Agri-View

What Agri-View does

Agri-View is a regional agricultural news publication serving Midwest U.S. farmers and agricultural business professionals, with particular focus on Wisconsin. It is one of more than fifteen regional farm publications within the AgUpdate network operated by Lee Enterprises, Incorporated (NASDAQ: LEE), a publicly traded Delaware-incorporated media company headquartered in Davenport, Iowa. Agri-View delivers coverage of crops, livestock, agricultural markets, technology, weather, and rural community life, distributed through the AgUpdate.com web platform, iOS and Android mobile applications, e-editions, and email newsletters, with content managed via the BLOX Content Management System from BLOX Digital.

The publication monetizes through three primary revenue streams: recurring monthly digital subscriptions (unlimited articles, e-editions, mobile alerts, and bundled newspapers.com archive access), display and classified advertising from agricultural equipment dealers, livestock markets, and auction services, and affiliate commerce commissions from product recommendations in shopping content. Subscribers are individual farmers and agribusiness professionals across the Midwest, while advertising clients are predominantly SMB agricultural businesses. Strategic integrations with online livestock auction platforms DVAuction and CattleUSA extend the product beyond news into live auction streaming and bidding functionality.

Agri-View competes in a structurally challenged local and agricultural media sector, with its competitive positioning anchored by an established regional audience, deep content archive (the broader AgUpdate platform indexes over 565,000 pages), and the scale benefits of being embedded within the AgUpdate network. No AI/ML capabilities, proprietary technology, or recent funding events are disclosed, and Agri-View-specific revenue and headcount data are not publicly broken out from Lee Enterprises' consolidated reporting.

Name

Agri-View

Legal name

Lee Enterprises, Incorporated

Website

https://agupdate.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri-View is a Midwest regional agricultural news publication serving Wisconsin and surrounding-state farmers and agribusiness professionals with crop, livestock, market, and weather coverage, operating as part of the AgUpdate network under publicly traded Lee Enterprises (NASDAQ: LEE).

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription revenue from digital access to articles, e-editions, and premium content. Subscribers receive unlimited article access, mobile app notifications, and access to newspapers.com archives.
2. Affiliate Commerce: Revenue from affiliate commerce links within shopping content sections, earning commissions on product recommendations.
3. Advertising: Digital advertising revenue from agricultural businesses, equipment dealers, livestock markets, and auction services placing display and classified ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agri-View is a digital-first agricultural news publication providing daily coverage of crops, livestock, agricultural markets, technology, weather, and rural lifestyle for Midwest farmers and agricultural professionals. Content is delivered through a subscription-based digital platform that includes unlimited article access, e-editions, mobile app push notifications, and email newsletters, with revenue supplemented by display and classified advertising.

Product overview

Agri-View is a single agricultural news publication offering digital news coverage across multiple channels including website content, e-edition, mobile apps, and newsletters. The publication focuses on crops, livestock, markets, technology, business, opinion, and weather content for Midwestern agricultural audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Agri-View Digital News Subscription Subscription-based digital news service delivering daily agricultural news coverage of crops, livestock, ag markets, technology, and weather to Midwest farmers and agricultural professionals, with unlimited article access, e-editions, mobile app push notifications, and email newsletters.
• Agri-View E-Edition Digital replica editions of the Agri-View print publication accessible to subscribers via the web platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Lee Valley AuctionminorOthersAgricultural auction service that advertises farm machinery consignment auctions through Agri-View's classified advertising platform.
• Burwell Livestock MarketminorOthersLivestock sale barn advertising regular auction schedules and special cattle auctions through Agri-View's livestock sales listings.
• Atkinson Livestock MarketminorOthersSpecializes in yearling and fall calf auctions, using Agri-View classifieds to reach regional cattle producers.
• National Land RealtyminorOthersLand realty firm advertising agricultural property listings including farms and ranches through Agri-View's real estate advertising.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Successful Farming: Long-running U.S. agricultural media brand covering crops, livestock, machinery, and markets for the American farmer, with digital, print, and video distribution. Directly comparable to Agri-View as a vertically-focused ag news and information brand monetized through subscriptions, advertising, and audience engagement.
• Farm Journal: One of the largest U.S. agricultural media companies, publishing Farm Journal, Top Producer, and AgWeb, plus events and data products. Comparable to Agri-View's role inside AgUpdate as a multi-brand agricultural information platform serving farmers and agribusiness with digital, print, and event channels.
• DTN / Progressive Farmer: Agricultural information company providing market data, weather, and the Progressive Farmer magazine, with a strong subscription and digital presence across the U.S. farm belt. Closely comparable to Agri-View in serving Midwest crop and livestock producers with market intelligence and editorial content.
• Hoard's Dairyman: Specialist dairy-industry publication with print and digital channels serving U.S. dairy farmers. Comparable to Agri-View as a vertically-focused agricultural information brand monetized through subscriptions and agribusiness advertising in a specific livestock/production vertical.
• Dairy Herd Management: Digital-first dairy-industry publication covering herd health, markets, and management for U.S. dairy producers. Comparable to Agri-View in operating a livestock-focused digital news brand with advertising-led monetization targeting the dairy value chain.
• Brownfield Ag News: Agricultural news network providing radio, digital, and market reports across the U.S. Midwest, with deep coverage of corn, soybeans, livestock, and ag policy. Directly comparable to Agri-View as a regional agricultural news brand serving Midwest farmers with multi-channel content and agribusiness advertising.

Broad incumbents

• Meredith Agrimedia (now part of Dotdash Meredith): Large mainstream media company whose portfolio has historically included Successful Farming and other agricultural titles. Comparable to Lee Enterprises as a broader media incumbent operating Agri-View-style agricultural sub-brands alongside a much larger consumer media portfolio.

Regional players

• Wisconsin State Farmer: Long-running Wisconsin-focused agricultural publication covering state-specific farm news, markets, and policy. Highly comparable to Agri-View as a Wisconsin-centered regional agricultural news brand competing for the same Wisconsin farmer and agribusiness audience.
• AgriNews (Illinois / Indiana): Regional agricultural newspaper serving Illinois and Indiana farmers with coverage of crops, livestock, and markets. Comparable to Agri-View as a Midwest regional farm publication monetized through subscriptions, print, and agribusiness advertising.

Emerging players

• AgFunder News: Digital-first news and data platform covering agricultural technology, investment, and innovation. Comparable to Agri-View as a digital agricultural information brand, but oriented to ag-tech and capital-markets audiences rather than working farmers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agriview
• Facebookfacebook.com/AgriView
• LinkedInlinkedin.com/company/farm-and-ranch-guide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-View