What Banjo's Bakery does

Banjo's Bakery is an Australian bakery cafe franchise operating more than 51 storefronts across Tasmania, Victoria, New South Wales, Queensland, and South Australia, with headquarters in Hobart. Founded in Tasmania in 1984 by principals that have remained with the business, the company serves individual consumers seeking freshly baked pies, savouries, sweets, breads, sandwiches, and barista-made hot and iced coffee, generating over 6.3 million customer visits annually. Products are baked fresh on-site daily using preservative-free traditional recipes, with menu extensions such as the 2024 Cold Brew Range and signature savory items including the Pulled Beef Brisket Pie. The company monetizes via franchise operations (the franchisor derives fees and supply income from franchisees operating the 51+ network), in-store retail sales across the bakery cafe footprint, third-party delivery commissions through UberEats, DoorDash, and Menulog partnerships covering 29 stores, and a catering platter line for events.

The underlying technology stack is a proprietary mobile ordering application on iOS and Android integrated with the ViP Loyalty Club (5 points per AUD 1 spent, redeemable at 100 points = AUD 1, plus birthday bonuses and app-exclusive offers), supporting same-day click and collect, catering pre-orders, and digital loyalty. Payments are processed via PayPal, with the franchisor not directly holding payment card data. The go-to-market model is multi-channel: physical franchise-led retail as the dominant channel, supplemented by self-serve mobile ordering, three third-party delivery marketplaces, and a small direct catering channel. Banjo's Corporation Pty Ltd is privately held, domiciled in Tasmania, with no disclosed parent company, institutional investor, or public listing, and no revenue, headcount, or funding figures publicly available.

Name

Banjo's Bakery

Legal name

Banjo's Corporation Pty Ltd

Website

https://banjos.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Banjo's Bakery is an Australian bakery cafe franchise founded in 1984 operating 51+ franchised stores across five states, serving individual consumers with fresh-baked goods, barista coffee, catering, and delivery via UberEats, DoorDash, and Menulog.

Ownership category

akta.pro rank

Product category

Retail Bakery Café

NAICS

Baked Goods Retailers (445291), Snack and Nonalcoholic Beverage Bars (722515), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Online Bakery & Desserts Delivery (CRAHAIAK), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Bakery cafe chain
• Fresh baked goods
• Franchise bakery
• Mobile ordering cafe
• Catering platters

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Bakery Sales: In-store sales of freshly baked products including pies, savouries, sweets, breads, and beverages. Products are made fresh daily in each store.
2. Franchise Operations: Revenue generated from franchise network. Banjo's operates as a franchise brand with over 51 stores across Australia operated by franchisees.
3. Catering & Platters: Catering platter orders for events and gatherings. Orders placed by 4pm day before collection, with delivery available from select stores at $10 flat rate within 7km radius.
4. Third-Party Delivery Commission: Orders fulfilled through UberEats, DoorDash, and Menulog platforms. 29 stores participate in delivery partnerships.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Banjo's Bakery Café is an Australian franchise bakery café chain that produces and sells freshly baked products — including pies, savouries, sweets, donuts, pastries, preservative-free breads, sandwiches, and salad rolls — alongside barista-made hot and iced beverages, served through 51+ franchised storefronts across five Australian states. The offering is supported by a proprietary mobile ordering app with an integrated ViP loyalty program, same-day click & collect ordering, catering platter pre-orders, and delivery partnerships through UberEats, DoorDash, and Menulog.

Product overview

Banjo's Bakery Café is an Australian bakery café franchise operating over 51 stores across Tasmania, Victoria, New South Wales, Queensland, and South Australia. The core offering is a bakery café serving freshly baked products including pies, savouries, sweets, pastries, fresh bread (Ancient Grain Loaf, Sourdough Rye Vienna, White Sandwich Loaf), sandwiches, salad rolls, and barista-made hot and iced beverages. The product portfolio centers on the Banjo's Ordering App (mobile ordering platform), the ViP Loyalty Club (customer rewards program earning 5 points per $1), Catering Platters (for events), and specialty items like the Cold Brew Range and Pulled Beef Brisket Pie. The franchise model extends reach through 29 stores on UberEats, DoorDash, and Menulog delivery platforms. Founded in Tasmania in 1984, the brand emphasizes hand-crafted, preservative-free products made fresh daily.

