Steadfast

What Steadfast does

Steadfast Australia is a family-owned third-party logistics (3PL) and warehousing provider founded in 1995 by Managing Director Trevor Harry and headquartered in Adelaide, South Australia. The company operates a 16,000 square meter secure facility in Woodville North with 24/7 CCTV monitoring and advanced alarm systems, and processes 100,000+ orders for hundreds of clients spanning small businesses, large enterprises, multinationals, and government entities (including SA Health). It has grown from a 1,300 sqm facility with one forklift and a Mazda ute into one of the largest independent storage operations in Adelaide, sustained entirely through organic, bootstrapped growth without external venture capital or private equity investment.

Steadfast's product architecture is modular: the core offerings are Third Party Logistics (3PL) and Storage and Warehousing, augmented by specialised modules — Online Fulfilment (web and mobile portal with direct e-commerce store and MYOB integration), Inventory Management (categorisation by location, expiry, batch, serial, and receival date with reorder alerts), Pick and Pack, Distribution, and POS Management (including a POS Catalogue option for clients without their own system). The technology layer is a web-based portal connecting to online stores and the Machship freight platform, providing plug-and-play integration with Bunnings Warehouse partners. The distribution network combines an in-house Adelaide metro fleet (12-pallet, 10-pallet, and nimble 1-pallet vehicles) with national partner carriers, enabling same-day dispatch and same-day or next-day interstate delivery.

The business model is managed services under a quote-based, pay-as-you-go pricing structure with no minimum contract terms and no minimum spend commitments. Revenue is generated through unit pricing on storage volume, order throughput, and value-added services such as kitting, promotional packaging, and returns handling. Commercial activity is driven by a sales-led, relationship-based go-to-market motion executed via website contact forms, phone outreach, and direct business development, with the company responding within one business day. Target segments are horizontally distributed across SMBs, large enterprises, and government, with named-logos limited and revenue attribution to any single account not disclosed.

Name

Steadfast

Legal name

Steadfast Australia

Website

https://steadfast.net.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Steadfast Australia is a family-owned Adelaide-based third-party logistics (3PL) and warehousing provider operating a 16,000 sqm secure facility. It offers modular 3PL services—storage, pick-and-pack, distribution, inventory management, POS, and online fulfilment—to hundreds of SMB, enterprise, and government clients across Australia.

Ownership category

akta.pro rank

Product category

Third-Party Logistics & Warehousing

NAICS

General Warehousing and Storage (493110), General Warehousing and Storage (49311), Couriers and Express Delivery Services (492110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Dedicated Transportation & Private Fleet Operations (Asset-Based) (TLAIAMAA)

akta.pro secondary industry

Secure / High-Value Warehousing (Cage/Vault/Controlled Access) (TLAIACAG)

Keywords

• Third-party logistics
• Warehousing services
• Inventory management
• Order fulfillment
• Distribution services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Third Party Logistics (3PL): Comprehensive third-party logistics services including warehousing, storage, pick and pack, distribution, and inventory management. Services are offered as flexible packages that can be tailored to business needs, supporting both small and large operations. Revenue is generated through service contracts with pricing based on storage volume, order volume, and specific service requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Steadfast Australia is a warehousing and third-party logistics (3PL) provider operating a 16,000 sqm secure facility in Woodville North, Adelaide. It offers modular logistics services including storage and warehousing, pick and pack, inventory management, local and national distribution, online eCommerce fulfilment, and POS catalogue management, sold as flexible packages to businesses of all sizes without minimum contract terms.

