Endro Cosmetics

What Endro Cosmetics does

Endro Cosmetics (legal name: Endro Cosmetiques) is a French private-label natural cosmetics brand founded in 2019 and headquartered in Lannion, Brittany, with 11–50 employees. The company develops, formulates, and packages 100% naturally derived, BIO-certified, and vegan cosmetic products, including deodorants (sticks and balms), facial care (serums, creams, masks, eye/lip care), body and hand/foot care, toothpaste, solid shampoos, and lip balms. Its technical core is the DEOLYA® patented active ingredient used in the 48H rechargeable deodorant line, which blocks odor-causing enzymes without aluminum or alcohol blocking, complemented by a rechargeable stick-and-refill packaging system and zero-waste toothpaste eco-refills.

The business operates an omnichannel go-to-market: a direct-to-consumer e-commerce store shipping to 8 European countries (France, Germany, Belgium, Luxembourg, Netherlands, Portugal, Spain, Italy), plus a network of approximately 2,500 physical retail points of sale (pharmacies, parapharmacies, beauty institutes, and specialty boutiques) across France and Europe, with an active 'Become a partner' recruitment program. Products are manufactured in Lannion through a partnership with a local ESAT (sheltered workshop), and the brand monetizes primarily through one-time product sales, with the rechargeable stick system generating ~3-month repeat refill purchases. Pricing is mass-premium (€8.90 refills, €10.90 sticks, €9.90–€24.90 face care), with free shipping over €49 in metropolitan France and bundle/promotional offers to drive AOV.

Customer segments include health-conscious consumers seeking natural alternatives, skin-concern-based segments (anti-aging, hydration, brightening, purifying, anti-spot), and a menopause-specific persona supported by a dedicated deodorant SKU. Marketing is driven by the e-commerce site, a free skin diagnostic questionnaire, educational blog content, email newsletters, a loyalty/referral program, and prominent verified reviews (e.g., 4.84/5 on 2,145 reviews for the lead deodorant line). Revenue, funding, and ownership structure are not publicly disclosed, and the company shows no M&A, restructuring, or leadership changes in the available data. Recent activity (15+ new SKUs including a menopause-specific deodorant, oral-care expansion, SPF body care, and multi-country DTC) indicates sustained above-market growth.

Name

Endro Cosmetics

Legal name

Endro Cosmetiques

Website

https://endro-cosmetiques.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Endro Cosmetiques is a French 100% natural-origin, BIO-certified vegan cosmetics brand (founded 2019, Lannion, 11–50 employees) selling deodorants, face/body care, toothpaste, and solid shampoos via DTC e-commerce across 8 European countries and ~2,500 retail points of sale.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRABADAB)

akta.pro secondary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Natural cosmetics
• Organic skincare
• Vegan deodorants
• Refillable personal care
• Natural oral care

Headquarters

HQ city

Lannion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website and retail partners. Products include deodorants (sticks and balms), facial care (serums, creams, masks), body care, toothpaste, and bundled routines. No subscription required but refill system creates recurring revenue opportunity.
2. Refill/Recharge System: Rechargeable deodorant sticks sold with refill packs. The stick casing is purchased once while refills are repurchased every 3 months. This creates an ongoing revenue stream from existing customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Endro Cosmetiques manufactures and sells 100% natural-origin, BIO-certified and vegan personal care products under its own brand, spanning rechargeable 48H deodorant sticks and balm deodorants, facial care (serums, day/night creams, masks, eye and lip care), body and hand/foot care, toothpastes with eco-refills, solid shampoos, lip balms with SPF, and pre-configured skincare routines. Core technology is the patented DEOLYA® active ingredient used in deodorants, sold together with a rechargeable packaging system that drives recurring refill purchases.

