What Stage Entertainment does

Stage Entertainment France is a privately held French société par actions simplifiée (SAS) and wholly-owned subsidiary of Dutch holding company Stage Entertainment B.V. The company operates the Théâtre Mogador, a historic theater venue in the 9th arrondissement of Paris (23–25 rue de Mogador, headquarters at 23 rue de Mogador). Its primary business is the production and operation of Disney's "Le Roi Lion" (The Lion King) musical, which has been performed continuously at Théâtre Mogador since 2007, achieving the milestone of over 2 million cumulative spectators at the venue and winning 3 Molière Awards in 2008 including Best Musical. The production is performed in French with South African dialects, featuring Julie Taymor's signature theatrical direction combining masks, puppets, large-scale scenic imagery, and a full live orchestra performing the score by Elton John, Tim Rice, and Hans Zimmer.

The company monetizes attendance through a diversified revenue model built around the flagship show: tiered ticket sales (4 seating categories) sold via direct website, telephone, physical box office, and authorized resellers; customizable gift cards (Bons Cadeaux up to €100 face value); Wonderbox Connect gift boxes (€74.90 for 1 place, €149.90 for 2 places); bundled ticket-plus-hotel packages with 500+ partner hotels targeting tourists; VIP and VIP+ backstage experiences; corporate and group hospitality packages (Cocktail & Show, Tea & Show); venue privatization; school group bookings with pedagogical guides; CSE/corporate group rates (15+ tickets); discounted rates for students, large families, and unemployed individuals; on-site bars and restaurants; and parking partnerships with Indigo Neo. Marketing is conducted through social media (Facebook, TikTok, YouTube, Instagram), email/newsletter, content marketing, paid digital advertising via partner media sponsors (TF1, Allocin é, Nostalgie, BFM TV), and earned press coverage in major French media outlets.

Beyond Le Roi Lion, Stage Entertainment France increasingly programs secondary events at Théâtre Mogador — including L'écran Pop dance parties, Rêves de Gosses concerts, a Daniel Levi tribute concert, and Pietragalla Barbara performances — leveraging venue capacity outside the flagship show schedule. The company operates with a small core team (11–50 employees) and is led by President Laurent Bentata, with dedicated commercial, events, and group sales functions staffed by named personnel including Maud Chapel (Head of Events), Florian Lamy, Rachel Gousseau, Robin Jerome, Kalilou Hassa, and Raphaelle Liot. Core partnerships include TF1 (media, core), Wonderbox Connect (reseller, core), CIC (banking), Coca-Cola and Danone (refreshments/beverages), Indigo Neo (parking), and technology/production suppliers (Sono Vente, Maqpro, Raphaël Perrier, TPA).

Name

Stage Entertainment

Legal name

STAGE ENTERTAINMENT FRANCE, société par actions simplifiée, au capital de 600.000 euros, immatriculée au registre du commerce et des sociétés de Paris, sous le n°482 182 060

Website

https://theatremogador.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Stage Entertainment France is a Paris-based theater operator and subsidiary of Stage Entertainment B.V. It produces and performs Disney's Le Roi Lion musical at Théâtre Mogador, having reached over 2 million spectators, and monetizes attendance via tiered tickets, gift cards, hotel bundles, VIP packages, corporate hospitality, and on-site F&B.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater production
• Musical entertainment
• Ticketing services
• Theater venue management
• Corporate hospitality events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales (Droits d'Accès): Primary revenue stream from selling admission rights (Droits d'Accès) to Le Roi Lion performances. Tickets vary in price based on date, time, and seating category (4 categories offered). Digital delivery via PDF email or mobile smartphone display, with optional postal delivery for additional fees.
2. Gift Cards (Bons Cadeaux): Customizable gift cards with variable face value up to €100, usable for purchasing admission rights. Gift cards can be used in one or multiple transactions until depleted. Sold directly online with immediate email delivery.
3. Gift Boxes (Coffrets Cadeaux): Partnership with Wonderbox Connect offering pre-packaged gift boxes: 1 place for €74.90 or 2 places for €149.90, valid any day on dates open for booking.
4. Package Deals (Billet + Hôtel): Bundled ticket and hotel packages combining show admission with accommodation at partner hotels near Théâtre Mogador. Includes over 500 hotel options across Paris.
5. Hospitality & Events: Corporate hospitality offerings including Cocktail & Show and Tea & Show packages with privatized spaces, privileged reception, and free cloakroom access. Customized for CSE organizations and companies.
6. VIP/Premium Packages: Premium VIP and VIP+ packages including backstage visits and exclusive experiences for high-value customers.
7. Bar and Restaurant Services: On-site food and beverage services at theater bars and foyers, including pre-show dining, intermission refreshments, and takeaway options. Parking services with partner Indigo Neo also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Stage Entertainment France operates the Théâtre Mogador in Paris as a live entertainment venue, currently staging Disney's "Le Roi Lion" (The Lion King) musical production with a full live orchestra. The company sells individual and group theater tickets, gift cards and Wonderbox gift boxes, ticket-plus-hotel travel packages, VIP experiences, pre-show hospitality (cocktail and goûter), on-site bars and dining, and venue privatization for private and corporate events.

