Intelligent Home

What Intelligent Home does

Intelligent Home Technology Centre is a privately-held Western Australian home technology installer founded in 2000 by Brenton Morris and headquartered in Osborne Park. The company delivers end-to-end smart home solutions — smart wiring infrastructure, security and alarm systems, CCTV, intercoms, home automation (Control4 and Clipsal Wiser), home entertainment, and assistive technology — to the Perth metropolitan market through new-build construction, renovations, and NDIS-funded Specialist Disability Accommodation.

Its operating model combines professional installation services with hardware resale across multi-vendor product lines (Control4, Dahua, DSC, Ajax, Aiphone, Fermax, Kocom, Dorani). The business runs a sales-led, consultative go-to-market anchored in builder partnerships (notably an embedded on-site consultant at BGC Home and Platinum Partner status with Wesbuilders), a Control4 Certified Showroom at 26 Walters Drive, Osborne Park, and an NDIS registration that unlocks assistive-technology billings.

Revenue derives from installation contracts (typically structured across prelay, prewire, fit-off, and handover phases), hardware margin on third-party equipment, and a smaller but margin-accretive stream of post-installation service revenue (paid system handovers from $198; chargeable call-outs at $100 plus $100 per half hour). The company employs 100+ staff supported by a fleet of trade vehicles and claims over 100,000 installations completed since inception, positioning it as one of Australia's largest smart-wiring providers. Accreditation stack includes Control4 Diamond Dealer 2025, CEDIA, THX Professional, ECOXpert, CBUS Partner, NECA, and NDIS Registered Provider status. Geographic scope is single-market (Western Australia), and ownership remains private with no disclosed external equity.

Name

Intelligent Home

Legal name

Intelligent Home Technology Centre

Website

https://intelligenthome.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Intelligent Home Technology Centre is a Western Australian installer founded in 2000 delivering smart wiring, security, CCTV, intercom, home automation, and NDIS assistive-technology solutions to Perth residential builders, homeowners, and SDA housing projects, with 100+ staff and over 100,000 installations completed.

Ownership category

akta.pro rank

Product category

Smart Home Installation Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640), Services-Home Health Care Services (8082)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Smart Home & Assistive Technology Integration (Voice, Sensors, Alerts) (HSAPANAI), Installation, Wiring & Retrofit Services for Intercom/Doorbell Systems (HSAHAIAI), Lighting, Switches & Electrical Safety Upgrades for Seniors (HSABAJAH)

Keywords

• Smart wiring installation
• Home automation services
• Security system installation
• CCTV installation services
• Assistive technology solutions

Headquarters

HQ city

Osborne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Installation Services: Professional installation of smart wiring, security systems, and home automation for new builds and renovations. Services include prelay, prewire, final fit-off, and handover phases.
2. Hardware & Equipment Sales: Sale of security systems, alarm panels, CCTV cameras, intercoms, and smart home equipment as part of installation contracts or standalone products
3. Service & Support: Chargeable service calls including $100 call-out fee plus $100 per half hour, system handovers starting from $198

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Intelligent Home designs, supplies, and professionally installs whole-home technology systems for new builds, renovations, and Specialist Disability Accommodation in Western Australia. Its offering centres on structured smart wiring integrated with security/alarm systems, CCTV surveillance, intercoms, home entertainment, and Control4/Wiser-based home automation, delivered through multi-phase installation (prelay, prewire, fit-off, handover) plus ongoing service. It also provides NDIS-registered assistive technology solutions for participants in SDA housing.

Product overview

Intelligent Home is a Western Australian home technology company offering a comprehensive portfolio of integrated residential solutions. The core offering centers on Smart Wiring infrastructure for new builds and renovations, complemented by Security/Alarm Systems, CCTV surveillance, and Intercom systems. The company operates as a Control4 Certified Showroom for whole-home automation and supports the Clipsal Wiser smart home platform for lighting and switch control. Additional services include home entertainment, electrical services, and NDIS-registered assistive technology solutions. All systems are supported through professional installation, handover training, and ongoing service. The company has completed over 100,000 installations since 2000 and serves the Perth metropolitan area from an Osborne Park showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Wiring Structured cabling infrastructure for new builds and renovations that distributes telephone, TV, internet, and data connections throughout the home via a central patch panel, with professional installation across prelay, prewire, fit-off, and handover phases.
• Security and Alarm Systems Integrated security solutions including DSC alarm panels, Ajax wireless security, and Alarm.com connected monitoring, with sensors, keypads, and professional monitoring services for residential properties.
• CCTV Security Cameras Video surveillance systems based on the Dahua platform, including cameras, NVR storage, and mobile app viewing with remote monitoring capabilities for residential and SDA properties.
• Intercom Systems Video and audio door entry systems for residential properties, supporting multiple brands including Dahua, Aiphone, Dorani, Fermax, Kocom, and Intellifone indoor and outdoor stations.
• Control4 Home Automation
• Home Entertainment

