Virginia Realtors

What Virginia Realtors does

Virginia Realtors (legally Virginia REALTORS®) is a private non-profit professional trade association founded in 1920 and headquartered at 10231 Telegraph Road, Glen Allen, Virginia. It serves licensed real estate agents and brokers across the Commonwealth of Virginia who are members of the National Association of REALTORS, providing a unified platform-plus-services model that encompasses continuing education, market research, legal resources, advocacy representation, and member benefits. The organization claims to be Virginia's largest state-level real estate professional association, with a stated membership base of over 30,000.

The association's core product surface includes the Virginia REALTORS Learning Center (an LMS delivering GRI, PM Certified, Broker Premier, Virginia Leadership Academy, and digital badge credentials), a research publication stack (monthly Home Sales Reports, quarterly Multifamily Market Reports covering nine metro areas, quarterly Commercial Market Reports, monthly REALTOR Confidence Surveys, and an annual Economic & Housing Market Forecast), and member benefits such as a Legal Hotline, Standard Forms Library, Forewarn safety app, RPR property data, SkySlope transaction management, Tech Helpline, Pearl E&O Insurance, and RentSpree screening. Distribution channels include the main website, the Learning Center platform, a federation of local REALTOR associations across Virginia, and in-person events (the REimagine/Remix annual convention, PMX property management conference, Broker Plus). The underlying technology stack consists of standard web/membership portals and a learning management system; no proprietary AI or advanced data platform is evidenced.

Revenue is generated through four streams: recurring membership dues (the primary stream), education and event revenue, RPAC political action committee contributions, and advertising/sponsorships. Pricing is not publicly disclosed. Go-to-market is community-led and event-driven, leveraging local association partnerships, an SVP of Communications & Media Relations, and content marketing through research reports, infographics, press releases, and the Scoop webinar series. Leadership transitioned in January 2025 with the appointment of Rick Lugg as CEO after 15 years as CFO/COO; volunteer officer leadership is led by President Curt Reichstetter (2026) with a board elected from the membership.

Name

Virginia Realtors

Legal name

Virginia REALTORS®

Website

https://virginiarealtors.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Realtors is a non-profit professional trade association founded in 1920, serving over 30,000 licensed real estate professionals across Virginia with continuing education, market research, legal resources, advocacy representation, and member benefits, headquartered in Glen Allen, Virginia.

Ownership category

akta.pro rank

Product category

Real Estate Professional Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Lawyers (541110), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Legal Services (8111)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI), Real Estate & Construction Law (BPAHAAAE)

Keywords

• Real estate association
• Continuing education
• Housing market research
• Professional development
• Political advocacy

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Virginia Realtors generates revenue primarily through annual membership dues from real estate professionals across Virginia. Members receive access to legal resources, education programs, advocacy services, market research, and member benefits.
2. Education and Events: Revenue from continuing education courses, designations (GRI, PM Certified), annual conventions, PMX property management conferences, and other professional development events. Members and non-members can purchase access to educational content and event registrations.
3. RPAC Contributions: Political Action Committee contributions from members supporting advocacy efforts at state and federal levels.
4. Advertising and Sponsorships: Revenue from sponsorships at annual conventions, PMX conferences, and other events. Industry partners advertise and sponsor various association programs and publications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Virginia REALTORS® is a nonprofit professional trade association that delivers education, advocacy, market research, and legal resources to licensed real estate professionals in Virginia. Members access continuing education courses and designations (GRI, PM Certified), quarterly housing market reports, the Legal Hotline, standard transaction forms, RPAC political advocacy, and member benefits such as Forewarn, RPR, SkySlope, and Pearl E&O Insurance. The association also publishes monthly home sales data, multifamily and commercial market reports, and an annual housing forecast for the Commonwealth.

Product overview

Virginia REALTORS is a trade association serving real estate professionals across Virginia, operating as a unified platform-plus-services model. The core offerings include the Virginia REALTORS Learning Center (LMS for continuing education, GRI, PM Certified, and digital badges), regular research publications (Home Sales Reports, Multifamily Market Reports, Commercial Market Reports, Flash Survey Results, and annual Economic & Housing Market Forecasts), and member benefits (Legal Hotline, Standard Forms Library, RPR, SkySlope, Forewarn, RentSpree, Tech Helpline, and Pearl E&O Insurance). Events include the Annual Convention (REimagine/Remix), PMX Property Management Conference, Broker Plus, and The Scoop Webinar Series. Additional services encompass advocacy through RPAC, DEI resources, multicultural organization partnerships, downloadable housing market data, and the My Portal member dashboard. The organization also produces the Virginia Real Estate Manual and various infographics for member use with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Virginia REALTORS Membership

