Peres Academic Center

What Peres Academic Center does

Peres Academic Center is a private Israeli higher-education institution headquartered in Rehovot, with additional campuses in Beer Sheva (Beit Yatziv) and Ramla (Campus Navon). Founded in 2008 by Ofra Alul following a meeting with President Shimon Peres, the institution is named after the former Israeli president and serves more than 7,500 students annually across undergraduate (B.A., B.Sc., LL.B.), graduate (M.A., M.B.A., M.H.A.), and dual-major programs spanning Business Administration, Law, Health Systems Management, Behavioral Sciences, Human Resources, Communications, Nutrition Sciences, and Managerial Information Systems.

Its core technology stack centers on the INFINITY digital learning platform — a lifelong online learning environment offering free courses with certificates in AI, digital marketing, data analysis, and career skills for students and graduates, delivered via web and dedicated iOS/Android apps — combined with a Sylla-based course management system and a hybrid online/in-person learning infrastructure developed during the COVID-19 period. The product portfolio is differentiated by the Degree Plus program, which embeds professional certifications at no extra cost alongside degree studies, and by specialized programs including AI INSIDE, AI BOOTCAMP, Oz in Academia (support for IDF casualties), Together in Academia (bereaved families), the 30+ preparatory course, and the Menomadin-Peres Executive Initiative with Harvard Kennedy School.

The business model is tuition-driven direct-to-consumer higher education, supplemented by certificate and continuing-education revenue, with industry partnerships (Clalit, Leumit, Kaplan, Asaf HaRofeh, Deloitte, Fox, Rami Levy, Adika) functioning as experiential learning and Companies Track contributors rather than enterprise customers. Go-to-market is multi-channel — digital content (PeresCast, Peres Plus magazine), organic social (Facebook, Instagram, LinkedIn, TikTok, YouTube), open days, consultation calls, and WhatsApp — targeting traditional students, working adults pursuing evening studies, adults 30+ without full matriculation, and special populations. The institution operates as an Israeli non-profit (חל"צ) under founder-led ownership with no disclosed external investors, and has held first place in the National Union of Israeli Students student satisfaction survey for four consecutive years.

Name

Peres Academic Center

Legal name

המרכז האקדמי פרס בע"מ (חל"צ)

Website

https://pac.ac.il

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Peres Academic Center is a private Israeli higher-education institution serving 7,500+ students annually across undergraduate and graduate programs in business, law, health systems management, and social sciences from campuses in Rehovot, Beer Sheva, and Ramla.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Law & Legal Studies Research Universities (EDAHABAF), Higher Education SIS & Campus Management Systems (EDAFAEAB)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Academic degrees
• Professional studies

Headquarters

HQ city

Rehovot

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Fees: Revenue from undergraduate and graduate degree tuition fees, evening study programs, and special programs.
2. Certificate Programs: Professional certificate programs offered through Degree Plus track and continuing education courses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Peres Academic Center is a private Israeli higher-education institution that delivers undergraduate and graduate academic degrees (B.A., B.Sc., LL.B., M.A., M.Sc., MBA) in business administration, law, health systems management, behavioral sciences, communications, human resources management, nutrition sciences, and information systems. Programs are delivered through multiple campuses and supplemented by the INFINITY online learning platform for blended and remote study.

Product overview

Peres Academic Center is a higher education institution offering a portfolio of undergraduate (B.A./B.Sc./LL.B.) and graduate (M.A./M.B.A./M.H.A.) degree programs spanning Business Administration, Law, Health Systems Management, Behavioral Sciences, Communications, Human Resources Management, Nutrition Sciences, and Managerial Information Systems. Dual-major programs allow students to combine Business Administration with Communications, Behavioral Sciences, or Information Systems. Specialized programs include AI INSIDE (centralized AI curriculum hub), AI BOOTCAMP (AI workshops), Degree Plus (embedded professional certifications at no extra cost), Level Up (industry practical experience), and Oz in Academia (support program for IDF casualties). The INFINITY platform provides lifelong free online courses with certificates covering AI tools, digital marketing, blockchain, data analysis, and career skills. Support services encompass the PereStart entrepreneurship center, Career Development Unit, PeresCast podcast channel, Peres Plus Magazine, a student residential complex, and a psychological clinic. The institution operates local campuses in Beer Sheva and Ramla and partners with Harvard Kennedy School for its executive leadership initiative.

Differentiator

Problem solved

Functional benefit

Brands

• INFINITY: An infinite learning platform for students and graduates of Peres Academic Center offering online courses in AI tools, digital marketing, data analysis, negotiation management, and more - free for students and graduates
• PereStart
• PeresCast
• Peres Plus Magazine

Products and services

• Bachelor of Business Administration (B.A.) Undergraduate B.A. program in business administration for students seeking foundational business credentials.
• Bachelor of Laws (LL.B.) Undergraduate law degree program (LL.B.) for students seeking legal credentials.
• Bachelor of Health Systems Management (B.A.) Undergraduate B.A. program in health systems management preparing students for healthcare administration roles.
• Bachelor of Behavioral Sciences (B.A.) Undergraduate B.A. program in behavioral sciences for students interested in psychology and human behavior.
• Bachelor of Communications (B.A.) Undergraduate B.A. program in communications for students pursuing media, PR, and communication careers.
• Bachelor of Human Resources Management (B.A.) Undergraduate B.A. program in HR management for students targeting human resources careers.
• Bachelor of Nutrition Sciences (B.Sc.) Undergraduate B.Sc. program in nutrition sciences for students pursuing nutrition and dietetics careers.
• Bachelor of Information Systems (B.Sc.) Undergraduate B.Sc. program in information systems covering IT, data, and systems analysis.
• Master of Business Administration (MBA) Graduate MBA program for working professionals and bachelor's-degree holders seeking advanced business credentials.
• Master of Health Systems Management (M.A.) Graduate M.A. program in health systems management for professionals advancing in healthcare administration.
• Master of Behavioral Sciences (M.A.) Graduate M.A. program in behavioral sciences for professionals pursuing advanced study in psychology and behavior.
• Master of Communications (M.A.) Graduate M.A. program in communications for professionals advancing in media, PR, and organizational communication.
• Master of Human Resources Management (M.A.) Graduate M.A. program in HR management for professionals advancing in human resources leadership.
• Master of Information Systems (M.Sc.) Graduate M.Sc. program in information systems for professionals advancing in IT management and data systems.

