wisconsin state farmer
Wisconsin State Farmer is a privately held weekly print and digital farm newspaper serving Wisconsin's agricultural community, covering local, state, and national ag news, markets, auctions, and classifieds. It operates as a subsidiary of Gannett through Journal Community Publishing Group.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What wisconsin state farmer does
Wisconsin State Farmer is a privately held weekly newspaper and digital publication serving Wisconsin's agricultural community. It is operated as part of Journal Community Publishing Group, a subsidiary of Gannett (USA TODAY CO), and is described as Wisconsin's most comprehensive and longest-running farm newspaper. The publication delivers local, state, and national agricultural news, market and commodities reports, auction listings, opinion columns, and special sections covering FFA, Outdoor News, Construction, Equine, Farm Health, Farm Technology Days, and World Dairy Expo.
The publication's product portfolio centers on a weekly print edition distributed via mail subscription, supplemented by a digital news website at wisfarmer.com, a dedicated classifieds marketplace at classifieds.wisfarmer.com, and email newsletters managed through profile.wisfarmer.com. The underlying technology stack is a standard digital news publishing platform with no proprietary AI, API, or developer-facing infrastructure disclosed. Editorial operations are led by editor Colleen Kottke and supported by four field correspondents across Wisconsin.
Revenue is generated through three streams: recurring print and digital subscriptions (with payment processing handled by Journal Media Group in Cincinnati, OH), digital and print advertising sold to agricultural equipment manufacturers, seed/chemical companies, and local businesses, and transaction-based classifieds listings. Marketing and distribution rely on the publication's website, Facebook page, X/Twitter account, and email newsletters, with advertising sales executed through Gannett's LocaliQ inside sales team. No funding rounds, acquisitions, partnerships outside the Gannett corporate structure, or revenue figures are publicly disclosed.
wisconsin state farmer firmographics
Firmographics- Name
- wisconsin state farmer
- Legal name
- Wisconsin State Farmer
- Website
- https://wisfarmer.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Wisconsin State Farmer is a privately held weekly print and digital farm newspaper serving Wisconsin's agricultural community, covering local, state, and national ag news, markets, auctions, and classifieds. It operates as a subsidiary of Gannett through Journal Community Publishing Group.
- Ownership category
- akta.pro rank
wisconsin state farmer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Newspaper Subscription: Weekly print publication mailed to subscribers statewide. Payments processed by Journal Media Group in Cincinnati, OH.
- Digital Advertising: Website-based advertising space sold to agricultural businesses, equipment manufacturers, seed/chemical companies, and local businesses targeting Wisconsin farmers.
- Classifieds: Classified advertising marketplace for livestock, equipment, and farm-related sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
wisconsin state farmer product offering
Product offeringCore offering
Wisconsin State Farmer publishes a weekly print newspaper and accompanying digital website covering Wisconsin agricultural news, market reports, auction listings, editorials, and special sections (e.g., FFA, World Dairy Expo, farm technology). It also operates an online classifieds marketplace for livestock, equipment, and farm-related sales, and distributes email newsletters to subscribers.
Product overview
Wisconsin State Farmer is a single unified news publication offering both print and digital products. The core offering is the weekly printed newspaper, complemented by a fully featured website that delivers the same agricultural news, market reports, and opinion content online. Additional offerings include classifieds marketplace, email newsletters, and specialized editorial sections covering specific agricultural topics and events.
Differentiator
Problem solved
Functional benefit
Products and services
- Wisconsin State Farmer Weekly Newspaper Weekly print newspaper delivered by mail subscription to Wisconsin's agricultural community, covering local, state, and national farm news, features, auction listings, and commodities reports.
- Wisconsin State Farmer Website Online news website providing digital access to Wisconsin agricultural news, opinion columns, market reports, and breaking news stories, with dedicated news, business, and editorial sections.
- Classifieds Marketplace Classified advertising platform where users can post and browse buy/sell listings, employment opportunities, and farm-related marketplace items such as livestock and equipment.
- Email Newsletters Email newsletter subscriptions that deliver Wisconsin agricultural news updates and feature stories directly to subscribers' inboxes.
