Warwick
Warwick Fabrics, founded 1966 in Collingwood, Australia, designs, manufactures and distributes furnishing fabrics (upholstery, drapery, outdoor, marine, commercial, leather and homewares) to trade accounts, designers, decorators, retailers and consumers across Australia, New Zealand and international markets.
- Company typePrivate
- Founded1966
- HeadquartersCollingwood, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Warwick does
Warwick Fabrics (Warwick Fabrics (Australia) Pty Ltd) is an Australian furnishing-fabric manufacturer and distributor founded in 1966 and headquartered in Collingwood, Victoria. The company supplies upholstery, drapery, outdoor, marine and commercial fabrics under its core Warwick brand and a multi-brand portfolio that includes SunDec Outdoor (performance outdoor), Halo Easy Care (easy-clean), Encore Recycled (recycled-yarn), Linia (natural blends), Thomas Maxwell Leather (heritage leather), Lustrell (vinyl/marine), Curate (curated collection), Weave (homewares) and Tritan (moisture barrier), supplemented by proprietary treatments such as WarGuard, OnGuard and HealthGuard. Specified fabrics carry Australian fire-safety certifications (AS1530.2, AS1530.3, AS3837, AS5637.1), ISO9001 quality management and Oeko-Tex Standard 100 (Coolum collection).
The business operates a wholesale-first model: designers, decorators, reupholsterers, manufacturers and retailers are onboarded as trade accounts with website login for stock checking and purchasing, complemented by a direct e-commerce storefront, physical showrooms across Australia, a separate New Zealand distribution site (warwick.co.nz) and an international enquiry channel. Customers can also visualise fabrics via a Virtual Experience tool and a Drapery VR App (both delivered through viewa.io). Revenue is generated almost entirely on a one-time, per-linear-metre basis with 1-metre minimum orders and tier-based list pricing, supplemented by fee-bearing professional fabric treatments ($7–$15 per metre + GST for fire retardant, stain repellent, anti-microbial, Tritan moisture barrier and combined treatments) and a Weave homewares line. Pricing is in Australian dollars exclusive of GST, with free domestic delivery, a $20 small-order handling fee under A$100, and a 15% charge on non-standard returns.
Warwick targets both residential (general domestic, heavy domestic) and commercial (general commercial, heavy commercial) end-uses, with commercial-grade fabrics tested to Australian and international standards for fire resistance and abrasion. The company operates without disclosed parent, M&A or external funding activity, and serves primarily the Australian and New Zealand markets with opportunistic international enquiry handling.
Warwick firmographics
Firmographics- Name
- Warwick
- Legal name
- Warwick Fabrics (Australia) Pty Ltd
- Website
- https://warwick.com.au
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Warwick Fabrics, founded 1966 in Collingwood, Australia, designs, manufactures and distributes furnishing fabrics (upholstery, drapery, outdoor, marine, commercial, leather and homewares) to trade accounts, designers, decorators, retailers and consumers across Australia, New Zealand and international markets.
- Ownership category
- akta.pro rank
Warwick industry classification
Industry- Product category
- Upholstery Fabrics
- NAICS
- Broadwoven Fabric Mills (313210), Textile Furnishings Mills (3141), Textile Mills (313)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)
- akta.pro secondary industry
- Nonwoven & Technical Fabrics (CRAAAMAD)
Keywords
Where Warwick is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Warwick business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Fabric and furnishing product sales: One-time sales of furnishing fabrics including upholstery, drapery, outdoor, marine, and accessory fabrics. Products sold per linear metre with minimum order of 1 metre. Also includes hardware products like metal legs, timber legs, castors, and care products.
- Professional Fabric Treatments: Additional treatments applied to fabrics including Fire Retarding ($7.00/metre + GST), Stain Repellent ($7.00/metre + GST), Anti-Microbial ($7.00/metre + GST), combined treatments ($7.50-$8.50/metre + GST), Tritan Treatments ($15/metre + GST).
- Weave Branded Products: Homewares including cushions, throws, floor rugs and linen bedding sold as artisan products. Custom made items with natural variations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional fabric treatment - Fire Retarding |
| Unit Pricing | Pay-as-you-go | Professional fabric treatment - Stain Repellent |
| Unit Pricing | Pay-as-you-go | Professional fabric treatment - Anti-Microbial |
| Unit Pricing | Pay-as-you-go | Combined Fabric Treatments (two) |
| Unit Pricing | Pay-as-you-go | WarGuard and OnGuard Treatment |
| Unit Pricing | Pay-as-you-go | Fire retardant and OnGuard combined |
| Unit Pricing | Pay-as-you-go | Tritan Treatments |
| Unit Pricing | Pay-as-you-go | Small Order Handling Fee |
| Unit Pricing | Pay-as-you-go | Standard Returns |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Warwick product offering
Product offeringCore offering
Warwick is an Australian fabric and textile house founded in 1966 that designs, manufactures, and supplies quality furnishing fabrics including upholstery, drapery, outdoor, marine, and commercial-grade materials, along with furniture hardware and homewares. The company distributes fabrics through wholesale trade accounts, an e-commerce website, and physical showrooms, with proprietary fabric treatment technologies (WarGuard, SunDec, Tritan, HealthGuard, Halo Easy Care) and VR-based Virtual Experience visualization tools supporting the product offering.