Differentiator

Problem solved

Functional benefit

Brands

• ViP Loyalty Club: Banjo's customer loyalty program rewarding customers with points for purchases, birthday bonuses, exclusive offers, and app-exclusive deals.

Products and services

• Bakery Café (Core Retail Offering) Traditional bakery café offering pies, savouries, sweets, fresh breads, sandwiches, salad rolls, and barista-made hot and iced beverages baked fresh daily in-store using preservative-free traditional recipes; served to individual consumers for in-cafe dining, click-and-collect, or third-party delivery.
• ViP Loyalty Club Free customer loyalty program where members earn 5 points per $1 spent on eligible purchases (100 points redeemable for $1 toward products), receive a free birthday sweet treat, exclusive member offers, first access to promotions, and access to the digital ViP membership card via mobile app.
• Banjo's Ordering App Mobile application for iOS and Android enabling customers to browse the full menu, place same-day click & collect orders (5-minute cutoff before pickup), pre-order catering platters (with 24-hour cancellation), access an exclusive 50% OFF welcome offer for new users, and integrate with the ViP loyalty program for points and digital membership card.
• Catering Platters Party and sharing platters for corporate events, family gatherings, picnics, and birthday parties; orders must be placed by 4pm the day before collection, with delivery available from select stores within a 7km radius at a flat $10 fee.
• Cold Brew Range New Cold Brew coffee beverage range introduced in 2024, including Cold Brew, Iced Latte, Iced Coffee, Iced Long Black, Iced Mocha, and Iced Dirty Chai, brewed slowly for a smoother, richer taste without bitterness.
• Pulled Beef Brisket Pie Specialty signature pie featuring slow-cooked pulled beef brisket, sold as a standalone menu item at participating Banjo's stores.
• Donuts Handmade sweet donuts in various flavours (including Glazed Donuts and Filled Donuts), made fresh in store daily; available at limited stores only.
• Fresh Bread Range Preservative-free freshly baked breads including Ancient Grain Loaf, Sourdough Rye Vienna, White Sandwich Loaf, Artisan Vienna Loaves, and bread rolls, baked fresh daily by dedicated bakers each morning.
• Hot Savouries Hot savoury items including Traditional Meat Pies, Cape Grim Beef & Pepper Pie, Tasmanian Curried Scallop Pie, Sausage Rolls, and Small Savouries, made fresh in-store each day with signature flakey pastry.
• Sweets & Pastries Sweet pastries and treats including Croissants (warm and buttery), Danish pastries (fruit or custard varieties), and Housecakes, hand-crafted fresh each day.
• Sandwiches & Salad Rolls Fresh sandwiches and salad rolls (including Curried Egg Sandwich, Classic Ham Salad, Classic Italian, and hearty ham and chicken sandwiches) marketed as Banjo's Quick & Healthy Range.
• Barista-Made Coffee Hot and iced barista-made coffee crafted with Banjo's own coffee blend designed to complement freshly baked products; some stores use UTZ certified coffee blend.
• Gift Cards Prepaid gift cards with no expiration date, valid at designated Banjo's stores; cannot be redeemed for cash or used to purchase additional gift cards.
• Franchise Opportunities Franchise licensing program for business operators to open and operate a Banjo's Bakery Café store in Australia, with training, systems, and brand support provided to franchisees under the chain's defined expansion strategy (over 51 stores across 5 states).

