PriceBeam
PriceBeam is a London-based SaaS company that sells AI-powered pricing research and revenue growth management software, primarily to enterprise CPG and FMCG brands, across 127 countries.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PriceBeam does
PriceBeam is a London-based, privately held software company founded in 2016 that sells AI-powered pricing research and revenue growth management (RGM) software to enterprise consumer goods, FMCG, and adjacent verticals. The company's core product is the RGM360 platform, which bundles three modules — a Predictive Research suite (Willingness-to-Pay, Comparative Willingness-to-Pay, Choice-Based Conjoint / Value Attributes, MaxDiff, Gabor-Granger, Price Pack Architecture, Promotion Lab, Assortment Lab, Menu-Based Conjoint, and several RGM Study variants), an RGM Data Lake for client data integration and prescriptive analytics, and an RGM Optimizer & Simulator that includes AI Virtual Customer Modelling for what-if scenario simulation. The platform is delivered as a cloud-based SaaS product covering 127 countries and supports multilingual research execution; results are delivered in days to a few weeks.
Under the hood, PriceBeam applies proprietary pricing-science methodologies (CBC, Gabor-Granger, MaxDiff, Newton-Smith) rather than relying on historical sales data, and combines them with AI for predictive willingness-to-pay, virtual customer simulation, and optimization. Revenue is generated primarily through annual and multi-year SaaS subscriptions across Predictive Research, RGM Data Lake, RGM Optimizer, and Pricing Power Tracker plans, supplemented by one-time Pricing Power Snapshot studies and partner-sourced professional services revenue. Pricing is quote-based and not publicly disclosed.
PriceBeam goes to market via three motions — direct enterprise field sales with regional demo booking across NA, LATAM, EMEA, and APAC; a channel of business development, consulting, and technology partners spanning Europe, LATAM, Africa, and Asia; and a self-serve free-trial motion aimed at mid-market and startup customers. Named enterprise customers include Unilever, Mars, Kellogg's, Shell, Philips, Domino's, Tropicana, BIC, and BASF Refinish, and the company maintains a dedicated Brazil office in São Paulo alongside its London headquarters.
PriceBeam firmographics
Firmographics- Name
- PriceBeam
- Legal name
- PriceBeam Ltd
- Website
- https://pricebeam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PriceBeam is a London-based SaaS company that sells AI-powered pricing research and revenue growth management software, primarily to enterprise CPG and FMCG brands, across 127 countries.
- Ownership category
- akta.pro rank
PriceBeam industry classification
Industry- Product category
- Pricing Research & Revenue Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pricing Operations & Analytics (Price Governance, Systems, Reporting) (HLAIAKAK)
Keywords
Where PriceBeam is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PriceBeam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Predictive Research Plans: Cloud-based market research subscription services providing access to various study types including Willingness-to-Pay, Comparative Willingness-to-Pay, Value Attributes, RGM Study, and others. Results delivered within days to weeks depending on complexity.
- SaaS Subscription - RGM Data Lake Plans: Subscription access to the RGM Data Lake for data integration, prescriptive analytics, and stakeholder communication capabilities.
- SaaS Subscription - RGM Optimizer Plans: Subscription access to the RGM Optimizer & Simulator for simulation and what-if scenario capabilities.
- Pricing Power Tracker Subscription: Continuous monitoring subscription with periodic updates (annual, semi-annual, quarterly, or monthly) for tracking Pricing Power over time.
- Pricing Power Snapshot: One-time measurement study providing Pricing Power analysis across multiple countries and products.
- Partner Services Revenue: Revenue from partner ecosystem including consulting partners who provide pricing services and business development partners who generate leads and sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Predictive Research Plans - Cloud-based market research subscriptions |
| Subscription | Multi-year contract | Pricing Power Tracker - Continuous monitoring subscription |
| Subscription | Pay-as-you-go | Pricing Power Snapshot - One-time measurement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
PriceBeam product offering
Product offeringCore offering
PriceBeam sells the RGM360 cloud-based platform, an end-to-end Revenue Optimization offering that combines AI-powered market research, a proprietary data lake, and simulation/optimization tools to help companies measure consumers' willingness-to-pay, optimize pricing, assortment, and promotions, and plan new product launches. The company delivers studies and continuous pricing power monitoring across 127 countries via SaaS subscriptions, with optional add-ons such as Pricing Power Tracker and Snapshot.