Product overview
Warwick Fabrics is an Australian manufacturer and supplier of quality furnishing fabrics established in 1966. The company offers a diverse portfolio of fabric products and homewares organized under multiple sub-brands. Core offerings include upholstery fabrics (residential and commercial grades), drapery fabrics, and outdoor fabrics (SunDec). The product ecosystem includes specialized treatment brands (WarGuard, HealthGuard, Tritan) for stain protection and moisture barriers, premium leather (Thomas Maxwell Leather), natural blends (Linia), recycled materials (Encore Recycled), and easy-care fabrics (Halo). The company also offers complementary hardware products and homewares through its Weave brand. Key product lines include commercial-grade fabrics tested to Australian standards, outdoor performance fabrics designed for chlorine and sun resistance, and marine-grade vinyls. The portfolio spans multiple market segments from residential domestic to heavy commercial applications.
Differentiator
Problem solved
Functional benefit
Brands
- Curate: Curated fabric collection brand
- Halo Easy Care
- Encore Recycled
- Tritan Moisture Barrier
- Lustrell
- SunDec Outdoor
- Linia
- Thomas Maxwell Leather
- Weave
- WarGuard
- OnGuard
- HealthGuard
Products and services
- Upholstery Fabrics Residential and commercial upholstery fabrics available in General Domestic, Heavy Domestic, General Commercial, and Heavy Commercial grades for furniture and interior applications. Sold per linear metre with minimum order of 1 metre, with options for WarGuard Treatment, Halo Easy Care, HealthGuard, Tritan Moisture Barrier, and outdoor (SunDec) attributes.
- Drapery Fabrics Drapery fabrics including solids, sheers, lining, and Roman blinds with attributes such as 3 Pass/Blockout, Triple Weave/Dimout, Self Weighted, Continuous, and Wide Width options. Includes a dedicated Drapery VR App for visualising sheer, solid and dual-purpose fabrics in interior settings.
- SunDec Outdoor Collection High-performance outdoor fabric collection designed to withstand sun exposure, mould and mildew growth, chlorine damage, and general wear and tear. Suitable for both indoor and outdoor applications including gardens, pools, boats, entertainment decks, and outdoor cafes. Carries FIAA Care Label S certification.
- Marine Fabrics Marine-grade fabrics and vinyls including the Lustrell Admiral and Lustrell Commodore lines, designed for marine upholstery and accessory applications requiring durability and resistance to harsh conditions.
- Commercial Fabrics High-performance commercial fabrics woven to precise specifications and tested to the most exacting standards for colourfastness and abrasion. Available in General Commercial and Heavy Commercial grades for offices, hospitality, retail spaces, and intensive commercial use. Tested to AS1530.2, AS1530.3, AS3837, and AS5637.1 fire safety standards.
- Hardware Products Furniture hardware range including metal legs, timber legs, castors and cups, swivel bases, joining brackets, head rests, nail strips, webbing, and care products for furniture manufacturing and reupholstery applications.
- Weave Homewares Homewares brand offering artisan cushions, throws, floor rugs, linen bedding, bed sheets, and cushion inners. Custom made items with natural variations, sold as direct-to-consumer home décor products.
- Linia Fabrics Premium natural blend fabrics crafted from earth's finest fibres, featuring elegant and sophisticated designs in organic colours and textures. Assembled and refined to bring a selection of exquisite natural blend fabrics for premium residential and commercial applications.
- Thomas Maxwell Leather Premium leather brand with over 60 years of history, synonymous with quality, longevity and timeless appeal. Reintroduced with a fresh perspective for premium residential and commercial upholstery applications.
- Encore Recycled Fabrics Environmental fabric line made from recycled yarn, supporting sustainable furnishing options for residential and commercial applications. Marked with the Environmental (Encore) attribute in fabric filtering.
- Halo Easy Care Fabrics High-performance easy clean fabric range with hallmark designation for cleanability and low-maintenance upholstery applications, marked with the Easy Care (Halo) attribute.
- Lustrell Fabrics Vinyl and faux leather fabric brand including Lustrell Admiral and Lustrell Commodore lines, providing marine-grade vinyl upholstery options for marine and commercial applications.
- Curate Collection Fabrics Curated fabric collection brand offering a hand-selected range of designs across the Warwick fabric portfolio, presented as a focused collection for designers, decorators, and consumers.
