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Berline

Full company profile

uuid000o1j5

Namestring
Berline
Websiteurl
berline.com
Company typeenum
Private
Founded yearint
1982
Short descriptiontext

Berline is a private marketing, advertising, and digital communications agency founded in 1982 in Royal Oak, Michigan, operating with a small-to-mid-sized team of 11-50 employees serving clients in the United States.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRoyal Oak, United States
HQ citystring
Royal Oak
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
marketing agency services, advertising services, digital communications, creative agency, brand communications
NAICS code1 code
  • Public Relations Agencies54182
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Marketing and Advertising Services
No data
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Berline is a marketing, advertising, and digital communications agency that provides creative and communications services to client organizations. Founded in 1982 and based in Royal Oak, United States, the firm operates with a team of 11-50 employees. Specific service line details, client examples, and deliverables are not documented in the available source data.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Marketing Services
No data
Peers10 records
TypeDirect peer
Description

Independent creative-led agency with brand, advertising, and digital communications offerings. Comparable to Berline in service mix and independent operating model, though with a larger and more globally distributed client book.

TypeDirect peer
Description

Digital marketing and communications agency within a major holding company, offering data-driven advertising and brand work. Comparable to Berline in digital communications emphasis, though as part of a larger network platform.

TypeBroad incumbent
Description

Independent creative-led network with deep digital, content, and brand work. Mirrors Berline's positioning across marketing, advertising, and digital communications while operating from a much larger creative platform.

TypeDirect peer
Description

Digital-first agency combining advertising, experience design, and marketing technology. Mirrors Berline's digital communications orientation but at substantially greater scale and with deeper proprietary technology investment.

TypeBroad incumbent
Description

Major global advertising agency delivering creative, brand, and integrated communications. Comparable to Berline in offering brand storytelling and digital work, but competing from a global network position rather than a regional independent base.

TypeDirect peer
Description

Digital experience and marketing agency delivering brand, advertising, and digital transformation work. Comparable to Berline as an integrated marketing, advertising, and digital communications practice, though with broader geographic and capability footprint.

TypeDirect peer
Description

Independent creative and digital agency known for cross-discipline marketing, advertising, and digital communications work. Closely comparable to Berline in scope and independent positioning, though based in larger creative hubs and serving larger brand clients.

TypeBroad incumbent
Description

Global advertising network offering brand strategy, creative, media, and digital communications for enterprise clients. Comparable to Berline as a full-service agency across the marketing, advertising, and digital stack, though operating at vastly greater scale.

TypeDirect peer
Description

Independent creative agency delivering advertising, brand, and digital communications for ambitious clients. Comparable to Berline's independent, multi-discipline positioning, though operating internationally with larger account scale.

TypeBroad incumbent
Description

Global advertising agency network offering creative, digital, and integrated marketing. Comparable to Berline as a full-service agency, though at significantly greater scale and with multinational client infrastructure.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Berline

Marketing and Advertising Servicesberline.com

Berline is a private marketing, advertising, and digital communications agency founded in 1982 in Royal Oak, Michigan, operating with a small-to-mid-sized team of 11-50 employees serving clients in the United States.

Berline firmographics

Firmographics
Name
Berline
Website
https://berline.com
Company type
Private
Founded year
1982
Headcount range
11–50 employees
Short description
Berline is a private marketing, advertising, and digital communications agency founded in 1982 in Royal Oak, Michigan, operating with a small-to-mid-sized team of 11-50 employees serving clients in the United States.
Ownership category
akta.pro rank

Where Berline is headquartered

Location

Headquarters

HQ city
Royal Oak
HQ country
United States
HQ region
North America

Markets served

Berline business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Berline product offering

Product offering

Core offering

Berline is a marketing, advertising, and digital communications agency that provides creative and communications services to client organizations. Founded in 1982 and based in Royal Oak, United States, the firm operates with a team of 11-50 employees. Specific service line details, client examples, and deliverables are not documented in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Marketing Services

Companies that use Berline

Customer profile

Ideal customer profiles1 record

Berline technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Berline competitors and assessment

Company assessment

Direct peers

  • 72andSunny: Independent creative-led agency with brand, advertising, and digital communications offerings. Comparable to Berline in service mix and independent operating model, though with a larger and more globally distributed client book.
  • Digitas: Digital marketing and communications agency within a major holding company, offering data-driven advertising and brand work. Comparable to Berline in digital communications emphasis, though as part of a larger network platform.
  • R/GA: Digital-first agency combining advertising, experience design, and marketing technology. Mirrors Berline's digital communications orientation but at substantially greater scale and with deeper proprietary technology investment.
  • Huge: Digital experience and marketing agency delivering brand, advertising, and digital transformation work. Comparable to Berline as an integrated marketing, advertising, and digital communications practice, though with broader geographic and capability footprint.
  • Anomaly: Independent creative and digital agency known for cross-discipline marketing, advertising, and digital communications work. Closely comparable to Berline in scope and independent positioning, though based in larger creative hubs and serving larger brand clients.
  • Mother: Independent creative agency delivering advertising, brand, and digital communications for ambitious clients. Comparable to Berline's independent, multi-discipline positioning, though operating internationally with larger account scale.

Broad incumbents

  • Wieden+Kennedy: Independent creative-led network with deep digital, content, and brand work. Mirrors Berline's positioning across marketing, advertising, and digital communications while operating from a much larger creative platform.
  • Leo Burnett: Major global advertising agency delivering creative, brand, and integrated communications. Comparable to Berline in offering brand storytelling and digital work, but competing from a global network position rather than a regional independent base.
  • McCann: Global advertising network offering brand strategy, creative, media, and digital communications for enterprise clients. Comparable to Berline as a full-service agency across the marketing, advertising, and digital stack, though operating at vastly greater scale.
  • BBDO: Global advertising agency network offering creative, digital, and integrated marketing. Comparable to Berline as a full-service agency, though at significantly greater scale and with multinational client infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Berline financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Berline leadership team

Management profile

Number of profiles

Berline funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Berline M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berline

What does Berline do?

Berline is a marketing, advertising, and digital communications agency that provides creative and communications services to client organizations. Founded in 1982 and based in Royal Oak, United States, the firm operates with a team of 11-50 employees. Specific service line details, client examples, and deliverables are not documented in the available source data.

When was Berline founded?

Berline was founded in 1982. It employs 11 to 50 people.

Where is Berline based?

Berline is headquartered in Royal Oak, United States, in the North America region.

Who are Berline's main competitors?

Direct peers on record are 72andSunny, Digitas, R/GA, Huge, Anomaly and Mother. Broad incumbents are Wieden+Kennedy, Leo Burnett, McCann and BBDO.

Does Berline have an API?

No public API is recorded for Berline.

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