Product overview

Steadfast Australia operates as a comprehensive warehousing and logistics service provider with a modular, platform-based architecture. The core offering centers on Third Party Logistics (3PL) and Storage and Warehousing services, supported by specialized modules including Online Fulfilment (eCommerce integration), Inventory Management, Pick and Pack, POS Management, and Distribution. The modular design allows businesses to select individual services or combine them for end-to-end solutions. The Online Fulfilment module provides the technological interface connecting directly to online stores, while Inventory Management handles categorization and tracking. Pick and Pack and Distribution services complete the fulfillment cycle, with POS Management available for retail operations. All services are delivered through their Adelaide facility and are designed to scale from small businesses to large enterprise operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Third Party Logistics (3PL) Comprehensive third-party logistics offering flexible packages covering pick and pack, promotional packaging, kitting and assembly, order and returns handling, national warehousing and distribution, cost centre analysis, and web ordering and management systems for small and large businesses.
• Storage and Warehousing Secure warehousing and storage solutions with 16,000+ sqm of capacity at the Adelaide facility, including individually assigned storage locations, 24/7 CCTV monitoring, advanced alarm systems, no minimum contract terms, and competitive storage rates.
• Pick and Pack Order picking and packing service with dedicated pickers and packers using systems that minimise human error, real-time order tracking, same day or next day dispatch, and packaging and kitting options.
• Inventory Management Advanced inventory management that categorises stock by location, expiry dates, batch codes, serial numbers, and receival dates, with a user-friendly online portal for customers to track inventory from any device.
• Distribution Local and national distribution with same day dispatch and same day/next day delivery, daily metro deliveries, time-sensitive and urgent delivery prioritization, and track and trace services across an extensive partner network.
• Online Fulfilment eCommerce fulfilment solution with a web portal accessible via mobile or desktop for stock level management, movement reports, shipment tracking, and pick order creation, integrating directly with online stores and major accounting software such as MYOB.
• POS Management Point of Sale management offering POS catalogue online ordering, order management, security levels and groups, reorder levels, and low-stock alert emails, with the option to provide a POS Catalogue system for clients without their own system.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• MachshipcoreTechnology or IntegrationSteadfast has created seamless integration workflows with Machship, specifically designed for partners of Bunnings Warehouse. This integration allows Steadfast to offer a 'plug-and-play' solution for customers shipping to Bunnings, aligning with the new Bunnings distribution model. Steadfast is already integrated with the Machship portals that Bunnings utilises.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Team Global Express: Team Global Express (formerly Toll Domestic) is a major Australian transport and logistics provider offering parcel, freight, and contract logistics. Comparable as a broad incumbent 3PL competing for enterprise warehousing and distribution customers.
• CEVA Logistics Australia: CEVA Logistics is a global 3PL provider operating in Australia with contract logistics, warehousing, and fulfillment offerings. Comparable as an international broad incumbent competing in Australian 3PL space.
• Linfox: Linfox is a major Australian privately-held logistics company providing warehousing, distribution, and supply chain services nationally. Comparable as an Australian family-owned incumbent in 3PL, though operating at substantially greater scale than Steadfast.
• DHL Supply Chain Australia: DHL Supply Chain provides contract logistics, warehousing, and value-added services globally including Australia. Comparable as a global incumbent offering integrated 3PL services with technology platforms for enterprise customers.
• Toll Group: Toll is one of Australia's largest 3PL providers offering contract logistics, warehousing, and freight services across the country. As a broad incumbent, it competes with Steadfast for enterprise customers but at significantly larger scale and broader geographic footprint.

Direct peers

• Centurion Transport: Centurion Transport is an Australian transport and logistics company offering warehousing, linehaul, and distribution services. Comparable as a regional Australian 3PL with similar scale, asset-based operations, and customer mix.
• Northline: Northline is an Australian national 3PL and transport provider offering warehousing, distribution, and contract logistics across regional and metropolitan markets. Directly comparable to Steadfast in offering integrated warehousing with its own fleet and serving SMB to enterprise customers.
• Kings Transport: Kings Transport is an Adelaide-based 3PL and logistics provider with warehousing, distribution, and fulfillment services. Highly comparable as a regional South Australian competitor with overlapping customer segments in storage, pick-and-pack, and last-mile distribution.

Regional players

• Mainfreight Australia: Mainfreight operates in Australia offering domestic and international freight, warehousing, and distribution services. Comparable as a foreign-headquartered 3PL competitor with a regional Australian footprint serving similar SMB-to-enterprise logistics needs.

Emerging players

• Bondi Storage & Logistics: Bondi Logistics is a smaller Australian 3PL offering warehousing, distribution, and e-commerce fulfillment. Comparable as an emerging niche player focused on e-commerce fulfillment, similar to Steadfast's online fulfillment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steadfast-australia-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steadfast