MyO

Office Supplies Distributionmyo.it

MyO S.p.a. is an Italian B2B distributor operating the MyO+ Shop e-commerce platform for office supplies, stationery, furniture, and workplace safety/PPE products, alongside the Formula (EDK) administrative software suite for public administration, serving Italian businesses and government entities via online portal and field sales agents.

Company typePrivate
Founded2001
HeadquartersPoggio Rusco, Italy
Headcount101–250
GTM typeB2B
OfferingServices

What MyO does

MyO S.p.a. is an Italian B2B distribution company headquartered in Poggio Torriana (Rimini province) that operates a B2B e-commerce platform — branded MyO+ Shop — for office supplies, stationery, IT consumables, paper products, furniture, catering supplies, packaging, and workplace safety/PPE/workwear. The company is structured as a single-member S.p.a. under the direction and coordination of parent BIHolding S.p.A., with €4,000,000 of paid-in share capital and an employee base in the 101–250 range. Distribution is delivered through a hybrid go-to-market combining a self-serve portal at myo.it — where registered business customers can browse SKUs, request quotes, and place orders — with a field-based zone agent sales force conducting on-site visits for larger enterprise and public administration accounts. The company holds ISO 9001 and ISO 14001 certifications and is a Confindustria member, supporting eligibility for quality-conscious and public-sector procurement.

Beyond physical supplies, MyO operates the Formula (EDK) software product line, an electronic document and administrative management suite serving Italian municipalities and public administration bodies. Formula covers administrative, demographic, financial, local police, taxation, territorial, social services, education, and economic activities modules — a recurring-revenue, software-adjacent extension of the core distribution business. Customer segments are organized vertically: Italian businesses and organizations (primary) and Public Administration (secondary), served through quote-based B2B pricing with net-of-VAT terms and a pay-as-you-go billing cadence. The company is privately held, operates exclusively within Italy, has no disclosed funding rounds, and provides no public revenue figures.

MyO firmographics

Firmographics

Name: MyO
Legal name: MyO S.p.a.
Website: https://myo.it
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 101–250 employees
Short description: MyO S.p.a. is an Italian B2B distributor operating the MyO+ Shop e-commerce platform for office supplies, stationery, furniture, and workplace safety/PPE products, alongside the Formula (EDK) administrative software suite for public administration, serving Italian businesses and government entities via online portal and field sales agents.
Ownership category
akta.pro rank

MyO industry classification

Industry

Product category: Office Supplies Distribution
NAICS: Stationery and Office Supplies Merchant Wholesalers (42412), Office Supplies and Stationery Retailers (459410), Office Supplies and Stationery Retailers (45941)
SIC: Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)
akta.pro primary industry: Office, School & Business Supplies Marketplaces (CRAFABAM)
akta.pro secondary industries: General Office Supplies Retail (CRALABAA), Office Supplies Wholesale Distribution (CRAOALAF), School Supplies Retail (CRALABAF)

Keywords

Office supplies distribution
B2B e-commerce platform
Workplace safety equipment
Office furniture supply
Public administration software

Where MyO is headquartered

Location

Headquarters

HQ city: Poggio Rusco
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

MyO business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Office Supplies Sales: Direct sale of office supplies, stationery, paper products, cleaning supplies, safety equipment, work clothing, and office furniture through online B2B platform.
EDK Software (Formula): Provides EDK (Electronic Document Management) solutions including administrative software, demographic services, finance management, local police management, taxes, territorial management, social services, education and culture, and economic activities modules for public administration.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	B2B wholesale pricing for registered business customers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

MyO product offering

Product offering

Core offering

MyO S.p.a. distributes office supplies, stationery, paper products, cleaning supplies, safety equipment (PPE, workwear), and office furniture to Italian businesses and public administration entities through its B2B e-commerce platform MyO+ Shop, supplemented by direct field sales via zone agents. The company also sells the Formula (EDK) software suite covering administrative management modules (demographic services, finance, local police, taxation, territorial management, social services, education, and economic activities) for public administration clients.