Companies that use wisconsin state farmer
Customer profileSegments1 record
Ideal customer profiles2 records
wisconsin state farmer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
wisconsin state farmer partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
wisconsin state farmer competitors and assessment
Company assessmentDirect peers
- Successful Farming: Successful Farming (Agriculture.com) is a national agricultural publication offering print magazine, digital content, and market reports to US farmers — directly comparable as a multi-channel farm news outlet serving commercial growers and livestock producers.
- Farm Journal: Farm Journal publishes magazines, digital content, and broadcasts (AgWeb, U.S. Farm Report) targeting American row-crop and livestock producers — directly comparable as a vertically integrated agricultural media company.
- The Country Today: The Country Today is a weekly Wisconsin-based farm newspaper with print and digital editions serving the same state agricultural readership as Wisconsin State Farmer — the closest direct peer in geography and product format.
- Hoard's Dairyman: Hoard's Dairyman is a long-running dairy-focused print and digital publication serving dairy farmers with news, market reports, and editorial content — comparable as a niche agricultural publication with strong state-level readership overlap, especially relevant given Wisconsin's dairy prominence.
- DTN / Progressive Farmer: DTN/Progressive Farmer delivers agricultural news, market data, and weather information to US farmers via digital and print channels — directly comparable as an agricultural news and market information provider targeting commercial producers.
- Brownfield Ag News: Brownfield Ag News provides radio and digital agricultural news across the Midwest, including Wisconsin, with farm news, market reports, and ag policy coverage — comparable as a regional agricultural news outlet with overlapping audience and content mix.
- Wisconsin Agriculturalist (formerly Prairie Farmer Wisconsin editions): Wisconsin Agriculturalist, published under the Farm Progress umbrella, is a regional farm publication serving Wisconsin growers — a direct peer as a state-level agricultural publication with both print and digital editions targeting the same Wisconsin farm audience.
Emerging players
- Dairy Herd Management: Dairy Herd Management is a digital-first publication serving US dairy producers with news, management content, and market data — comparable as a specialized ag publication but with a narrower dairy-only focus versus Wisconsin State Farmer's broader ag coverage.
Broad incumbents
- AgWeb: AgWeb, part of Farm Journal, is one of the largest US digital agricultural news platforms with market data and editorial content — comparable as a broad ag-incumbent digital news outlet, though primarily digital and national in scope versus Wisconsin State Farmer's state focus.
- Gannett / USA TODAY Network Local Newspapers: Gannett's USA TODAY Network operates hundreds of local community newspapers across the US; Wisconsin State Farmer is itself part of this network, making the parent portfolio the most direct comparable for operating model, scale, and infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
wisconsin state farmer social profiles
Digital presencewisconsin state farmer financial estimates
Financial estimateRevenue estimate
Valuation estimate
wisconsin state farmer leadership team
Management profileNumber of profiles
Profiles1 record
wisconsin state farmer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wisconsin state farmer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wisconsin state farmer
What does wisconsin state farmer do?
Wisconsin State Farmer publishes a weekly print newspaper and accompanying digital website covering Wisconsin agricultural news, market reports, auction listings, editorials, and special sections (e.g., FFA, World Dairy Expo, farm technology). It also operates an online classifieds marketplace for livestock, equipment, and farm-related sales, and distributes email newsletters to subscribers.
Is wisconsin state farmer a public or private company?
wisconsin state farmer is a private company. It is classified as corporate owned and is currently operating.
When was wisconsin state farmer founded?
wisconsin state farmer was founded in -1.
How does wisconsin state farmer make money?
Three revenue lines are on record. Print Newspaper Subscription is the primary driver. The others are digital Advertising and classifieds.
Who are wisconsin state farmer's main competitors?
Direct peers on record are Successful Farming, Farm Journal, The Country Today, Hoard's Dairyman, DTN / Progressive Farmer, Brownfield Ag News and Wisconsin Agriculturalist (formerly Prairie Farmer Wisconsin editions). Dairy Herd Management is listed as an emerging player. Broad incumbents are AgWeb and Gannett / USA TODAY Network Local Newspapers.
Does wisconsin state farmer have an API?
No public API is recorded for wisconsin state farmer.