Maya Cosmetics

What Maya Cosmetics does

Maya Cosmetics, LLC is a privately held, US-incorporated halal cosmetics brand founded in 2016 and headquartered in Bridgeview, Illinois, with a 1–10 employee operating footprint. The company's defining technology is a proprietary breathable, water-permeable nail polish formula that has been IFANCA-certified as 100% halal, SGS Labs-verified for water permeability, PETA-certified vegan and cruelty-free, and validated by IDCP as wudu-friendly — collectively allowing Muslim women to wear nail polish without breaking Islamic ablution requirements. The core catalog is built around this Breathable Nail Polish line (35+ colorways at $13.99 per bottle), extended into adjacent categories including MANE by MAYA men's beard care, Pro Series professional manicure/pedicure implements, eyelash and eyebrow cosmetics, lip products, bath and body items, hair tools, bridal collections, and Hajj/Umrah accessories.

The business operates a hybrid go-to-market: a Shopify-powered direct-to-consumer storefront with multi-currency checkout and five regional fulfillment centers (Chicago, Toronto, London, Karachi, Dubai), supplemented by a wholesale and distribution network of 13 master distributors and 100+ independent retailers (salons, pharmacies, fashion boutiques, gift shops) reaching 175+ retail locations across more than 30 countries. An affiliate registration program adds a referral layer. Pricing is unit-based across individual bottles, kits ($29–$42), and bulk/gift sets ($82.99–$300), with free shipping above tiered thresholds and dedicated wholesale pricing via inquiry. The company has raised no disclosed external funding, holds no parent company, and remains founder-led by co-founder Javed Younis, with growth achieved through partner leverage and product-line extension rather than capital-intensive scaling.

Name

Maya Cosmetics

Legal name

Maya Cosmetics, LLC

Website

https://maya-cosmetics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maya Cosmetics is a privately held US halal cosmetics brand (founded 2016) that sells IFANCA-certified, water-permeable nail polish plus men's grooming, bridal, and Islamic accessory lines through Shopify DTC and 13 master distributors serving 175+ retail locations in 30+ countries.

Ownership category

akta.pro rank

Product category

Halal Nail Polish and Cosmetics

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

Keywords

• Halal nail polish
• Breathable cosmetics
• Wudu friendly polish
• Vegan cruelty free cosmetics
• Halal beauty products

Headquarters

HQ city

Bridgeview

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online storefront. Products shipped worldwide from fulfillment centers in Chicago, Toronto, London, Karachi, and Dubai.
2. Wholesale/Distribution: Wholesale distribution through master distributors and independent retailers including salons, pharmacies, fashion boutiques, and gift shops. Products sold in over 175 retail locations across 30+ countries.
3. Affiliate/Referral Program: Affiliate registration program for promoters to earn commissions on referred sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Maya Cosmetics manufactures and sells halal-certified, breathable, water permeable nail polish formulated to allow Muslim women to perform wudu (Islamic ablution) without removing the polish. The company offers 35+ nail polish colors, a MANE by MAYA men's grooming line, professional implements, eye care, lip and bath products, bridal collections, and Islamic accessories, distributed through DTC e-commerce, wholesale, and master distributors in 30+ countries.

Product overview

Maya Cosmetics is a halal nail polish and cosmetics brand that has developed a proprietary breathable, water permeable nail polish formula as its core product, allowing Muslim women to wear nail polish while performing Islamic ablution (wudu). The product portfolio centers on the Breathable Nail Polish collection (35+ colors) as the flagship offering, supplemented by complementary cosmetics (lip products, eye makeup, Bath & Body items) and men's grooming products under the MANE by MAYA sub-brand (beard oils, balms, brushes, razors). Professional-grade implements (Pro Series), Islamic accessories for Hajj/Umrah, and curated Gift Sets including bridal collections and Eid-themed sets round out the catalog. The company positions its 9-FREE vegan formulas and third-party certifications (IFANCA Halal, SGS water permeability, PETA cruelty-free) as key differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• MANE by MAYA: A sub-brand under Maya Cosmetics focusing on moustache and beard care products including beard oil, balm, scissors, combs, and grooming tools for men.

Products and services

• Breathable Halal Nail Polish Halal-certified, breathable, water permeable nail polish available in 35+ colors and finishes. Designed to allow Muslim women to perform wudu (ablution) without removing the polish. 9-FREE, vegan, and cruelty-free formula.
• MANE by MAYA Men's Grooming
• Pro Series Implements Professional-grade manicure and pedicure tools including 18K titanium cuticle nippers, curved cuticle scissors, slant tweezers, eyelash curlers, 3-way nail buffers, oval files, stainless steel foot care sets, eyebrow grooming kits, and manicure/pedicure kits.
• Eyelash and Eyebrow Products Eye cosmetics and implements including Kajal Majestic Black Premium (Kohl), halal mascara, eyeliners, precision tweezers, eyelash curlers, and facial and eyebrow trimmers.
• Bridal Collection Wedding-focused nail polish sets including Effervescent Bridal Collection, Boldly Romantic Set, Sterling Silver Bridal Collection, and South Asian Bridal Collection, designed for brides seeking halal nail options for weddings and pre-wedding ceremonies.
• Lip Products Halal lip care and color cosmetics including Matte Liquid Lipstick, Velvet Matte Lipstick (Mulberry, Rosewood), and Natural Lip Balm in multiple flavors. All products USA-made and halal certified.
• Nail Care Products
• Bath and Body Products
• Hair Tools
• Islamic Accessories
• Gift Sets

