What Kellaway Building Supplies does

Kellaway Building Supplies Ltd is a privately held building materials merchant serving the South West of England. Founded in 1982 and headquartered in Patchway, Bristol, the company operates a network of branches across Bristol, Gloucestershire, Somerset, and Wiltshire — including Stonehouse, Swindon, Yate, Bedminster, Fishponds, and Wincanton — alongside an e-commerce storefront at kellaway.co.uk. With 101–250 employees, Kellaway runs a horizontal building-supply business covering product categories such as building supplies, timber and joinery, guttering and drainage, kitchen and bathroom, painting and decorating, garden design, workwear and PPE, tools, heating and plumbing, roofing, lighting and electrical, and fixings and hardware.

The company's distinguishing technical capabilities include an on-site concrete batching plant at Stonehouse, supported by a 3m³ mini-mix vehicle fleet for tight-access site deliveries (0.6m³ to 8m³), and a made-to-order timber service delivered via specialist manufacturing partners for timber frames, engineered joists, space joists, and roof trusses, with UC1/UC2/UC3 treatment and fire-retardant options. The firm holds FSC (FSC-C106393) and PEFC Chain of Custody certifications, enabling responsible-sourcing claims for its timber range. Operational technology consists of e-commerce with real-time inventory visibility, trade account portals with order tracking and invoicing, and conventional branch-based fulfillment.

Kellaway operates a hybrid go-to-market targeting trade professionals (builders, contractors, joiners, landscapers, housebuilders) via dedicated accounts with credit terms, competitive pricing, and technical support, alongside DIY/retail consumers through pay-as-you-go transactions. Revenue is generated almost entirely through one-time product sales of building materials and specialty services (ready-mix concrete, timber machining, made-to-order timber products); no subscription or recurring revenue model is indicated. Distribution channels include physical branches (click-and-collect), home/job-site delivery, and the e-commerce site.

Name

Kellaway Building Supplies

Legal name

Kellaway Building Supplies Ltd

Website

https://kellaway.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Kellaway Building Supplies is a UK-based building materials merchant serving trade professionals and DIY consumers across the South West of England through a multi-branch network, e-commerce platform, concrete batching, and made-to-order timber services.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Supplies Dealers (4441), Home Centers (444110)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Building materials supply
• Timber merchant
• Concrete batching
• Construction supplies
• Landscaping materials

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue is generated through the sale of building supplies, timber, tools, landscaping materials, and related construction products to both trade customers (via trade accounts) and DIY consumers (via pay-as-you-go/retail). Products are sold through physical branch locations and an e-commerce platform with delivery and click-and-collect options.
2. Specialty Services: The company generates revenue through value-added services including ready-mixed concrete and screed delivery (from their Stonehouse batching plant), timber machining, and made-to-order timber products (timber frames, roof trusses, engineered joists).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kellaway Building Supplies is a building materials merchant selling construction supplies, timber, tools, landscaping products, kitchen and bathroom fittings, and painting/decorating materials through physical branches and an e-commerce storefront across South West England. The company also operates specialty services including ready-mixed concrete batching and delivery from a Stonehouse plant, plus made-to-order timber products (frames, roof trusses, engineered joists, machining, and treatment). It serves both trade professionals via dedicated trade accounts and DIY consumers via retail pricing and click-and-collect.

Product overview

Kellaway Building Supplies operates as a building materials merchant serving both trade professionals and DIY customers across the South West of England. The offering is organized around a unified e-commerce platform with integrated services, encompassing core building supplies, timber products (with dedicated timber service including framing, machining, and treatment), a concrete service with batching plant capabilities, and extensive garden design products including paving, walling, decking, and structures. The business provides physical branch locations for click-and-collect and in-person shopping alongside online ordering with delivery. Trade account holders receive dedicated pricing, order management, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Supplies Core product category encompassing general building materials including aggregates, cement, concrete blocks, and foundational construction materials supplied to trade professionals and DIY customers through branches and e-commerce.
• Timber & Joinery Comprehensive timber service supporting structural construction to finishing and landscaping including FSC-certified timber frames, engineered joists, roof trusses, timber treatment (UC1/UC2/UC3 plus fire retardant), timber machining, cladding, landscaping timber, and sheet materials such as MDF, plywood, hardboards, and fibreboards.
• Ready-Mixed Concrete and Screed Service Ready-mixed concrete and screed delivery service ranging from small-batch loads (0.6m³) via mini-mix vehicles to larger multi-drop pours up to 8m³, including boom pump and ground line pump options, supplied from the Stonehouse batching plant.
• Guttering & Drainage Rainwater guttering systems and drainage solutions for buildings.
• Kitchen & Bathroom Kitchen and bathroom fixtures, fittings, and materials.
• Painting & Decorating Painting supplies, wallpaper paste, and decorating materials including Dulux Trade Paints.
• Garden Design Garden design materials including paving, patios, garden walling, fencing, decking, sleepers, aggregates, topsoil, turf, bark, and garden structures for landscaping projects.
• Workwear & PPE Personal protective equipment and workwear for trade professionals.
• Tools Hand and power tools for construction and DIY applications.
• Heating & Plumbing Heating systems, plumbing supplies, and related accessories.
• Roofing Roofing materials including roof tiles, roof windows, and accessories.
• Lighting & Electrical Lighting fixtures and electrical supplies for residential and commercial applications.
• Fixings & Hardware Fixings, fasteners, hardware, joist hangers, and construction hardware.
• Click & Collect Service enabling customers to order online and collect from local branches across the South West branch network.
• Trade Account Service Trade account offering competitive pricing, real-time order tracking, invoice management, statement downloads, credit facilities, and after-sales technical support for trade customers.
• Home Delivery Service Delivery service bringing bulk and standard materials directly to customer homes or job sites.

