What CaderaDesign does

CaderaDesign GmbH is a privately held German design firm founded in 1992 and headquartered in Würzburg (with a secondary office in Solingen) that specializes in user experience and industrial design for industrial clients. The company delivers a portfolio of professional services spanning Overall User Experience (user research, UX strategy, UX processes), User Interface Design for HMIs and IoT systems, Industrial Design (including CAD/3D construction and ergonomics), Frontend Development (HTML/CSS-based HMI implementation, including on Siemens WinCC Unified and COPA-DATA zenon platforms), Human-Centered AI, UX Coaching & Mentoring, and Videos & Animations. Its work is anchored by long-term collaborations with major industrial OEMs such as Siemens, AUDI AG, Bosch RTS, Harro Höfliger, Coperion, KOCH, KIEFEL, Oystar, Bäumer, and Strama-MPS, supported by multiple Red Dot, iF Design, and German Design Award wins.

Name

CaderaDesign

Legal name

CaderaDesign GmbH

Website

https://caderadesign.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

CaderaDesign is a German UX and industrial design firm (founded 1992, Würzburg) serving industrial OEMs with HMI design, industrial design, frontend development, and human-centered AI services for machines, automation, and IoT systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Design Services: Project-based professional services including UX/UI design, industrial design, and frontend development for industrial clients. Engagements are typically custom projects for specific client needs.
2. UX Coaching & Mentoring: Training and mentoring services under the Academy/Coaching offering for industrial organizations seeking to build internal UX capabilities.
3. Videos and Animations: Multimedia production services for industrial applications including product animations and explainer videos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CaderaDesign is a B2B professional design firm delivering UX strategy, UI design, industrial design, frontend development, and human-centered AI services for industrial clients. Its work centres on making machines, automation processes, HMIs, and IoT systems more efficient and user-friendly through user research, design systems, CAD/3D construction, and responsive HMI implementations integrated with platforms such as Siemens WinCC Unified and zenon COPA-DATA.

Product overview

CaderaDesign is a professional services firm specializing in UX design and industrial design for industrial applications. The company offers a portfolio of interconnected services including Overall User Experience (user research, UX strategy, UX processes), User Interface Design, Industrial Design (including CAD/3D construction), Frontend Development (web-based HMI implementation), Human-Centered AI, UX Coaching & Mentoring (Academy), and Videos & Animations. Their services are designed for industrial clients seeking to improve usability of machines, automation processes, HMI systems, and IoT applications. The Design Systems offering provides modular design frameworks that support scalability across multiple machine types. They do not offer a standalone software product but rather provide specialized design and development services delivered through client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Overall User Experience (UX Strategy & Research) Comprehensive UX strategy and engineering service encompassing user research, UX strategy development, and process optimisation to improve brand loyalty, customer satisfaction, and business profitability for industrial clients.
• User Interface Design UI design of user interfaces for machines, HMIs, and IoT systems focused on intuitive usability, efficient interactions, and visual clarity for industrial clients.
• Industrial Design Physical product design service including CAD/3D construction, ergonomics optimisation, and industrial-grade aesthetic design for robotic cells, machinery, and equipment.
• Frontend Development Web-based HMI implementation and frontend development service, including HTML/CSS implementation and responsive design for industrial control interfaces and dashboards.
• Human-Centered AI AI integration service focused on human-centered approaches for industrial applications, combining usability principles with artificial intelligence capabilities in machines and IoT systems.
• UX Coaching & Mentoring (Academy) Professional development and training service for UX design teams, providing coaching and mentorship in industrial-grade UX methodologies for organisations seeking to build internal UX capabilities.
• Videos and Animations Multimedia production service including explanatory animations, product videos, and visual demonstrations for industrial systems, machines, and interfaces.
• UX Starter Package Entry-level UX consultation package providing initial ideas and solution approaches for organisations new to user-centered design, enabling independent further development or continued partnership with CaderaDesign.

