dementia care) and family-founded ownership heritage.
• Care UK: Operates 150+ care homes and provides home care services across the UK. Directly comparable multi-service care provider with similar geographic and demographic focus.
• Four Seasons Health Care: One of the largest UK nursing and residential care home operators. Comparable in scale and service mix; previously emerged from administration, illustrating sector M&A dynamics.
• Helping Hands Home Care: UK's leading home care specialist offering visiting and live-in care services. Direct competitor in Agincare's home care and live-in care segments with similar target demographics.
• Bluebird Care: National home care franchise operating 200+ territories across the UK. Comparable in domiciliary care services and customer segments, though structured as a franchise rather than directly employed workforce.
• Sanctuary Care: Operates 100+ care homes across England as part of Sanctuary Group. Comparable in residential and nursing care services with similar CQC-regulated operating model.
• Maria Mallaband Care Group: Operates 80+ luxury care homes across the UK. Comparable in residential and nursing care provision with similar elderly care focus and family-business heritage.
• Home Instead: Leading UK home care franchise specializing in elderly care and dementia support. Direct competitor in home care services with overlapping geographic coverage in England.
• Voyage Care: Major UK provider of supported living and specialist care for people with learning disabilities, autism, and complex needs. Direct competitor in Agincare's supported living and complex care segments, particularly relevant post-Ambient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liveincareuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agincare