Anda-Olsen

What Anda-Olsen does

Anda-Olsen AS is a privately held Norwegian power-solutions provider headquartered in Ålesund, founded in 1958, that designs, distributes, and services uninterruptible power supplies (UPS), batteries, and power supplies for safety-critical installations. The company originated in the maritime sector and built its expertise by installing equipment in confined ship corridors, which led to a proprietary product line — Anda Power Solutions (APS) — offering custom UPS systems engineered for performance, robustness, and compactness where off-the-shelf units are insufficient. Its proprietary portfolio has since expanded to include the FlexiPro, ACPro, and DCPro product families, while its own-brand battery business (Anda batterier) addresses both maritime and land-based needs.

The company operates across two primary segments: maritime, where it serves shipyards and vessel operators globally (including repeat business from Karstensen Skibsværft), and land-based critical infrastructure, spanning data centers, hospitals, aquaculture, tunnels, power grids, and industrial facilities. In parallel, Anda-Olsen acts as a Norwegian channel partner and reseller for Riello UPS, distributing the Multi Power, Sentryum, and NextEnergy NXE product lines, and runs a webshop selling smaller UPS units, batteries, and accessories.

Anda-Olsen earns revenue predominantly through B2B hardware sales of UPS systems and batteries, supplemented by professional service revenue from RMA (return-and-repair) work and maintenance. Pricing is quote-based for enterprise customers, reflecting the custom-engineered nature of APS deployments and the project-based sales motion; the webshop serves smaller-scale transactions. Go-to-market is enterprise field sales via a dedicated sales department, supported by trade-show participation (e.g., Eliaden), a Norwegian-language technical blog, and direct customer engagement from a single headquarters location serving global customers.

Name

Anda-Olsen

Legal name

Anda-Olsen AS

Website

https://anda-olsen.no

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Anda-Olsen is a privately held Norwegian provider, founded in 1958, of custom UPS systems, batteries, and power supplies serving maritime vessels and land-based critical infrastructure including data centers, hospitals, and aquaculture. It sells proprietary APS/FlexiPro/ACPro/DCPro products, distributes Riello UPS, and operates a webshop for smaller customers.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supplies (UPS)

NAICS

Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Uninterruptible Power Supplies (UPS) (HDACAJAA)

akta.pro secondary industries

UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), UPS Batteries & Energy Storage Modules (HDACAJAE), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)

Keywords

• Uninterruptible power supplies
• Marine power systems
• Battery backup solutions
• Critical power infrastructure
• UPS distribution services

Headquarters

HQ city

Aalesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - UPS Systems: Sale of uninterruptible power supply (UPS) systems including proprietary Anda Power Solutions and Riello UPS product lines (Multi Power, Sentryum, NextEnergy NXE series).
2. Battery Sales: Sales of batteries for maritime and land-based critical installations, including Anda battery products.
3. Power Supply Sales: Sale of power supplies and battery accessories for critical infrastructure applications.
4. Service and Maintenance: RMA (return and repair) services and maintenance for UPS systems and power equipment through a dedicated service department.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Anda-Olsen supplies uninterruptible power supply (UPS) systems, batteries, and power supplies for critical installations. Its proprietary Anda Power Solutions (APS) line offers custom-engineered UPS systems built for specific performance, robustness, and space-utilization requirements in harsh environments, complemented by the FlexiPro, ACPro, and DCPro product lines. The company also distributes Riello UPS product lines (Multi Power, Sentryum, NextEnergy NXE series) in the Norwegian market and runs a webshop for smaller-scale UPS units, batteries, and accessories.

Product overview

Anda-Olsen is a provider of uninterruptible power supplies (UPS), batteries, and power supplies serving maritime, aquaculture, data center, and land-based critical installations globally. The product portfolio includes proprietary Anda Power Solutions (APS) — custom UPS systems developed to meet specific performance, robustness, and space requirements — along with the FlexiPro, ACPro, and DCPro product lines. The company also resells Riello UPS products including the Multi Power, Sentryum, and NextEnergy NXE series. Battery solutions under the Anda batterier brand serve both maritime and land-based segments. Products are distributed through a dedicated webshop channel in addition to direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Anda Power Solutions (APS): Customized UPS solutions providing secure power for critical applications. Products are developed to meet specific requirements for performance, robustness, and space utilization. The solutions provide safe operation in installations where standard UPS units are insufficient.
• FlexiPro
• ACPro
• DCPro
• Anda batterier
• Multi Power-serien
• Sentryum-serien
• NextEnergy NXE-serien

Products and services

• Anda Power Solutions (APS) Custom-engineered UPS solutions tailored for critical applications where standard UPS units are insufficient, designed to meet specific performance, robustness, and space utilization requirements for maritime and land-based installations.
• FlexiPro
• ACPro
• DCPro
• Anda batterier
• Riello UPS Multi Power series
• Riello UPS Sentryum series
• Riello UPS NextEnergy NXE series
• RMA (return and repair) service and after-sales maintenance

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Riello UPScoreChannel Partner/ Reseller/ DistributorAnda-Olsen serves as a reseller and channel partner for Riello UPS products in the Norwegian market. They distribute the Riello UPS product lines including Multi Power series, Sentryum series, and NextEnergy NXE series. Anda-Olsen participates in trade events like Eliaden together with Riello UPS to showcase data center and critical infrastructure solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EnerSys: Global leader in stored energy solutions, including batteries for UPS and industrial backup. Anda-Olsen sells its own 'Anda batterier' line and competes/co-exists with EnerSys as a battery supplier to UPS and critical power customers.
• Borri S.p.A. Italian UPS manufacturer focused on industrial and large-scale critical power applications. Closest direct peer in size and product scope — a specialist UPS vendor competing with Anda-Olsen's custom APS line in industrial and infrastructure projects.

Broad incumbents

• Legrand: Global specialist in electrical and digital building infrastructure with a meaningful UPS portfolio (formerly Numeric). Competes with Anda-Olsen in data center and building critical power segments.
• Schneider Electric: Multinational offering APC-branded UPS systems for IT, industrial, and critical power applications. A direct large-scale competitor in the data center and land-based critical infrastructure segments Anda-Olsen targets via Riello distribution.
• Eaton: Global power management company with a large UPS portfolio serving data centers, industrial, and marine segments. Directly comparable to Anda-Olsen in the data center and industrial UPS categories, but at vastly larger scale.
• ABB: Global industrial power and electrification group with UPS, switchgear, and power quality offerings into marine, data center, and utility customers. Overlaps with Anda-Olsen in industrial and maritime power protection at much greater scale.
• Vertiv: Specialist in data center critical infrastructure including UPS, power distribution, and thermal management. Competes head-on with the Riello lines Anda-Olsen distributes, and increasingly relevant as Anda-Olsen targets the data center vertical.
• Riello UPS: Italian-headquartered multinational UPS manufacturer. Anda-Olsen is a Norwegian channel partner for Riello, distributing its Multi Power, Sentryum, and NextEnergy NXE series, and is therefore both a partner and a direct/indirect competitor in UPS.

Emerging players

• Centiel: Swiss-headquartered UPS specialist focused on modular, high-efficiency three-phase UPS for data centers and critical infrastructure. Comparable European scale-up competing in the same premium UPS category as the Riello lines Anda-Olsen distributes.
• Spear Power Systems: Specialist in marine-grade lithium-ion battery and UPS systems for offshore and maritime applications. Direct emerging peer in the maritime UPS niche Anda-Olsen has traditionally dominated, particularly relevant given the shift to vessel electrification.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AndaOlsen
• Facebookfacebook.com/AndaOlsenAS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anda-Olsen