Quantifiable outcome

• 69.6% homeownership rate in Virginia (2025), ranking 20th nationally
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Homes For Our TroopscoreStrategic or Co-development Partner · 16 October 2020Virginia Realtors maintains a partnership with Homes For Our Troops, a nonprofit that builds specially adapted custom homes for severely injured post-9/11 veterans. The association has continued this partnership since at least 2017, demonstrating commitment to community service and veteran support.
• Pearl E&O InsuranceminorOthersListed as a member benefit provider offering errors and omissions insurance to Virginia Realtors members.
• ForewarnminorOthersSafety app offered as a free member benefit to Virginia Realtors members, providing safety alerts and background check capabilities.
• REALTOR Property Resource (RPR)minorOthersMember benefit providing REALTORS with access to property data and analytics through the RPR platform.
• SkySlopeminorOthersTransaction management platform offered as a member resource for Virginia Realtors members.
• RentSpreeminorOthersPartner provider for rental verification and screening services offered to members.
• National Association of Real Estate Brokers (NAREB)coreStrategic or Co-development PartnerVirginia Realtors provides resources for the National Association of Real Estate Brokers, which promotes democracy in housing. Virginia has three NAREB chapters: Hampton Roads, Richmond, and Northern Virginia. Virginia Realtors supports DEI initiatives through this partnership.
• Asian-American Real Estate Association of America (AREAA)minorStrategic or Co-development PartnerVirginia Realtors supports the AREAA DC Metro Chapter which covers Northern Virginia, DC, and Maryland. AREAA is dedicated to improving lives of Asian American and Pacific Islander communities through homeownership.
• National Association of Hispanic Real Estate Professionals (NAHREP)minorStrategic or Co-development PartnerVirginia Realtors supports the Northern Virginia Chapter of NAHREP, which advances sustainable Hispanic homeownership through education and advocacy.
• LGBTQ+ Real Estate AllianceminorStrategic or Co-development PartnerVirginia Realtors provides resources for the LGBTQ+ Real Estate Alliance, which is dedicated to empowering the LGBTQ+ community on their path towards homeownership.
• Virginia HousingminorGTM or Marketing PartnerPremium sponsor of PMX 2025 property management conference, providing housing financing programs in Virginia.
• Bright MLSminorGTM or Marketing PartnerSilver sponsor of REimagine 2025 convention, Bright MLS is a multiple listing service operating in the Mid-Atlantic region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS: National umbrella trade association for real estate professionals. Virginia Realtors is an affiliated state-level organization under NAR's structure, sharing the same membership model, code of ethics, and advocacy mission but at national scale.

Direct peers

• California Association of REALTORS: State-level REALTOR trade association serving California real estate professionals with advocacy, education, legal resources, and market research. Closest functional peer to Virginia Realtors in operating model and member services.
• Texas REALTORS: State-level REALTOR trade association providing education, advocacy, legal forms, and market data to Texas real estate professionals. Direct structural and service-line peer to Virginia Realtors.
• Florida Realtors: Florida's largest state-level real estate trade association offering similar education, advocacy, research, and legal resources. Directly comparable membership dues, events, and CE-driven business model.
• New York State Association of REALTORS: State REALTOR association serving New York real estate professionals with advocacy, education, and legal services. Closely comparable organizational structure and service portfolio to Virginia Realtors.
• Pennsylvania Association of REALTORS: State REALTOR trade association with comparable member services, advocacy, education, and legal forms portfolio. Mid-Atlantic structural peer to Virginia Realtors.
• Illinois REALTORS: State REALTOR association operating with comparable dues-based membership, advocacy, legal hotline, and CE offerings. Functional peer of similar organizational scale to Virginia Realtors.

Regional players

• Maryland Association of REALTORS: State REALTOR association serving Maryland with comparable education, advocacy, and research functions. Geographic neighbor sharing the Mid-Atlantic housing market context with Virginia Realtors.
• North Carolina Association of REALTORS: North Carolina state REALTOR association providing comparable member services, legal resources, and advocacy. Regional neighbor with similar housing market dynamics and Southeast member base.

Others

• Bright MLS: Multiple listing service operating across the Mid-Atlantic including Virginia, providing property data infrastructure to real estate professionals. Ecosystem partner and PMX/REimagine sponsor of Virginia Realtors with overlapping member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REALTORS_VA
• Facebookfacebook.com/VirginiaREALTORS
• LinkedInlinkedin.com/company/virginiarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Realtors