Boobook
Boobook is a Belgium-headquartered strategic consultancy (founded ~2002) delivering data-driven pricing, brand, product, and customer segmentation advisory services to multinational enterprise clients across retail/FMCG, pharma, banking, luxury, and technology from offices in Belgium and the UK.
- Company typePrivate
- Founded2002
- HeadquartersDeinze, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boobook does
Boobook (legal entities: solutions-2 in Belgium; solutions 2 (London) Ltd in the UK) is a strategic consultancy founded approximately in 2002 and headquartered in Bachte-Maria-Leerne, Belgium, with a second office in London. The firm delivers data-driven advisory services built on four interconnected pillars — strategic pricing, brand strategy, product development, and customer segmentation — and serves a roster of multinational enterprise clients including Pernod Ricard, Toyota, Chanel, Merck, Takeda, Sobi, KBC, BNP Paribas, Carrefour, eBay, TUI, Center Parcs, and UNICEF. Engagements are anchored by tiered pricing offerings (PricePulse, PricePerspective, PricePro) and methodologies including conjoint analysis, path-to-purchase analysis, and segmentation analysis, with case studies spanning retail/FMCG, technology, hospitality, luxury, manufacturing, pharma, and banking verticals.
Boobook firmographics
Firmographics- Name
- Boobook
- Legal name
- solutions-2 / solutions 2 (London) Ltd
- Website
- https://boobook.world
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boobook is a Belgium-headquartered strategic consultancy (founded ~2002) delivering data-driven pricing, brand, product, and customer segmentation advisory services to multinational enterprise clients across retail/FMCG, pharma, banking, luxury, and technology from offices in Belgium and the UK.
- Ownership category
- akta.pro rank
Boobook industry classification
Industry- Product category
- Pricing and Consumer Insights Consulting
- NAICS
- Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Boobook is headquartered
LocationHeadquarters
- HQ city
- Deinze
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Boobook business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Project-based consulting engagements focused on pricing strategy, brand equity enhancement, product optimization, and customer segmentation. Services include workshops, implementation support, and ongoing optimization through dynamic workshops and training sessions.
- Pricing Solutions Tiers: Three-tiered pricing solutions (PricePulse, PricePerspective, PricePro) providing different depths of pricing analysis, from snapshot views to holistic strategic approaches, allowing scalability based on client needs and budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level pricing solution for setting right price for new/existing products |
| Other | Multi-year contract | Mid-tier solution for portfolio optimization in competitive environments |
| Other | Multi-year contract | Premium holistic solution for winning price and product strategy |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Boobook product offering
Product offeringCore offering
Boobook is a Belgium-based strategic consulting firm founded in 2002 that helps enterprise clients make better pricing, brand, product, and customer decisions by combining advanced data analytics and proprietary AI tools (including an AI persona platform) with established methodologies such as conjoint analysis, path-to-purchase studies, and segmentation analytics. Its deliverables are paid project engagements and tiered subscription services covering pricing, brand, product development, and customer segmentation work for clients in FMCG, retail, technology, hospitality, luxury, and manufacturing.
Product overview
Boobook is a strategic consulting firm offering a comprehensive suite of data-powered advisory services built on four interconnected pillars: strategic pricing, brand strategy, product development, and customer segmentation. The core offering centers on strategic pricing consulting with tiered service levels (PricePulse, PricePerspective, PricePro) for value-based pricing optimization. Supporting analytical capabilities include conjoint analysis, path-to-purchase analysis, and segmentation analysis. The firm has developed proprietary AI tools including an AI Persona Platform with conversational bots (Victor & Maria) for customer segment engagement, and an AI chatbot enabling teams to interact with customer personas. Services are delivered through a 3-step framework: alignment workshops, consumer/customer research, and implementation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Pricing Services Bespoke pricing strategy consulting for enterprise clients, combining conjoint analysis, price elasticity modelling, and AI-augmented insights to set, review, or restructure pricing architectures and pricing tiers. Target buyers are CMOs, pricing directors, and category managers in multinational FMCG, retail, technology, hospitality, luxury, and manufacturing organisations.
- Brand Strategy Services Consulting services covering brand positioning, brand equity development, and brand strategy formulation for multinational brand owners, leveraging consumer research methodologies, segmentation analytics, and AI-enabled persona tools. Target buyers are CMOs, brand directors, and heads of marketing in large consumer-facing enterprises.
- Product Development Services Consulting support for new product development, innovation pipelines, and product optimisation, using consumer research, segmentation, and AI-driven concept testing to de-risk product decisions. Target buyers are heads of product, innovation leaders, and R&D functions in multinational enterprises.
- Customer Segmentation Services Bespoke customer segmentation consulting using segmentation analytics, path-to-purchase studies, and AI persona tooling to define, profile, and prioritise customer segments for enterprise clients. Target buyers are insights leaders, marketing leaders, and strategy heads in multinational brand owners.