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Maya Cosmetics UAEcoreChannel Partner/ Reseller/ DistributorMaster distributor for United Arab Emirates region. Located at Parklane Tower-Suite 810, Business Bay, Dubai. Contact: [email protected]. Operates separate website at www.maya-cosmetics.ae. Active social media presence on Facebook and Instagram.
• Maya Cosmetics South AfricacoreChannel Partner/ Reseller/ DistributorMaster distributor operating through Spa Hub (Pty) Ltd. Located at 144 Roan Crescent Drive, Corporate Park North, Midrand, Gauteng. Contact: [email protected]. Also operates retail location @sumie.maya.
• Maya Cosmetics CanadacoreChannel Partner/ Reseller/ DistributorMaster distributor through Trendy Nisa. Located at 55 Lebovic Ave, Scarborough, Ontario. Contact: [email protected]. Website: www.trendynisa.ca.
• Maya Cosmetics UKcoreChannel Partner/ Reseller/ DistributorMaster distributor through Jawharah. Located at 294b Mill Road, Cambridge, CB1 3NL, UK. Contact: [email protected]. Website: www.Jawharah.co.uk.
• Maya Cosmetics PakistancoreChannel Partner/ Reseller/ DistributorMaster distributor operating in Karachi, Pakistan. Located at 66 Korangi Industrial Area. Contact: [email protected]. Active on Facebook and Instagram.
• Maya Cosmetics NetherlandsminorChannel Partner/ Reseller/ DistributorMaster distributor through Sublime Natural Care. Located at Lokhorst 20 3085 WX Rotterdam, The Netherlands. Contact: [email protected].
• Maya Cosmetics FranceminorChannel Partner/ Reseller/ DistributorMaster distributor through Pretty et Jolie. Located at 22, rue Aristide Briand 92300 Levallois-Perret, France. Contact: [email protected].
• Maya Cosmetics AustraliaminorChannel Partner/ Reseller/ DistributorMaster distributor through Modesty Collection. Operating at Shop 262 Dandenong Plaza, Shop 235 Epping Plaza, and 85 Sydney Rd Coburg, Victoria. Website: modestycollection.com.au.
• Maya Cosmetics SingaporeminorChannel Partner/ Reseller/ DistributorMaster distributor for Singapore. Located at Blk 273A Bishan St 24 #38-104 S'pore 571273. Contact: [email protected].
• Maya Cosmetics MalaysiaminorChannel Partner/ Reseller/ DistributorMaster distributor through Paras Hartamas Solutions Sdn Bhd. Located at 78H-2, Jalan Teknologi 3/9, Bistari De Kota, Kota Damansara, 47810 Petaling Jaya, Selangor.
• Islamic ReliefminorStrategic or Co-development PartnerNon-profit organization partnered with Maya Cosmetics for philanthropy initiatives in 2019, including sponsorships, collaborations and fund-raising activities.
• CAIR (Council on American-Islamic Relations)minorStrategic or Co-development PartnerAmerican Islamic advocacy organization partnered with Maya Cosmetics for philanthropy initiatives in 2019.
• KBK Relief FoundationminorStrategic or Co-development PartnerRelief foundation partnered with Maya Cosmetics for philanthropy initiatives in 2019.
• Islamic Foundation MosqueminorStrategic or Co-development PartnerMosque community organization partnered with Maya Cosmetics for philanthropy initiatives in 2019.
• FairTrade AmericaminorStrategic or Co-development Partner40% of Maya Cosmetics ingredients are sourced under FairTrade, allowing suppliers and independent farmers around the world to sustain a livelihood.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orly: Orly's Breathable Treatment + Color polish line is one of the most established breathable nail polish products in the U.S. market, directly overlapping Maya's breathable proposition with a larger, established brand.
• Zoya: Zoya is a salon-grade, 10-FREE, vegan nail polish brand that competes with Maya in the clean/non-toxic nail polish segment, particularly with vegan and health-conscious consumers.
• 786 Cosmetics: 786 Cosmetics is one of the original halal nail polish brands, directly competing with Maya on breathable, wudu-permeable polish certified for Muslim consumers. The two are the most commonly compared halal nail polish brands in the U.S. and UK markets.
• 786 Cosmetics UK / Breathable Nail Polish: Closely comparable to Maya on the specific breathable/wudu-permeable polish proposition, sharing the same Muslim-women target customer and the same religious-friction use case.
• Tuesday in Love: Tuesday in Love is a Canadian halal nail polish brand offering breathable, water-permeable formulas targeted at Muslim women, and is one of the closest head-to-head competitors to Maya in the halal nail polish category.
• Athra Cosmetics: Athra is a halal-certified cosmetics brand offering polish and broader color cosmetics targeted at Muslim women, putting it in direct competition with Maya's halal and wudu-friendly positioning.
• Inglot: Inglot's O2M breathable nail polish line directly competes with Maya's core product on the same 'breathable' technology claim, and Inglot has significantly broader global retail distribution.

Broad incumbents

• Butter London: Butter London is a clean, vegan, 10-FREE nail polish and color cosmetics brand competing in the same premium non-toxic nail polish segment Maya targets with its 9-FREE breathable range.
• Honest Beauty: Honest Beauty is a clean, cruelty-free color cosmetics and beauty brand competing for the same values-driven (clean, vegan, ethically produced) consumer that Maya's PETA-certified, 9-FREE positioning targets.
• Pacifica Beauty: Pacifica is a 100% vegan and cruelty-free beauty brand covering nail polish, skincare, and color cosmetics; it overlaps with Maya on the vegan/cruelty-free positioning and clean-beauty consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClvrjUYswicVVTiiy8wy27A
• Facebookfacebook.com/MayaCosmetics
• Instagraminstagram.com/mayacosmetics
• Xx.com/maya_cosmetics
• LinkedInlinkedin.com/company/maya-cosmetics123

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Cosmetics