PrimeTime Timing
PrimeTime Timing is a private event and race management company providing photofinish timing, RFID, real-time athlete tracking, LED displays, and live results services for 500+ active-sport events annually across the United States, serving as the Official Timing Partner of USA Track & Field through 2028.
- Company typePrivate
- Founded2003
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PrimeTime Timing does
PrimeTime Timing, legally PrimeTime Event & Race Management, is a private event and race management company founded in 2003 by Sean Gavigan and headquartered in Brookfield, Wisconsin. The company provides customized timing solutions for active-sport events, serving event organizers across track & field, cross country, road races, golf, nordic ski, gymnastics, and bespoke competitions. Its customer base spans high school state championships (WIAA, MSHSAA), NCAA Division I conferences (Big Ten, Big 12), USA Track & Field national events, and international competitions including the Grand Slam Track series and 2024 US Olympic Team Trials.
The company operates a hardware-and-software stack built around photofinish cameras (FinishLynx, up to 10,000 frames per second), RFID timing systems for mass participation events, the proprietary A.T.L.A.S. real-time athlete tracking system using triangulation from bib-mounted transponders, Swiss Timing MOSTRAC false start detection, laser-based Electronic Distance Measurement, and a large fleet of modular and trailer-mounted LED displays ranging from 4'x12' to 13'x23'. Live results and broadcast graphics are delivered through a partnership with Karmarush, with integrations into Hy-Tek Meet Manager, MileSplit, and DirectAthletics for entries and results synchronization. PrimeTime serves 500+ events annually through a network of offices in Wisconsin, Tennessee, and operational crews deployed nationally.
Revenue is generated through a mix of professional services (on-site event timing), equipment rental (LED displays, video board trailers), and recurring data services (live results platform, database management, online entries). Pricing is custom quote-based, reflecting event size, duration, and equipment needs, with multi-year contracts for flagship relationships such as the USATF Official Timing Partner designation through 2028. The go-to-market motion is enterprise field sales combined with event-driven brand visibility, leveraging relationships with collegiate conferences, state athletic associations, and national governing bodies.
PrimeTime Timing firmographics
Firmographics- Name
- PrimeTime Timing
- Legal name
- PrimeTime Event & Race Management
- Website
- https://pttiming.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrimeTime Timing is a private event and race management company providing photofinish timing, RFID, real-time athlete tracking, LED displays, and live results services for 500+ active-sport events annually across the United States, serving as the Official Timing Partner of USA Track & Field through 2028.
- Ownership category
- akta.pro rank
PrimeTime Timing industry classification
Industry- Product category
- Sports Event Timing Services
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
Keywords
Where PrimeTime Timing is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
PrimeTime Timing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Event Timing Services: On-site timing services for track & field, cross country, road races, and other sporting events. Includes photofinish timing, RFID timing, athlete tracking, and results management.
- Equipment Rental and Display Services: LED display boards, video board trailers, finish displays, and countdown clocks for events. Modular panel systems that can be configured for various venue requirements.
- Data Management and Results Services: Live results platform, broadcast graphics, clerking, database management, online entries, and results reporting. Partnership with Karmarush for fastest live results platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
PrimeTime Timing product offering
Product offeringCore offering
PrimeTime Timing provides end-to-end event and race management for active-sport competitions, delivering on-site timing crews and equipment for track and field, cross country, road races, golf, Nordic ski, and gymnastics. The service combines photofinish cameras, RFID timing, the proprietary A.T.L.A.S. athlete tracking system, LED display boards, and a live results/broadcast graphics platform into a single delivered package. More than 500 events annually are serviced across the United States, from high school meets to the US Olympic Team Trials.