Quantifiable outcome

• 100,000+ installations completed since 2000

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BGC HomecoreChannel Partner/ Reseller/ DistributorStrategic partnership with BGC Home for electrical planning consultation and smart wiring installations in new home builds. An Intelligent Home consultant is based at BGC Home to provide on-site guidance.
• Control4coreTechnology or IntegrationCertified Showroom, Diamond Dealer 2025, ECO Xpert, Circle of Excellence, and Pinnacle Award recipient. Major home automation platform partner providing smart home control solutions.
• Perth Disability HomescoreStrategic or Co-development PartnerCollaboration to create Specialist Disability Accommodation (SDA) housing with integrated assistive technology solutions for people with disabilities.
• WA Blue SkycoreStrategic or Co-development PartnerPartnership in creating specialist disability accommodation (SDA) housing solutions with integrated home technology.
• WesbuilderscoreChannel Partner/ Reseller/ DistributorPlatinum Partner level with Wesbuilders building company, providing smart wiring and home technology installations for their residential projects.
• CEDIAminorOthersProfessional association membership for custom electronic design and installation, demonstrating industry standards compliance.
• NDIScoreOthersRegistered NDIS provider status enabling provision of assistive technology to National Disability Insurance Scheme participants.
• Therapy FocusminorGTM or Marketing PartnerNon-profit disability services organization sharing case studies about assistive technology solutions, providing content marketing and awareness.
• Sana LivingminorGTM or Marketing PartnerDisability housing specialist sharing content about assistive technology benefits for people with disabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brilliant Smart Home: Smart home brand serving residential customers with DIY-friendly hardware and partnered installation services. Overlaps with Intelligent Home on smart lighting and home automation but targets a more mass-market buyer with a different business model.
• Electronics Design Group (EDG): Australia-wide smart home and commercial AV integration provider with broader scope than Intelligent Home. Comparable on Control4-grade whole-home automation installations but with a much wider national footprint.

Emerging players

• Solo AV (Home Theatre & Smart Home): Australian home automation and AV specialist focused on residential installations, with comparable but more boutique scale than Intelligent Home. Useful comparable for project-level economics in the smart home install category.

Direct peers

• Sensorium (AV Integration): Australian custom AV and smart home installer delivering integration of home theater, lighting, climate, and security systems. Comparable install-led model targeting premium residential builds.
• Lifestyle Technologies: Australia-based smart home and home automation installer serving residential new builds with Control4 and competing platforms. Highly comparable business model and product scope to Intelligent Home but operating on the eastern seaboard rather than WA.
• Len Wallis Audio: Long-established Australian AV and home automation retailer/installer specializing in integrated home technology for residential customers, with smart home and home theater offerings overlapping Intelligent Home's portfolio.
• Network Communications Group: Australia-wide smart wiring and home technology provider serving new home builders, directly comparable to Intelligent Home's smart wiring and prewire core offering.
• Automation Associates: Australian smart home and AV integration specialist offering whole-home automation, lighting, and security for residential projects. Comparable end-to-end service delivery and vendor partnerships to Intelligent Home.

Others

• CEDIA (industry body peer): Global industry association for residential smart home / AV integrators of which Intelligent Home is a member. Not a competitor but a useful ecosystem peer for understanding market structure, member economics, and certification benchmarks.

Regional players

• AvaTech / Ava Home Tech: WA-based electrical and technology contractor serving residential customers in Perth with smart wiring and automation work. Geographic overlap with Intelligent Home makes it the closest direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ihomeperth
• Facebookfacebook.com/intelligenthomeperth
• LinkedInlinkedin.com/company/intelligent-home-technology-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Home