- Professional Fabric Treatment Services Professional fabric treatment services applied to Warwick fabrics on a per-metre basis including Fire Retarding ($7.00/m + GST), Stain Repellent ($7.00/m + GST), Anti-Microbial ($7.00/m + GST), combined two-treatment options ($7.50-$8.50/m + GST), and Tritan Moisture Barrier treatments ($15.00/m + GST). WarGuard and OnGuard treatments priced at $7.50/m + GST.
Quantifiable outcome
- WarGuard warranty: 5 years for residential, 3 years for commercial applications
- +1 more outcomes
Companies that use Warwick
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Warwick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Warwick partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Woods BagotminorArchitecture firm that transformed Shell House, an iconic building in Sydney CBD, into four hospitality spaces using a range of Warwick Fabrics.
- BuildcorpminorConstruction company that completed the Shell House project in Sydney CBD featuring Warwick Fabrics in the hospitality spaces.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Warwick competitors and assessment
Company assessmentDirect peers
- Materialised: Australian furnishing fabric house selling upholstery, drapery, and commercial textiles through trade accounts and e-commerce; directly comparable Australian manufacturer/wholesaler with similar product breadth.
- Zepel Fabrics: ANZ furnishing fabrics brand offering upholstery and drapery to designers and trade; competes head-to-head with Warwick across same customer segments and product categories in Australia and New Zealand.
- James Dunlop: Heritage Australasian textile brand with residential and commercial fabric ranges; comparable as an ANZ-only furnishing fabric manufacturer with deep trade relationships and showroom presence.
- Designers Guild: UK-based premium furnishing fabrics company selling upholstery, drapery, and homewares globally; analogous business model (design-led, trade-channel, performance treatments) targeting similar designer and decorator buyer.
- Kvadrat: Danish premium textile manufacturer for upholstery, curtains, and acoustic solutions serving architecture and design; competes with Warwick in the commercial and high-end residential specification segment, especially via its performance treatment portfolio.
- Maharam: US-based commercial and residential textile company offering upholstery, drapery, and panel fabrics with proprietary performance treatments; comparable as a trade-channel specialty mill with similar durability and cleanability value propositions.
- Sunbrella (Glen Raven): Global leader in performance outdoor and indoor fabrics under the Sunbrella brand; directly comparable to Warwick's SunDec outdoor range on weather, UV, and chlorine-resistant fabric technology.
- Mokum (James Dunlop Heritage): Premium Australasian textile brand specializing in high-end residential and commercial drapery and upholstery; comparable as a curated ANZ textile house targeting the same designer-led specification channel.
Broad incumbents
- Knoll Textiles: US-based commercial textiles division serving contract interiors; broader portfolio within a large furniture group but overlapping substantially with Warwick's commercial upholstery and panel fabric offerings.
Regional players
- Word of Design / Wortley Textiles: UK furnishing fabric designer and supplier serving residential and hospitality markets; comparable as a regional textile house targeting similar designer and decorator trade channels, though operating primarily in Europe rather than APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Warwick social profiles
Digital presenceWarwick compliance and trust
Trust signalCompliance8 records
Warwick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warwick leadership team
Management profileNumber of profiles
Warwick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warwick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warwick
What does Warwick do?
Warwick is an Australian fabric and textile house founded in 1966 that designs, manufactures, and supplies quality furnishing fabrics including upholstery, drapery, outdoor, marine, and commercial-grade materials, along with furniture hardware and homewares. The company distributes fabrics through wholesale trade accounts, an e-commerce website, and physical showrooms, with proprietary fabric treatment technologies (WarGuard, SunDec, Tritan, HealthGuard, Halo Easy Care) and VR-based Virtual Experience visualization tools supporting the product offering.
Is Warwick a public or private company?
Warwick is a private company. It is classified as unknown and is currently operating.
When was Warwick founded?
Warwick was founded in 1966. It employs 101 to 250 people.
Where is Warwick based?
Warwick is headquartered in Collingwood, Australia, in the Oceania region.
How does Warwick make money?
Three revenue lines are on record. Fabric and furnishing product sales are the primary driver. The others are professional Fabric Treatments and weave Branded Products.
Who are Warwick's main competitors?
Direct peers on record are Materialised, Zepel Fabrics, James Dunlop, Designers Guild, Kvadrat, Maharam, Sunbrella (Glen Raven) and Mokum (James Dunlop Heritage). Knoll Textiles is listed as a broad incumbent. Word of Design / Wortley Textiles is listed as a regional player.
Does Warwick have an API?
No public API is recorded for Warwick.
What industry is Warwick in?
Warwick's product category is Upholstery Fabrics. Its primary akta.pro industry code is IMAOABAH, Technical Fabric Mills (Performance/Protective/Medical Substrates), with a secondary code of CRAAAMAD, Nonwoven & Technical Fabrics. Its NAICS code is 313210 and its SIC code is 2221.