Product overview

MyO is a B2B office supplies and equipment distributor operating as a unified e-commerce platform. The core offering is the MyO+ Shop, a comprehensive online catalog providing office supplies (writing articles, paper, archiving), IT/computing products, printing consumables (toner, ink), safety and cleaning products (PPE, workwear), furniture, catering supplies, packaging, and school products. Additionally, through the Formula (EDK) software product line, MyO serves public administration entities with software for administrative, demographic, financial, police, taxation, territorial, and social services management. The portfolio also includes specialized safety workwear, protective equipment, and professional furnishings across multiple categories.

Differentiator

Problem solved

Functional benefit

Products and services

MyO+ Shop B2B e-commerce platform for office supplies, providing online purchasing of office products (writing articles, paper, archiving), IT/computing products, printing consumables (toner, ink), safety and cleaning products (PPE, workwear), furniture, catering supplies, packaging, and school products for Italian businesses and public administration customers.
Formula (EDK) Administrative management software suite for public administration covering administrative management, demographic services, finance, local police, taxation, territorial management, social services, education and culture, and economic activities modules.

Companies that use MyO

Customer profile

Segments2 records

Ideal customer profiles2 records

MyO technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MyO partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

MyO competitors and assessment

Company assessment

Broad incumbents

Amazon Business: Global B2B procurement marketplace covering office supplies, IT, and facility products. While much broader than MyO, it is the dominant digital competitive threat in the same procurement categories.

Direct peers

Mondoffice: Italian B2B e-commerce platform for office supplies, stationery, and workplace products. Directly comparable to MyO in product mix, channel (online-led B2B), and customer base (Italian SMBs and organizations).
Viking (Office Depot Europe): B2B office supplies brand active in Italy under the Viking / Office Depot Europe banner. Directly competes with MyO on core stationery, paper, and office products for Italian businesses.
Lyreco: Pan-European B2B distributor of office supplies, workplace safety products, and facility solutions with direct operations in Italy. Directly comparable in product mix, target customers (businesses and public sector), and hybrid catalog/field-sales model.
Staples Solutions: Major B2B office supplies and workspace solutions provider active across Europe. Comparable to MyO in product categories, B2B customer focus, and online-plus-account-management distribution approach.
Raja Group: European leader in packaging and office supplies distribution serving B2B customers. Overlaps with MyO on office supplies and packaging categories and serves similar SMB and enterprise buyers.
Maggioli Group: Italian software provider for public administration (finance, demographics, taxation, social services). Directly competes with MyO's Formula/EDK product line for the same municipal customers.
Punto Ufficio: Italian B2B office supplies distributor with both online catalog and traditional sales channels. Comparable mid-sized Italian competitor with similar target customers and product categories.

Regional players

Bruneau: Major French B2B office supplies distributor with strong online and field-sales presence. Comparable business model and product breadth to MyO, but primarily serving the French market.

Emerging players

Dedagroup (Dedalus public sector): Italian IT services and software group with public-administration solutions. Comparable to MyO's Formula/EDK offering as a competitor targeting Italian municipalities with administrative management software.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

MyO compliance and trust

Trust signal

Compliance2 records

MyO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MyO leadership team

Management profile

Number of profiles

MyO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MyO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyO

What does MyO do?

Is MyO a public or private company?

MyO is a private company. It is classified as corporate owned and is currently operating.

When was MyO founded?

MyO was founded in 2001. It employs 101 to 250 people.

Where is MyO based?

MyO is headquartered in Poggio Rusco, Italy, in the Europe region.

How does MyO make money?

Two revenue lines are on record. Office Supplies Sales are the primary driver. The others are EDK Software (Formula).

Who are MyO's main competitors?

Amazon Business is listed as a broad incumbent. Direct peers are Mondoffice, Viking (Office Depot Europe), Lyreco, Staples Solutions, Raja Group, Maggioli Group and Punto Ufficio. Bruneau is listed as a regional player. Dedagroup (Dedalus public sector) is listed as an emerging player.

Does MyO have an API?

No public API is recorded for MyO.

What industry is MyO in?

MyO's product category is Office Supplies Distribution. Its primary akta.pro industry code is CRAFABAM, Office, School & Business Supplies Marketplaces, with a secondary code of CRALABAA, General Office Supplies Retail. Its NAICS code is 42412 and its SIC code is 5040.