Product overview
PrimeTime Timing is a full-service event and race management company providing customized timing solutions for active-sport events. The core offering consists of photofinish timing using FinishLynx cameras, RFID timing systems for mass participation events, and A.T.L.A.S. real-time athlete tracking. These are supported by a modular LED display infrastructure including trailer-mounted displays ranging from 4' x 12' to 13' x 23', modular panel systems, and specialized triangle field displays. The company operates the Karmarush-powered live results platform delivering internet-based results and broadcast graphics. Key service verticals include Track & Field, Cross Country, Road Racing, Golf (LED leaderboards), Nordic Ski, and Gymnastics (tablet-based judging). Supporting modules include false start detection, electronic distance measurement, wind gauges, video review tools, and broadcast graphics integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Track & Field Timing Services Full-service track and field timing and results management for events from youth meets to the US Olympic Team Trials, including photofinish timing, RFID timing, A.T.L.A.S. athlete tracking, LED displays, live results, and broadcast graphics delivered by on-site crews.
- Cross Country Timing Services RFID-based cross country timing for invitationals and NCAA championships, including split points along the course, accurate finish line timing, and results management for large fields.
- Road Race / Mass Participation Timing Services RFID timing solutions for road races and mass participation events of various sizes, covering registration to race-day operations with bib tag timing and large-field management.
- A.T.L.A.S. Athlete Tracking System Real-time athlete tracking using triangulation from an array of antennas and lightweight bib transponders under 10 grams, providing 40 locates per second per athlete, real-time leaderboards, split times, and speed heat maps.
- LED Display and Video Board Services Rental and operation of LED display boards and trailer-mounted video boards (4'x12' to 13'x23' configurations) with 360° rotation, onboard generators, and IP65 waterproofing for in-venue results, sponsor content, and event video.
- Nordic Ski Timing Services Nordic ski timing services for large cross country ski events, including the American Birkebeiner, the largest ski event in the country.
- Golf Tournament Leaderboard and Scoring Services LED leaderboards and scoring support for golf tournaments, providing live scoring and on-course display solutions.
- Gymnastics Judging and Scoring Services Customized tablet-based judging solution that drives in-venue display boards with live scoring for gymnastics events.
- Customized Event Timing Services Bespoke timing and results solutions for events outside the standard track, cross country, road race, golf, ski, or gymnastics verticals, built to customer specifications via a Request Quote funnel.
- Live Results Platform (Karmarush-powered) Internet-based live results and broadcast graphics platform powered by Karmarush, providing responsive meet results, field event leaderboards, split times, and HD-SDI broadcast output (1080i or 720p) accessible on any device.
Quantifiable outcome
- Camera frame rates up to 10,000 frames per second for photofinish timing accuracy
- +3 more outcomes
Companies that use PrimeTime Timing
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
PrimeTime Timing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
PrimeTime Timing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major, significant, regional, minor and flagship.
- KarmarushcorePhiladelphia based Karmarush is PrimeTime's event platform partner providing the fastest live results in the country, integrated broadcast graphics feeds, videoboard signals and more.
- Leone TimingmajorUpstate New York based Leone Timing specializes in Chronotrack RFID and photofinish timing. Currently the timing provider for the NCAA DII track & cross country championships. Often assists with collegiate and professional events.
- Y TimingsignificantNorthwest Arkansas based Y Timing provides IPICO RFID and photofinish timing services for high school events throughout the region. Often assists with collegiate and professional events.
- AdkinsTrackmajorAdkinsTrack has offices around the country and provides timing services to numerous NCAA DI clients. They are also the nation's premier youth championships timer providing services to a majority of USATF and AAU Youth Championships.
- Finished ResultsregionalFinished Results is California's premier timing company for track & field, cross country and road races. They provide services to many Pac 12 Conference schools and service hundreds of meets per year.
- GO Race ProductionsminorPartnership mentioned on company website for race production services.
- USA Track & Field (USATF)flagshipPrimeTime Timing is the Official Timing Partner of USATF through 2028. Provides timing, results, and scoreboard services for all USATF events including Outdoor Championships, Indoor Championships, and Olympic Team Trials.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PrimeTime Timing competitors and assessment
Company assessmentOthers
- Hy-Tek Meet Manager: Meet management software provider integrated with PrimeTime's live results and display boards for entries, start lists, and results. Ecosystem partner comparable in the timing technology stack rather than direct competition.