Quantifiable outcome

• Over 6.3 million customer visits annually
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SPEAK UP! Stay ChatTYminorOthers · 1 May 2025Tasmania stores donated 10c from every purchase during May 2025 to support mental health awareness and suicide prevention. Total raised: $47,210.90 against $45,000 goal.
• The Daniel Morcombe FoundationminorOthers · 1 October 2023Queensland stores donated 50c from every large coffee sold in October 2023 to raise funds for The Daniel Morcombe Foundation, which provides education and services to keep kids safe. Total raised: $12,891 from 25,782 large coffees sold.
• Carrie's Beanies 4 Brain CancerminorOthers · 1 October 2023NSW, Victoria and South Australia stores donated 50c from every large coffee sold in October 2023 to raise funds for brain cancer research. Total raised: $3,667.50 from 7,335 large coffees sold.
• JackJumpersminorOthersProud sponsor of the JackJumpers basketball team. Partnership includes sponsorship and participation in basketball clinics.
• UberEatscoreChannel Partner/ Reseller/ DistributorBanjo's Bakery Café is the first Bakery Australia Wide to be available on UberEats. 29 stores participate in the delivery partnership, allowing customers to order via the UberEats app for home delivery.
• DoorDashcoreChannel Partner/ Reseller/ DistributorBanjo's Bakery Café is the first Bakery Australia Wide to be available on DoorDash. 29 stores participate in the delivery partnership.
• MenulogminorChannel Partner/ Reseller/ DistributorDelivery partnership with Menulog at select stores including Bokarina, Cleveland, Burpengary, Darra, Edmonton, Maroochydore, Park Ridge, Redcliffe, Sippy Downs, Warana, Glendale, Glenelg, Mornington, Traralgon, and Mildura.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bakers Delight: Australia's largest bakery franchise chain with ~700+ stores nationally. Directly comparable to Banjo's as a franchise-based bakery retail model selling fresh-baked bread and related products, though with a more limited café seating offering.
• Michel's Patisserie: Australian bakery-café franchise specializing in cakes, pastries, and coffee. Operates a similar sit-down bakery café model to Banjo's with a comparable franchise structure, customer demographic, and product mix.
• Brumby's Bakeries: National Australian bakery franchise with hundreds of stores selling fresh bread, savory items, and sweet treats. Closely comparable franchise model, product range, and customer use cases (breakfast/lunch routines) to Banjo's.
• Gloria Jean's Coffees: Global coffee chain with strong Australian franchise presence, offering barista coffee plus baked goods. Comparable franchise model and daily-routine consumer segment, though with a coffee-led (vs. bakery-led) positioning.
• The Cheesecake Shop: Australian specialty dessert/bakery franchise with 200+ stores. Comparable in product mix (sweets, cakes, celebration items) and franchise growth model, though more focused on whole cakes and celebration desserts than daily bakery visits.
• Muffin Break: Australian café-bakery franchise specializing in muffins, coffee, and light meals. Directly comparable sit-down café format and product mix to Banjo's with a similar franchise-based growth approach.
• Donut King: Australian franchise chain specializing in donuts, coffee, and sweet treats. Comparable franchise model and quick-service bakery format, with overlap in product categories (sweet pastries, coffee) and customer occasion.

Broad incumbents

• Starbucks Australia: Global coffee chain with a significant Australian footprint. Competes with Banjo's for the morning-routine coffee and snack occasion, though with a coffee-led rather than bakery-led positioning and broader international scale.

Emerging players

• Krispy Kreme Australia: Global donut and coffee brand expanding in Australia through retail outlets and digital ordering. Comparable in sweet bakery + coffee combination and digital ordering approach, with a more concentrated single-product focus.

Regional players

• BreadTalk: Asian-origin bakery chain with artisan breads, pastries, and buns. Comparable in bakery café format and product craft, though primarily operates across Asia with limited Australian presence; useful as a benchmark for international expansion potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/banjosbakery
• Facebookfacebook.com/banjosbakery
• Instagraminstagram.com/banjosbakery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banjo's Bakery