Quantifiable outcome

• 87% of senior management team have progressed and developed through the business

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Forest Stewardship Council (FSC)coreOthersKellaway holds FSC Chain of Custody certification (Certificate Number INT-COC-002752, License FSC-C106393), ensuring timber products are sourced from FSC-certified responsible forests.
• Programme for the Endorsement of Forest Certification (PEFC)coreOthersKellaway holds PEFC Chain of Custody certification (Certificate number INT-PEFC-COC-002752), ensuring timber products meet PEFC sustainable forestry standards.
• Specialist Timber Manufacturing PartnerscoreTechnology or IntegrationPartnership with specialist manufacturing partners for made-to-order timber frames, engineered joists, space joists, and roof trusses. Partners provide design, engineering, and off-site manufacturing capabilities.
• Timber Treatment PartnerscoreStrategic or Co-development PartnerTrusted treatment partners provide UC1, UC2, and UC3 pressure treatment services and fire retardant treatments for timber products. Treatment availability depends on product type and specification.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Huws Gray: UK builders' merchant that has scaled through acquisition of regional independents (including Buildbase branches). Highly comparable in product mix and trade model, and a potential acquirer of regional merchants such as Kellaway in a consolidation scenario.
• Travis Perkins: The UK's largest builders' merchant with 500+ branches nationwide operating Toolstation, Tile Giant and Travis Perkins brand. Directly comparable to Kellaway across product range (lumber, building materials, kitchens, tools), trade-account model, and branch-based distribution, but at materially greater national scale.
• Bradfords Building Supplies: Independent regional builders' merchant in the South West of England with a similar heritage footprint, branch network, and trade + retail customer mix. The closest geographic peer to Kellaway with comparable product range and target customers.
• Jewson: Major UK builders' merchant with hundreds of branches supplying timber, building materials and tool hire. Closely comparable to Kellaway's trade-led go-to-market, timber and general building materials range, and branch-plus-click-and-collect fulfilment model.
• Selco Builders Warehouse: Trade-only builders' warehouse chain in the UK with 70+ branches. Comparable to Kellaway's trade-account customer model and core building materials range, although Selco is exclusively trade-focused with no DIY/retail channel.
• Howarth Timber & Building Supplies: UK builders' merchant with strong heritage in timber and engineered wood products, plus general building materials. Comparable to Kellaway's timber-led value proposition, branch network, and trade-account offering, with overlapping specialism in engineered joists and roof trusses.
• MKM Building Supplies: UK regional builders' merchant that has grown rapidly through acquisition, operating 100+ branches across the UK. Highly comparable to Kellaway in regional merchant profile, trade-led model, and product mix, and an illustrative benchmark for the roll-up trajectory.

Broad incumbents

• B&Q (Kingfisher): UK's largest home improvement retailer with 300+ stores under Kingfisher. Comparable to the DIY and garden ranges within Kellaway's assortment but competes at vastly greater scale and with deeper private-label and digital infrastructure.
• Wickes: UK retail-led DIY and trade home improvement chain with 200+ stores. Comparable to the DIY/retail side of Kellaway's business (kitchens, bathrooms, building materials, garden) but operates at greater national scale and with a stronger consumer brand.

Regional players

• Gibbs & Dandy: UK regional builders' merchant (Bedfordshire-based) serving trade and retail customers with timber, building materials and kitchens. Comparable to Kellaway's regional merchant profile and product mix but operating in a different UK region with limited overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellaway Building Supplies