Product overview
PriceBeam offers a unified RGM360 platform for AI-powered pricing research and revenue optimization. The platform consists of three core components: (1) Predictive Research suite including Willingness-to-Pay, Comparative Willingness-to-Pay, Value Attributes/Choice-Based Conjoint, Price Pack Architecture, Promotion Lab, Promotion Lab Enhanced, Assortment Lab, Core/Basic Survey, Ranking Analysis/MaxDiff, Menu-Based Conjoint, RGM Study, RGM Study-Promotion, RGM Study-Ultra, Concept Test, Claims Test, and Product Variant Test; (2) RGM Data Lake for data integration, prescriptive analytics, and stakeholder communication; and (3) RGM Optimizer & Simulator with AI Virtual Customer Modelling for simulation and prescriptive optimization. Additional offerings include Pricing Power Tracker (continuous monitoring) and Pricing Power Snapshot (one-time measurement). The platform covers 127 countries worldwide and delivers results within days to a few weeks.
Differentiator
Problem solved
Functional benefit
Brands
- RGM360: End-to-end Revenue Optimization Platform integrating market research, internal data with AI and next-generation simulation and optimization tools
Products and services
- RGM360 Platform End-to-end cloud-based revenue optimization platform that integrates AI-powered market research, an internal data lake, and simulation/optimization tools to give enterprise customers a 360-degree view of pricing, assortment, packs, channels, consumer segments, and promotions.
- Predictive Research Cloud-based subscription product that uses AI-powered predictive analytics and proprietary pricing methodologies to forecast consumer willingness-to-pay, competitive positioning, and optimal pricing strategies before products are launched.
- RGM Data Lake Subscription-based data repository that imports client data, integrates with predictive research and the optimizer/simulator, and provides prescriptive analytics, data integration, and stakeholder communication capabilities.
- RGM Optimizer & Simulator Subscription-based simulation and prescriptive optimization tool used together with predictive research and/or the RGM Data Lake to run what-if scenarios and recommend optimal pricing and promotional strategies.
- Pricing Power Tracker Subscription add-on that continuously monitors pricing power across products and countries over time, tracking changes and trend lines on a recurring basis.
- Pricing Power Snapshot One-time measurement study of pricing power across products and countries, comparing the client's offerings against competitors across up to 127 countries.
Quantifiable outcome
- 88% of companies get prices wrong based on guesswork or repeating last year's approach
- +5 more outcomes
Companies that use PriceBeam
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
PriceBeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
PriceBeam partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- PriceMakercorePriceMaker helps growing businesses create new or improved pricing models that increase profits by 10-30% or more. They work with business leaders to review existing pricing models and devise new pricing strategies.
- ImplitycoreWith more than 40 years of accumulated experience as senior pricing managers in international companies, Implity provides pricing & profitability optimization, operational excellence, innovation & pricing, and knowledge/training services.
- BloomkeysminorA boutique consultancy helping companies implement and leverage advanced pricing and sales solutions for immediate and long-term benefits, focused on maximizing customer lifetime value.
- Fulcro Business AdvisorsminorStrategy and management consulting firm specialized in designing winning strategies with focus on Commercial and Go-to-Market strategies including revenue management and pricing. Geographic coverage is South America.
- Fearless PricingminorA lean pricing consultancy focused on identifying price-market fit through facts. Provides quick, robust, and easy-to-explain pricing boosts for branching out, launching new products, or gathering information for pitch decks.
- tvg&associatesminorProvides innovative and agile responses to business demands in Southern Africa and abroad. Core team moves across business and industry developing and growing a network of close allies and associates.
- John Byrne & cominorConsultancy focused on workspace reimagination, department connectivity, process mapping, and overall value of people engagement through a global consultant database.
- V2 PricingminorProvides specialist sales coaching and pricing advice for organizations seeking improved margins and bottom line results through world-class sales training and pricing portfolio optimization.
- PHG Consulting OyminorConsultancy that combines insights and skills to transform client processes and strategies, helping shape and improve how clients structure and manage their business.
- BasiliconminorKnowledge-based organization based in Budapest providing interdisciplinary consulting services for corporate and public sectors including management consulting, pricing services, and data services.
- İşim Gelişiyor DanışmanlıkminorBusiness development consulting company in Turkey providing assistance with pricing excellence and strategy within Turkish and global markets in partnership with world-leading companies.
- EAC International ConsultingminorOne of the first management consultancies in Germany to specialize on China and India. Founded in Munich in 1992, with offices in Shanghai, Mumbai and Moscow, advising on strategy, M&A, operational excellence, and digitalization in emerging markets.