Quantifiable outcome

• Training time reduced from one day to a few hours for robot cell operators
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• Unchained Robotics GmbHcoreStrategic or Co-development Partner · 1 May 2024Agile collaboration to optimize robot cell HMI, user interface, and industrial design for the MalocherBot, making robotics solutions affordable for SMEs.
• SiemenscoreTechnology or IntegrationTechnology partnership for HMI implementation using Siemens Unified platform. CaderaDesign develops HMIs using Siemens Unified as the implementation tool, collaborating closely with Siemens-based clients and technology standards.
• WinCC UnifiedcoreTechnology or IntegrationImplementation platform partnership for developing industrial HMIs with real-time 3D visualization capabilities. The WinCC Unified platform is used as the foundation for innovative HMI solutions.
• zenon COPA-DATAcoreTechnology or IntegrationImplementation tool partnership for pharmaceutical packaging machine HMIs. CaderaDesign supported implementation with zenon from COPA-DATA for Harro Höfliger projects.
• Bäumer GmbH & Co. KGcoreStrategic or Co-development PartnerClose collaboration with Bäumer as a leading manufacturer of foam processing machinery to develop the award-winning Bäumer HMI with innovative 3D visualization.
• Strama-MPS Maschinenbau GmbH & Co. KGcoreStrategic or Co-development PartnerClose collaboration with Strama-MPS using Siemens Unified to develop the MyHMI standard, achieving significant improvements in training times and user-friendliness.
• KOCH Pac-SystemecoreStrategic or Co-development PartnerPartnership to redesign the easyControl HMI with responsive HTML/CSS implementation, industrial design of operating panel, and modular configurability.
• Harro HöfligercoreStrategic or Co-development PartnerComplete UX concept and visual design development with implementation support using zenon COPA-DATA for pharmaceutical packaging machines.
• Oystar GroupcoreStrategic or Co-development PartnerComplex HMI project covering entire spectrum from analysis, operating concept, screen design to complete style guide and partial WPF implementation for packaging machine family.
• CoperioncoreStrategic or Co-development PartnerCollaboration on user-optimized operating concept and innovative UI design for compounding and extrusion systems, winning iF Design Award.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huge: Global experience design firm (now part of IBM iX) with experience design, UX strategy, and product design capabilities serving enterprise and industrial clients. Larger incumbent offering broader end-to-end digital transformation services.
• Method: Global experience design firm with enterprise UX capabilities serving financial services, retail, and industrial clients. Competes for enterprise UX engagements at a similar positioning to CaderaDesign but with materially larger scale and broader service portfolio.
• Smart Design: Global product and UX design consultancy serving consumer, industrial, and enterprise clients. Larger incumbent with established industrial design and UX practices that competes for premium industrial design engagements similar to CaderaDesign's niche.
• Frog Design: Global design and strategy firm with established industrial and consumer product design practices. A larger incumbent competing in industrial UX and HMI design with multi-region delivery capacity and broader service offerings.
• Designit: Global design consultancy (Wipro-owned) covering product, service, and experience design for enterprise and industrial clients. Larger incumbent with an industrial and enterprise practice that competes for similar large-scale UX programs.
• IDEO: Global design and innovation consultancy serving Fortune 500 clients across consumer, industrial, and technology categories. Represents a larger incumbent competing for industrial UX engagements with substantially deeper resources and global delivery footprint.
• Designworks: BMW Group's design studio offering industrial design and UX services across automotive, mobility, and industrial categories. Larger incumbent with deep industrial and mobility credentials serving premium-tier OEMs similar to CaderaDesign's client base.

Direct peers

• Ergosign: German UX research and design firm specializing in professional, industrial, and medical UX/UI for complex products and software. Closest direct peer in terms of niche focus on industrial and technical UX within Germany, competing for similar enterprise clients.
• UID (User Interface Design GmbH): German UX design firm offering UX strategy, design, and implementation across enterprise, mobility, and industrial sectors. Competes for similar enterprise UX engagements in the German market with a comparable service portfolio spanning strategy through frontend delivery.

Regional players

• FUSE UX: UK-based UX research and design firm serving enterprise clients across financial services, retail, and industrial sectors. Comparable services and target customer profile but geographically focused on the UK and not directly competing in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaderaDesign