Hampton Roads REALTORS® Association

What Hampton Roads REALTORS® Association does

Hampton Roads REALTORS® Association (HRRA) is a private, nonprofit professional trade association headquartered at 638 Independence Parkway, Suite 100, Chesapeake, Virginia, serving approximately 3,809 licensed real estate agents and brokers across South Hampton Roads (Chesapeake, Virginia Beach, Norfolk, Portsmouth, Suffolk, and surrounding communities). It is the chartered local chapter of the National Association of REALTORS® (NAR) and operates under the three-way local-state-national agreement with Virginia REALTORS® and NAR, granting its members exclusive use of the REALTOR® trademark, Code of Ethics enforcement, MLS access (via REIN MLS), and federal/state advocacy through RPAC. The organization is governed by an elected Board of Directors and led by CEO Dr. Dawn Kennedy and 2025 President Jay Mitchell.

HRRA's core product is membership, delivered through a portfolio of member-facing services: the Find a REALTOR® and Affiliate directories (3,809+ agents, 38 affiliate categories), the HRRA Event Calendar (75+ events annually hosted on the GrowthZone platform), Alpha College of Real Estate (RENE, ABR, AI-Powered Real Estate Professional, HUD Homes training), HRRA Studio ($50 headshot photography), the HRRA R-Store (merchandise), HRRA Magazine, the eREALTOR Newsletter, and the WAVY+ Show podcast/TV program. The organization controls three wholly-owned subsidiaries: HRRA Foundation (the charitable arm supporting ForKids, Habitat SHR, and REALTORS® Have a Heart), HRRA Commercial (a commercial real estate sub-brand), and Alpha College of Real Estate.

Revenue is generated primarily through annual REALTOR® and affiliate membership dues (subscription/recurring), supplemented by event registration fees, course tuition, photography services, and merchandise sales. The go-to-market is sales-led: prospective members apply, attend new-member orientation, and are retained through events, committee participation, and community programs. In April 2026, HRRA members voted to merge with the Virginia Peninsula Association of REALTORS® (VPAR) to form the Coastal Virginia Association of REALTORS® (CoaVAR), pending NAR name approval and expected to close in summer 2026, creating a combined 5,000+ member organization with both offices retained.

Name

Hampton Roads REALTORS® Association

Legal name

Hampton Roads REALTORS® Association

Website

https://hrra.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hampton Roads REALTORS® Association is a nonprofit trade association serving approximately 3,809 licensed real estate agents and brokers in South Hampton Roads, Virginia, providing advocacy, education, MLS access, and member services as the local NAR chapter.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate & Construction Law (BPAHAAAE), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate association
• REALTOR membership
• Professional development
• Advocacy representation
• Continuing education

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: REALTORS® and affiliate members pay annual dues to the association. Dues support advocacy, education, member benefits, and organizational operations. The new member/broker dues formula page indicates tiered pricing based on membership type.
2. Event Registration Fees: Revenue generated from professional development courses (RENE designation, AI Powered Real Estate Professional, HUD Homes sales training), photography sessions ($50 per headshot session), and annual Expo & Conference.
3. HRRA R-Store: Online store selling merchandise, promotional items, and member resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Hampton Roads REALTORS® Association operates a professional trade association serving licensed real estate agents, brokers, and affiliate service providers across the South Hampton Roads region of Virginia. The association sells annual REALTOR® and affiliate memberships that unlock access to advocacy representation, the REIN MLS, continuing education and designations, the Find a REALTOR® and Find an Affiliate directories, member benefits (Legal Hotline, Tech Hotline, RPR, HouseLogic, Forewarn), the HRRA Studio headshot service, the HRRA R-Store, and networking and committee events.

Product overview

Hampton Roads REALTORS® Association (HRRA) operates a multi-platform service ecosystem serving approximately 3,809 real estate professionals in the Virginia Beach/Chesapeake region. The core offering is membership in the professional association, which provides access to a unified portfolio of products: the Find a REALTOR® and Affiliate directories for consumer referrals; the HRRA Event Calendar for education and networking events; Alpha College of Real Estate for professional development and designations; HRRA Studio for headshot photography services; the HRRA R-Store for merchandise; and the HRRA Magazine and eREALTOR Newsletter for communications. The HRRA Foundation serves as the charitable arm delivering community outreach programs. The organization also operates HRRA Commercial as a specialized division. Upcoming merger with Virginia Peninsula Association of REALTORS® (VPAR) will form Coastal Virginia Association of REALTORS® (CoaVAR) pending NAR name approval.

Differentiator

Problem solved

Functional benefit

Brands

• HRRA Studio: Professional photography studio offering headshot photography sessions for members
• HRRA R-Store
• Circle of Excellence℠
• YPN (Young Professionals Network)
• REALTORS® Have a Heart
• eREALTOR Newsletter
• WAVY+ Show: The Real Estate Rundown

Products and services

• Find a REALTOR® Directory Searchable online directory allowing consumers to locate licensed REALTORS® in the Hampton Roads region, featuring 3,809+ members with filtering by geography and specialty.
• Find an Affiliate Directory Categorized directory of affiliate business partners providing real estate-related services including mortgage, title, insurance, home inspection, and staging, organized into 38 service categories.
• HRRA Event Calendar Online calendar system hosted on the GrowthZone/ChamberMaster platform listing 75+ upcoming education courses, committee meetings, networking events, and the annual HRRA Expo & Conference.
• HRRA Studio Headshot Photography Professional headshot photography service priced at $50 per person, including three poses, choice of backdrop, basic editing, and three high-resolution digital images, with premium retouching available for additional purchase.
• Alpha College of Real Estate Real estate education division offering courses, certifications, and designations including RENE (Real Estate Negotiation Expert) and ABR designation programs, delivered in-person and via virtual/hybrid formats.
• HRRA R-Store Online store for members to purchase promotional items, apparel, and association merchandise.
• HRRA Foundation Community Programs Charitable arm delivering community outreach programs including Tenancy 101 housing education, grants to nonprofits such as the $10,000 ForKids award, and the REALTORS® Have a Heart volunteer initiative.
• Circle of Excellence℠ Awards Program Annual awards program recognizing top-performing REALTOR® members for excellence in real estate sales and service, with multiple tiers of achievement.
• HRRA Commercial Specialized division serving commercial real estate professionals within the HRRA membership, with dedicated resources and separate membership pathways for the commercial segment.
• REALTOR® and Affiliate Membership Annual membership tier for licensed REALTORS® and for affiliate service provider companies, granting access to advocacy, MLS, education, directories, member benefits, and events.

Quantifiable outcome

• Membership provides access to 2025 Advocacy Scorecard, RPAC contributions, legislative representation, and 2024-2025 Policy Advocacy Wins
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Virginia Peninsula Association of REALTORS® (VPAR)coreStrategic or Co-development Partner · 22 April 2026HRRA and VPAR have merged organizations to form the Coastal Virginia Association of REALTORS® (CoaVAR, pending NAR name approval). The merger was approved by membership vote in April 2026, with a transitional board plan for governance through 2026-2028. Combined organization will have over 5,000 members. Both associations will maintain offices in their current locations.
• ABN BNC FCU (American Bank Note FCU)minorChannel Partner/ Reseller/ Distributor2026 partner providing mortgage and finance solutions to HRRA members and their clients. Featured as part of HRRA's 2026 Partner program.
• Atlantic Bay MortgageminorChannel Partner/ Reseller/ Distributor2026 partner providing mortgage lending services to HRRA members and consumers.
• Chartway Federal Credit UnionminorChannel Partner/ Reseller/ Distributor2026 partner providing mortgage and financial services.
• Navy Federal Credit UnionminorChannel Partner/ Reseller/ Distributor2026 partner providing mortgage services, particularly serving military members and veterans in the Hampton Roads area.
• REIN MLScoreTechnology or IntegrationRegional MLS provider providing listing data services to HRRA members. Listed as a 2026 partner.
• Virginia REALTORS®coreStrategic or Co-development PartnerState-level REALTOR® association providing legislative advocacy, standard forms, legal hotline, and professional development at the state level. HRRA participates in the three-way agreement between local, state, and national associations.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association providing REALTOR® membership, Code of Ethics, professional designations, and policy advocacy. HRRA is the local chapter affiliated through NAR's three-way agreement structure.
• Hampton Roads REALTORS® Foundation (HRRF)coreStrategic or Co-development PartnerThe charitable arm of HRRA focused on community outreach, housing education, and philanthropy. Supports programs including Tenancy 101, ForKids partnership ($10,000 grant), Habitat SHR Women Build, Fair Housing education, and REALTORS® Have a Heart volunteer initiative.
• ForKidsminorStrategic or Co-development PartnerNonprofit dedicated to ending family homelessness in Hampton Roads. HRRA Foundation has awarded a $10,000 grant and conducts Tenancy 101 educational sessions with residents.
• Habitat for Humanity of South Hampton RoadsminorStrategic or Co-development PartnerHRRF supports Habitat SHR's Women Build Weeks through volunteer participation and advocacy for housing affordability.
• Virginia Peninsula Association of REALTORS® (VPAR)coreStrategic or Co-development PartnerPre-merger partner that has now completed merger with HRRA to form Coastal Virginia Association of REALTORS® (CoaVAR). Both associations own their buildings and will maintain offices after consolidation.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Virginia Peninsula Association of REALTORS® (VPAR): VPAR is a Virginia local REALTOR® association and HRRA's announced merger partner; the two are forming Coastal Virginia Association of REALTORS® (CoaVAR). Their service offerings, dues structure, and NAR affiliation are directly comparable.
• Northern Virginia Association of REALTORS® (NVAR): NVAR is another Virginia-based NAR local chapter serving a much larger metro area (Northern Virginia/DC suburbs). It provides the same core membership, education, MLS access, and advocacy services and is the most direct comparable for governance and revenue model benchmarking.
• Richmond Association of REALTORS® (RAR): RAR is a Virginia-based NAR local chapter serving the Richmond metro area. Its structure — dues, education division, advocacy scorecard, and Find a REALTOR directory — mirrors HRRA's, making it a strong mid-market comparison.
• Greater Orlando REALTOR® Association: A large Florida local REALTOR chapter with a comparable mix of residential and commercial membership, education programs, MLS access, and a charitable foundation arm — useful as a comparable for HRRA's post-CoaVAR scaled operation.

Broad incumbents

• Virginia REALTORS® (state association): Virginia REALTORS® is the state-level umbrella that provides legislative advocacy, the standard forms library, and Legal/Tech Hotlines used by HRRA members. It is not a direct competitor but a structural counterpart in the three-way agreement governing HRRA.
• National Association of REALTORS® (NAR): NAR is the national parent body for the REALTOR® trademark, Code of Ethics, and benefits programs (Forewarn, RPR, HouseLogic) that HRRA resells to members. It is a structural peer in the same three-tier REALTOR ecosystem rather than a direct competitor.
• Houston REALTORS® / Houston Association of REALTORS®: Houston Association of REALTORS® is a major metro NAR chapter with an integrated MLS (HAR.com), advocacy, and education business — comparable in scope to a scaled-up post-merger HRRA/CoaVAR organization.
• Real Estate Board of New York (REBNY): REBNY is an older, larger regional REALTOR/real-estate trade association offering advocacy, education, and member services in a major metro market. Comparable as a structurally similar nonprofit trade association model rather than a direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hrrarealtors
• YouTubeyoutube.com/channel/y1zNM_FBu_Y
• Facebookfacebook.com/hrrarealtors
• LinkedInlinkedin.com/company/hrra
• Instagraminstagram.com/hrrarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton Roads REALTORS® Association