Product overview

Stage Entertainment France operates a theater entertainment platform centered around Théâtre Mogador in Paris, featuring Disney's 'Le Roi Lion' (The Lion King) musical as its primary production. The portfolio includes the core theatrical show supported by ancillary ticketing and hospitality services: gift cards (Bons Cadeaux) and gift boxes (Coffrets Cadeaux via Wonderbox Connect), bundled ticket+hotel packages (Pack Séjour), and various discount programs for students, large families, and unemployed individuals. Additional offerings encompass VIP backstage experiences, a free behind-the-scenes exhibition, corporate venue privatization, group booking services with dedicated sales contacts, cocktail and snack hospitality packages, and on-site bars and dining. The company also presents rotating events including 'L'écran Pop' dance parties, concerts, and special performances at the theater.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Roi Lion (The Lion King) Musical Production

Quantifiable outcome

• Over 2 million spectators attended Le Roi Lion at Théâtre Mogador
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Coca-ColaminorGTM or Marketing PartnerOfficial refreshment partner for Théâtre Mogador. Coca-Cola logo appears in footer partner section.
• DanoneminorGTM or Marketing PartnerBeverage brand partner (Danone Eaux) for Théâ‡tre Mogador. Logo displayed in footer partner section.
• TF1coreGTM or Marketing PartnerMajor media partner for Le Roi Lion. TF1 logo featured prominently as partner, with TF1 programs covering the show including Masquer Sing.
• AllocinéminorGTM or Marketing PartnerFrench cinema/TV website partner providing media coverage and promotional placement for Le Roi Lion.
• NostalgieminorGTM or Marketing PartnerFrench nostalgic radio station partner for Le Roi Lion promotional activities.
• BFM TVminorGTM or Marketing PartnerFrench news channel partner providing media coverage and promotional visibility for the show.
• Indigo NeominorGTM or Marketing PartnerParking services partner offering promotional parking rates (€19 evening, €23 daytime) for Le Roi Lion spectators at nearby Galeries Lafayette, Printemps, Opéra, CNIT, Le Parks, Forum Pont de Sèvres, and Bercy Village locations.
• TPA (Total Product Advertising)minorGTM or Marketing PartnerAdvertising partner for Théâtre Mogador promotional activities.
• Wonderbox ConnectcoreChannel Partner/ Reseller/ DistributorOfficial reseller of Le Roi Lion gift boxes offering 1-place (€74.90) and 2-place (€149.90) packages valid on all open dates. Wonderbox Connect handles gift box sales and customer service for these products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cameron Mackintosh Ltd: UK-based independent musical theater producer behind Les Misérables, Miss Saigon, and Hamilton (London). Directly comparable as a producer of long-running global musicals with similar touring/permanent venue hybrid model.
• Really Useful Group: Andrew Lloyd Webber's UK-based musical theater production company producing global blockbusters like The Phantom of the Opera and Cats. Directly comparable as a producer/operator of long-running licensed and original musicals.
• Ambassador Theatre Group: UK-based live theater operator running venues and producing shows across the UK and internationally. Comparable as a multi-venue musical and theatrical production operator serving major urban markets.
• Théâtre du Châtelet: Historic Parisian theater presenting large-scale musicals and operatic productions including The Lion King (before it moved to Mogador) and other Disney productions. Directly comparable as a Paris-based musical theater venue operator.
• LW Theatres: Andrew Lloyd Webber's London theater operating arm running the Theatre Royal Drury Lane, London Palladium, and other venues. Directly comparable as a theater venue operator hosting long-running musical productions.
• Stage Entertainment Germany: Sister company within the Stage Entertainment B.V. group, operating multiple German musical theater productions and venues. Highly comparable business model, IP licensing approach, and operational structure as the French subsidiary.

Broad incumbents

• Cirque du Soleil: Global live entertainment producer of large-scale theatrical shows with resident and touring productions. Comparable as a premium live entertainment operator with proprietary theatrical IP and destination-style experiences.
• Opéra National de Paris: Major French performing arts institution operating the Palais Garnier and Opéra Bastille. Comparable as a Paris-based performing arts venue operator with premium pricing and tourist orientation, though focused on opera/ballet.
• Disney Theatrical Group: The Walt Disney Company's theatrical division that licenses and produces Disney IP musicals globally. Relevant as the IP licensor and the broader global operator of properties Stage Entertainment France depends on.

Regional players

• Moulin Rouge: Iconic Parisian cabaret operating the Moulin Rouge show with dinner and performance packages. Comparable as a Paris-based ticketed live entertainment venue serving tourists and corporate groups with premium hospitality offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuFmkp4VhQAjis5vRro1tig
• Facebookfacebook.com/stageentertainmentfrance
• Instagraminstagram.com/theatremogadorparis
• Xx.com/mogadortheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage Entertainment