- Portfolio Optimisation Services Consulting engagement covering portfolio-level pricing, product, and brand optimisation across an enterprise client's full range, integrating conjoint, segmentation, and path-to-purchase analytics. Target buyers are senior commercial and strategy leaders in multinational brand owners.
Quantifiable outcome
- Products with high brand power are up to three times more price resilient
- +1 more outcomes
Companies that use Boobook
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles1 record
Boobook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Boobook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AI PactcoreBoobook has signed the AI Pact, a commitment to ethical, transparent and privacy-conscious AI practices. This demonstrates their responsible approach to AI implementation and data handling, ensuring compliance with GDPR standards and privacy requirements.
- Global Data QualitycoreBoobook has signed the Global Data Quality Pledge, demonstrating commitment to high-quality data standards. They run rigorous checks before, during and after every survey, ensure panel providers meet the same standards, and regularly train their team to spot poor or fraudulent data.
- Vlerick Business SchoolminorCollaboration with Philippe Baecke, Professor of Business Analytics & Artificial Intelligence at Vlerick Business School, for webinar on strategic pricing frameworks and tools.
- Runway EastminorOffice space provider for Boobook's London location at Runway East coworking space.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Boobook competitors and assessment
Company assessmentDirect peers
- Simon-Kucher & Partners: Global leader in pricing and commercial strategy consulting, with deep expertise in conjoint analysis, segmentation, and value-based pricing — the same core offerings as Boobook, but at much larger scale across many geographies.
- Wiglaf Pricing: Boutique pricing strategy consultancy offering value-based pricing, pricing research, and conjoint analysis services to mid-market and enterprise clients — directly comparable to Boobook's pricing pillar in services, methodology, and client profile.
- PriceBeam: Specialised pricing research and software provider offering online price sensitivity studies, conjoint, and elasticity analysis — overlaps with Boobook's PricePulse and Conjoint Analysis offerings and increasingly competes via SaaS delivery.
- Themis Group: Boutique consulting firm offering pricing, commercial transformation, and customer insights services — comparable in size and service mix to Boobook and competing for the same mid-market and enterprise pricing engagements.
Broad incumbents
- McKinsey & Company (Pricing Practice): Global management consultancy with a Pricing and Revenue Transformation practice serving Fortune 500 FMCG, pharma, and retail clients on the same pricing and consumer insights problems Boobook solves, but as part of a much broader strategic offering.
- Bain & Company: Top-tier strategy consultancy with established pricing, customer strategy, and commercial-due-diligence practices that overlap directly with Boobook's four-pillar (price/brand/product/customer) framework for enterprise clients.
- Kantar: Global market research and consumer insights giant offering segmentation, brand equity, and pricing research at scale; competes with Boobook's Consumer-Driven Insights Platform for enterprise research budgets.
- Ipsos: Global market research firm providing pricing research, brand strategy, segmentation, and product testing services to many of the same verticals (FMCG, luxury, retail) that Boobook serves.
Emerging players
- Profitero: E-commerce price intelligence and analytics platform that provides AI-driven competitive pricing, product page, and content analytics — competing for the same pricing-optimisation budget currently addressed by Boobook's manual conjoint and pricing engagements.
- Numerator (by Marketcast): Consumer insights company offering survey-based and behavioural consumer data, segmentation, and brand tracking to enterprise brands — competes for the same consumer-driven insights and segmentation budgets as Boobook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boobook social profiles
Digital presenceBoobook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boobook leadership team
Management profileNumber of profiles
Profiles1 record
Boobook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boobook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boobook
What does Boobook do?
Boobook is a Belgium-based strategic consulting firm founded in 2002 that helps enterprise clients make better pricing, brand, product, and customer decisions by combining advanced data analytics and proprietary AI tools (including an AI persona platform) with established methodologies such as conjoint analysis, path-to-purchase studies, and segmentation analytics. Its deliverables are paid project engagements and tiered subscription services covering pricing, brand, product development, and customer segmentation work for clients in FMCG, retail, technology, hospitality, luxury, and manufacturing.
Is Boobook a public or private company?
Boobook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boobook founded?
Boobook was founded in 2002. It employs 11 to 50 people.
Where is Boobook based?
Boobook is headquartered in Deinze, Belgium, in the Europe region.
How does Boobook make money?
Two revenue lines are on record. Strategic Consulting Services are the primary driver. The others are pricing Solutions Tiers.
Who are Boobook's main competitors?
Direct peers on record are Simon-Kucher & Partners, Wiglaf Pricing, PriceBeam and Themis Group. Broad incumbents are McKinsey & Company (Pricing Practice), Bain & Company, Kantar and Ipsos. Emerging players are Profitero and Numerator (by Marketcast).
Does Boobook have an API?
No public API is recorded for Boobook.
What industry is Boobook in?
Boobook's product category is Pricing and Consumer Insights Consulting. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54161 and its SIC code is 8742.