- ChronoTrack Systems: RFID timing technology vendor whose systems are used by direct peers such as Leone Timing. Compares to PrimeTime as a technology supplier/enabler in the race timing ecosystem rather than a direct service competitor.
- Karmarush: Philadelphia-based live results platform powering PrimeTime's internet results, broadcast graphics feeds, and videoboard signals. Ecosystem partner comparable as the software layer enabling PrimeTime's broadcast and live results products.
Direct peers
- Leone Timing: Upstate New York-based timing firm specializing in ChronoTrack RFID and photofinish timing; currently the NCAA DII track and cross country championships provider and a mutual assistance partner to PrimeTime. Directly comparable in services, customer base, and equipment stack.
- Finished Results: California's premier timing company for track & field, cross country, and road races; serves many Pac-12 Conference schools and hundreds of meets annually. Comparable regional direct competitor with overlapping customer segments.
- AdkinsTrack: National timing firm serving numerous NCAA DI clients and the nation's premier youth championships timer for USATF and AAU Youth Championships. Direct peer sharing the same collegiate and national governing body customer base as PrimeTime.
- Y Timing: Northwest Arkansas-based timing provider using IPICO RFID and photofinish timing for high school events across the region; assists collegiate and professional events. Directly comparable service offering and customer type.
- GO Race Productions: Race production partner listed on PrimeTime's website providing mass participation event services. Comparable in the road race / mass participation segment and customer overlap with PrimeTime's RFID timing business.
Broad incumbents
- Race Roster: Broader endurance event management platform offering registration, timing, and results software for mass participation events. Comparable as a horizontally broader incumbent in the race management space beyond pure on-site timing services.
- Swiss Timing: Global leader in sports timing technology and the underlying supplier of MOSTRAC false-start detection equipment integrated into PrimeTime's stack. Comparable as a broad incumbent in elite sports timing, though operating at a much larger global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PrimeTime Timing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimeTime Timing leadership team
Management profileNumber of profiles
Profiles8 records
PrimeTime Timing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimeTime Timing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimeTime Timing
What does PrimeTime Timing do?
PrimeTime Timing provides end-to-end event and race management for active-sport competitions, delivering on-site timing crews and equipment for track and field, cross country, road races, golf, Nordic ski, and gymnastics. The service combines photofinish cameras, RFID timing, the proprietary A.T.L.A.S. athlete tracking system, LED display boards, and a live results/broadcast graphics platform into a single delivered package. More than 500 events annually are serviced across the United States, from high school meets to the US Olympic Team Trials.
Is PrimeTime Timing a public or private company?
PrimeTime Timing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrimeTime Timing founded?
PrimeTime Timing was founded in 2003. It employs 11 to 50 people.
Where is PrimeTime Timing based?
PrimeTime Timing is headquartered in Brookfield, United States, in the North America region.
How does PrimeTime Timing make money?
Three revenue lines are on record. Event Timing Services are the primary driver. The others are equipment Rental and Display Services and data Management and Results Services.
Who are PrimeTime Timing's main competitors?
Others on record are Hy-Tek Meet Manager, ChronoTrack Systems and Karmarush. Direct peers are Leone Timing, Finished Results, AdkinsTrack, Y Timing and GO Race Productions. Broad incumbents are Race Roster and Swiss Timing.
Does PrimeTime Timing have an API?
Yes. PrimeTime Timing provides a Custom Data API for external partners to access live event data. The API pushes live information to ribbon boards, sponsor applications, and vendor systems supporting events. Details on API type, authentication, rate limits, and versioning are not specified.
What industry is PrimeTime Timing in?
PrimeTime Timing's product category is Sports Event Timing Services. Its primary akta.pro industry code is MPAGAMAI, Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed), with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 711219 and its SIC code is 7900.