Product overview

Endro Cosmetics offers a comprehensive portfolio of 100% naturally derived, certified organic, and vegan personal care products. The core product lines include: (1) Deodorants in both stick (rechargeable) and balm formats with 48-hour efficacy, featuring patented DEOLYA active ingredient, including specialized formulas for sensitive skin and menopause; (2) Face care products including serums, creams (hydrating, nourishing, anti-aging, brightening), eye/lip contour treatments, cleansers, exfoliators, and masks; (3) Body care including firming and hydrating body creams and milks; (4) Hand and foot care creams; (5) Oral care including gel and paste toothpastes with eco-refill options, and wooden toothbrushes; (6) Solid shampoos for various hair types; (7) Lip balms with SPF options; (8) Pre-configured skincare routines targeting specific concerns (anti-aging, brightening, hydration, purifying, nourishing, anti-spot). All products are manufactured in Brittany, France (Lannion) and emphasize sustainability through rechargeable formats, recyclable packaging (aluminum tubes, glass jars), and zero-waste refills.

Differentiator

Problem solved

Functional benefit

Products and services

• Rechargeable Deodorant Stick 48H (Déodorant Stick 48H rechargeable) Rechargeable deodorant stick providing 48-hour odor protection, featuring the patented DEOLYA® active ingredient, formulated 100% from natural-origin ingredients. Available in multiple scents including Rose-Framboise, Fraîcheur Végétale, Éclat de Soleil, and Pro-âge Ménopause (Velours Floral). Sold with a reusable stick casing plus replaceable refill packs.
• Solid Balm Deodorant 48H (Déodorant Baume 48H) Solid balm deodorant offering 48-hour odor protection with 100% natural-origin formulation. Available in scents including Monoï, Bergamote, Notes De Coco, Palmarosa, Aloe, and Menthe, with bicarbonate-free options for sensitive skin.

Quantifiable outcome

• 48H anti-odor protection proven in real conditions testing
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ESAT Local (Lannion, Bretagne)coreStrategic or Co-development PartnerLocal sheltered workshop (ESAT) partnership for product manufacturing and packaging. Products are conceived, formulated, and packaged in Brittany in partnership with this local organization, supporting local employment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Respire: French natural deodorant brand selling solid sticks and balms with natural-origin formulations, directly competing with Endro's core rechargeable deodorant franchise in France and Europe across DTC and pharmacy channels.
• Nuud: Niche European natural deodorant brand using a patented micro-silver active for multi-day odor protection, directly comparable to Endro's DEOLYA®-based 48H stick proposition in positioning and DTC distribution model.
• Schmidt's (Native Deodorant): Pioneering natural deodorant brand offering aluminum-free sticks and refills in multiple scents with strong DTC and retail presence, directly competing in the same natural deodorant category as Endro's hero line.
• Cattier Paris: French organic and BIO-certified personal care brand with deodorants, skincare and oral care ranges sold in pharmacies and parapharmacies, very directly comparable in positioning, product mix and distribution to Endro.

Broad incumbents

• Weleda: Established natural cosmetics incumbent with broad personal care, deodorant and skincare ranges, distributed through European pharmacies and natural retailers — overlapping substantially with Endro's product mix and pharmacy channel.
• Melvita: French organic beauty brand (Nuxe group) with BIO-certified face, body and deodorant ranges sold through pharmacies and DTC, occupying the same natural French beauty positioning as Endro but at much larger scale.
• L'Occitane en Provence: Large established natural and botanical beauty brand with deep European pharmacy and retail presence, competing with Endro on natural positioning, gift sets and skincare routines across overlapping SKUs.
• Caudalie: French natural skincare brand sold through pharmacies and DTC, directly overlapping with Endro's anti-aging, hydrating and brightening skincare routine ranges in French pharmacy distribution.
• Klorane (Pierre Fabre): Pierre Fabre-owned botanical personal care brand with pharmacy distribution and natural positioning, competing with Endro across face, body and hair categories in French and European retail.
• Dr. Bronner's: Multi-category natural personal care brand with strong DTC and European retail presence, competing with Endro on natural-origin positioning across deodorants, oral care, body and hair categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endro Cosmetics