Quantifiable outcome

• First place in student satisfaction among all Israeli academic institutions
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Harvard Kennedy School Executive EducationflagshipStrategic or Co-development PartnerCollaboration on the Menomadin-Peres Executive Initiative for Impact-Driving Business Leadership. Provides Harvard sessions and executive education components for Israeli business leaders. Joint program combining Israeli innovation with Harvard academic methodology.
• Deloitte IsraelcoreStrategic or Co-development PartnerVoices from the Field course partnership providing students real-world consulting experience and industry insights from Deloitte professionals.
• Clalit Health ServicescoreStrategic or Co-development PartnerCompanies Track partner for Health Systems Management students. Senior professionals from Clalit deliver courses providing practical healthcare management exposure.
• Leumit Health ServicescoreStrategic or Co-development PartnerCompanies Track partner for Health Systems Management students providing industry expertise and practical case studies.
• Kaplan HospitalcoreStrategic or Co-development PartnerCompanies Track partner providing Health Systems Management students with hospital management perspectives and clinical operations exposure.
• Asaf HaRofeh HospitalcoreStrategic or Co-development PartnerPartnership for nursing career pathway. Health Systems Management degree provides partial recognition toward nursing studies, enabling career transition to nursing profession.
• JoltminorStrategic or Co-development PartnerPartnership for MentorsHR recruitment program providing tech recruitment training and connections for Organizational Consulting students.
• Fox (Retail Chain)minorStrategic or Co-development PartnerPracticum placement partner for Organizational Consulting students providing real-world organizational development experience.
• Rami Levy Hashikma MarketingminorStrategic or Co-development PartnerPracticum placement partner for Organizational Consulting students.
• AdikaminorStrategic or Co-development PartnerPracticum placement partner for Organizational Consulting students.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Technion - Israel Institute of Technology: Israel's flagship public research university and a benchmark in the 2024 student satisfaction survey (3.53/5.0). Establishes the upper-bound of competition for Israeli students, particularly for PAC's Information Systems and MBA programs, and serves as an aspirational reference point in the same domestic higher-ed market.
• Azrieli College of Engineering Jerusalem: Israeli private academic college specializing in engineering, computer science, and industrial management. Less of a direct competitor given its STEM-only focus, but operates in the same broader Israeli private higher-education market and competes for STEM-oriented students that PAC's Managerial Information Systems program also targets.

Direct peers

• Reichman University (IDC Herzliya): Israel's leading private, multi-disciplinary university, offering undergraduate and graduate degrees across business, law, social sciences, and government. Direct private-sector competitor to Peres Academic Center for Israeli students seeking non-public higher education, with overlapping program mix (business, law, psychology) and explicitly named in the 2024 student satisfaction comparison.
• Sapir Academic College: Large Israeli private academic college located in the south (Sderot), offering degrees in business, law, social sciences, communication, and computer science. Comparable private multi-disciplinary model serving Israeli students with similar program breadth and regional expansion strategy.
• HIT - Holon Institute of Technology: Israeli private academic institution focused on engineering, technology, design, and management. Comparable peer in the Israeli private higher-ed market with overlapping information systems and business management programs targeting similar domestic student base.
• Ruppin Academic Center: Israeli private academic college serving a similar profile of undergraduate and graduate students with degrees in business administration, law, social sciences, engineering, and water studies. Comparable multi-disciplinary private college model competing for the same Israeli student demographic.
• Netanya Academic College: Israeli private academic college offering a multi-disciplinary portfolio including business administration, law, computer science, and humanities. Direct comparable as a private-sector Israeli institution competing for similar domestic student population.
• Ono Academic College: Israeli private institution offering multi-disciplinary degree programs including law, business, health sciences, and social sciences. Direct competitor in the same survey benchmarking, scoring 3.71/5.0 vs. PAC's 4.0/5.0, with overlapping program portfolio and similar target demographic of working adults and traditional undergraduates.
• Academic College of Tel Aviv–Yaffo: Israeli private academic college serving the Tel Aviv metropolitan area with programs in law, business administration, social sciences, computer science, and management. Comparable multi-disciplinary private college model within the same Israeli private-higher-ed segment.
• College of Management Academic Studies: One of Israel's largest private academic colleges, with campuses across the country and a broad portfolio spanning business, law, computer science, and behavioral sciences. Closely comparable to Peres Academic Center in size, multi-disciplinary private model, and Israeli-specific positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgvZ7TsaAfemLugoVvRr6fA
• Facebookfacebook.com/peres.academy.center
• LinkedInlinkedin.com/company/peres-academic-center
• Instagraminstagram.com/peres.academic/?hl=en
• TikToktiktok.com/@peres.academic.center?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peres Academic Center