- RevBeamminorGlobal team of experts in pricing, marketing & sales effectiveness providing expertise and consultancy services within pricing, discounting, revenue and rebate management.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PriceBeam competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global consumer insights and CPG/FMCG analytics giant offering pricing, assortment, and promotional measurement at scale. Direct overlap with PriceBeam's enterprise CPG pricing research and willingness-to-pay use cases, but with a much broader data, services, and SaaS portfolio.
- Kantar: One of the world's largest market research and consumer insight providers serving CPG brands with pricing, brand health, and innovation research. Overlaps with PriceBeam's willingness-to-pay, conjoint, and price-pack-architecture offerings for FMCG/CPG clients.
- Circana (formerly IRI): Major provider of retail and CPG measurement, pricing, and assortment analytics for global consumer goods manufacturers. Closely comparable to PriceBeam on pricing optimization and promotion analytics for FMCG accounts, though at significantly greater scale.
Direct peers
- Simon-Kucher & Partners: Global pricing and monetization consultancy with dedicated software and subscription services for pricing optimization, particularly in CPG and SaaS. Highly comparable to PriceBeam in methodology, customer base (global brands), and value proposition of data-driven pricing.
- Vendavo: Enterprise B2B pricing and margin optimization SaaS used by manufacturers and distributors. Comparable in delivering SaaS pricing optimization, but skewed more toward B2B/industrial customers than CPG.
- Revionics: Retail pricing optimization SaaS providing AI-driven price, promotion, and markdown recommendations. Directly comparable to PriceBeam's Promotion Lab and Assortment Lab offerings for retailers and consumer brands.
- Zilliant: SaaS platform for B2B pricing and sales optimization, using AI to recommend prices and discounts. Comparable to PriceBeam's RGM Optimizer & Simulator for manufacturers and distributors facing complex pricing decisions.
Emerging players
- Profitero (now part of NielsenIQ): E-commerce pricing intelligence and shelf analytics platform for CPG brands. Comparable to PriceBeam on competitive price positioning and willingness-to-pay insights for online and omnichannel consumer goods.
- Competera: AI-driven price optimization platform for retailers and brands, with deep focus on competitive pricing and demand-based price recommendations. Overlaps with PriceBeam on predictive pricing, assortment, and promotional optimization.
- BlackCurve: Pricing optimization SaaS for SMB and mid-market retailers and brands. Comparable to PriceBeam's RGM Optimizer and Predictive Research at a smaller scale and lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PriceBeam social profiles
Digital presencePriceBeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceBeam leadership team
Management profileNumber of profiles
Profiles1 record
PriceBeam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceBeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceBeam
What does PriceBeam do?
PriceBeam sells the RGM360 cloud-based platform, an end-to-end Revenue Optimization offering that combines AI-powered market research, a proprietary data lake, and simulation/optimization tools to help companies measure consumers' willingness-to-pay, optimize pricing, assortment, and promotions, and plan new product launches. The company delivers studies and continuous pricing power monitoring across 127 countries via SaaS subscriptions, with optional add-ons such as Pricing Power Tracker and Snapshot.
Is PriceBeam a public or private company?
PriceBeam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PriceBeam founded?
PriceBeam was founded in 2016. It employs 1 to 10 people.
Where is PriceBeam based?
PriceBeam is headquartered in London, United Kingdom, in the Europe region.
How does PriceBeam make money?
Six revenue lines are on record. SaaS Subscription - Predictive Research Plans are the primary driver. The others are saaS Subscription - RGM Data Lake Plans, saaS Subscription - RGM Optimizer Plans, pricing Power Tracker Subscription, pricing Power Snapshot and partner Services Revenue.
Who are PriceBeam's main competitors?
Broad incumbents on record are NielsenIQ, Kantar and Circana (formerly IRI). Direct peers are Simon-Kucher & Partners, Vendavo, Revionics and Zilliant. Emerging players are Profitero (now part of NielsenIQ), Competera and BlackCurve.
Does PriceBeam have an API?
Yes. Technology Partners can benefit from PriceBeam's API to use pricing insights in their systems, build models using PriceBeam data, and enable price optimization software integration. The API is mentioned in the context of partner integration options but no public API documentation URL or detailed technical specifications are provided in the source material.
What industry is PriceBeam in?
PriceBeam's product category is Pricing Research & Revenue Optimization Software. Its primary akta.pro industry code is HLAIAKAK, Pricing Operations & Analytics (Price Governance, Systems, Reporting). Its NAICS code is 5132 and its SIC code is 7372.